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    LARA QUILEZ FENOLL
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    Market research involves understanding customer wants through methods like surveys and interviews. It has the objectives of learning who the target customers are and what they want from a product or service. Small group interviews can provide useful feedback and help identify any potential problems with a new product idea.

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    Market research involves understanding customer wants through methods like surveys and interviews. It has the objectives of learning who the target customers are and what they want from a product or service. Small group interviews can provide useful feedback and help identify any potential problems with a new product idea.

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    9 views1 page

    Exercises

    Uploaded by

    LARA QUILEZ FENOLL
    Market research involves understanding customer wants through methods like surveys and interviews. It has the objectives of learning who the target customers are and what they want from a product or service. Small group interviews can provide useful feedback and help identify any potential problems with a new product idea.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    UNIT 13 – MARKET RESEARCH

    Vocabulary


    Page 52

    1 – Complete the sentences below

    1. To know what their customers want


    2. Objectives
    3. Who/ the people
    4. interviews method
    5. long/ simple
    6. Small group/ if thkere are problems

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