BSCA 3106

Team 3
Yvonne Angela E. Amponin
Aishley Mae Cepillo
Anelyn J. Gegantone
Trisha Mae B. Sandoval

Natural Environment

Population
● 117,635,595 as of September 1, 2023 (Philippines)
● 50.1% current male population (Philippines) 2023
● 49.9% current female population (Philippines) 2023
● 372,426 (Batangas) 2023
● 128, 267 (Men) 127,567 (Women) Batangas 2023
● Population growth from 2017-2023 is 75% (Batangas)
● Population expected to exceed by 2.06% or 427,423 by 2030
● The average age of residents in Batangas City is 26.

Season
● March-May (Summer) Philippines
● June-November (Rainy Season) Philippines
● 18-20 typhoons per year
● The common areas affected by the typhoons are the Bicol Region, Northern Luzon, and
Easter Visayas
● The highest heat index in Batangas reached 47C and 46C on May 8 and 9 respectively
● Glenda was the strongest typhoon that hit Batangas

Societal Environment

● Economic Forces

Income of Consumer
● The average income of a family in the Philippines is Php 149.98 thousand per year.
● It is way lower than the average income in 2015 which was Php 267 thousand
● In 2023, the minimum wage in the Philippines was reported to have increased to 12.24
thousand Philippine pesos from 9.94 thousand in the previous year
● The new minimum wage rates in the Calabarzon region will now range from P385-P520
in the non-agriculture sector; P385-P479 in the agriculture sector; and P385 for retail
and service establishments employing not more than 10 workers
Price
● Average Filipinos would spend less than Php 1,000 on their clothes
● According to a 2023 survey by Rakuten Insight on inflation in the Philippines, around 68
percent of respondents indicated that they checked prices before buying due to rising
costs.
Inflation
● The inflation rate for consumer prices in the Philippines moved over the past 62 years
between 0.7% and 50.3%. For 2022, an inflation rate of 5.8% was calculated.
● During the observation period from 1960 to 2022, the average inflation rate was 8.5%
per year.

● Technological Forces

Social Media
● There were 85.16 million internet users in the Philippines at the start of 2023 when
internet penetration stood at 73.1 percent.
● The Philippines was home to 84.45 million social media users in January 2023, 72.5
percent of the total population.
● Users in the Philippines spend an average of 4.1 hours on these platforms each day,
which is significantly higher than the global average of around 2 hours.

E-Commerce
● shopee. ph ranked number 1 and is the most visited eCommerce & Shopping website in
the Philippines in July 2023, followed by lazada.com.ph as the runner-up, and
amazon.com ranking at 3rd place as the leader of the eCommerce & Shopping websites
in the Philippines.
● As of June 2023, almost an equal share of e-commerce users in the Philippines
belong to either high or low-income groups, according to the Statista Consumer
Market Outlook. The remaining 30.6 percent of e-commerce consumers were
medium-income earners.

Cyber Security Threat

● Cybercrimes in Metro Manila increased by 152 percent in the first six months of 2023
compared to last year.
● The Philippines ranked 45th out of 164 countries with a score of 63.64 (out of 100) in the
National Cyber Security Index (NCSI) by e-Governance Academy Foundation, placing
fifth highest among the select East and Southeast Asia countries.

● Political Legal Forces

Law
● The only law existing in the Philippines about clothing is 4653. AN ACT TO
SAFEGUARD THE HEALTH OF THE PEOPLE AND MAINTAIN THE DIGNITY OF THE
NATION BY DECLARING IT A NATIONAL POLICY TO PROHIBIT THE COMMERCIAL
 IMPORTATION OF TEXTILE ARTICLES COMMONLY KNOWN AS USED CLOTHING
AND RAGS.

Tax
● The sales Tax Rate in the Philippines is expected to reach 12.00 percent by the end of
2023, according to Trading Economics global macro models and analysts' expectations
● In the long-term, the Philippines Sales Tax Rate - VAT is projected to trend around
12.00 percent in 2024, according to our econometric model's

Stability of Government
● The President and the Vice-President shall be elected by direct vote of the people for a
term of six years which shall begin at noon on the thirtieth day of June next following the
day of the election and shall end at noon of the same date, six years thereafter.
● The Senator and Congress shall be elected every 3 years same as Mayors and
Barangay Officials.

● Socio-Cultural Forces

Gender
● 50.1% current male population (Philippines) 2023
● 49.9% current female population (Philippines) 2023
● 128, 267 (Men) 127,567 (Women) Batangas 2023
● LGBTQ people do not figure as a demographic in the National Census and other
statistical data sourced by the Philippine Statistics Authority.

Age
● 33.4 million (30.7%) were under 15 (young dependents).
● aged 15 to 64 years (working-age or economically active population) totaled to 69.40
million (63.9%)
● 65 years and over (old dependents) comprised the remaining 5.86 million (5.4%).

