Flexibility

Project Feasibility Report
of
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Tanshir City
Table of Contents
Page no
Table of Content
0.0 PROJECT SUMMARY 05

1.0 INTRODUCTION 09
1.1 Background
1.2 Objectives
1.3 Scope of Works
1.4 Methodology
T 1.5 Limitation
A 1.6 Report Arrangement
N 2.0 ORGANIZATION & MANAGEMENT ASPECTS 11

2.1 Introduction
S 2.2 Address and Location
H 2.3 Company Structure
2.4 Management and Organization
I 2.5 Manpower Requirement and Compensation
R 3.0 TECHNICAL ASPECTS 15
3.1 Project Description
3.1.1 Introduction
G 3.1.2 Objectives of the Project
3.1.3 Technology & Process Description
R
O 3.2 Project Location and its Suitability
3.3 Layout Plan
U 3.4 Land and Land Development
3.5 Project Cost Estimation
P 3.6. Land and Civil Construction
3.6.1 Land and Civil Construction
3.6.2 Other Civil work
3.6.3 Utilities
3.7 Project Implementation Schedule
4.0 MARKETTING ASPECTS 18

4.1 Rationale of the Project
4.2 Types and Sizes of Plots and Prices there of
4.3 Promotional Issues to attract the Buyers
4.4 Detail Marketing Plan
- 2 -Project flexibility report of Tanshir Properties Ltd.

5.0 FINANCIAL ASPECTS 31
5.1 Assumption For Financial Calculation
5.2 Project Cost And Mode of Financing
5.3 Capital Investment Plan
5.4 Working Capital Requirement
5.5 Sales Estimate
5.6 Earning Forecast
5.7 Cash Flow Position
5.8 Profitability of The Project
5.9 Pay-Back Period
5.10 Debt Service Coverage Ratio
5.11 Break-Even Analysis
T
A 6.0 ECONOMIC ASPECTS
6.1 Rationale of Economic Analysis
37
N 6.2 Employment Generation

6.3 Downstream and Linkage Effect
S 6.4 Contribution to GDP
H 7.0 ENVIRONMENTAL ASSESSMENT 39
I 7.1 Background
7.2 Introduction
R 7.3 Legal Framework
7.4 Screening of Proposed Project
7.5 Emission Standards
G 7.6 EIA Procedures
7.6.1 Establishment of the baseline
R 7.6.2 EIA Methodology
O 7.6.3 Evaluation of the Impacts
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8.0 RISK ANALYSIS 46
P 8.1 Risk Factors
8.2 Sensitivity Analysis
8.3 Acceptable Overall Certainty Index
9.0 CONCLUSION AND RECOMMENDATIONS 48

ANNEXURES- Page no
Annex. I – Estimated cost of the Project 49
Annex. II - Estimated cost of Land Purchased 50
Annex. III - Estimated cost of Development & Utilities 51
Annex. IV - Estimated cost Of Business Promotion 52
Annex. V - Estimated cost of Administrative Expenses 53

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A Annex. VI - Estimated cost per katha 54
N Annex. VII- Estimated Annual Sales 55

S Annex. VIII - Estimated Working Capital 56
H Annex. IX- Estimated Depreciation 57
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Annex. X- Estimated Income Statement 58
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Annex. XI- Break-Even Analysis 59
G Annex. XII- Sensitivity Analysis-5% 60

R Annex. XIII- Sensitivity Analysis-10% 61
O Annex. XIV- Cash flow Statement 62
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Annex. XV- Salvage value/ Residual vale 63
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Annex. XVI- Determination of PBP & IRR 64
Annex. XVII- Estimated Balance Sheet 65
Background
4

Background
Project Summary
Bangladesh is a country of nearly 15.00 crore people and the number is increasing every
day. It increases the demand of the housing needs. The company is trying to solve problem
in proper way by developing a land project named Tanshir City. It is one of the
preplanned housing projects of Tanshir Properties Limited with an area of 95.44 Acres.
The project is situated within the Draft Detail Area Plan (DAP) of Rajhuk. The distance of
the project is only 6 km from Zero Point. All facilities will be available in the project. The
city is located near Pustokula Bridge and obviously a very natural environment that you
seek for your family. One special characteristics of this city will be the tree plantation on
T road between the road and footpath. It will be an exclusive plan which ensures you not any
A interruption on your transportation and a healthy environment. The site is now poised for
rapid growth and planned habitation - at very affordable prices.
N
S 01. Name of the project : Tanshir City.
H
02. Project Location : Mouza- Beara
I
(An Area 6 miles away
R from the Zero Point of Dhaka City
Beside the Dhaka-Munshigong Highway)
G P.O-Teagoria, P.S- Keranigonj
R Dist- Dhaka, Bangladesh
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03. Head office : Tanshir Properties Limited

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166-Purana Palton, Siute-1302, 1303
Al-razi Complex (13th floor)
Dhaka -1000.
Ph: 9557085
Fax: 9557103
04. Cost of the Project: Fixed Cost = TK. 20900.30 Lac
Working Capital = TK. 1617.73 Lac
Total Cost = TK. 22517.03 Lac

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05. Mode of Financing: A) Bank loan:- Term Loan = TK 4058.78Lac
A
N B) Equity: = TK 16841.52Lac
S Total Cost of the Project=(A+B) = TK 20900.30 Lac

H 06. Status of the Project : Private Limited Company.
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07. Debt-Equity Ratio : Debt -Equity Ratio of the project is 80: 20
G
R 08. Marketing Aspects:
O Dhaka the capital of Bangladesh is populated faster rate its population increasing day by
U day. People need house for live with their family. But Shortage of home & residence in
P
Dhaka city. For this purpose Rajuk also increase their DAP plan. Rajuk also make their
project to solve this problem. We the “Tanshir Properties Ltd” going to build a housing
project at good location where natural atmosphere & land value influence the people to
purchased their plot from us. The site is now poised for rapid growth and planned habitation -
at very affordable prices.
09 Manpower requirements:
The manpower requirement of the proposed project is as follows:

Directors remuneration:
Table 9.1: Directors remuneration
Sl. Designation Nos. of Person Monthly Salary Total in Lac TK
No. (Tk.) (Yearly)
1 Director 1 80,000 9.60
Total 1 9.60
T B. Administrative Staff and their salary:
A Table 9.2: Administrative Staff and their salary
N Sl. No. Designation Nos. of Person Monthly Salary Total in

S (Tk.) LacTK(yearly)
H
1 Manager (Marketing) 1 50,000 6.00
I
R 2 Manager (Accounts) 1 50,000 6.00
3 Asst-Manager(Marketing) 2 35,000 8.40

G 4 Asst-Manager(Accounts) 2 35,000 8.40
R
5 Sr. Marketing Executive 4 25,000 12.00
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U 6 Executive 10 15,000 18.00
P 7 Purchase Staff 2 18,000 4.32
8 Office Executive 2 13,000 3.12
9 Guard 6 2,000 1.44
10 Massager 2 4,000 0.96
Total 32 68.64

Total manpower= (2+32) = 34 nos.
Total Yearly salary and wages with director remuneration
= (9.60+68.64) Lac TK. = Tk 78.24 Lac
The New employee will be join yearly as Project run.
Moreover, during the 3-years developing period, thousands of man-women will be
required for successful implementation of the proposed project. The cost of which has been
incorporated with the project cost.

