Business plan

By: Company Address:

Business
Plan
Business Plan >>>> 003

Content
I. Executive Summary 02

II. About Us 04

III. Market Overview 06

IV. Services (Future roadmap) 08

V. Competitive Analysis 10

VI. Go to market strategy 12

VII. Exit Strategy 18

VIII. Financial Summary 24

004 <<<< Business Plan

Executive
Summary

Overview Market Size

According to the WHO, more than 264 million people of
Coronavirus has rocked the nation with a
all ages suffered from depression in 2020. Depression is
year of restrictions, lockdowns, missed
a leading cause of disability worldwide, and is a major
gatherings and events, isolation and a
contributor to the overall global burden of disease. Almost
staggering loss of more than half a million
21 million Americans have at least one addiction, yet only
American lives. As the pandemic stretches
10% of them receive treatment. Drug overdose deaths
into a second year, Americans struggling
have more than tripled since 1990. From 1999 to 2017,
with increased rates of depression, anxiety,
more than 700,000 Americans died from overdosing on a
addiction and insomnia are looking for
mental health support, and providers are drug. Alcohol and drug addiction cost the U.S. economy

working hard to keep up with the demand. over $600 billion every year.

North America accounted for a major share in the mental

An estimated 26% of Americans ages 18 and
health market in 2020, and is expected to maintain its
older -- about 1 in 4 adults -- suffers from a
dominance. The National Institute of Mental Health
diagnosable mental disorder in a single year.
declared that 1 in 5 U.S. adults live with a mental illness.
Approximately 9.5% of American adults ages
In 2019, the count was 51.5 million. Similarly, the
18 and over, will suffer from a depressive
Substance Abuse and Mental Health Services
illness (major depression, bipolar
Administration (SAMHSA) stated that 1 in 4 Americans
disorder, or dysthymia) each year. ------
suffer from a mental disorder in a year. Hence, the rising
Health aims to provide the best
prevalence of mental disorders is expected to propel the
addiction, mental health concierge
US Behavioral Health Market growth in the near future.
services along with private in-home
The U.S. behavioral health market is projected to grow
rehab care to build better lives for clients.
from $77.62 billion in 2021 to $99.40 billion in 2028 at a
------ Health works with people who are
CAGR of 3.6% in forecast period, 2021-2028. The U.S.
both in recovery and have active
behavioral health market is projected to grow from $77.62
addictions.
billion in 2021 to $99.40 billion in 2028 at a CAGR of
3.6% in forecast period, 2021-2028.
 Business Plan >>>>
00
5

Project Details Investment opportunity

------ Health, a leading provider
of Concierge Services for Drug and
Alcohol Rehabilitation extends their
services online as The ------- Recovery
Companion. ---------- is target to become
one stop solution providers for mental
health, digital detox, rehabilitation,
physical and mental wellness.
The U.S. behavioral health market is projected to
grow from $77.62 billion in 2021 to $99.40 billion in
2028 at a CAGR of 3.6% in forecast period, 2021-
2028. This is a fantastic opportunity for investors to
invest in ------ Health and be a part of this growth
roadmap. ------ Health invite investors to invest. The
capital will be spent on hiring talent across the
globe, equipment/hardware, software license fees,
marketing activities, legal and start-up expenses,
and most importantly, employees’ salaries and
operating expenses that will cover at least two
years’ worth of operations. The full breakdown
of funds is highlighted in the financial section of
this business plan.

Management Team
Business Plan
About
Us
At ------ Health, we aim to provide you with the
best addiction coaching specialists along with
private in-home rehab care. We work with
people who are both in recovery and have
active addictions. It is extremely important to
have an addiction/recovery team because
they can help you make decisions that you
are struggling to make and what role addiction
or recovery plays in your life.
Our main priority is to help the patients seeking
care and help them in ways which will put a stop
to their addictions, as well as work towards
reducing the harm associated with behaviors
that are addictive. And we do this from the
comfort of the patients’ homes, with utmost
professionalism, privacy and dedication. We
offer individualised rehabilitation which
uniquely tailored to a patient’s needs, and we do
that by employing different psychological and
medical methods such as The Gluss Method.
Our private in-home rehab care is a service in
the comfort of your preferred environment
instead of staying in a rehabiliation program. It
is a substitute for the rehabiliation treatment
program for rehabilitation services. There are
multiple benefits o f p rivate i n-home
rehabilitation care, such as increased privacy
and control over your environment, feeling at
ease in your surroundings.
We believe that seeking any kind of rehabilitation
treatment, may it be for an alcohol or a drug
addiction, is essentially a personal matter. Studies
have stated that what is most conducive to keep
>>>> 007
of recovery from substance abuse is privacy.
It can be intimidating, going through treatment
for a substance abuse problem, and private
in-home rehab care can be a big relief for
those troubled by issues of privacy and
maintaining confidentiality.
We incorporate our unique methods with well-
established evidence-based techniques of
recovery treatment into threephases of The Gluss
Method. We accomplish this by utilising expert
coaches relevant to the individual’s needs and
deliver services to your home either by physically
visiting or using secure internet services.
The Gluss Method has three phases which
are “surviving”, “Success”, and “Sobriety”.
is After achieving the success in life and career,
our clients may have difficulties in maintaining
their success. The Gluss method focuses on
seven principles to achieve longevitiy in
sobriety. These seven principles are Vision, will,
mettle, culpability, creativity, cadence and faith.
We also incorporate different treatments such as
medical detox, psychological interventions, and the
strengthening of the mind, body and spirit.
 Overview
Market Analysis.

