Professional Documents
Culture Documents
International Business
B.B.A., L.L.B(Hons.), 2nd Semester.
Session 2020-2025
Faculty
Dr Md Safiullah
Assistant Professor
UNIT: 01
Introduction
1.1 Evolution of International Business
1.2 Drivers of Globalization
1.3 Influences of International Business
1.4 Stages of Internationalization
1.5 Differences between Domestic and International Business
1.6 International Business Approaches
1.7 Advantages of International Business
Meaning
• International business is defined as organization that buys and/or sells
goods and services across two or more national boundaries, even if
management is located in a single country.
• Example: India used to export raw cotton, raw jute and iron ore during the
early 1900s. The massive industrialization in the country enabled us to
export jute products, cotton garments and steel during 1960s.
• India, during 1980s could create markets for its products, in addition to
mere exporting. The export marketing efforts include creation of demand
for Indian products like textiles, electronics, leather products, tea, coffee
etc., arranging for appropriate distribution channels, attractive package,
product development, pricing etc. This process is true not only with India,
but also with almost all developed and developing economies.
1.1 Evolution of International Business
• When companies first move internationally, they have one or very few
foreign locations. Axis D in Figure l.1 shows that overtime, the number of
countries in which they operate increases. The initial narrow geographic
expansion parallels the low early commitment of resources abroad. It also
minimizes the number of foreign environments with which the company
must be familiar.
• The rationale behind this approach is that the locals of the host
country know their culture better and can run the business more
efficiently as compared to their foreign counterparts.
Mercantilists maintained that the way a nation became rich and powerful was
to export more than it imported. The resulting export surplus would then be
settled by an inflow of bullion or precious metals, primarily gold and silver.
Thus, the Government had to do all in its power to stimulate the nation’s
exports and discourage and restrict imports (particularly the import of luxury
consumption of goods).
Adam Smith believed that all nations would gain from free trade
and strongly advocated a policy of laissez faire (i.e. As little
government interference with the economic system as possible)
To illustrate, let there be two countries A and B having absolute
differences in costs in producing a commodity each, X and Y
respectively, at an absolute lower cost of production than the
other. The absolute cost differences are given below:
• From the above, Country A can produce 10X or 5Y with one unit of
labour and country B can produce 5X or 10Y with one unit of
labour.
• In the above case, country A has an absolute advantage in the
production of X (For 10X is greater than 5X) and country B has an
absolute advantage in the production of Y (for 10Y is greater than
5Y).
• Trade between two countries will benefit both if A specializes in the
production of X and B in the production of Y as is shown below:
The above reveals that before trade both countries produce only
15 units each of the two commodities by applying one labour unit
on each commodity. If A were to specialize in producing
commodity X and use both units of labour on its total production
will be 20 units of X. Similarly, if B were to specialize in the
production of Y above, its total production will be 20 units of Y.
The combined gain to both countries from trade will be 5 units
each of X and Y.
Pitfalls
3. Both the nations can engage in international trade when one country
specializes in production in which it has greater efficiency than the other.
Assumption of the Theory
“Some countries have high capital, others have high Labour . The
theory says that countries that are rich in capital will export
capital intensive goods and countries that have high labour will
export labour intensive goods”.
There are number of nation-states in the world and all of then do not hold the
same profit potential for a firm entering foreign market. The choice must be
based on an assessment of a nation’s long run profit potential. This potential is
a function of several factors such as:
• Detail of the economic and political factors that effect the potential
attractiveness of a foreign market.
• Balancing of benefits, costs, and risks associated with doing business in
that country.
• Study of factors such as the size of the market (in terms of demographics),
the present wealth (purchasing power) of consumers in that market, and the
likely future wealth of consumers.
• Potential long-run benefits bear little relationship to a nation’s current stage
of economic development or political stability.
• By following the above process a firm can rank countries in term of their
attractiveness and long run profit potential.
Timing of Entry
First-mover advantages:
One first mover advantage is the ability to preempt rivals and capture demand by
establishing a strong brand name.
A second advantage is the ability to build sales volume in that country and ride
down the experience curve ahead of rivals, giving the early entrant a cost
advantage over later entrants.
First-mover disadvantages
These disadvantages may give rise to pioneering costs that an early entrant has to
bear that a later entrant can avoid.
