LESSON 1: INFORMATIVE, PERSUASIVE AND ARGUMENTATIVE

COMMUNICATION:

INFORMATIVE COMMUNICATION:

Any form of communication can be considered informative communication.

We provide information in spoken and written communication everyday.
Information sharing is a part of life.

5 CONCEPTS OF INFORMATIVE SPEECH COMMUNICATION:

1. YOUR AUDIENCE:
“Who are you going to communicate your information with?”
Consider analyzing your audience in order to make your informative speech
communication
Effective.

2. THE TOPIC
The topic for your speech communication should be one that you are involved and
excited
about.
It should be information you are interested in sharing.
Big topics should be broken down into smaller topics.
Be specific!

3. SUFFICIENT AND ACCURATE INFORMATION

The best place to start is with the tool you know the best- The Internet.
Consider some other sources for your information gathering like interviews.
If you are sharing information, be sure to check the facts. Information should never be
Accurate.

4. EFFECTIVE VISUALS
Use visual representation of the information that you are going to share to make
communication more effective.

If the information is complex, simplify with a visual representation.

Add humor to your speech presentation by way of visual representations.
5. ORGANIZING YOUR SPEECH COMMUNICATION AND PRESENTATION
“Good organization and practice can only lead to success.”
Step 1: Prepare the body
Step 2: Prepare a Preview
Step 3: Prepare an attention- getting opener
Step 4: Prepare a Summary
Step 5: Prepare a memorable conclusion
PERSUASIVE COMMUNICATION:

It simply means persuading others to understand what one is trying to communicate.

Persuasion: it is the art of finding the best available means of moving a specific
audience in a
specific situation to a specific decision.

6 WAYS TO PERSUADE:

1. Talk Fast

2. Master the Body Language

3. Get to know the audience

4. Timing is everything

5. Be Persistent

6. Think Smart

DO’S AND DON’TS IN PERSUASIVE COMMUNICATION

DO’S

1. Know your audience

2. Get the audience attention

3. Tailor the message to the medium

4. Convey the benefits

DON’TS

1. Never rely on a great argument

2. Never make a hard sales pitch

3. Never take an “all or nothing” stance

4. Don’t believe you have only one chance

ARGUMENTATIVE COMMUNICATION:

It is the art of persuading based on reason, facts and not emotions.

THREE TYPES OF ARGUMENTATIVE COMMUNICATION:

1. DEBATING: explaining reasons why a certain theory can or cannot be considered

persuading.

2. ARGUMENTING: persuading the audience to support the speaker’s thesis.

3. AUDIENCE: it’s the core focus around which an effective debate is conceived and
formulated.