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N. Keane (*)
Mary Immaculate College, Limerick, Ireland
© The Author(s) 2019 47
C. Hadjioannou (ed.), Heidegger on Affect, Philosophers in Depth,
https://doi.org/10.1007/978-3-030-24639-6_3
48
N. Keane
1 Aristotle’s Rhetoric
What Aristotle calls the endoxic character of rhetoric, how it takes its
start from established belief or conviction, is thus represented in the
proper use of pisteis, the case being made or means of persuasion, which
in the parallel field of dialectic are termed syllogisms. Pistis, then, is not
simply concerned with conviction or belief, but is a form of demon-
stration or exhibiting (apodeixis tis ), one “that goes directly to the heart
(en-thymos )” (Kisiel 2005, 137) of the matter and is “taken more to
heart” by the listener (GA 18: 133; BCAP 90). This means that while
an expert in syllogistic logic is distinct from an expert in rhetoric, the
two share something in common, allowing one in principle to be an
expert in both. In the end, understanding the counterpart (antistro-
phos ) nature of these two fields of logos, rhetoric and dialectic, hinges
on grasping their parallel and yet distinctly contrasting approaches to
the question of demonstrable truth and how it is disclosed, either by
the logical back and forth of refutation and counter-refutation, or by
affective demonstration. Thus one could speak here in terms of logical
in the narrow and in the broad sense of the term. The narrowly logical
refers to demonstrably sound reasoning or syllogistic deduction, which
is found in rigorously scientific discourse. Logical in the broad sense,
i.e. those making use of rhetorical logic, is the so-called enthymema
or demonstrative rhetorical syllogism which provides proof of some-
thing by orienting the listener to a shared and affective evidential real-
ity or “body of proof ” (soma tes pisteos ) (Aristotle, Rhetoric, 1354a15;
1356a37–1356b26). Aristotle is thus concerned with how rhetoric
serves to explain or clarify something by helping listeners to arrive at
a certain insight by providing them with both concrete arguments and
illustrative examples.
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N. Keane
Every speaking is, […] a speaking to someone or with others, with oneself
or to oneself. Speaking is in concrete being-there, where one does not exist
alone, speaking with others about something. Speaking with others about
something is, in each case, a speaking out of oneself. In speaking about
something with others, I express myself [spreche ich mich aus ], whether
explicitly or not. (GA 18: 17; BCAP 14)
3 The Affects of Rhetoric and Reconceiving …
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Insofar as the πάθη are not merely an annex of psychical processes, but
are rather the ground [Boden ] out of which speaking arises, and what is
expressed grows back into, the πάθη, for their part, are the basic possibili-
ties in which being-there itself is primarily oriented toward itself, finds itself.
The primary being-oriented, the illumination of its being-in-the-world is
not a knowing, but rather a finding-oneself that can be determined differ-
ently, according to the mode of being-there of a being. Only within the
thus characterized finding-oneself and being-in-the-world is it possible to
speak about things, insofar as they are stripped of the look they have in
immediate relations. (GA 18: 262; BCAP 176)
Affects, then, are how the embodied human being is turned toward
itself but not as an object of knowledge and, perhaps more impor-
tantly, how the human being finds itself precisely in finding itself turned
towards others, towards other embodied and attuned human beings
in the world. Yet this turning towards itself, this Sichbefinden, is not a
mere procedural self-apprehension or wilful reflection carried out by
an ‘I can’, but rather a fundamental and embodied finding-oneself with
and affected by others, both drawn to and repelled by others, which is
delimited and negotiated continually in speaking together of what is
common in the ‘feeling’ together of what is common.
In 1924, Heidegger sees in rhetoric a hermeneutic of concrete human
existence and praises the Greeks for recognizing that the transforma-
tive back-and-forth of discursiveness is first a characteristic of human
life and that philosophical conceptuality sinks its roots into the soil of
everyday conversation in developing its elaborate metaphysical systems.
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Yet Heidegger also claims that philosophy has lost touch with this same
soil. His aim, however is not to praise the traditional Greek notion of
possibility, as “bringing-forth” (poeisis ) over against techne. Rather, he
is suggesting that metaphysical thinking, as a fundamental approach to
beings as actualized, structurally inhibits reflection on other modes of
disclosing and, most crucially, reflection on disclosing as such. But I will
return to this later.
For Heidegger, Aristotle’s thought provides what he terms a “jolt to
the present, or better put, to the future” (GA 18: 6; BCAP 5). Rhetoric
allows us to comprehend the foundations of scientific thinking and
philosophical knowing in lived speech, which takes its start from
being-affected by what is other, both within and without. It is because
of this insight, contained in rhetoric, that Heidegger decides to develop
a fundamental ontology of lived and possibilizing pathos as opposed to
an ontology of the actual. He does so because we are primarily embod-
ied self-expressing and self-disclosing beings attuned to one another, to
what is common, and to the world in different yet analogous ways. This
means that we can be moved and guided by the right words that make a
matter evident substantively.
