COMMUNICATION FOR WORK PURPOSES

MARISTELA BINONGO-SY
CALL - USTP
CHAPTER 7
 Compose concise and succinct words, phrased/clauses in
slogans and jingles, appended with meaningful logos;

LEARNING Design attention-getting posters as means of effective

communication;
OUTCOMES: Use appropriately the English language in writing memos
and reports, as well as taking down notes in the meeting;

Conduct panel discussion and meetings exemplifying

parliamentary procedure; and

Present before a wide audience a multimodal activity like

TED Talk, symposium, colloquium, and other related
activities.
 ON JINGLES AND SLOGANS
Jingles - tunes or music consolidated with short, attractive and catchy statements used in
advertising products
Slogans – strap lines or tag lines “simple, catchy and memorable phrase accompanying a logo

WHY ARE JINGLES AND SLOGANS POWERFUL TOOLS?

• Hearing and listening to the tunes of jingles and phrases of slogan lasts in audience memory
• Talking and speaking via jingles and slogans can be effective tools in communication
• Meaning of words amplifies themselves when put into music
• Nursery rhymes in jingles teach children
• Jingles, like pop music, are easy to remember
 TIPS ON HOW TO WRITE A SLOGANS
1. Start from the logo which is a symbol or design of
an organization identify its product in order to
promote brand identity.
2. Keep the slogan simple to be understood easily
and quickly
3. Make it funny, if possible
4. Use joke appropriately
5. Stay honest
SAMPLES OF SLOGAN

GERMS ARE NOT SPREAD FACTS,

FOR SHARING NOT FEAR
LOGO
A sentence or an argument used to
convince or persuade a targeted
audience by employing reason or logic
WHAT IS THE PURPOSE
OF A LOGO?
- To identify the person, product, business or services

SAMPLES OF SOME OF THE MOST POPULAR

SHAPES/ STYLES IN LOGO DESIGN

Symmetrical/ Rectangles Horizontal

Circles
Geometric Lines

Organic Curves Triangles Key

Takeaway

Abstract Spirals Vertical Lines

HOW IS LOGO
DESIGNED?

1. Understand why you need a logo

2. Plan before you design a logo
3. Design your logo
4. Navigate the design process
ON POSTERS
Posters – considered as outdoor medium
of communication, have varied
definitions and descriptions by
different authorities
– any piece of printed paper designed
to be attached to a wall or vertical
surface
QUALITIES OF A GOOD POSTER
• Clarity of words used
• Relevance or significance of posters
• Appeal or its pleasantness
• Readability

GUIDELINES ON DESIGNING A POSTER

• Visual form of expression
• Limit the number of words
• Make use of the full value of colour
• Create a maximum impact

STEPS IN POSTER DESIGNING

• Determine the overall message
• Anticipate what audience will remember
• List some probable captions
• Translate ideas into visual form
• Choose your layout, images and font
• Make posters visually appealing and interesting
 ON PANEL DISCUSSION

Panel Discussion – is a formal moderated type of public

speaking activity, before an audience among selected
speakers who are experts or authorities on a specific
topic of the day
 HOW TO MODERATE WHOLESOME PANEL
DISCUSSIONS

• Set with a goal on how the discussion will benefit the audience
• Use panellists with diverse perspective, and speakers with varying opinion
and backgrounds
• Prepare the talk, the panellists should be aware on the topic
• Start asking simple but provocative questions that demand detailed
response.
• Stay on point and on time, the moderator should be time conscious
• Intervene firmly and respectfully once a panellists talks too long
• Accentuate differences of opinion
• Ensure that there is an interactive activity between audience and panellists
• Keep time allotment for the activity (60 min. – 90 min.)
 PROCEDURE IN CONDUCTING
A PANEL DISCUSSION

• Moderator opens the activity by acquainting audience

the goal and topic of the day
• He then introduces his panellists and gives their
biography.
• Consider time constrains
• Should provide an opportunity for each panellist to
give their closing remarks
• Before he closes the activity, the moderator thanks
panellists individually
 ON MEMORANDUM
• Memorandum (memo)
- is a brief and important message or record used for
internal communication in may forms of business

TYPICAL USES OF MEMO

• To inform others about new or sudden change of rules
• To announce meetings, events, changes
• To present decisions, directives, proposal and briefings
• To transmit documents
 FORMAT OF MEMO
• Name of Company
• Heading
• Sent to superior
• Sent to a colleague of the same level
• Designation of colleague receiver
• Sender’s designation position
• Topic/ subject
• Date
• The introduction quickly orients the reader to
what the memo is about
• The closing paragraph ends courteously and
states any expected outcome
ON REPORTING
Reporting – an oral or written process of unfolding
factual information in a “direct and uninterrupted
manner”

CHARACTERISTICS OF EFFECTIVE REPORTS

• Understood by the readers/ listeners as the
writer/speaker intended
• Should be empathetic, accurate, complete, concise
and clear
• Present information ethically
TIPS FOR PRESENTING REPORT TO A CLASS

• Write a report to be heard, not read

• Practice reporting aloud, and make changes to any phrase
• Eat something, but don’t drink soda
• Dress appropriately
• Take a moment to gather your thoughts or relax
• If your voice becomes shaky, take a few relaxing breaths and start again
• Focus on someone at the back of the room for calming effect
• As a sign of honesty and humility, prepare saying “I don’t know”
• Make your ending striking by using quotes appropriately or even jokes
ON MEETINGS WITH PARLIAMENTARY PROCEDURE

Parliamentary Procedure – a “set of well-proven rules designed to move

business along in a meeting while maintaining order and controlling the
communication process.

ORDER OF BUSINESS

• Call to Order
• Roll Call
• Minutes
• Officers’ Report
• Committee Reports
• Special Order
• Unfinished Business
• New Business
• Announcements
• Adjournment
QUORUM
- The number of members that must be present

MOTIONS
- Is a proposal that the assembly takes a stand or
action on some issue

FOUR TYPES OF MOTIONS

• Main Motions
• Subsidiary Motions
• Privileged Motions
• Incidental Motions
QUESTIONS RELATING TO
MOTIONS
1. Is it in order?
2. Can a speaker be interrupted?
3. Does a motion need a second?
4. Is a motion debatable?
5. Can a motion be amended?
6. What vote is needed?
7. Can a motion be reconsidered?
HOW TO PRESENT A MOTION
• Obtain the floor
• Make the motion
• Wait for a second
• Chair states motion
• Expand on the motion
• Putting the question
• Vote on a motion

A question (motion) is pending when it has been stated by the chair but not yet
voted on

A motion to table is often used in an attempt to “kill” a motion

A motion to postpone indefinitely is a parliamentary strategy

CLOSING NOTE
• Make motion that are in order
• Obtain the floor properly
• Speak clearly and concisely
• Obey the rules of debate
• Be Courteous
Say all you have to say in fewest possible ways, or your reader
will be sure to skip them; and in the plainest possible words or
he will certainly misunderstand them.
- John Ruskin