EASY DIGITAL

MARKETING
(EDM UMKM
SERIES)
SWIM | Sharing With Masadid
OUTLINE
Materi SWIM EDM UMKM :

- Mindset.
Sesi 1
- Fundamental
- Google My Business
Sesi 2 - Social Media Marketing (FB)
- Social Media Marketing (IG)

Sesi 3 Extra Bonus

MINDSET!
Dalam Digital Marketing
MINDSET DIGITAL
MARKETING

● No! Instant (cepat-bagus-murah) ?

● Generalis = UMKM
● Strategis —> pola —> framework.
FUNDAMENTAL!
Dalam Digital Marketing
FUNDAMENTAL
DIGITAL MARKETING
● Goals?
● Riset —> buyer persona —> funnel
● Costumer journey
● AI —> 5W1H
GOOGLE MY
BUSINESS
(GMB)

*Google Profile Business

MARI KITA COBA…
 SOCIAL
MEDIA
MARKETING
(FACEBOOK)
*FBMP DAN FBFP
X
MARI KITA COBA…
Tips Optimasi Jualan di Facebook Marketplace
1. Kenali Produk dan Jasa yang Dijual
2. Tambahkan Foto Produk yang Menarik
3. Pasang Harga yang Kompetitif
4. Optimasi di Grup & Komunitas
5. Berikan Informasi Lokasi Tokomu
 SOCIAL
MEDIA
MARKETING
(IG)
MARI KITA COBA…

1. BIO = CLEAR
2. INFO KONTAK = CLEAR
3. HL = CLEAR

A strong Instagram profile will reflect who you are as a brand, include key
messaging and a call to action, ensuring that users understand what you
offer and can make an informed decision about whether or not to follow you.
This reduces follow/unfollow behaviour and ensures that the right people –
that is, people who will engage with your account and hopefully convert to
paying customers or clients – follow you.
EXTRA
SALES
TERIMAKASIH