TUTORIAL 2

Nike is a major publicly traded sportswear and equipment supplier based in the
United States. The company is headquartered in the Portland metropolitan area of
Oregon. It is the world's leading supplier of athletic shoes and apparel and a major
manufacturer of sports equipment with revenue in excess of $16 billion USD in
2007. As of 2008, it employed over 30,000 people worldwide. Nike has contracted
with more than 700 shops around the world and has offices located in 45 countries
outside the United States. Most of the factories are located in Asia, including
Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines and
Malaysia.

1. Provide suggestions on how the three types of strategic uses of IT in business,

as listed below, would be best adopted by Nike.
 Working inward: business to employee Nike can use IT to improve
communication and collaboration among its employees. For instance, Nike
can use social media platforms such as Facebook Workplace or Microsoft
Teams to create an internal social network where employees can share ideas,
collaborate on projects, and communicate with each other

 Working outward: business-to-customer Nike can use IT to improve its

customer experience by leveraging digital channels such as social media,
mobile apps, and e-commerce platforms. For example, Nike can use
augmented reality (AR) technology to create immersive shopping
experiences for its customers. Nike can also use data analytics to personalize
its marketing messages and offers based on customer preferences and
behaviors.

 Working across business-to-business Nike can use IT to improve its supply

chain management by leveraging technologies such as blockchain and the
Internet of Things (IoT). For example, Nike can use blockchain to create a
transparent and secure supply chain where all stakeholders can track the
movement of goods from the factory to the store. Nike can also use IoT
sensors to monitor the condition of its products during transportation and
storage