COMMUNICATIO

N FOR Chapter
7

WORK
PURPOSES
LEARNING OUTCOMES
At the end of the this chapter, students are expected to:
• Composite concise and succinct words, phrases/clauses in slogans
and jingles, appended with meaningful logos;
• Design attention-getting posters as means of effective
communication;
• Use appropriately the English language in writing memos and reports,
as well as taking down notes in meetings;
• Conduct panel discussions and meetings exemplifying
parliamentary procedure; and
• Present before a wide audience a multimodal activity like Ted
talk, symposium, colloquium, and other related activities.
TOPICS:

On Jingles On Panel
On Posters
and Slogans Discussion

On Meeting
On
On Reporting with
Memorandum
Parliamentary
Procedure

Activity Time
JINGLE ALL THE
WAY!
GUESS THE BRAND
ON JINGLES JINGLES are tunes or music
AND SLOGAN
consolidated with short, attractive and
catchy statements used in advertising
like soaps, toothpastes, shoes, dresses,
to name a few.

SLOGANS (straplines or taglines) are

catchy and memorable phrase (or
clause) accompanying a logo or brand
that encapsulates products.
 WHY USE JINGLES AND
1.SLOGANS?
Hearing and listening impressions towards the tunes of jingles
and phrase/clauses of slogans are found to be lasting in one’s
memory.
2. Talking and speaking faculties can be effective tools
of communications via jingles and slogans.
3. Meaning of words amplifies themselves when put into music
thus, making the jingles potent and powerful.
4. Nursery rhymes in jingles teach children form correct sentences
and develop their memory skills.
5. Jingles, like pop music, are easy to remember.
 TIPS ON HOW TO WRITE
SLOGANS
1. Start from the logo which is a symbol or design for an organization to identify its
product, in order to promote brand identity. Figuratively the logo is the chicken
the slogan is the egg.
2. Keep the slogan simple to be understood easily and quickly.
3. Make it funny, if possible.
4. Use jokes appropriately.
5. Stay honest.

In short, the slogan should be preceded by a logo, and strengthening stimulus

jingles make advertisements of products and services livelier and more meaningful
to be remembered by.
GUESS THE
SLOGAN
•Make the best happen.
•Have a happy period!
•We help you grow.
•It’s more fun in the Philippines.
LOGO
• Logo (Greek LOGOS means REASON.
• As a literary device, Logo is a statement, a sentence or an argument used to convince
or persuade a targeted audience by employing reason or logic.
• And persuasion, Aristotle:
• Ethos – credibility of the speaker
• Pathos – emotion to persuade audience
• Logos – reason persuading audience

“a logo design is not an art but a strategic tool that will allow a company to be identified…”
To identify the person, product, business or services.
SHAPES/STYLES
• Symmetrical/Geometric: Organization and stability (i.e. Audi, BBC)
• Organic: Pleasure, comfort, interest, and spontaneity (i.e. Whole Foods, Fresh Market)
• Abstract: Literal interpretations of ideas or directions (i.e. Apple, WWF)
• Circles: Community, friendship, love, relationships, unity, perfection, attention,
protection, (i.e. Target, Starbucks, ABS-CBN)
• Curves: Femininity, motion, happiness, rhythm, pleasure (i.e. Coca-Cola)
• Spirals: Creativity, growth, evolution (i.e. Hilton, Sun Microsystems)
• Rectangles: Familiarity, trust, order, peace, uniformity (i.e. Microsoft, American Express)
• Triangles: Power, science, religion, law, masculinity, strength, purpose, energy,
precision (i.e. Chevron, Delta)
• Vertical Lines: Masculinity, strength, aggression, courage, power
• Horizontal Lines: Community, tranquility, calmness (i.e. IBM, AT&T)
TAKEAWAYS

• 50% have
rectangular logos
• 22% have squares
• 20% have circles
 HOW IS THE LOGO
DESIGNED?
1.
2.
Understand why you need a
logo. Plan before you design a
a.logo.Define your brand identity.
b. Find inspiration.
c. Check out the competition.
1. Design your logo.
d. Choose your design style.
e. Find the right type of logo.
f. Pay attention to color, font, and shape.
g. Pick the right topography.