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Administrative Expenses
S
H 300,000,000
Total
I Legal fee
R 250,000,000
Others
Salary & Allowances
G 200,000,000
Meeting Allowances & Expenses
R Maintainess
O 150,000,000 Conveyance
U Entertainment
P 100,000,000 Internet Bill
Honorarium
Utilitis
50,000,000
Office rent
Administative Expenses :-
-
1 2 3 4 5 6 7 8
ACKGROUND:
1.0. INTRODUCTION

There are five basic needs of human, Home or shelter is one of them. In Bangladesh
population is increasing day by day. But we have limited resources & land which is not
sufficient for all the People. Dhaka the capital of Bangladesh is populated day by day. But
Dhaka has a small land which is already fill up by the people. Rajuk also increase their
area for solve the problem.
In Bangladesh housing have been always dominated by private sector. The government of
Bangladesh (GOB) being stimulated by free economy concept has been energizing the
privatization almost in all sectors. Attractive packages/incentives are being offered by
GOB for qualitifull hosing problem.
T
A 1.2 OBJECTIVES:
N The objective of the study is to assess the feasibility of the proposed project in terms of
S market demand as well as technical, financial, economic and environmental viability of the
H project.
I 1.3 SCOPE OF WORKS:

R The study was limited to the following aspects of the projects:
G 1. To assess the financial and technical viability of the project
R 2. To analyze the market studies to assess the demand and prospect of the proposed
project.
O
U 1.4 METHODOLOGY:
P The report has been prepared with the following ways:
 The market study has been carried out mainly on data / information collected through
field visits, discussion with local business communities, elite and senior citizens.
 The Environmental Assessment has been conducted with the guideline of UNEP
(United Nations Environment Programmed) and DOE (Department of Environment)
of Bangladesh Govt.
1.5 LIMATION:

The major difficulty faced in carrying out the study was collection of data / information for
estimation of demand and market prospect. But it has been not so much difficult because
of kind help of different organizations and information and communication technology.
1.6 REPORT ARRANGEMENT:
Besides introduction in the first chapter, management aspects of the project have been
discussed in the second chapter, technical and market aspects in the third and fourth
chapter respectively. The findings of the financial analysis are in fifth chapter. The
Economic aspects and Environmental Assessment are included in chapter six and seven
respectively. Chapter eight includes Risk Analysis and Chapter nine includes conclusion
and recommendation. All relevant data, assumptions and calculations are shown in
Annexure.
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2.0 ORGANIZATION & MANAGEMENT ASPECTS
2.1 introductions:
Tanshir Group is one of the rising group of company in Bangladesh. The company started its
activities in 2008 named Tanshir Properties Ltd by- 1994 company act. The company started
its work with only one project. Now it’s become a Group of companies. Tanshir Group
consists of Tanshir Properties Ltd, Bangla Touch, & Tanshir Foundation.
Tanshir Group came into being in 2009. It incorporated as private limited company with
authorized share capital of 50.00 crore. But its growth of total asset has been raised up over
T 100.00 crore by this time. For the smooth implementation along with other associate concerns
A of this group is involved in construction and development of various isolated and integrated
N housing projects.
S
H Concerns of the Group Total Asset
I Tanshir Properties Ltd 1,144,023,000/-
R Bangla Touch 18,032,000/-
Tanshir Foundation 11,530,000/-

G
R Corporate Management and Human Resources:
O The Group clearly has a dynamic and inspired management. Each of the Group companies
U operates as an independent entity headed by the Chief Executive Officer or Managing Director
P while overall strategic objectives and the corporate management committee set financial
targets. To achieve targets, the group employs highly qualified and well-trained staffs. Each
operating unit has its own human resources department, which is supported centrally by the
Group's Human Resources Department (HRD) at the corporate head office. The HRD is
responsible for providing policy guidelines and systems to facilitate the recruitment,
development and maintenance of a high achieving work force.
Management Excellence- dynamic strategy with far-sighted planning:

The most significant achievement of this group is supposed to be the dynamism with far-
sightedness in strategic planning. Moreover the group employs people with excellent
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capability in managing cash flows and projects and handling of economic trend to predict
demand. The Group is aimed to achieve its goal through proper and efficient utilization of the
resources by professionalism and perfect distribution of labour and thus to attain well-being
for this society.
In this competitive business environment and high rising inflationary economy, this is quite
difficult to profit at the desired level and sustain profitably. To sustain profitably, Tanshir
Group ensure cost efficiency in importing and purchasing local inputs. Along with that,
management expenses kept at the minimum level.
Management by Objective (MBO)
MBO is a process where management finishes every task setting a prior objective. Ever task
T planned with appropriate timing and a set objective. Every employee given any task with a
A time limit and a target. The higher management of Tanshir Group ensure that every employee
N is finishes the task within given time frame and thus achieving the set goal. With this process,
S management may break up long term tasks in to small goal or objective oriented tasks with
H time limitation. Achieving objectives one after another would make the way to the long term
I goal. This policy has been excellent in managing large and medium enterprises that Tanshir
Group can apply. MBO is highly applicable for starter companies where every task is finished
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within time and with higher degree of accuracy.
Employee Performance Appraisal
G Every employee supervised by respective senior subordinates and performance report prepared
R taking into account every task finished by the employees.
O Transparency and Accountability
U The high management maintain true degree of transparency and accountability in their
P operations and disclose as much information as they can to the stakeholders.
Corporate Governance
The operation of Tanshir Group should take into account the views, recommendations of all
parties related to the business. The goal setting and decision making by the Tanshir Group
management fairly complied with the interest of every stakeholder group – supplier,
customers, employees, regulators, debtors and social groups.
Smooth Decision Making
Decision making in the company smooth. Delay in decision making may cost the company. If
necessary, in decision making employee participation should be ensured by Tanshir Group.
Corporate Structure
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The overall management of the company will be with the Board of Directors (BOD). It will
run according to the provision of the articles of association and the Memorandum of
association of the company. Mr. Jubaer Ahmed and Md. Saifullah have been appointed as the
managing director and Chairman of the company respectively.
The Director’s of the company are as follows:
Sl Name Designation Address Nationality
1 Md. Saifullah Chairman Vill: Narisha poschim chor, Po: Bangladeshi

Narisha, Ps: Dohar, Dist: Dhaka.
2 Shamim Ahammad Vice-Chairman Vill-West Narisha. P.o- Narisha Bangladeshi
P.s-Dohar, Dist-Dhaka.
3 A. B .M Kamal Hossain Vice-Chairman Vill: Yousufpur, Po: Joypara, Bangladeshi