Pioneering costs arise when the business system in a foreign country is so
different from that in a firm’s home market that an enterprise has to devote
considerable effort, time, and expense to learning the rules of the game, e.g, costs
of business failure due to ignorance of the foreign environment, certain liability
associated with being a foreigner, the costs of promoting and establishing a
product offering including the costs of educating customers, change in regulations
in a way that diminishes the value of an early entrant’s investments.
Scale of Entry and Strategic Commitments
6.2.1 Exporting
6.2.2 Licensing
6.2.3 Franchising
6.2.4 Contract Manufacturing
6.2.5 Turnkey Projects
6.2.1 Exporting
Using domestic plant as a production base for exporting goods to foreign markets is
an excellent initial strategy for pursuing international sales. Exporting is the
marketing and direct sale of domestically-produced goods in another country.
Since exporting does not require that the goods to be produced in the target country,
no investment in foreign production facilities is required.
Most of the costs associated with exporting take the form of marketing expenses.
Exporting commonly requires coordination among four players:
• 1. Exporter,
• 2. Importer,
• 3. Transport provider, and
• 4. Government.
6.2.2 Licensing
• Little investment on the part of the licensor is required, licensing has the
potential to provide very large ROI.
• To attempt to have the best of both worlds, more and more companies are
adopting an import strategy which uses contract manufacturing abroad.
Instead of simply ordering products as needed, the company enters into a
contract with the foreign supplier, which fixes production amounts and
delivery times and allows the supplier to maintain hands-on management
of the production process.
• This gives the importer a greater assurance of supply and quality control
while capitalizing on lower wage rates and still limiting the company’s
commitment to the manufacturer and the country of manufacture.
• Internal Reasons
• External Reasons
• Strategic Reasons
Internal Reasons
(a) Synergies,
(b) Transfer of technology/skills, and
(c) Diversification.
Advantages of Joint Ventures
• A joint venture does not give a firm the tight control over
subsidiaries that it might need to realize experience curve or
location economies. Nor does it give a firm the tight control
over a foreign subsidiary that it might need for engaging in
coordinated global attacks against its rivals.
Implications of FDI
7.3 Reasons for FDI
7.4 Benefits of FDI
7.4.1 FDI Benefits to Host Countries
7.4.2 Benefits and Costs of FDI to Home Countries
7.5 Disadvantages of FDI
7.1 Overview of Foreign Direct Investment
• Horizontal FDI
• Vertical FDI
• Conglomerate FDI
Horizontal FDI
Foreign Control
Loss of Domestic Jobs
Risk of Political or Economic Change
Unit V: International Financial Institutions.
5.1 Introductions
5.2 International Monetary Fund (IMF)
5.2.1 Background
5.2.2 Objectives of IMF
5.3 Operational Strategy of the Fund
5.3.1 Borrowing Strategy of the Fund
5.3.2 Lending Strategy of the Fund
5.3.3 Credit Strategy of the Fund
5.3.4 Strategy Regarding Exchange Rates Policy
5.3.5 Other Facilities
5.3.6 Main Functions of the Fund
5.4 World Bank
5.4.1 Objectives of the World Bank
5.4.2 Membership of the World Bank and its Capital Structure
5.4.3 Management of the World Bank
5.4.4 Activities of the Bank
5.5 India and the World Bank
During the period of World War II (1939-1945), it was realized
that the economic development of all the countries of the world
was the only solution to attain stable peace and prosperity in the
world. It was felt by the developed nations that poverty anywhere
is a threat to prosperity everywhere. As a result in the year 1944,
a conference was held at Bretton Woods in USA which was
attended by the representatives of 44 countries including India. It
was decided in the conference of Bretton Woods to set up two
financial institutions for the development of all countries of the
world. These two institutions were:
• The global war had completely dislocated the multilateral trade and
had caused a massive destruction of life and property. While there
existed a need for promptly reconstructing the war damaged
economies, it was also recognized that stable world peace was
threatened from the presence of great disparities in the standards of
living between the developed and underdeveloped countries. Thus,
the World Bank was established.
Objectives of the World Bank
• Reconstruction and Development:
• Encouragement to Capital Investment:
• Encouragement to International Trade:
• Establishment of Peace Time Economy:
• Environmental Protection:
Membership of the World Bank and its Capital Structure
• 3. Bank must play an active rather than a passive role (and take advantage
of its international cooperative character) to initiate and develop plans to
the end that the Bank’s resources are used not only prudently from the
standpoint of its investors but wisely from the standpoint of the world.