Overview
Market Trends
Mental health services in the United States have
been in high demand since a couple of years with

7 million the industry demonstrating strong growth over last

people across United States received treatment
for or a substance use disorder by 2021
five years up to 2021. Drug and alcohol addiction
rehab in the United States is big business — worth
$42 billion this year(2020). There are now 15,000+
private treatment facilities and growing.

The combination of increased insurance

coverage under the ACA and Medicaid, coupled

9.3 million with the opioid epidemic, is fueling demand for

American meditate which leads to USD 1
Billion Industry.
treatment. This growth should limit the effects of
any recession. But, this demand has resulted in
the entry of many facilities and sober homes that
don’t follow best practices and have dubious
outcomes and poor quality care.

Moderate but steady 5.2% annual growth in

revenues is forecast through 2025, reaching
$53 billion. The states provide most of the
funding, and insurance coverage, including
Medicaid, is increasing.

According to the National Survey on Drug Use

and Health, in the US, approximately 21.7
million individuals or 8.1% of the total
population either regularly receive or need
treatment for substance use disorders.
 0010 <<<< Business Plan

Corporate side of Mental Wellness

Mental health services in the United States have been in high demand since a couple of years with the industry
demonstrating strong growth over last five years up to 2021. Drug and alcohol addiction rehab in the United States is big
business — worth $42 billion this year(2020). There are now 15,000+ private treatment facilities and growing.

Today’s workforce expects employers to take mental health issues seriously and provide appropriate support and
assistance. But, this demand has resulted in the entry of many facilities and sober homes that don’t follow best
practices and have dubious outcomes and poor quality care. A Deloitte study reported, among other things, that
just 22 percent of line managers had received some form of training on mental health at work, even though 49
percent said that even basic training would be useful. In the absence of such training and support, more than a
third of employees did not approach anyone the last time they experienced poor mental health, while 86 percent
noted that they would think twice before offering help to a colleague whose mental health concerned them.

Moderate but steady 5.2% annual growth in revenues is forecast through 2025, reaching $53 billion. The
states provide most of the funding, and insurance coverage, including Medicaid, is increasing. According
to the National Survey on Drug Use and Health, in the US, approximately 21.7 million individuals or
8.1% of the total population either regularly receive or need treatment for substance use disorders.

------ help companies to make mental health self assessment tools available to all employees. Our
customised approach to address the issue can provide multifold benefits to organizations.
Business Plan >>>> 0011

Market Entry
About our Business

------ improves the mental wellness within USA region by offering

superior, personalized, and convenient health coaching and wellness
program to our clients. Our experienced coaches emphasize the
importance of maintaining a feasible and mental fitness regimen, having
a balanced plan, and developing behaviors that will produce long-term
results enabling our clients to live happier and HEALTHIER LIVES.

The Challenge The Solution

1. Average mental health and rehabiliation
program only target customer through
general approach
2. There is a lack of addiction recovery
programs that meet the specific needs of
high profile individuals
3. Difficult to maintain the privacy of customers
4. Most facilities focus on the disease and not
the root cause
5. Anonymity can be easily breached in group
recovery facilities.
6. Insufficient continuity of after care (IOP)
7. Lack of handholding support for long term basis
8. Most of mental wellness and rehabiliation
program are created for general audience
1. We create a customised program for all
indivusal customers
2. We tailor the program to integrate the life
style of customers
3. We provide an in-home treatment plan as
an alternative to entering a facility and
maintain the privacy
4. We offer the client a team-based approach
to resolve real life challenges of sobriety "in
the moment" while they continue their day-
to-day life.
5. We offer the psychological tools and support
to meet long-term transformational goals
6. We provide anonymity through strict vetting
of our providers
7. We incorporate our IOP in our programs to
ensure continuity of after care including
retention of providers in the IOP
8. We are a one stop solution for mental well
being and digital detox
0012 <<<< Business Plan
 Business Plan >>>> 0013