Ps: Dohar, Dist: Dhaka.
4 Jubaer Ahmed Managing Director Vill+Post-Joypara, Upozila-Dohar, Bangladeshi
T 5 Md. Shamimol Islam Director
Dhaka
Village-Banaghata, Po & Ps-Dohar, Bangladeshi
A
Dist-Dhaka
6 Habibur Rahman Director Vill- Moura , Post-Narisha, Bangladeshi
Thana - Dohar, Dist.- Dhaka
N 7 S M Faysol Ahmed Director Vill: Dhalar par Po: Muksudpur
Ps: Dohar Dist: Dhaka
Bangladeshi
S 8 Abdul Jabber Director Vill: Choytabawor (Narisha, poshchim

chor Po: Narisha, Ps: Dohar, Dist:
Bangladeshi
H 9 Kazi Rakib Ansary Director

Dhaka
Vill-Maitpara, P.o-Narisha, P.s- Bangladeshi
I 10 M. Kamrul Hasan Director
Dohar, Dhaka-1332
Vill-Raipara, P.o-Paliamgong, Dohar, Bangladeshi
R Dhaka
Supporting Professional Services
G In addition to the management Tanshir Properties Ltd. has identified the following as persons
R who will contribute greatly to the success of the company.
O 1. Lawer: One Advocate deal with the legal aspect of the business. He is practicing at High
U court for over ten years.
P 2. Consultant: One FCMA & CA Completed Person are Consultant of the firm from the
beginning of the company. They have experience near about 5 years.
3. Auditor: Huda Hossain & Co.
4. Banker: Shahjalal Islami Bank Ltd, Islami Bank Bangladesh Ltd, AB Bank Ltd & Prime
Bank Ltd, First Security Islami Bank Ltd.
Bank Correspondent
As a group of companies, Tanshir Group operates 6 accounts in different banks. There is a
close relation between the bank and the company. Tanshir Group received investment facilities
from different banks and refunded the investment in due time.
Stuffing Plan
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Office Admin Number of Employee
General Manager 1
Deputy General Manager 1
Manager 2
Project Co-ordinator 3
Architect 2
Civil Engineer 8
T Senior Executive:
A Marketing 4
N Land & Estate 3
S Accounting & Finance 3
H Administration 2
I Executive:
R
Law Officer 3
Marketing 14
G Town Planer 2
R Administration 2
O Junior Executive 6
U Assistant 3
Store Officer 5
P
Cashier 5
IT dept 2
Peon 4
Guard 6
Sweeper 2
3. TECHNICAL ASPECTS
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3.1Project Description:
3.1.1 Introduction:
Tanshir City will be developing its project by best technical team which has best qualities
of Engineer. The technical team survey the Land area has passed the test for housing
project.
3.1.2 The objective of the project:
The objectives of the project are as follows:
1. To meet the demand of quality housing.

2. To ensure the proper utilization of national recourses.
3. To create employment opportunities.
4. To earn a optimum benefit through honest investment.
5. To contribute for the ultimate development of the country.
3.1.3 TECHNOLOGY & PROCESS DESCRIPTION:
THE PROPOSED PROJECT WILL BE THE BEST QUALITY HOUSING POLT FOR LIVING. IT WILL BE
DEVELOPING GOOD QUALITY SEND & THE SEND WILL BE LEVELING WELL FILING EVERY GAP.
3.2 Project location and its suitability:
The proposed preplanned housing projects of Tanshir Properties Limited with an area of
95.44 Acres. The project is situated within the Draft Detail Area Plan (DAP) of Rajhuk.
The distance of the project is only 6 km from Zero Point of Dhaka City with all
infrastructure facilities like excellent road, electricity, gas and water.. All facilities will be
available in the project. The city is located near Pustokula Bridge and obviously a very
natural environment that you seek for your family. One special characteristics of this city
will be the tree plantation on road between the road and footpath. It will be an exclusive
plan which ensures you not any interruption on your transportation and a healthy
environment. The site is now poised for rapid growth and planned habitation - at very
affordable prices.
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3.3 Lay-out PLAN:
THE MASTER PLAN AND LAY-OUT OF THE PROPOSED PROJECT HAS BEEN
SHOWN IN THE SEPARATE DESIGN SHEET.
3. 4 Project cost estimation:

Cost computation has enumerated under different sub heads, namely:
1. Cost of land including registration;
2. Land Development;
3. Civil Construction;
4. utilities
T 5. Furniture and Fixtures;
A 6. Machinery and Equipment;
N 7. Preliminary Expenses.
S 8. Manpower
H The major cost components are described briefly in the following paragraphs. Details of
I cost breakdown of the project are shown in Annexure-1.
R 3.5 Land and Civil Construction:

The estimated cost of construction works of proposed civil & other civil works for
Tanshir Properties Ltd located on Mouza-Beara, P.S.-Keranigong, Dist.- Dhaka.
G
R Table 3.5.1 Land and Civil Construction
O
Particular sft sft @ Total Amount
U Soil Filing
41,644,800 7 291,513,600
P Soil Leveling ( per sft @ Tk 2)
41,644,800 1 20,822,400
Road
576,000 110 63,360,000
Footpath
268,560 40 10,742,400
Suareg
216,000 90 19,440,000
Design Fee
4,164,480 5 20,822,400
Total
88,514,640 253 426,700,800
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Table 3.5.2 Other Civil works
Particular Total Amount

Sub-Station 7,000,000
Gas Line Connection 8,000,000
Electric Connection PDB 750 30,000 22,500,000
Water WASA 13,000,000
0
Total 750 50,500,000
Total = (4267.00+505.00) Lac. = 4772.00 Lac
T 3.6 Utilities:
A A.Sub-Station: The project will have a sub-Station for electricity demand. The estimated cost of
N electricity is 70.00 Lac Tk.
S B. Gas: Gas supply will be able for that the estimated cost of water supply 80.00 lac Tk.
H C. Electricity: PDB provide Electric connection out side project. We decorate high safety line
I for our project. Which avoid Electric accident.
R D. Water Supply: The estimated cost of water supply will be supplied from own deep tube well
And for security purpose Wasa supply will be able for that the estimated cost of Water supply
G 130.00 lac Tk..
R
O 3.7 project implementation schedule:
U Total Project will be implementing as block by block. It’s a technical aspects of the
P
project. Its help proper development of the project. After seven years we handover the
project. We appoint two town planner for the project. We also appoint Cityscape Design
& Development Ltd for implantation. It is changeable for demand of the customer &
Project Flexibility.
4. MARKETING ASPECTS
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4.1 RATIONALE OF THE PROJECT:
Dhaka the capital of Bangladesh is populated day by day. But Dhaka has a small land
which is already fill up by the people. Rajuk also increase their area for solve the
problem. People also searching good environment for living our project such a please
where natural environment is so beautiful. Besides, there are a number of reasons for
taking the proposed project with such as
- Minimum cost.
T
A - Advantage of natural environment.
N -High demand in the market such this plot.
S
4.2 TYPES AND SIZES OF PLOT AND PRICES THERE OF:
H
I Plots Number of plot Total Katha Per Katha
in Katha in TK
R
Block A
3 Katha plots 50 150 800,000
G 4 Katha plots
5 Katha plots
22
67
88
335
800,000
800,000
R Block B
Sub-Total 139 573 2,400,000
O 3 Katha plots 13 39 950,000

