The public speaks. Care to listen?

Ronald D. Holmes
Department of Political Science/
Pulse Asia Research Inc.
• Polling in the Philippines
• Survey process
• The public
• Recent opinion

FOR DISCUSSION PURPOSES ONLY. NOT FOR DISSEMINATION

 POLLING IN THE PHILIPPINES

• Local and national polls, chiefly pre-electoral,

conducted in the 1950s and 1960s
• First social survey poll done in 1985 by
SWS/DAP
• Pulse Asia Inc. established in 1999. Conduct
of regular quarterly Ulat ng Bayan (Report of
the People) and periodic pre-election/exit poll,
as well as other social science surveys and
research
 Survey functions
ü Generate opinions, knowledge, attitude, and sources/bases of
opinions of the public
ü Provides leaders/decision-makers a sense of the people’s
pulse; assess responsiveness of government/political leaders;
and what needs to be done to alter their
opinions/beliefs/preferences
ü For electoral surveys, enable users to know historical and
future voting behavior; opinion on election related issues;
electoral preference; likelihood of changing preference.

FOR DISCUSSION PURPOSES ONLY. NOT FOR DISSEMINATION

 Survey process
Clarification of
objectives
Reporting/ Sampling
Dissemination design

Data Analysis Questionnaire design

Data Processing

Pre-test

Data
Encoding
Field interviewers
training
Fieldwork

FOR DISCUSSION PURPOSES ONLY. NOT FOR DISSEMINATION

 Range of objectives
ü Self assessed quality of life, poverty
ü Most urgent personal and national concerns
ü Assess performance of and levels of trust conferred on
government officials
ü Awareness, availment and assessment of government programs
ü Generate pre-election preference and issues
ü Assessment of government in addressing most urgent national
concerns
ü Sources of information and extent of knowledge of issues

FOR DISCUSSION PURPOSES ONLY. NOT FOR DISSEMINATION

 SOCIO-DEMOGRAPHIC PROFILE
September 14 - 20, 2020 / Philippines
page 1 of 3
UNWEIGHTED WEIGHTED WEIGHTED
ADULTS ADULTS HOUSEHOLD
Demographic variables COUNTS % COUNTS % COUNTS %

Total Philippines 1200 100 67,356,272 100 25,026,984 100

NCR 300 25 9,248,662 14 3,348,183 13

Balance Luzon 300 25 30,320,750 45 11,207,720 45
Urban 125 10 13,670,140 20 5,027,989 20
Rural 175 15 16,650,609 25 6,179,731 25
Visayas 300 25 12,675,768 19 4,721,228 19
Urban 130 11 4,381,182 7 1,612,382 6
Rural 170 14 8,294,587 12 3,108,847 12
Mindanao 300 25 15,111,093 22 5,749,853 23
Urban 75 6 5,516,812 8 2,093,109 8
Rural 225 19 9,594,280 14 3,656,744 15

Total Urban 630 53 32,816,796 49 12,081,662 48

Total Rural 570 48 34,539,476 51 12,945,322 52

Class ABC 118 10 5,700,293 8 1,902,473 8

TOTAL D 843 70 52,268,408 78 19,189,971 77
D1 (owns res'l lot) 558 47 39,874,466 59 14,306,456 57
D2 (does not own res'l lot) 285 24 12,393,943 18 4,883,515 20
E 239 20 9,387,571 14 3,934,541 16
 SOCIO-DEMOGRAPHIC PROFILE
September 14 - 20, 2020 / Philippines
page 2 of 3
UNWEIGHTED WEIGHTED WEIGHTED
ADULTS ADULTS HOUSEHOLD
Demographic variables COUNTS % COUNTS % COUNTS %

Total Philippines 1200 100 67,356,272 100 25,026,984 100

Male 600 50 33,961,687 50 12,586,987 50

Female 600 50 33,394,585 50 12,439,996 50

18 - 24 years old 176 15 11,637,565 17 3,395,777 14

25 - 34 246 21 13,091,460 19 5,205,873 21
35 - 44 276 23 12,177,794 18 5,450,188 22
45 - 54 242 20 14,456,538 21 5,195,958 21
55 - 64 155 13 10,420,997 15 3,689,326 15
65 & up 105 9 5,571,919 8 2,089,863 8

No formal educ/elem grad 228 19 11,892,366 18 4,843,956 19

Some HS 166 14 8,165,903 12 3,138,987 13
Completed HS 420 35 23,842,544 35 8,858,251 35
Vocational 73 6 5,443,508 8 1,800,750 7
Some college 167 14 10,162,297 15 3,514,636 14
Completed/post college 146 12 7,849,654 12 2,870,403 11
 SOCIO-DEMOGRAPHIC PROFILE
September 14 - 20, 2020 / Philippines
page 3 of 3
UNWEIGHTED WEIGHTED WEIGHTED
ADULTS ADULTS HOUSEHOLD
Demographic variables COUNTS % COUNTS % COUNTS %

Total Philippines 1200 100 67,356,272 100 25,026,984 100

Total Working 697 58 34,611,593 51 13,635,252 54

Government 101 8 5,873,262 9 2,179,072 9
Private 155 13 8,058,907 12 2,756,678 11
Self-employed 341 28 15,223,348 23 6,567,670 26
Farmers/Fisherfolk 100 8 5,456,076 8 2,131,832 9
Not Working 503 42 32,744,679 49 11,391,732 46

Roman Catholic 984 82 53,556,209 80 19,991,624 80

Iglesia Ni Cristo 27 2 2,879,720 4 1,174,677 5
Islam 89 7 5,464,866 8 1,960,837 8
Others 100 8 5,455,478 8 1,899,846 8

Tagalog 481 40 26,887,669 40 9,927,702 40

Ilocano 38 3 3,515,571 5 1,316,259 5
Pangasinense 21 2 1,890,311 3 661,339 3
Kapampangan 24 2 3,324,221 5 1,233,723 5
Bicolano 39 3 3,463,371 5 1,289,091 5
Ilonggo 124 10 5,525,105 8 2,000,436 8
Cebuano 321 27 15,842,231 24 5,977,640 24
Waray 39 3 1,448,637 2 565,857 2
Others 113 9 5,459,158 8 2,054,937 8