Key
Competitors

Telehealth Private Therapy Luxury rehab

The adoption rate of the --------- Over the past five years the There are around 15,000+
market in the US has witnessed elderly population has grown, private treatment facilities and
gradual growth over the past insurance coverage has risen growing. Some large chains
decade, and almost 74% of the and unemployment in California exist, but the industry consists of
population in the United States is has fallen. As a result, the need mostly small operators. The top 9
using ---------- services. Due to for private therapy, as well as treatment chains are estimated to
increasing COVID-19 pandemics, people’s ability to pay for it, has capture $1.38 billion in revenues,
the U.S. telehealth market's grown. While these trends have and operate 214 treatment
growth is expected to grow by also been occurring throughout facilities. All private, for-profit
80% in 2020. -------- has the country, they have been centers treated 1.36 million
developed as a significant option more significant in California. patients in 2018, and took in
to fight against the virus. ------- is We strongly believe that this $13.9 billion. California is already
a direct competitor to ----- Health trend will attract more private a most attracted state for these
because people are more therapists within california treatment facilities.
comfortable and rely easily on which leads to higher
virtual services in post covid era. competition.
0014 <<<< Business Plan

SWOT
Analysis

STRENGHTS

S 1.Experience and acquaited with local market

2. Well established network
3. Cost of capital low

WEAKNESSES
1.Physical interactions are limited
W 2. Brand establishment will take time
3. High customer acquisition cost
4. Difficult to get additional references due to privacy

OPPORTUNITIES

O 1.7 million people are using treatment annualy

2. People are moving towards healthier
lifestyle

THREATS
1.Market entry is easy for other competitors

T 2. High customer acquisition

because of long sales cycle due to
cost

importance of building awareness

 Business Plan >>>> 0015

Services
Current status

Product Specification
Medical Detox
Medical Detox Advance
Service The focus of the medical detox is providing
detox medical
advanced detox medical interventions to

A reduce cravings and rejuvinate the body.

Product Specification

Psychological Interventions
Psychological intervention
Service Psychological interventions will focus on Gluss Method
implementing The Gluss Method in addition to

B psychological assessment, psychotherapy, DBT

therapy, family and couples therapy.

Product Specification
Mind Body Spirit
Physical training
Service Additional interventions may include physical Yoga Therapy
training, yoga therapy, meditation and

C nutritional counseling.
Meditation
Nutritional counseling
0016 <<<< Business Plan
Business Plan
Service
Roadmap
1. Podcast
The global podcast market is expected to grow at a
compound annual growth rate of 27.5% from 2020 to
2027 to reach USD 60.50 billion by 2027. Adoption
was especially notable during the pandemic.
Dr. Gluss has already initiated a process to
release the podcast "Rock With The Doc"
which is focuses on addition treatment and
sobriety in the entertainment industry.
3. Sobergym
------ health will launch a series of sessions
online through pay-as-you-go and a at USD 4.5 billion in 2019 and is expected to grow
subscription-based model where users can go
through guided therapies and sessions
depending on the requirement.
>>>> 0017
2. TV Show / Radio
In the US, there is an estimated 119.9 million TV
households in the TV season 2018/19. In 2017, an
average U.S. consumer spent 238 minutes (3h 58min)
daily watching TV. Currently Dr. Gluss is launching his
television show on BeondTV entitled Dr. G: Engaging
Minds where he helps people struggling with addiction
transform their lives. This is a television talk show
streaming on Beond.tv, broadcasting on KDOC–TV
and available on the KSL–TV app.
4. Virtual Consultation
The Size of the U.S. virtual consultation was valued
at a compound annual growth rate (CAGR) of
27.5% from 2020 to 2027. There has been a
significant rise in virtual consultation over the past
decade in developed countries such as the U.S.,
U.K., Germany, and Spain. The trend is expected to
continue during the post-pandemic period.
0018 <<<< Business Plan

A goal is a
dream with a
deadline.

5. Mobile Applications
The mindfulness meditation app market, as per the latest statistics, which was valued at USD
188.64M as of 2018, is expected to grow to USD 4,377.95M by 2027, with a CAGR of 41.3%. ------ is
in the process of launching soberiety app "Pathways" for users to go through guided process of
moving their lives towards soberiety.
Business Plan >>>> 0019

Project Plan
Timeline & Process Guide

Business development phases for each revenue stream

Experience Reputation Growth Expansion

Part/Full time Part time Full time Full time Full time

Phase length 6 months 9 month 1 year 2 year

Experts per revenue 1 3 5 10

Stream
Clients 25 70 100 300

Demographics Local Local National International

1.Experience
This phase is vital for the initial success of the -
----- because experience is essential for
Daraknot's reputation and to launch new
services in the market. We will experiment with
various service packaging in the market to find
the right product market fit.
2.Reputation
We will use extensive digital marketing
strategy to improve the brand image of the
company for our different revenue streams.
The information about various maketing
strategy is available in marketing section.