4 Katha plots 12 48 950,000
U 5 Katha plots 15 75 950,000
P Commercial Plots
Sub-Total
4
44
20
182
1,200,000
4,050,000
Block C
3 Katha plots 36 108 1,300,000
4 Katha plots 17 68 1,300,000
5 Katha plots 22 110 1,300,000
Commercial Plots 4 20 1,200,000
Sub-Total 79 306 5,100,000
Block D
3 Katha plots 40 120 950,000
4 Katha plots 23 92 950,000
5 Katha plots 63 315 950,000
Sub-Total 130 547 4,050,000
Block E
3 Katha plots 25 75 1,300,000
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4 Katha plots 16 64 1,300,000
5 Katha plots 64 320 1,300,000
Sub-Total 109 479 5,100,000
Block F
3 Katha plots 24 72 1,100,000
4 Katha plots 18 72 1,100,000
5 Katha plots 50 250 1,100,000
Sub-Total 92 394 3,300,000
Other
Irreugalr 28 280 800,000
Other 29 261 800,000
Sub-Total 57 541 1,600,000

Total 650 3,022 25,600,000
T
A
N 4.3 PROMOTIONAL ISSUES TO ATTRACT BUYER:
S
The sponsors of the TANSHIR PROPETIES LIMITED. will take some promotional issues to
H attract the buyers. Some of these are as follows:
I
R 1. Low pricing: as the product is to be produced in a developing country, the cost of plot
will be at minimum, thereby giving the low price facility of the plot.
G
R 2. Quality control: The Company must maintain the international quality standard
O according to the guidelines of RAJUK.
U
3. Assurance of quick transport: There should have an assurance of quick transport to
P
attract the buyer.
4. Area representative: The Company will appoint representative for assurance of quality
services. The representative will call on every now and then and try to mitigate the
problems of supply.
4.4 Detail Marketing Plan
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Synopsis…
Yearly base plan will be submitted as best for brand planning time frame. So that strategies and
monitoring can be overviewed for better penetration with alignment of the business plan.
Business plan in a nutshell….

 As of the current scenario, the core business of the company is to sell land project and
establish as one of the pioneer in new city development.
 Business strategy is to delight the consumers with next generation township
manufacturing for better living.
 In terms of financial, to gain maximum profit with less errors and cost effective
expenditure.
T  In terms of operation, bestow efficiency with highest level professionalism.
 In terms of Human resource, an equal opportunity employee firm
A
N
S Vision
H
To build spacious eco-township with urban lifestyle amenities and
I global living trends
R
Mission
G To become the pioneer in real estate industry by crafting eco-living

R habitats in Bangladesh
O
U SWOT Analysis….
P
Strengths
 Conventional land project with all the necessary amenities.

 Location wise very lucrative due to other developing land projects
 Price is adequate with the current market trends
 Very prospective and will introduce trendy products in long term
 Every particular land area has touch of green to create an eco-city concept.
 Installment package is as per market demand
 Very much secured and 24 hours security surveillance
 Waste management system
 Washing plant
 Recreation club with swimming pool
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 Under ground electricity wiring
 Eco- environment aspects
 Far away from industrial zone less air pollution
 Fresh and clean air as less polluted area
 No noise pollution
 International housing concept based on projects in Dubai where the residential cities are
outskirt of Dhaka.
 Categorized community with professional embarkation like for doctors, private service,
army official etc. etc.
 Healthy state of the art sewerage system
 School, park, play ground, Mosque, Hospital, shopping complex
 A complete city with all the amenities
T
Weakness
A
 Brand awareness among the target group
N  Defining the specific target group
S  Utilization of communication or awareness has not been focused or brand oriented.
H  Media of communication has not been chosen as per TG’s profile.
 Lack of brand positioning-no brand equity in terms of selling strategy determination.
I  Lack of sales generating communication
R  Lack of foreign agents in UK and USA for better penetration on NRBs
 Lack of defining the distinctions
 Conventional land project.
G  Less amenities incorporated in brochure
R
Opportunity
O
 Enormous in terms of brand positioning - achieving brand equity
U  Brand manual for brand characteristics
P  Introducing new form of land projects to kill the conventional land selling theory
 New business development through new product development on the
basis of creating backward linkage.
 Product mix through blender
 Integrated plan for Monthly installment collection and realization
Threats
 Dispute or temporary setbacks might create a bitter image for the brand
 Too much competition arrived with better pricing and installment facilities
 Land disputes and acquire problems
 Political disputes or environment
Core Target Group….

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Our core target group is vastly the habitats of Dhaka city. But we will categorize in terms of
profession and who will be the prime target group for us.
Prime Target Group in terms of profession…
o Service holders
o Bankers
o Shop owners
o Businessman
o NRB’s
Prime Target Group Point of interaction…
1. Newspaper
2. Word of mouth
3. TV Channels
4. Radio
5. Get to gathers
6. Office
7. Mostly all sorts of public interface
8. Point of visibility
Prime Target Group Income level….
o BDT. 35,000 ++ per month
Marketing Objective…
 To generate sales and creating ample customer awareness through excessive brand
oriented marketing campaign.
Establishing Brand Equity through onion layers….
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RDA Analysis….
Retain
o What is important for success?

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1. Reliability
2. Commitment
3. Product variance, constant R&D
4. Believing the fact that customer is the GOD
o What is distinctive and relevant?

1. Features and amenities
2. Brand position and core values
Divest
o What are the drag factors?

1. Another conventional land project.
T 2. Sales is the prime target
A 3. Less focused on brand building
N
S o What is true but outmoded?
1. Buy land and develop your home
H
I Acquire
R o What does the idea of the brand lack?

1. Distinction
2. Stand alone position
G
R o What does it need to overtake competition?
O 1. Distinction
2. Brand awareness
U 3. Commitment
P
Selling Strategy…..
 Position Tanshir City as one of the distinct city near Dhaka city. With distinctive
attributes and amenities
 In initial stage aggressive communication will be not launched rather more focus
communication will be launched to achieve sales.
 Customer retention program will be launched after one and half months for better
penetration on sales.
 Marketing strategies will be categorized into following periods
 Launching
 Retention
 Boost
24

 The category implementation will depend on after affect of the launching period, if more
than 100% target achieved than it can be delayed, but brand retention must be applicable
for future ventures.
 To begin with the marketing strategies the following attributes need to be ready for
launching period.
 Brochure with detail attributes and amenities
 Detail 3d based layout plan
 Flyer contest to the brochure
 SPA
 Terms and conditions
 Project visit facilities
 Project signage at the project
 Security guard implement on the project
T  Press campaign designs
A  Billboard campaign design
 Corporate theme song
N  Corporate SMS service
S  RDC production based on selling strategies
 Corporate campaign design
H  Measurement tools for affective communication
I
Launching period….
R
Target
G  To sale at least 200 units of land

