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  • Advertising and Management

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    Vinya S.P
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    The document contains analyses of advertisements from various brands such as Vistara airline, Whirlpool appliances, Honda Mobilio, Fiat Linea, and Colgate oral hygiene products. For each advertisement, the document discusses the catchy taglines used, visual design elements like colors and images, highlighted features, and any negative aspects. The overall analyses aim to understand how the advertisements attract readers through their use of visual and textual information.

    Original Description:

    Journalism

    Original Title

    ADVERTISING AND MANAGEMENT

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    The document contains analyses of advertisements from various brands such as Vistara airline, Whirlpool appliances, Honda Mobilio, Fiat Linea, and Colgate oral hygiene products. For each advertisement, the document discusses the catchy taglines used, visual design elements like colors and images, highlighted features, and any negative aspects. The overall analyses aim to understand how the advertisements attract readers through their use of visual and textual information.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views7 pages

    Advertising and Management

    Uploaded by

    Vinya S.P
    The document contains analyses of advertisements from various brands such as Vistara airline, Whirlpool appliances, Honda Mobilio, Fiat Linea, and Colgate oral hygiene products. For each advertisement, the document discusses the catchy taglines used, visual design elements like colors and images, highlighted features, and any negative aspects. The overall analyses aim to understand how the advertisements attract readers through their use of visual and textual information.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 7

    UNIVERSITY OF MYSORE

    MANASAGANGOTRI
    DEPARTMENT OF JOURNALISM AND MASS
    COMMUNICATION

    ADVERTISING AND MANAGEMENT


    2022 – 2023

    DEEPTHI G D
    REG NO: CO120008

    SUBMITTED TO: PROF. SAPNA M S


    VISTARA

    AIRLINE ADVERTISEMENT

    CATCHY TAGLINE [FLY THE NEW FEELING]

    THE ATTRACTIVE DESIGN WAS PRESENT IN THE


    ADVERTISEMENT, IT LOOKED AS A PART OF THE LOGO BUT IT
    WAS THERE ONLY TO GAIN THE ATTENTION

    THE INFORMATION WAS USED IN SUCH A WAY TO ATTRACT


    THE READERS

    THE PICTURE SIGNIFIES TRAVEL

    THE PICTURE IN THE ADVERTISEMENT URGES THE READERS


    TO TRAVEL

    HIGHLIGHT: JOURNEY (HASSLE FREE JOURNEYS)


    WHIRLPOOL

    ELECTRONIC APPLIANCES

    ADVERTISEMENT IS IN BRIGHT BLUE IN COLOR WHICH


    RESEMBLES FRESH AIR

    CATCHY TAGLINE (DESIGNED TO DELIGHT)

    SIXTH SENSE CLIMATE CONTROL, DUAL FAN COMPRESSOR


    TECHNOLOGY CATCHES THE EYES OF READERS

    QR CODE SCANNER AND OTHER SOCIAL MEDIA LINKS WERE


    PROVIDED

    AS APRIL IS A MONTH OF SUMMER, ADVERTISEMENT OF AIR


    CONDITIONER ATTRACTS NUMBER OF BUYERS

    NAGETIVE ASPECT: TOO MUCH CONTENT IN ONE


    ADVERTISEMENT [SEEMS MESSED UP]
    HONDA [COMPANY/BRAND]

    MOBILIO (PRODUCT)

    TAGLINE: POWER OF DREAMS

    COLOURFUL PICTURE WITH THE WORDINGS WHICH SAYS


    (APNE LIYE, APNO KE LIYE) ARE USED TO ATTRACT READERS

    A SPACIOUS CAR AS IT MENTIONS 7SEATER, IT IS


    COMFORTABLE FOR A FAMILY

    THE COLOR OF A CAR GOES WELL WITH THE BACKGROUND

    OTHER COLOR OF A CAR IS SHOWN IN THE ADVERTISEMENT


    WHICH IS MORE ATTRACTIVE

    NAGETIVE ASPECT: MISLEADING IMAGERY


    FIAT [COMPANY/BRAND]

    LINEA (PRODUCT)

    CLASSIC IMAGE, KID WITH A YOGA POSE AND PLAIN GREY


    COLOR USED IN THE ADVERTISEMENT IN THE OPENING PAGE
    OF THE MAGAZINE ATTRACTS THE READERS

    THE WORDINGS [GIVES YOU MORE HIGHT] GIVES A LUXURY


    FEELING TO THE READERS

    YEARS OF WARRENTY, 24*7 SERVIECE FACILITY, ROAD SIDE


    ASSISTANCE, 15000KM SERVIECE INTERVAL

    COLOR AND FONT USED FOR WORDINGS ARE CLASSIC

    SOCIAL MEDIA LINKS ARE PROVIDED

    TRI COLOR USED ON THE TOP RIGHT CORNER OF THE


    ADVERTISEMENT WHICH RESEMBLES THE FLAG

    HIGHLIGHT: MADE IN INDIA


    COLGATE (ORAL HYGIENE PRODUCT)

    THE ADVERTISEMENT COVERS HALF PAGE OF THE PAPER


    WHICH ATTRACTS THE READERS

    GLAMOROUS MODEL DOLLY SINGH WEARING RED CLOTHING


    ANDHER BRIGHT SMILE ATTRACTS IN THIS ADVERTISEMENT

    WORDINGS USED TO ATTRACT READERS (WHIGHTER TEETH


    IN JUST 3 DAYS

    AVAILABILITY IN ONLINE STORE QR CODE SCANNER IS


    MWNTIONEDWHICH HELPS READERS TO BUY THE PRODUCT
    EASILY

    PERFECT COLOR SHADES IN THE BACKGROUND IS USED TO


    ATRACT READERS

    HIGHLIGHT: DAZZLING SMILE PROVIDES READERS TO TALK


    AND SMILE IN CONFIDENCE

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