3. Growth 4. Expansion

At the beginning of the Growth Phase, Expansion is very important to improve our
multiple new revenue streams of ------ will bottom line
become a full-time operation and will move
into nearby states. This
is the stage where we will also focus on
strategic partnership opportunities.
 0020 <<<< Business Plan

Service packaging Plan

------ health will launch Sobergym, a series of sessions online through pay-as-you-go and a
subscription-based model, where users can go through guided therapies and sessions depending
on the requirement. Sobergymenables users to enjoy a better quality of life, sobriety, mental health,
and wellness. This is a subscription-based platform. Sobergym's revenue model consists of multiple
subscription plans, which vary from one month to a year depending on the needs of consumers. The
program will have different categories based on services such as pre-recorded consulting sessions,
one-to-one sessions with experts, therapy sessions. Users can pick and choose classes based on
services. We plan to launch these services in developing countries.

Strategic Partnership
--------health is already under discussion to partner with Fit for recovery. You tell yours, BeonTV,
Touchpoint media marketing, Gary Krawzmedia Group to build a strong brand within the USA. ------
Health wants their customer to perceive the brand as luxury concierge mental health services with a
dedicated focus on the VIP category of customers.
Business Plan >>>> 0021

What will Differenciate us ?

Two of the company’s greatest competitive strengths will

be our brand, ------, characterized by a strong reputation
within the community and client capacity. Unlike the many
self-employed individuals in the market, we will have the
ability to take on over 50 VIP clients by the end of Year 4.
As we gain clients, our reputation as the superior mental
wellness business in the USA will grow. This strong brand
reputation will also attract the best and most experienced
health coaches who will benefit from consulting under the
Darkanot Solution’s name. Quality, as measured by
results achieved by clients and service, is another
strength. We will outcompete online services and premium
rehabilitation centers that offer a lower-quality service. The
client-coach relationship will be at the core of what we do,
which is a feature unavailable when using an online
fitness platform.
05.

Marketing
and Strategy
Title.
 0024 <<<< Business Plan

Marketing Plan
The strategy relies on capturing a growing percentage of customers, profit and revenue through marketing
activities. Goals and objectives will be achieved by developing and implementing marketing communication to
convince a broad customer base. But not only marketing is key to achieving goals and objectives. From the
operations side, the company will have high quality and control standards while delivering services.

GOAL
What will be
our key goals to
achieve

TARGET AUDIENCE MEASURE

What type of audience OPTIMIZE
are we planning to
achieve
Measure & monitor

TO DEVELOP A
GO TO MARKET
STRATEGY
COMPETITIVE TACTICAL PLAN
LANDCAPE Create a plan to
Competitive execute
analysis

YOUR STORY CHANNELS

Our key value What channels are we
propositions planning to use

Anonymous
Branding Referral
SEO
Focus on making reputed We will connect our
Focus on Social Engine
luxury brand on mental referral program with
Optimization strategy to
wellness loyalty program and
improve te visibility of our
focus on reducing
brand on digital platform
customer acquisition
with special focus on VIP
cost through referral
category of cusotmers.
programs
Focus on purchasing
the right Keywords for
Google Ads
 Business Plan >>>> 0025

Key online marketing Strategy

Internet searches are by far the most common activity on the Internet.
Therefore, we will focus on implementing an aggressive search engine
optimization strategy to optimize content using keywords related to our
service offerings. T his c ontent w ill b e d ivided b ased o n e ach
revenue stream. We will organically aggregate higher on Google, Bing,
and Yahoo search engines and become more visible to potential users
by optimizing our content. We may consult an SEO expert as well as
exploring and testing SEO presence on Google in 2021. We will focus
Search Engine on specific keywords such as "Local community", "psychology", "mental
health", "meditation", etc in the social media posts and website to
Optimization improve search result rankings when searched by customers.

------ Health will also utilize search engine marketing campaigns

to target potential clients. This will include pay-per-click ad
campaigns that target high search volume terms relevant to the
business to drive traffic to the Company’s website. We will
analyze and opt for keywords that effectively drive traffic to the
website, enhancing the Company’s visibility on the market and
increasing the number of clients reaching out through its website.
Pay Per Click

------ will focus on creating a luxury brand of consultation services

to improve mental well being. Branding strategy will also focus on
improving personal branding of founders.

We will also focus on branding revamp.