 Value in turn over not less than BDT. 90,00,00,000
R  Collection of monthly installments against sales
O
U
Time Frame
P
 April 20th – May 20th , 2010
Mode of communication
 Newspaper – with distinctive strategies and selling attributes
Mostly on - Prothom-Alo / Jugantor / ittefaq / kaler Kantha / Daily star
Position – 1st or 2nd page
Color – 4 and black & white

 RDC airing on prominent RDC channels
Mostly on – Radio Amar / Radio Today / 89.6 FM / ABC Radio

25

 Billboards on strategic location
Total number will be 30 to 40 nos.
Contract period should be not more than 6 months period or maximum 10 months
 Corporate SMS through GP – corporate clients only
 Flyer distribution on strategic location through newspaper vendors
Areas will be –
Dhanmondi/Banani/Gulshan/Shahbagh/Bangla Motor/Framgate/jatrabari / saidabad /

Motijheel / Old town / Narayanganj / Sonir Akhra/ kamolapur/ uttara and adjacent
areas..
Corporate offices in Motijheel area

T  Press campaign for NRB’s in USA & UK
A Press wil be launched on Thinkana in New York and Janamot in London. As they are
N weekly newspapers so 4 insertions will be given for 01 month to create awareness on
NRB’s
S
H Press campaign specifications
I Theme - Launching with mukto mon shukher jibon other to be followed…
R Press Spec details
Design & development cost - BDT. 50,000/= for each press X 4nos = BDT. 200,000/=
G Sl.
#
Newspaper Position Size Total size Total Insertion
R 1 Jugantor 1st 4inch X 8col. 24 10
O 2
Prothom
Alo
1st
4inch X 8col. 24 30
U 1st
3 Ittefaq 4inch X 8col. 24 10
4 Daily Star 1st 4inch X 8col. 24 20
P Grand Total 70
Sl.
Newspaper Position Size Total size Total Insertion
#
1 Jugantor 2nd 3inch X 8col. 24 20
Prothom
2 2nd 3inch X 8col. 24 30
Alo
3 Ittefaq 2nd 3inch X 8col. 24 20
4 Daily Star 5th 3inch X 8col. 24 20
Grand Total 90
4 color 70
B&W 90
GT 160
RDC production and airing specifications

RDC Theme Context to selling strategies and corporate theme
26

Mechanism The theme will be developed based on the press campaign strategies with
theme song & music
Duration 30sec
QTY 03 nos.
Production Location Dhaka city
Script after approval of theme
Production Expenditure
QTY Unit Cost Grand total
T 01 BDT. 30,000/= BDT. 30,000/=
A RDC airing specifications

N Time TVC Total Per Spot
FM Program Grand Total
S Period Duration Spots Cost
H 88.00 Ad slots Peak Hour 30 sec 200 200.00 40,000.00

I 88.40 Ad slots Peak Hour 30 sec 200 200.00 40,000.00
R 98.40 Ad slots Peak Hour 30 sec 200 200.00 40,000.00
200
98.60 Ad slots Peak Hour 30 sec 200.00 40,000.00
G
Grand Total 800 160,000.00
R
O Billboard design printing and hosting tariff
U Location : Moghbazar MOR, Dhanmondi, Banani,
P Jatra bari, Saydabad, Chittagong Road,
Shantinagar, Gulshan,
Rampura, Uttara
Size : 40ft X 20ft average
Material ; Flex PVC banner print
Contract period : 03 months minimum
QTY : 04
Printing QTY : 01
27

Printing cost : 01nos. X BDT. 40,000/= each = BDT. 40,000/=
Strategy
 On the busiest location average traffic flow is around 500 cars per day, minimum 1000
people passes through the location
 Visually should be open on 02 way traffic
CMP – corporate messaging platform

SMS message - Based on theme and copy of the press campaign
Target group - Customer residing at Dhaka & CTG with minimum bill amount
BDT. 1500 ++++

T
A QTY - 35,000 GP users
N Cost/sms - BDT. 0.45/=
S Total Cost - BDT. 15,750/= excluding VAT

H Flyer Distribution…..
I On strategic location selected by the sales team: in BDT.
R Sl.# Particulars QTY Size Unit Cost Grand Total
1 Flyer production cost 50,000 A4 1 50,000.00
G 2 Flyer distribution cost

Grand Total
50,000 A4 0.5 25,000.00
75,000.00
R
O Press campaign for NRB’s residing in USA & UK
Payable
Total Total Rate /
U Sl.# Newspaper Position Size
size Insertion col.inch
after
discount
P 1 Thikhana IP
9.5inch
X6 54 2 15,000.00 30,000.00
inch
9.5inch
Prothom
2 IP X6 54 2 15,000.00 30,000.00
Alo
inch
Grand Total 4 60,000.00
Press adaptation cost - BDT. 5,000/=
Theme song & Music development

Theme song - Based on corporate and selling strategy
Production by - Arnob / Habib / Ridoykhan / Bappa Mojumdar
28

Total cost - BDT. 1,50,000/=
Summary of Expenditure for launching period

Sl.# Particulars Period QTY Grand Total
1 Press Design 2 months 4 20,000.00
2 Press insertion 2 months 15 1,082,448.00
3 RDC Production 2 months 1 30,000.00
4 RDC airing 2 months 800 160,000.00
5 Billboard 2 months 4 280,000.00

T
A 6 SMS 2 months 35000 15,750.00
N 7 Flyer production 2 months 50000 50,000.00
S 8 Flyer distribution 2 months 50000 25,000.00
H 9 NRB's Press insertion 2 months 4 60,000.00

I
10 Press adaptation 2 months 2 5,000.00
R
11 Theme song & Music 2 months 2 150,000.00
G Grand Total 1,878,198.00
R Target Sales Turnover 900,000,000.00

O % on Sales Turnover 0.21%
U
P Constant monitoring will be done to see the effect of the launching campaign. Budget can be
reevaluate based on target achievement.
29

5. Financial analysis
5.1 ASSUMPTION FOR FINANCIAL CALCULATION:

Profitability potential of the project has been estimated for three years of operation to
assess the financial viability of the project. The financial projections include estimates of
sales, operating cost, administrative and selling expenses and financial overheads. The
statement showing forecasts is shown in concerned Annexure.
The assumptions underlying the earning forecast are as under:
a) The project will operate for 300 days in a year.
b) The capacity buildup has been assumed to be achieved gradually at the rate 60 %, 80
% & 100 % of estimated attainable capacity in the 1 st, 2nd &3rd yr. of operation and
onwards;
c) The price of Land and Land development have been assumed to remain constant
throughout the projected years of operation with the assumption that any increase in
the price of Land will be offset by the corresponding increase in the price of Land
Sales.
d) Sales prices of the proposed Land have been assumed on the basis of market survey.
e) Annual increment of 5 % has been considered for calculation of wages and salaries and
salaries and bonus of two months basic also be provided;
f) Depreciation has been charged on straight line method at the following rates:
Vehicles - 20%
Equipment- 20%
Other assets- 20%
30

g) Economic life of the project has been assumed to be 7 years without any major
replacement.
h) The interest rate for Capital Loan is 15 %.
l) The interest rate for Working Capital is 14 %.
5.2 project cost and mode of financing:

The estimated fixed cost of the project is 20900.30 lakh TK. and required working capital
T of TK 1617.73 lakh
A
N
S
H Cost of the Project: Fixed Cost = TK. 20900.30 Lac
I
R Working Capital = TK. 1617.73 Lac
Total Cost = TK. 22517.03 Lac

G
R
O Mode of Financing: A) Bank loan:- Term Loan = TK 4058.78Lac
U
P B) Equity: = TK 16841.52Lac
Total Cost of the Project=(A+B) = TK 20900.30 Lac
The item-wise summarized project cost and proposed mode of financing is shown in
Annex.-I.
31

5.3 CAPITAL investment plan:
It is assumed that 20% of the project cost will be financed through Bank loan and the
sponsors will finance rest 80% of the project cost. The ratio and amount of debt and equity
for the project is shown in Table 5.3
Table 5.3: Capital investment plan of the project
Item Percentage Amount in Lakh Taka
Total Project Loan 20% 4058.78
Sponsor's Equity 80% 16841.52
T Total Cost of the Project 100% 20900.30

A
N
5.4Working Capital Requirement:
S
It has been assumed that the will require a fund as working capital adequate enough to
H
meet the expenses of the project during operation period. The working capital assessment
I at assumed capacity is as follows:
R Table 5.4 : Working Capital Requirement
Year Ist year 2nd year 3rd year
G Capacity Utilization 70 % 5% 0
R
O The detail calculation of working capital assessment is shown in Annex.-IX
U
P 5.5 sales estimate:
Plots Number Total Katha Per Katha Annual Sales
of plot
in Katha in TK Total Sales 3% Booking
Block A
3 Katha plots 5 800,00 120,000,00 3,600,00
0 150 0 0 0
4 Katha plots 2 800,00 70,400,00 2,112,00
2 88 0 0 0
5 Katha plots 6 800,00 268,000,00 8,040,00
7 335 0 0 0
Sub-Total 13 57 2,400,00 458,400,00 13,752,00
9 3 0 0 0
32

Block B
3 Katha plots 1 950,00 37,050,00 1,111,50
3 39 0 0 0
4 Katha plots 1 950,00 45,600,00 1,368,00
2 48 0 0 0
5 Katha plots 1 950,00 71,250,00 2,137,50
5 75 0 0 0
Commercial Plots 1,200,00 24,000,00 720,00
4 20 0 0 0
Sub-Total 4 18 4,050,00 177,900,00 5,337,00
4 2 0 0 0
Block C
3 Katha plots 3 1,300,00 140,400,00 4,212,00
6 108 0 0 0
4 Katha plots 1 1,300,00 88,400,00 2,652,00
7 68 0 0 0
5 Katha plots 2 1,300,00 143,000,00 4,290,00
2 110 0 0 0
Commercial Plots 1,200,00 24,000,00 720,00
4 20 0 0 0
Sub-Total 7 30 5,100,00 395,800,00 11,874,00
T 9 6 0 0 0
Block D
A 3 Katha plots 4 950,00 114,000,00 3,420,00
N 4 Katha plots
0
2
120 0
950,00
0
87,400,00
0
2,622,00
S 3 92 0 0 0
5 Katha plots 6 950,00 299,250,00 8,977,50
H 3 315 0 0 0
I Commercial Plots
4 20
1,200,00
0
24,000,00
0 0
720,00
R Sub-Total 13 54 4,050,00 524,650,00 15,739,50

0 7 0 0 0
Block E
G 3 Katha plots
5
2
75
1,300,00
0
97,500,00
0
2,925,00
0
R 4 Katha plots 1 1,300,00 83,200,00 2,496,00
6 64 0 0 0
O 5 Katha plots 6 1,300,00 416,000,00 12,480,00
4 320 0 0 0
U Commercial Plots 1,200,00 24,000,00 720,00
P Sub-Total
4
10
20
47
0
5,100,00
0
620,700,00
0
18,621,00
9 9 0 0 0
Block F
3 Katha plots 2 1,100,00 79,200,00 2,376,00
4 72 0 0 0
4 Katha plots 1 1,100,00 79,200,00 2,376,00
8 72 0 0 0
5 Katha plots 5 1,100,00 275,000,00 8,250,00
33

0 250 0 0 0
Sub-Total 9 39 3,300,00 433,400,00 13,002,00
2 4 0 0 0
Other
Irreugalr 2 800,00 224,000,00 6,720,00
8 280 0 0 0
Other 2 800,00 208,800,00 6,264,00
9 261 0 0 0
- -
Sub-Total 5 54 1,600,00 432,800,00 12,984,00
7 1 0 0 0
Total 650 3,022 25,600,000 3,043,650,00 91,309,500
0
Underlying Assumptions:
T Block A allredy 100% Sales out
Block B & Block D will be 100% Sales out in 2nd Year
A Block C & Block E will be 100% Sales out in 3rd Year
N Block F will be 100% & Irregular,other plot swill be Sales out 30% in 4th Year
Rest of Irregular,other plot swill be Sales 5th Year
S Annexure.-XIII.
H
I 5.6 Earning Forecast:
R Net profit earning after tax from this project during initial seven years are expected to be
TK -106.63 lakh, TK 276.04 lakh, TK 837.25 lakh, 912.50 Lakh, 1738.36 lakh, 1336.77
G lakh and 5087.51 respectively. The detail calculation of estimated income statement of
R the project is shown in Annex. - XI
O
U 5.7Cash Flow Position:
P
The project is expected to have a comfortable positive cash balance each year. The Closing
Cash Balance is estimated TK 6249.90 lakh at the end of year-7. Detail Cash Flow
estimation in the initial three years is shown in Annex.-XV.
5.8 Profitability of THE project

The financial analysis shows a healthy position of the project. The Internal Rate of Return
(IRR) of the project is found more than 40.61% and the Benefit-Cost Ratio (BCR) is
34

1.93:1.00. The lower discounting rate is considered 40%, which is higher than the cost of
capital 15.0%. The detail calculation of IRR - XVII
5.9 Pay-back period

The Pay Back Period of the project is calculated to determine the period required to
recuperate the original investment outlay through the profits earned by the project. The
calculated Pay Back Period is found about 4.5 years. The pay back period is calculated
from discounted cash flow and initial cash outlay which is shown in the Annex.- XVII
5.10 Debt Service Coverage Ratio:

The debt service coverage strength of the project is found satisfactory. The service
coverage ratio of the project is shown in the following table.
Table 5.10: Debt Service Coverage Ratio of the project
Operation Year Year 1 Year 2 Year 3

Estimated DSCR 2.75 3.04 3.27
5.11. BREAK-EVEN ANALYSIS:

The break – even analysis has been carried out the basis of cost and sales data of 1 st , 2nd
& 3rd year of operation and is shown its work sheet. The project is expected to break –
even at 14 % . The work sheet on break-even analysis is shown in Annex.-XII
35

