Search Engine Optimization

Hands-on Exercise No. 2

By: Umer Abdul Rehman Khan

Step 1: Website Selection:

Daraz.pk/mens-clothing/

Step 2: Take two Webpages for On-page SEO:

1. Daraz Men T-shirts:

https://www.daraz.pk/mens-t-shirts/
2. Daraz Men Jeans
https://www.daraz.pk/mens-jeans/

Step 3, 4, 5: Identification of On-page SEO Factors and its Comparison:

1. Daraz Men T-shirts:

Page Level Factors:

 HTML Meta Tags, Keywords in HTML Meta Tags:

Following picture shows the HTML Meta Tags which are the title and description of the
Page:

 Website Content with Shortlisted Keywords:

Keywords are used in the description of the webpage but keyword density is not accurate
because they used some keywords many times. Keywords like “T-shirts” is used by many
times which causes the keyword stuffing and it is bad for SEO.

 Importance of Language in Content:

Language in the content is simple and understandable.
 Optimizing content with Keywords and synonyms:
Content is in small quantity and used a very low number of synonyms.
 Length of Content:
Length of the description is very small and understandable.
 LSI Keywords in Content:
 LSI kewywords are used in a very low range like they used “boys” word with the “men”
And also use word like “store”, different styles of T-shirts like Sport T-shirt, Polo T-shirt,
V-neck T-shirt etc.

Image SEO:

 Image Types and Sizes, ALT Tags for Images, Descriptive Titles, Captions & Text
for Images, Image File Name and URLS:

Code for above Image is given below:

They used jpg format of image and there are no alt tag for the image. There is no description,
caption and title. There is also no proper name of image as shown in image. The name of image
should have the shortlisted keywords for better SEO.

 Relevancy and Quality of Images:

The images are in good quality and also have relevance with a page and its content.
 Optimize Placement:
Image placements are optimized and place their relevant position. Every T-shirt picture is
placed above its price and rating.
 Optimize Images for Speed & Responsiveness:
Images are optimized for speed and responsiveness.

SITE Level Factors:

 Website Structure:
The structure of website is good and completely organized. There is a separate column of
men t-shirts, men jeans and men kurtas.
 SEO/Human Friendly URLS:
 The URLs of the webpage is human friendly because it is easily remembered by most of
Pakistanis. And also its structure is simple and not is the form of coding or numbers wich
human cannot understand.

 Internal Linking:
There are other links like the “Add to cart” link is given in each product. There are also
other links like for different fashion brands. These are shown in picture below:

 Website UpTime & Security:

The website is always available when the customer goes their website page, so webpage
uptime is good. It is secure because it have SSL certificate.
 Tools:
They provide tools like “filter” the products according to the needs of the customers like
filtering through ratings, color of shirts, sizes etc.

 Breadcrumb Navigation:
There is a breadcrumb Navigation in this webpage which is good for identify the proper
path in Google search. This is shown below:
  Robots.txt:

Advanced Content Optimization:

 Content Recency and Frequency:

As it is online store for men t-shirts so it is keep updating with time and have a fresh
products display after some time.
 Content Duplication:
For avoiding content duplication, they used canonical tags, 301 redirects.
 SEO Domain Factors:
They used country Top Level Domain which is .pk. So it is good for SEO for having a
country domain because their mainly customers are Pakistanis.

Step 6: Identification of Missing Elements or Factors:

 Content Headings (H1-H6), Dividing Content into Sections:

There are no headings tags in the code because there are no section and heading on the
webpage.
 Use an Image Sitemap:
There is no Image sitemap of page.
 HTML Sitemaps, XML Sitemaps:
There are no sitemaps on the site.
 Too Many Links to other Websites:
There are no other links to other websites.
 Blog - The Value Pages:
There are no blogs on the pages.
 Ebooks, Guides:
There are no ebooks, guides available for helping the customers for online shopping.
Step 3, 4, 5: Identification of On-page SEO Factors and its Comparison:

2. Daraz Men Jeans:

Page Level Factors:

 HTML Meta Tags, Keywords in HTML Meta Tags:

Following picture shows the HTML Meta Tags which are the titlte and description of the
Page:
  Website Content with Shortlisted Keywords:
Keywords are used in the description of the webpage but keyword density is accurate
because they used some keywords in a limited times. For example, “online in Pakistan”,
“latest branded men regular fit jeans” etc.

 Importance of Language in Content:

Language in the content is simple and understandable.
 Optimizing content with Keywords and synonyms:
Content is in a small quantity and used a very low number of synonyms and used
keywords like “online in Pakistan”, “latest branded men regular fit jeans” etc.
 Length of Content:
Length of the description is very small and understandable. Also it is an online store so
their major content is in the form of images which is beautifully displayed.
 LSI Keywords in Content:
LSI keywords are used in a very low range like they used “branded” word with the
“latest” and the also use the word “fit” because some people want fit jeans and they also
search in this way.
And also use word like “store” and “online store”.

Image SEO:

 Image Types and Sizes, ALT Tags for Images, Descriptive Titles, Captions & Text
for Images, Image File Name and URLS:

Code for above Image is given below:

They used jpg format of image and there are no alt tag for the image. There is no description,
caption and title. There is also no proper name of image as shown in image. The name of image
should have the shortlisted keywords for better SEO.

 Relevancy and Quality of Images:

The images are in good quality and also have relevance with a page and its content.
 Optimize Placement:
Image placements are optimized and place their relevant position. Every jeans picture is
placed above their price, rating.
 Optimize Images for Speed & Responsiveness:
Images are optimized for speed and responsiveness.

SITE Level Factors:

 Website Structure:
The structure of website is good and completely organized. There is a separate column of
men t-shirts, men jeans and men kurtas.

 SEO/Human Friendly URLS:

The URLs of the webpage is human friendly because it is easily remembered by most of
Pakistanis. And also its structure is simple and not is the form of coding or numbers
which human cannot understand.
 Internal Linking:
There are other links like the “Add to cart” link is given in each product. There are also
other links like for different fashion brands.
  Website UpTime & Security:
The website is always available when the customer goes their website page, so webpage
uptime is good. It is also secure because it has SSL certificate.

 Tools:
They provide tools like “filter” which filters the products according to the needs of the
customers like filtering through ratings, color, sizes etc.

 Breadcrumb Navigation:
There is a breadcrumb Navigation in this webpage which is good for identify the proper
path in google search. This is shown below:

 Robots.txt:

Advanced Content Optimization:

 Content Recency and Frequency:

As it is online store for men clothing and this page is dedicated to jeans for men so it is
keep updating with time and always have a fresh products for display.
 Content Duplication:
For avoiding content duplication, they used canonical tags, 301 redirects.
  SEO Domain Factors:
They used country Top Level Domain which is .pk. So it is good for SEO for having a
country domain because their customers are Pakistanis.

Step 6: Identification of Missing Elements or Factors:

 Content Headings (H1-H6), Dividing Content into Sections:

There are no headings tags in the code because there are no section and heading on the
webpage.
 Use an Image Sitemap:
Image sitemap of page is not shown.
 HTML Sitemaps, XML Sitemaps:
There are no sitemaps on the site.
 Too Many Links to other Websites:
There are no other links to other websites.
 Blog - The Value Pages:
There are no blogs on the pages. There should be blogs on latest fashion trends and
discuss the tips for effective buying for customers.
 Ebooks, Guides and Tools:
There are no ebooks, guides available for helping the customers for online shopping.