Without the koinon, what is common and communal, we would
be, as Heidegger puts it, “fish […] caught in the stream” (GA 18:
266; BCAP 178). We would be unable to come to this authentic self-
understanding or project and realize possibilities as our own possi-
bilities. Affects are therefore bound up with living-with-one-another
and are considered insofar as they are determinations of the being
together of speaker and hearer, what Heidegger terms the attuned and
comprehending being in the world. However, it is a truism to state
that everyone is necessarily with others in the world. Hence, that the
affects participate in the doxastic formation grounded in “being-with-
one-another ”, and not merely “being situated alongside one another”
(GA 18: 47; BCAP 33), is characterized by Heidegger as living in an
average and everyday way by doxa but also, interestingly, as the fun-
damental possibility of arriving at an authentic self-understanding
or self-projecting, “in the sense of being-as-speaking-with-one-another
through communicating, refuting, confronting…” (ibid.). This is
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N. Keane
The problem here seems first and foremost to be the way in which
the metaphysical tradition has, almost without exception, defined
possibility and necessity in terms of actuality, which functions as the
sole point of reference for these “modalities”. One version of this pri-
ority of actuality, stemming from Aristotle, although importantly not
the Aristotle of the Rhetoric, is that to any possibility there must cor-
respond an existing, active or passive power of actualization. Another
view, also traceable to Aristotle, is that possibility can be defined in
terms of what is at least sometimes actual, while necessity corresponds
to what is always actual. In this way, actuality holds first rank in the
metaphysical order of things, not only by virtue of its intrinsic pri-
ority—which is largely conceded as soon as truth is understood as
unconcealment and unconcealment is understood as presence, but
also in the relative extensions of its subordinate terms: possibility
and necessity constitute the total range of actuality, running from the
sometimes actual to the always and necessarily (ex anankes ) actual.
They guarantee, as it were, that the logic of actuality exhausts all being,
up to and including what is not in the form of the non-being of the
possible (i.e. the not-yet-actual). Everything, even what is not yet
(i.e. what is possible), is thereby reduced to the order of actuality, like
points on a scale running from remote possibility through general pos-
sibility up to fullest actuality, from dynamis to energeia or entelecheia.
As Heidegger puts it, metaphysically speaking the word “being” (i.e.
entity, das Seiende ) “names not only the actual [das Wirkliche ] (and cer-
tainly not if this is taken as the present at hand and the latter merely
as the object of knowledge), not only the actual of any sort, but at the
same time the possible, the necessary, and the accidental, everything
that stands in beyng in any way whatever, even including negativ-
ity and nothingness” (GA 65: 74; CP 59). Simply put, Heidegger
sets himself the task of dismantling and examining the unquestioned
presence and actuality of objects to subjects, as well as the subject’s
self-presence to itself as object, its standing before itself as the very
power of representation. How is it that there are objects and subjects
“for each other” at all? What is the origin of the “there–ness” that lies
at the basis of objective knowledge and of the fundamental experience
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Notes
1. It is ironic that in the following winter semester course on Plato’s Sophist,
Heidegger would define rhetoric as a techne, when he writes: “In the
Phaedrus, Plato’s attitude toward rhetoric is quite different [than in the
Gorgias ]. There it is positive, but not such that Plato recognized in rheto-
ric a proper τέχνη, as Aristotle later did” (GA 19: 310; PS 215).
2. Or as Heidegger puts it in the Sophist course: “Plato shows indirectly
what the philosopher is by displaying what the sophist is. And he does
not show this by setting up an empty program, i.e., by saying what one
would have to do to be a philosopher, but he shows it by actually philos-
ophizing” (GA 19: 12; PS 8).
3. It should be said that Plato’s judgements on rhetoric are still quite neg-
ative. In the Phaedrus, Plato emphasizes the centrality of discursiveness
or dialogue over the seeming monologue of rhetorical persuasion. And
naturally, he continues to ascribe an absolute priority to philosophy over
rhetoric, and for rhetoric to be viewed more positively it must become
rhetorical dialectic or dialectic rhetoric. Rhetoric and sophistry are the
recurring themes of Plato’s corpus of dialogues and one could even claim
that Platonic philosophy is a product of this polemic. For Plato, there
will always exist a tension between the good word, which orients the
speaker to the “upward way”, and the deceptive word, which leads one
astray.
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References
Kisiel, Theodore. 2005. “Rhetorical Protopolitics in Heidegger and Arendt.” In
Heidegger and Rhetoric, edited by Daniel M. Gross and Ansgar Kemmann.
Albany: State University of New York.
Michalski, Mark. 2005. “Hermeneutic Phenomenology as Philology.” In
Heidegger and Rhetoric, edited by Daniel M. Gross and Ansgar Kemmann.
Albany: State University of New York.
Sheehan, Thomas. 2015. Making Sense of Heidegger: A Paradigm Shift. London:
Rowman & Littlefield.
Withy, Katherine. 2015. “Owned Emotions: Affective Excellence in Heidegger
on Aristotle.” In Heidegger, Authenticity and the Self: Themes from Division
Two of Being and Time, edited by Denis McManus. Oxon: Routledge.