6.0 Economic aspects
6.1 rationale of economic analysis:

The financial or commercial profitability of a project may not give a good measure of the
project’s contribution to the society or to the national economy. In financial or
commercial analysis emphasis is given only to assessing the project’s profit in terms of
money but not to the real contribution to the welfare of the society. To measure a
project’s contribution to the society as well as national economy the following aspects
should be taken into consideration:
T  Creation of new employment opportunity;
A
 Downstream impact on the economy;
N
 Linkage effects; and
S
 Contribution to GDP.
H
I  Economic Rate of Return
R
6.2 Employment generation:
G After starting up the project, 77 employees will be required to run the project successfully.
R Moreover, during the 5 year developing period, hundred of labors, technical persons will
O be required for successful implementation of the proposed project which will create an
U additional positive impact on the peripheral economy and the job market of the project
P area.
Table 6.2: Manpower Generation
SL NO Man Power/Designation Number

1 Administrative and Management 19
2 Direct labour 58
Total 77
Directors 01
36

6.3 Downstream and linkage effect
During and after implementation of the project, enormous effect will be happened on the
surrounding society and economy. Local procurements for the project implementation
will have a positive impact on the over all economy. After implementation that is during
the entire operation life of the project, the labors and the technicians continuously need
to buy consumable products from the local markets for use. To feed the need of the
market, numbers of new farms/shops will be coming up creating additional job

T opportunity, enterprises as well as new entrepreneurs in the surroundings.
A
N 6.4 Contribution to GDP
S In assessing the merits of a project, the objectives of any particular society clearly must
H be taken into account. That is, project costs and benefits must be measured against the
I
extent to which they detract from, or contribute to, achievement of that society’s
R
objectives. At a general level, it is assumed to have two primary and simultaneous – if
G not always equally valued – objectives: to increase total national income, the growth
R
objectives, and to improve the distribution of national income, the equity objective. In
O
U general, therefore, projects should be assessed in relation to their net contribution to both
P of these objectives.
As this project is not a national level project, only direct contribution of the project to
GDP is considered for assessing the economic merit of the project. For simplicity of
calculation the transfer of payment is not considered to work out the contribution to GDP.
37

7.0 ENVIRONMENTAL ASSESSMENT
7.1 BACKGROUND:
Now-a-days protection of environment (both natural and human environment) is one of
the burning issues. In response to growing environmental awareness in Bangladesh, over
the last few years, the concerned authorities have now begun to consider the need for
sound management approaches for the protection of the environment without jeopardizing
the badly needed industrial and economic progress. Emphasis, has therefore, been placed
T on good planning and management systems that are essential in addition to appropriate
A technical solution.
N
S
Bangladesh is one of the highest population densities in the world. This puts tremendous
H
I pressure on its limited resources and hence there is a direct need for optimal and equitable
R resources management programme which can only be effective if they are environmentally
sound. Natural and man made an environmental hazard coupled with limited resources
G makes it imperative to incorporate the environmental dimension in the delicately balanced
R
ecosystem that exists in Bangladesh.
O
U
P Since the process of development in Bangladesh is still in its initial stag, it is advantageous
to incorporate the environmental dimension in the development program. For instance, the
incorporation of EIA as part of overall planning process would help avoid some of the
adverse effects of development experienced by industrialized nations.
38

7.2 INTRODUCTION:
The United Nations Environment programme (1978) EIA as a method “to identify, predict
and to describe in appropriate terms the pros and cons (penalties and benefits) of proposed
development. To be useful, the assessment needs to be communicated in terms understandable
by the community and decision-makers and the pros and cons should be identified o the basis
of criteria relevant to the countries affected.”
The purpose of the environmental assessment can therefore be defined as to serve as a
management tool not only to assess impacts but also to improve the quality of decision.
T
Although Tanshir City is not severely adverse to the environment it is necessary to be
A
N conducted EIA to assess the impacts on surrounding natural and man-made environment.
S 7.3 LEGAL FRAMEWORK:
H There is a legal requirement for the completion of environmental assessments for a variety
I of different types of projects that are considered as having the potential for causing the
R
significant environmental effects. The Environment Conservation Act 1995 and
G Environment Conservation Rules (ECR) 1997 constitutes the legal basis for undertaking
R EIA for any development industries or development projects in Bangladesh.
O 7.4 SCREENING OF PROPOSED PROJECT:

U As per ECR 1997, a normative screening procedure is to be followed according to which
P
industries and projects have been divided into four stages-Green, Orange A, Orange B and
Red. This screening is based on several important criteria such as type of project, its size,
location and importantly its pollution potential. According to the ECR 1997 this Tanshir
City project is Orange B category project. Besides, this project is located in outside of
Dhaka City. So level of impacts on human environment is too small.
39

7.5 EMISSION STANDARDS FOR VARIOUS ENVIRONMENTAL PARAMETERS:
The Department of Environment has recommended the following standards to maintain
the sound environment for industrial projects including brick manufacturing project.
Table 7.5.1: Air quality Standards Density in micrograms per m3

Type of Area Suspended Sulfur Carbon Nitrogen
Particulate Dioxide Monoxide Oxides
Matter (SPM)
T Industrial & Mixed 500 120 5000 100
A Commercial & Mixed 400 100 5000 100
N Residential & Rural 200 80 2000 80
S Sensitive 100 30 1000 30
H Source: ECR (1997), DoE.
I
R
G Table 7.5.2 Noise Quality Standards
R Zone Class Limit in decibels(dB)
O Day Night
Silent Zone 45 35
U
Residential Zone 50 40
P
Mixed Zone 60 50
Commercial Zone 70 60
Industrial Zone 70 70
Source: ECR (1997), DoE.
40

Table 7.5.3 Gaseous Emission Standards of Industrial Boiler (based on fuel source)
Sl no Parameters Limit(mg/Nm3)
1 Soot & Particulate Matter
i. Coal 500
ii. Gas 100
iii. Petroleum 300
2 Nitrogen Oxides
i. Coal 600
T
ii. Gas 150
A
iii. Petroleum 300
N
Source: ECR (1997), DoE.
S
H 7.6 EIA PROCEDURES:
I
R 7.6.1 Establishment of the baseline: A baseline study is one of the most important parts of
EIA. This term refers to the collection of background information on the environmental
G and socio-economic setting for a proposed development project and it is normally one of
R the first activities undertaken in an EIA. A study team surveyed the project area and
collected the necessary information of the propose project. As the project sponsors own
O
most of the project area, more agricultural land or settlement area will not be occupied by
U
compensation. The adjacent land of the project is agricultural land. This is why no
P rehabilitation is necessary for the implementation of the project. Our social survey reveals
that if the project is implemented, it will bring an economic contribution to the society of
the project area.
7.6.2 EIA methodology: As the project is Orange B category project, the full scale of EIA is
not needed. To conduct IEE (Initial Environmental Examination) is enough. To assess the
impacts of the proposed auto bricks manufacturing project a Simple Checklist method was
followed by the study team. This checklist is show given below:
41