Company
Branding
0026 <<<< Business Plan

OPTIONS PROPOSED ACTION PLAN SUGGESTED PLATFORMS/CHANNELS

SEM (Search Focus on search engine platform Google Ads, Instagram, Facebook, Twitter
Engine to identify prospects (Google Ads, Target Region: USA
Marketing) Facebook, Instagram)

SEO • Strong keyword such as :
• addiction therapy,
psychology,
• Addiction
• meditation
• Mental wellbeing
• Mental Detox
• Behaviour psychology
Consult an SEO expert as well
as exploring and testing SEO
presence with specific focus on
VIP category of customers.
Search engine optimization (SEO) and pay-per-click
(PPC) ads support our website/Instagram handle and
our name to get ranked in the search engine results.
Our preference is to stay competitive on Google
search engines. SEO helps us to stay competitive and
effective as a business entity in the virtual market. We
will develop our Instagram page using all the popular
methods that fulfill organic traffic generation needs by
using strong content and keywords. Our website will
be optimized to rank on page one in all popular search
engines such as Google, Yahoo, Bing, etc. This will be
a long-term strategy as search engine optimization
(SEO) takes time with on-site and vcoff-site search
engine optimization techniques with regular keyword
updates, building backlinks and establish authority in
the digital information arena.

Facebook, • Use Facebook, Instagram,

Instagram, YouTube , Snapchat for lead
YouTube generation strategy to create
user and community

Online • Ads/campaigns on online skin Target audience specific websites (Age group between
Publications care, cosmetic and wellness 18 to 60 years of age Asia and AfricanWomen)
(Media) industry Use existing website and customer base to promote
product and services

Blogs on other • This will help us to enhance
websites SEO strategy
• Blog with SEO and keywords
• Guest blogs on authority
sites and other bogs
Use our company website as a platform to promote
our blogs:
Additional platform to promote branding:
1. BeonTV
2. Gray Krawzmedia Group
3. Beverly Hills Chamber of Commerce
4. You Tell Yours
5. Fit for Recovery
6. Touch point marketing
Business Plan >>>> 0027

OPTIONS PROPOSED ACTION PLAN SUGGESTED PLATFORMS/CHANNELS

Online Referral plan ,on external blogs, 1. Referral Factory

Anonymous sites and software directors 2. Advocately
Referrals 3. Friendbuy
4. Referral Rock
5. Mention Me

Online • List on online Local business https://www.yelp.com/

Directories communities https://www.google.com/business/
https://www.bbb.org/

Online Local • Join and list with online • Small Business Administration Community Groups
Associations associations in event service • Your Local Chamber of Commerce (For examples
providers Beverly Hill Chamber of Commerce)
• Meetup.com
• StartUp Nation

Social Media Similar to web ads, however Facebook

Advertising/ these should be more campaign Instagram
Targeted oriented for Church events, Tiktok
Advertising tradeshows and industry events

Online Review/ • Covered under online Use social medial platforms (Facebook, Instagram,
Ecommerce directories but also have twitter) to consolidate feedback from customers
Sites peer/external reviewers
review the solution
• Ask users feedback
• Build in more user
engagement in the , form of
user community, forum etc.
on website.
Email Marketing • Use email marketing tools According to the Econsultancy/Adestra Email
such as MAILCHIMP Marketing Industry Census 2014, two-thirds of
• Create relevant content marketers (66%) state that email delivers excellent
about various features about or good ROI, with 8% of businesses achieving more
our services (e.g. mental than half of their sales through this channel. The great
health post pandemic) thing about email is that it's straightforward and easy
• Introduce our services to all to measure and track marketing ROI.
our existing users
 0028 <<<<
Key offline marketing Strategy
Referral marketing
Positive user testimonials and referrals are among the
strongest forms of advertising and can be the critical
decision point for many potential customers.
1. As positive reviews begin to saturate the Internet,
the brand will continue to build attractive profiles
on popular social media platforms, including
Linkedin, Facebook, and Twitter, to proactively
communicate with potential customers on the
web.
2. These websites and reviews will be crucial
components in developing a strong brand
presence amongst new customers.
3. Reach out to all old customers and start a referral
campaign up to six months
Business Plan
Strategic Partnershipz
1. We will explore strategic partnerships with
2. Collaborate with local church, local offices, religious
communities
3. Create a holistic approach to community by
partnering with other communities in the same
region. These partnerships will not only help build
brand trust and credibility but will also open up
new distribution channels.
4. Partnership with
A. BeonTV
B. Gray Krawzmedia Group
C. Beverly Hills Chamber of Commerce
D. You Tell Yours
E. Fit for Recove
5. Touch point marketing
6. Additionally, these strategic partnerships are
expected to create a seamless referral process that
incentivizes the potential clients and businesses.
Business Plan >>>> 0029

OPTIONS PROPOSED ACTION PLAN SUGGESTED PLATFORMS/

Existing user base
How do you target leads
(size/region/vertical/all)
CHANNELS
Existing users can be our beta set of
customers.
Include lead analysis and qualification We should start with Facebook,
process. Instagram, YouTube only and expand
Promote ------ HEALTH as brand to other channels after few months.
product applications for leads than plan.

