1 | P u r p o s i v e C o m m u n i c a ti o n B y : M . L .
D A L I S A Y , L P T
PURPOSIVE COMMUNICATION
CARD-MRI Development Institute, Inc.
By: Maryrose L. Dalisay, LPT
PREFINALS
CHAPTER 5: COMMUNICATION AIDS
AND STRATEGIES USING TOOLS OF
TECHNOLOGY
 Presentations are “considered one of the most
powerful mediums of communication.” Duarte,
2014
 Communication Aids – are visual support that
presenters use to make their presentation
interesting and effective.
 – help the speakers present
their ideas in a clearer way by highlighting
significant information.
 We have the PowerPoint, Prezi, SlideShare,
Brainshark, TED.com, and all the non-technology
driven visual aid.
 SlideShare, Brainshark, and TED.com are venues
where you can share your presentation and they
distribute them to the audience.
 Prezi and PowerPoint are the popularly used type
of communication aid.
How do you use PowerPoint as a communication aid?
1. Make your template as simple as possible.
2. Consider light and color.
3. Check your font size and style from the perspective of
your audience.
4. Check the pictures you use.
5. Use words or phrases, NOT sentences.
6. Do not kill your audience with bullets. (1-6-6 Rule)
7. Limit the use of animation in validating an important
concept.
8. Highlight to emphasize.
9. Slides and handouts are not one and not the same.
Designing Posters, Billboards, and Tarpaulins
Print advertisements like posters, billboards, and
tarpaulins are mediums of communication whose purpose
is, often, persuasion.
Here are the guidelines to help you design your message.
1. Start with a good idea.
2. Use your life as a motivation.
3. Do good in using the medium.
4. Dirty your hands.
5. Remember the “rule of fives” of advertising.
6. Love the brand.
7. Use of the magic of scales and proportion.
8. Forget conventions.
Designing Product Packages
1. Make them use the packaging for other purposes after
they have consumed the product.
2. Make sure the package does no harm to the product.
3. Use the “Special Edition” effect.
4. Think out of the box.
5. Use less to have more.
6. Integrate trends with packaging design.
7. Study your market and design for them.
8. Make it fun.
9. Your best competition is yourself so compete with your
product’s present packaging and outdo it.
10. Easy carry makes money.
11. Strategically use colors to outdo competition.
12. Let them see the product.
CHAPTER 6: COMMUNICATION FOR
VARIOUS PURPOSES
Lesson 1: Understanding Informative, Persuasive, &
Argumentative Communication
1. Informative Communication – factual, accurate, and
unbiased.
There are five structures to choose from when writing
informative communication:
1. Cause and Effect
2. Comparison and Contrast
3. Order or Sequence
4. Problem-Solution
5. Definition
2. Persuasive communication - is an effective way to
influence how a person thinks and behaves.
Persuasion – the process of convincing people to change
their attitude towards an issue and believe your ideas. It is
not similar to coercion because it does not utilize actions
that would cause damage or danger to a person. It
employs freedom to choose.
3 Modes of Persuasion (Aristotle)
1. Logos – refers to the content and discussion.
2. Pathos – refers to the emotional influence of the
speaker to the audience.
3. Ethos – refers to the personal character of the
speaker.
3. Argumentative communication – choose a stand on a
controversial issue and attack or argue against the position
or perspective of the other person.
When presenting your arguments, you should be careful
not to include comments such as:
1. “Stop being stupid.”
2. “It is a common knowledge that your sister was a
flop in acting, but I expected you to be better.”
3. “Let’s check if you did it right this time.”
4. “This task is easy for most people, but I do
understand that it is not easy for you.”
2 | P u r p o s i v e C o m m u n i c a ti o n B y : M . L . D A L I S A Y , L P T
5. “Oh well. You did it right this time! And I thought
you were hopeless!”
Lesson 2: Types of Speeches According to Purpose
3 major types of speech according to purpose:
1. Speech to inform – the most common type of speech.
As a speaker using this speech, you need to educate or
expose your audience to things or information they are not
aware of or they need to know more about.
2. Speech to entertain – usually short just to give the
audience an enjoyable and relaxing experience.
Here are some steps that can guide you in writing and
delivering an entertaining speech.
1. Choose a light topic.
2. Enjoy the moment.
3. Visualize the story in your head.
4. Surprise your audience.
3. Speech to persuade – aims to influence the thinking or
behavior of its audience. It is the most challenging speech
to write and deliver because you need to organize your
speech in a way that is acceptable to your audience
without threatening or forcing them.
CHAPTER 4: EVALUATING MESSAGES
AND/OR IMAGES
Lesson 1: Critical Listening
Critical listening – is a logical process of scrutinizing what
you listened to.
- It involves analyzing, interpreting, and evaluating.
- It sometimes involves problem solving or decision-
making.
Here are some steps that you can follow to develop your
listening skills and be a critical listener.
1. Be attentive but relaxed.
2. Avoid interrupting the speaker and imposing your
ideas.
3. Wait for the speaker to pause before you ask
clarifying questions.
4. Pay attention to non-verbal cues and look beyond
the spoken message.
5. Keep an open mind and be emphatic.
6. Listen and try to visualize what the speaker is
saying.
7. Give the speaker regular feedback.
Lesson 2: Critical Reading
 Critical Reading – is a form of language analysis
that does not take the given text at face value but
involves a deeper examination of the claims put
forth as well as the supporting points and possible
counterarguments.
The steps involved in critical reading are analysis,
interpretation, and evaluation.
To become a purposeful, active, critical reader, you may
take into consideration the following strategies.
1. Monitor Comprehension.
2. Metacognition.
You may use the steps listed below. It may be hard at
first but by regular practice, you could be better.
a. Identify where the difficulty occurs.
b. Identify what the difficulty is.
c. Restate the difficult sentence in your own words.
d. Look back through the text.
e. Look forward in the text for information that might
help you resolve the difficulty.
3. Graphic organizers.
4. Answering questions.
Four types of questions you may use:
a. Questions found right in the text.
b. Questions based on the recall of facts that are
direct found in the text.
c. Questions where you can make use of what you
already know against what you have learned from
the text.
d. Questions based on your experiences.
5. Recognizing story structure.
6. Summarizing.
Lesson 3: Critical Viewing
Critical viewing – entails comprehension, interpretation,
and evaluation of the information presented by television,
film, and other visual media.
- In the process of interpreting, you will be facing
symbols like light, sound effects, editing, script,
music, and more.
The following can help you evaluate a film, television
show, or video.
Before viewing:
1. Know your purpose before viewing the film, television
show, or video.
2. If you are viewing a film, predict sequence of events, the
point of view of the creator, etc.
3. Connect the film or video with other media like books,
blogs, etc. that describes a similar idea.
4. Concept map the video topic in a self-selected context.
5. Create self-produced guiding questions.
During viewing:
1. To be able to understand the film or video, you can
pause it to monitor comprehension or rewind to clarify
comprehension.
2. You can re-watch the film or video with new purpose
and perspective.
3. Form relevant questions based on viewing.
4. Make meaningful inferences.
After viewing:
1. Retell what happened.
2. Summarize main idea.
3. Recall own thinking and/or emotions during video
(metacognition).
4. Infer social context with respect to total views or social
shares.
5. Separate explicit and implicit ideas.
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