Task Environment

Competitors
● As of August 2021, Penshoppe was the leading fashion retailer in the Philippines, with
an index score of 44.3. This was followed closely by Bench with an index score of 43.7.

Buyer
● They not only reflect our identity to others but also communicate with us on a deeper
level. The style and color of our garments can communicate volumes about our identity
 and values. For example, someone who frequently wears bold and vibrant colors may be
seen as confident and outgoing.

Labor Force
● The employment rate in CALABARZON is 94.1
● Unemployment rate in CALABARZON is 5.9
● The underemployment rate in CALABARZON is 15.5
● The labor force participation rate in CALABARZON is 60.8

Societal Environment

● Socio-Cultural

Regional Shifts in Population

● 16,195,042 people in CALABARZON
● The population of Region IV-A (CALABARZON) as of May 1, 2020, was 16,195,042
based on the 2020 Census of Population (POPCEN 2020) accounting for 14.85% of the
Philippine population with an annual population growth rate of 2.48 for the year 2015-
2020.

Age Distribution
● 33.4 million (30.7%) were under 15 (young dependents).
● aged 15 to 64 years (working-age or economically active population) totaled to 69.40
million (63.9%)
● 65 years and over (old dependents) comprised the remaining 5.86 million (5.4%).

Religion
● More than 86 percent of the population is Roman Catholic (Philippines)
● 6 percent belong to various nationalized Christian cults
● And another 2 percent belong to well over 100 Protestant denominations.

● Technological

New Machinery
● The availability of 3D technologies is driving the efficiency of textile manufacturing and
design. 3D printing allows experiments with imaginative structures, shapes, and
prototypes. The technology also enables the production of different materials ranging
from soft polymers to rigid ceramics.
● Some competitors use 3D Technologies in their clothing business.

Shopping Application
● Shopee. Shopee is a popular e-commerce platform that allows you to sell new and
second-hand items. It is also the most popular shopping app in the Philippines.
 ● Lazada.com.ph was the runner-up, and amazon.com ranked in 3rd place as the leader
of the e-commerce and shopping websites in the Philippines.
● In fact, 76% of year-end shoppers enjoy discovering items they weren’t actively looking
for. In particular, near-holiday sales like 10.10, 11.11, and 12.12 events significantly
boost fashion, food, and health and beauty purchases.

Internet Availability
● 68% to 72% of Filipinos have access to the Internet, with Filipino users having the
highest daily average online consumption duration in the Southeast Asia region at
around 10 hours. Internet user growth is around 2.8% year-on-year.
● The Philippines's internet penetration rate stood at 73.1 percent of the total population at
the start of 2023. Kepios analysis indicates that internet users in the Philippines
increased by 10 million (+13.4 percent) between 2022 and 2023.

● Economic

Economic Growth
● The Philippine economy has achieved one of the strongest recoveries in emerging
markets following the pandemic-related deep economic downturn
● GDP growth in 2022 recorded 7.6 percent mainly reflecting pent-up domestic demand,
and Q1 2023 growth at 6.4 percent was in line with the full-year forecast of 6 percent

Fuel Prices
● continue to rise as of today
● Gasoline (Petrol) Cost 74.7 php/ltr
● The Philippines will benefit from an energy transition toward low- and zero-carbon
alternatives. This transition will substantially increase the use of indigenous and
renewable energy resources such as hydropower, solar, and wind while reducing
reliance on imported fossil fuels, which will enhance energy security.

Exchange Rate
● The US Dollar to Philippine Peso Exchange Rate is at a current level of 56.79, down
from 57.01 the previous market day and down from 57.19 one year ago. This is a
change of -0.39% from the previous market day and -0.70% from one year ago.
● The Philippine Peso is expected to trade at 57.17 by the end of this quarter, according to
Trading Economics global macro models and analyst's expectations. Looking forward,
we estimate it to trade at 59.15 in 12 months time.

● Political Legal

Stability of Government
 ● The President and the Vice-President shall be elected by direct vote of the people for a
term of six years which shall begin at noon on the thirtieth day of June next following the
day of the election and shall end at noon of the same date, six years thereafter.
● The Senator and Congress shall be elected every 3 years same as Mayors and
Barangay Officials.

Law
● The only law existing in the Philippines about clothing is 4653. AN ACT TO
SAFEGUARD THE HEALTH OF THE PEOPLE AND MAINTAIN THE DIGNITY OF THE
NATION BY DECLARING IT A NATIONAL POLICY TO PROHIBIT THE COMMERCIAL
IMPORTATION OF TEXTILE ARTICLES COMMONLY KNOWN AS USED CLOTHING
AND RAGS.

Tax
● The sales Tax Rate in the Philippines is expected to reach 12.00 percent by the end of
2023, according to Trading Economics global macro models and analyst's expectations
● In the long-term, the Philippines Sales Tax Rate - VAT is projected to trend around
12.00 percent in 2024, according to our econometric models