How do you generate Access contact databases, contacts from Identiy local community and groups
leads (contact databases, client, industry directories. to generate leads from local area
marketing sources - online, Scan competitor clients as prospective
offline) leads.
Jointly solicit leads from partners and
Do you source external
Lead/Contact Database e.g. suppliers.
LinkedIn
Is there a Referrals process Join referrals programs available with
(Online/Offline) online publications and media houses
Do you capture leads from • Attract userbase from colleges and 1. Local communities
online sources e.g. product universities 2. Local offices
registrations, demo • Attract users from other digital 3. Local clubs
registrations, contact platforms such as online forums and 4. Hospitals
forms etc. virtual events relate with cosmetic and 5. Health and wellness centers
wellness groups on social media 6. Local training gyms
• Sign-up website visitors for on-going
engagement e.g. free consultation

Do you use a CRM system? • Set-up CRM process for customer Use CRM tools Zoho, Salesforce,
lifecycle from qualification, closure to HubSpot to monitor the user
on-going management and service. database

What services do you Explore a very attractive plan for existing 1. Initiate loyalty program for existing
want to cross-sell and to customers customers
what sources (existing
clients, subscribers, other
What services do you Please refer value proposition section Cross sell approach will be used to
upsell? What are the promote additional services
customer drivers to buy?
0030 <<<< Business Plan

OPTIONS PROPOSED ACTION PLAN SUGGESTED PLATFORMS/

CHANNELS
Do you have We will focus on creating commission 1. Local communities
partnerships with based parneship with local groups. 2. Local offices
other ecosystem 3. Local clubs
players in the similar 4. Hospitals
community 5. Health and wellness centers
6. Local training gyms
Do you have We will tie up with local service providers
preferred or exclusive such as yoga teachers, hospitals , gym
partnerships with any
other firm/partner?
Do you have strategic • Consider approaching/engaging Social media Influencers such as :
partnership with with other prominent social media A. Laura McKowen
a competitor or platforms B. Russell Brand
someone in the C. Austin Cooper
ecosystem D. Therese Borchard
E. Daniel Lukasik
Do you have • Consider marketing on other Start-up
technology alliances? communities
 Business Plan >>>> 0031

Go to market (GTM)
Implementation strategy
» The GTM plan horizon is categorized into near term (1-3
months), mid-term (3-6 months), long-term (6-12 months)
and future/next stage (after 12 months/market response).
Tactical and current state activities can be implemented
in the near term while strategic/newer channel marketing
should be considered in mid to long term. A rolling 30-60-
90 plan should be created to continuously monitor, and
update marketing plan based on progress and outcomes.
0032 <<<< Business Plan

Implementation Plan

GO TO MARKET (GTM) EXECUTION TIMELINE BUDGET

I Near Term (0-3 months)
1 Develop ------ HEALTH Online Identity (California) 2 Weeks
1.1 ------ HEALTH domain and website cross
referencing
1.2 Define SEO/SEM strategy for ------ HEALTH for
Startup
1.3 Define social media handles and redirection
for ------ HEALTH
1.4 Identify digital platform to promote our content (Major
focus will on Facebook, Instagram, and YouTube in initial
few months)

2 Add Intro/Marketing Material for ------ HEALTH 2 Weeks

2.1 Add sample design philosophy
2.2 Brochure/Flyer/ Introductory video
2.3 Contact existing users of ------ HEALTH and invite
them to use our services
2.4 FAQ on website
2.5 Live interactive chat bot for ------ HEALTH on the
platform
2.6 ------ HEALTH Sales Script (Focus on key
functionalities of our products)
3 Initial Planning for Service Positioning 1 week
3.1 Focus on fiding the right community locally
3.2 Detailed GTM strategy including cross sell and upsell
4 ------ HEALTH Focused Lead Generation 4 Weeks
4.1. Online and offline campaign
4.2. Use Affiliated marketing channels
4.3 Identify leads by Community (Current and new)
4.4 Use Facebook, Youtube, Instagram, Snapchat, Google
ads as a key platform to identify the prospects
II Mid Term (3-6 months)