Project Actions Type of Impact Significance of Environmental
Phase affecting Adverse Beneficial Impacts
environmental
resources and ST LT ST LT None Minor Medium Major
values
Site Preparation x x
Transport of x
Construction
materials and
Equipment
Noise level x x
Surface Water x
Construction phase
quality
Ground water x
T Air quality x x
A Employment x x
N
S
H
I
R
G
R
O
U
P
42

Eviction of x
people
Compensation x x
Aquatic x
Ecosystem
Fisheries x
Forests x
Soil x x
Solid Waste x x
Agricultural x
activities
Human Health x
Land Value x x
Employment x x
Landscape x x
Noise level x x
Surface Water x x
quality
Ground water x
Air quality x x
Eviction of x
people
Aquatic x
Ecosystem
Operation Phase
Fisheries x
T Forests x
A Soil x
Solid waste x x
N
S 43
H - 43 -Project flexibility report of Tanshir Properties Ltd.
I
Liquid waste x x
Agricultural x
activities
Human Health x x
Socio-economic x x
Natural water x
flow
7.6.3 Evaluation of the Impacts:

T
A a. Short-term Impacts: From the checklist it has been seen that most of the short-term
N impacts are minor category. When the construction and installation activities are
S
completed, the impacts would be overcome easily.
H
I
R
G
R
b. Long-Term Impacts: Most of the long-term impacts are positive. If the project is
O
U implemented, it will accelerate the ultimate development of the country bringing
P contribution to GDP and creating employment opportunities. Although some long-term
impacts are adverse to the natural environment, most of them have either minor impacts
or might be treated easily.
44

T
A
N
S
H
I
R
G 8.0 RISK ANALYSIS
R 8.1. RISK FACTORS:

O The major risk factors identified for the proposed project covered in the sensitivity
U analysis which may upset the viability of the project are as follows:
P
(i) Value of selected cost and benefits: The value of selected cost and benefit is estimated
as per market study and international market situation.
(ii) Price of Foreign Exchange: The increasing rate or decreasing rate of the price of
foreign currency will not keep severe impacts on project investment and projected
return as the products are to be consumed locally.
45

(iii) Timing of Implementation: As the trend of urbanization is very high, the
construction works is increasing rapidly. So it is a desirable timing of
implementation of such kind of project.
(iv) Interest rate: As the economic stability is going on in the country at present, the
external factors will not play significant role to increase the interest rate.
T
A (v) Availability of Land: As the land will be available, there is a minimum risk to invest
N in this sector.
S
H (vi) Assurance from buyers: The efficient marketing strategy and previous experience
I
will help to overcome the problem of marketing successfully.
R
G
8.2 SENSITIVITY ANALYSIS:
R
Since the future involves uncertainties and risk, the costs and benefits, price of foreign
O exchange, timing of implementation, interest rate, demand of the product etc projected
U over the life time of the project may vary. Therefore, there is a need to asses the project in
P pessimistic and optimistic situation. At pessimistic situation, if the net receipts are 20 %
lower than the projected net receipts, the NPV and IRR would be +288.51 and 25.15 %
respectively. In an optimistic condition, if the net receipts are 20 % higher than the
projected net receipts, the NPV and IRR would be +1437.56 and 40.75 % respectively. The
sensitivity analysis ensures that there is no risk to invest in this project.
8.3 ACCEPTABLE OVERALL CERTAINTY INDEX: In order to assess risk of the

project the following assumption be explained with the certainty index.
Table 8.3 Overall Certainty Index of the Project
46

Sl no Factors of Certainty Certainty Index Overall certainty
assumed (%) Index (%)
01 Land availability 90 More than 80 %
02 Utilities 80
03 Development Material 80
04 Labor availability 90
05 Managerial efficiency 80
06 Technical Capability 80
07 Economic stability 70
T
A
As the overall certainty index is 88 %, there is no risk to invest in this project.
N
S
H
I
R
G
R 09. Conclusion:
O
U The detail financial forecast shows that the project is a viable considering all aspects. The
P sponsors are educated and experienced in various leading national and international business.
They are also financially sound and have the real capacity to controlling aspects and efficiency
in management. The demand of plot is very high in the Dhaka city. Therefore it can be
concluded that the project has the potentials for investment and the Bank may consider
providing loan assistance for the implementation of project successfully so that the sponsors
can contribute for the ultimate development of the country.
47

.
48

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Project Feasibility Report

0.0 PROJECT SUMMARY 05

N 2.0 ORGANIZATION & MANAGEMENT ASPECTS 11

4.0 MARKETTING ASPECTS 18

- 2 -Project flexibility report of Tanshir Properties Ltd.

N 6.2 Employment Generation

9.0 CONCLUSION AND RECOMMENDATIONS 48

- 3 -Project flexibility report of Tanshir Properties Ltd.

Annex. I – Estimated cost of the Project 49

Annex. II - Estimated cost of Land Purchased 50

Annex. III - Estimated cost of Development & Utilities 51

Annex. IV - Estimated cost Of Business Promotion 52

Annex. V - Estimated cost of Administrative Expenses 53

N Annex. VII- Estimated Annual Sales 55

G Annex. XII- Sensitivity Analysis-5% 60

Annex. XVII- Estimated Balance Sheet 65

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03. Head office : Tanshir Properties Limited

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04. Cost of the Project: Fixed Cost = TK. 20900.30 Lac

Working Capital = TK. 1617.73 Lac

Total Cost = TK. 22517.03 Lac

S Total Cost of the Project=(A+B) = TK 20900.30 Lac

at very affordable prices.

The manpower requirement of the proposed project is as follows:

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Table 9.1: Directors remuneration

Sl. Designation Nos. of Person Monthly Salary Total in Lac TK

No. (Tk.) (Yearly)

1 Director 1 80,000 9.60

T B. Administrative Staff and their salary:

A Table 9.2: Administrative Staff and their salary

N Sl. No. Designation Nos. of Person Monthly Salary Total in

3 Asst-Manager(Marketing) 2 35,000 8.40

P 7 Purchase Staff 2 18,000 4.32

8 Office Executive 2 13,000 3.12

9 Guard 6 2,000 1.44

10 Massager 2 4,000 0.96

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Total Yearly salary and wages with director remuneration

= (9.60+68.64) Lac TK. = Tk 78.24 Lac

The New employee will be join yearly as Project run.

Moreover, during the 3-years developing period, thousands of man-women will be

incorporated with the project cost.

Salary & Allowances

P 100,000,000 Internet Bill

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I 1.3 SCOPE OF WORKS:

G 1. To assess the financial and technical viability of the project

(United Nations Environment Programmed) and DOE (Department of Environment)

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of kind help of different organizations and information and communication technology.

1.6 REPORT ARRANGEMENT:

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Tanshir Foundation 11,530,000/-

Management Excellence- dynamic strategy with far-sighted planning:

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1 Md. Saifullah Chairman Vill: Narisha poschim chor, Po: Bangladeshi

3 A. B .M Kamal Hossain Vice-Chairman Vill: Yousufpur, Po: Joypara, Bangladeshi

S 8 Abdul Jabber Director Vill: Choytabawor (Narisha, poshchim

H 9 Kazi Rakib Ansary Director

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