5 New platform Market Planning

5.1 Online and offline publicity

Business Plan >>>> 0033

GO TO MARKET (GTM) EXECUTION TIMELINE BUDGET

5.2 Create Partnership platform other than Facebook and

Youtube and start promoting services in other countries

5.3 Initiate the referral program and expand it further through

discounts and commissions
6 Add Marketing Materials
6.1 Sample content on other platforms
6.2 Publish YouTube videos in partnership with other
youtubers
6.3 User Experience/Journey
7 Content launch on other platforms
7.1 Identify analyst and validate different platforms
7.2 Content intro launch on other platforms
7.3 Marketing material in form of advertisements
7.4 Event planning (tradeshows, expos, online forums) within
Startup
7.5 Feedback and improvements
8 Expand Online and Offline Marketing
8.1 List on trade Directories and Forums
8.2 Contact Management and follow-up for ------
HEALTH leads
III Long Term (6-12 months) 6-12 months
9 Start-up specific content Branding
9.1 Use community-based branding – Build social media
community around brand identity
9.2 Custom Plans/Other product innovations
10 New Channel Market Launch
10.1 Online and offline launch in different states of USA
10.2 National level sales partner launch to bring merchants and
vendors for advertisements
IV Future (12+ months) 12+ months
11 Strategic Alliance GTM
11.1 Identify potential alliances from Local community with
complementing capabilities such as network equipment
providers, start-ups
11.2 Alliance and Joint GTM strategy
11.3 Marketing plan for joint/partnership proposition
0034 <<<< Business Plan

Minimum Viable Service launch strategy

DESCRIPTION DURATION
1 Key marketing activities as a part of MVS strategy
Create one basic sample product and free session to share with
prospect users

1.1 Brief note to describe MVS product / Service – Sales pitch

1.2 Blog – Create a blog articles describing how our services will be different
from our competitors and use this blog for marketing purpose on different
social media platform.

Keep the website ready to describe our product with landing

page Website can have fundamental information such as
• About us,
• Services,
• How are we different from our competitors?
• Key unique value propositions
• Contact us

1.4 Social presence

• Linkedin
• Twitter
• Facebook

1.5 Pitch decks / Flyer

Create 8-10 page slide deck or product flyer to introduce our services

2 Decide features to build

Discuss internally and divide features, services in below mentioned

2X2 matrix.
Business Plan >>>> 0035

DESCRIPTION DURATION
3 Identify early adopters based on service which you shortlist
Select few initial customer in a very customized way , approach them and
invite them to use your services at minimum cost and get their feedback

Identify the user

Provide them services for 1 week/1 month at significantly discounted

rate which they would be happy to try
4 Collect the feedback from customers (Questionnaire is enclosed at
the end of this table)
5 Create a matrix to check the progress

Fundamental matrix to focus on:

• Adoption rates
• Retention and churn
• Service quality
• Feature use, or the percentage of users that take an action
that matters
• Customer Acquisition costs
• Lifetime value (LTV)
• Revenue Generation
• Conversions (Prospects to customer)
• Benefits achieved by your customer
Financial
Planning
 Business Plan >>>> 0037

Financial Summary

Economic Goals

500+ 40 % $ 2 Mn
Customers by 2023 Net profit Annually In Revenue

Economic Title

7 million people across United States received most importantly, employees’ salaries and operating
treatment for or a substance use disorder by 2021. This expenses that will cover at least two years’ worth of
is a fantastic opportunity for investors to invest in ------ operations. The full breakdown of funds is highlighted in
and be a part of this growth roadmap. ------ invite the financial section of this business plan.
investors to invest. The capital will be spent on hiring
trainers across the USA, establishing virtual platform to
interact with customers, equipment/hardware, software
license fees, marketing activities, legal and start-up
expenses, and
 0038 <<<< Business Plan

Financial Summary

76 M 3.8 % 275
Your Financial Your Financial Your Financial
Title Here Title Here Title Here

During the first few months of launch, we target to engage at least 50 customers through the virtual platform in the first 12
months. We would be able to retain profits throughout the three-year forecast period. We are focused on building our
market reputation and developing our brand identity of Cassona International on online platforms for our target segment
during the initial year of operations. Performance during the first year be optimal. We will generate lucrative profits as the
company grows. The business's revenue is expected to grow, indicating a healthy cash position and a robust business
model. We believe that post-pandemic time will also help us to grow our business.

In an adverse situation, we would be able to make a marginal profit in our first 4 months of operations. We will
reach break-even point in first 6 months and gradually progress throughout the remaining forecast period. We are
more than capable of maintaining a favorable cash flow position and retaining healthy profits in the years to come.
The net present value is positive, indicating that the company is a beneficial investment. This demonstrates the
viability of the business model and its propensity to perform even when performance is lower than expected.

Detailed considerations for the business plans have been made and the plan spans three years. The projections
show a very comfortable position. The projections represent an average profit of 35-40% throughout projections.
These projections are based on realistic considerations of historical data and understanding of the local market.
The detailed estimates and assumptions made are given in this business plan. In summary, the expansion plan of
Cassona International has been found financially viable with excellent profitability.
 Business Plan >>>> 0039

Expenses

$1360 $5960 $270

Operation Production Total Business
Expense Expense Expense

Expenses Title

Undam dolo volestion restis viducia ntotatum a que
simus, corrum consequosa aspis simendunt. ruptas
perepre voluptae prate dis dolut alia si aliquae etur
santur rem laciae ellant derem. Bus veres ab ilitatem
facipictor autessim ut fuga. Et
pori doluptatur sinctem nonsequame maiorio.
Nem.Sedic to tectae.Ulloris quiae volupta quid ut lanis
ametur mo doles ad molessinci seditibus est, quatusd
aestem. Luptus alibus qui doluptae sam quuntem il
eiciass imendaecum con comnim

Detail Expense Description Title Operational Production

Write Your Expense Description Right Here $ 2049.00 $ 9340.00

More Description Right Here $ 4938.00 $ 7100.00

Your Expense Description Goes Here $ 7100.00 $ 4938.00

Any Title Description Goes Right Here or More $ 1900.00 $ 9340.00

Your Description Goes Here or Somewhere $ 9340.00 $ 2049.00

Total Expenses $ 309749.00 $ 279443.00

 0040 <<<< Business Plan

Financial Projections

Financial Title

25 %
Obit optat. Uga. Itas mos moditis sandesc imperia nia
dellese quides accus, oditatibus et latem 13 % 81 %
qui unt haruntiorume verum, qui utati repellab ius 47 %
autatia doles pernatur. Ignate voluptaepero
corrovid moloresequos

Production
37 %

Production

Operation
Write Your Financial Title Goes Operation
Mid 2023 FInancial Mid 2023 FInancial
Right Here or Somewhere.
Projection Projection

Projection Highlight. Q. One 2023 — $ 21.950.371.00 Q. Two 2023 — $ 21.950.371.00

Projected Profit Projected Lost

12.3 14.6 12.3 14.6

20 20

15 15

10 10

5 5

0 0

Obit optat. Uga. Itas mos moditis Obit optat. Uga. Itas mos moditis
sandesc imperia nia dellese quides sandesc imperia nia dellese quides
accus, oditatibus et latem qui unt accus, oditatibus et latem qui unt
haruntiorume verum,. haruntiorume verum,.
 Business Plan >>>> 0041

Projected Cash Flow

Description Title Year 1 Year 2 Year 3 Year 4

Title Goes Here

Title Right Here $ 2049.00 $ 9340.00 $ 4938.00 $ 1900.00

More Description Right Here $ 4938.00 $ 7100.00 $ 1900.00 $ 4938.00

Description Goes Here $ 7100.00 $ 4938.00 $ 9340.00 $ 7100.00

Any Title Description Here $ 1900.00 $ 9340.00 $ 7100.00 $ 9340.00

Total Description $ 9340.00 $ 9340.00 $ 9340.00 $ 9340.00

Title Goes Here

More Description Right Here $ 4938.00 $ 7100.00 $ 1900.00 $ 4938.00

Description Goes Here $ 7100.00 $ 4938.00 $ 9340.00 $ 7100.00

Any Title Description Here $ 1900.00 $ 9340.00 $ 7100.00 $ 9340.00

Total Description $ 9340.00 $ 9340.00 $ 9340.00 $ 9340.00

Title Goes Here

Description Goes Here $ 7100.00 $ 4938.00 $ 9340.00 $ 7100.00

Any Title Description Here $ 1900.00 $ 9340.00 $ 7100.00 $ 9340.00

Total Description $ 9340.00 $ 9340.00 $ 9340.00 $ 9340.00

Total Description Here $ 9340.00 $ 9340.00 $ 9340.00 $ 9340.00

 0042 <<<< Business Plan

It is the management’s intention to successful and based on the geography

run this business until they are the management will implement
Exit ready to retire. ------ is targeting to necessary measures to exit the
achieve US $ 2 million in revenue business endeavor with minimal

Strategy within 5 years with portfolio of

500+ customers.
The success of the business will
be monitored monthly in the first
year and quarterly in subsequent
years. The management team is
aware that it usually takes new
businesses three years to start
turning a profit and that the
business could operate at a loss
during that time. The investors will
keep this in mind when evaluating
the state of the business, and
make adjustments, when possible,
to keep the business running with
a positive cash flow.
damage to the owners. All Intellectual
property rights of product and software
will be sold to cover any outstanding
debts if any. Any remaining debt will be
paid by the owners in the form of
monthly payments until all debts are
paid in full. Definitions of “successful”
and time limits for achieving milestones
will be defined by founders.
Acceptable loss has been
determined; if the business
exceeds this amount and is unable
to compensate the owners, we will
begin the process of closing the
business and paying back debt.

In the event the proposed plan

is not
Company Address.
CA 90048