2. Navigate the design process.

h. Evaluate your logo options.
i. Explore other do’s and don’ts in designing a
logo.

Chapter
7
ON
POSTERS
It is a piece of printed paper designed
to attached to a wall or vertical surface
(Wikipedia)
It is a large, usually printed placard, bill or
announcement, often illustrated, that is
posted to advertise or publicize
something (Free Dictionary)
It is an artistic work, often a reproduction of
an original or photograph, printed on a
large sheet of paper (Dictionary.com)
GEORGIA Uses poster based on the WOVEN
INSTITUTE APPROACH:
OF
TECHNOLOG W – Written Communication
Y (essays, research articles, podcast, tweets and blogs)

O – Oral Communication
(core of individual and team presentations)
V – Visual Communication
(information designs for pages, screens, images and
animation)
E – Electronic Communication
(uses sounds and images in digital forms)
N – Non-verbal Communication
(non-verbal factors that affect and response and trust of
audience)
TYPES OF
POSTERS
• Propaganda and Political
• Movie
• Travel
• Railway
• Event
• Concert
• Band/music
• Educational
• Religious
QUALITIES OF A GOOD
POSTER
Relevance or
significance of
Clarity of words
posters in terms of
used. its purpose and
design.

Appeal or its
pleasantness in the Readability of the
choice of words message and
and design. grphics.
GUIDELINES ON DESIGNING A
POSTER

Being a visual Limit the number Make use of the Create a maximum
form of of words. full value of impact through
expression, a color. visuals.
poster should be
seen, read, and
understood
within few
seconds.

Chapter
7
ON PANEL
DISCUSSION
It is a formal moderated type of public
speaking activity, before an audience, among
selected speakers who are experts or
authorities on a specific topic of the day.

In the classroom, it is a technique to teach

learners to work as a group; not to exclude
the concept of improving skills of research,
logical organization of ideas and the ability to
present thoughts clearly and effectively.
PURPOSE

SHARE IDEAS, PRESENT OR GIVES ASK

ON AIR FEEDBACK RELATED
S QUESTIONS

Speakers do not solve the problem or issue, but they offer ways to solve
the problem or give suggestions on how to solve the problem.
TIPS FOR
MODERATOR:
1. Start with a goal by asking how the discussion will benefit the audience.
2. Use panelists with diverse perspective.
3. Prepare the talk. Inform the panelist beforehand about the topic.
4. Start asking simple but provocative questions that demand detailed responses.
5. Stay on point and on time.
6. Intervene firmly and respectfully.
7. Accentuate differences of opinion rather than highlighting areas where the
panelists agree.
8. Ensure interactive between audience and panelist. Q&A.
9. Keep time allotment ranges from 60 mins to 90 mins.
 PROCEDURE IN
CONDUCTING A PANEL
DIS
1. Moderate opens the activity by acquainting audience
the goal and the topic of the day.
2. He then introduces his panelist or he can ask panelists
to introduce themselves.
3. Considering time constraints, moderator stops panelist
from their long talk.
4. He should provide an opportunity for each panelist to
give his closing remarks.
5. Before closing, he thanks panelists individually. Also,
acknowledge the sponsors, and other benefactors of
the activity.
Ch
apt
er 7
ON MEMORANDUM
MEMO, is a brief and important message or record used
for internal communication. It is used to transmit
information quickly with a wide audience.

Effective memo, “short, concise, highly organized,

and never late” –Barbara Brown.

“Memo should be clear, focused, brief yet complete. It

should take a professional tone and is written as if the
world could read it… that is, information which is too
sensitive for everyone to read, especially int his age of copy
and paste or “click and forward” should be avoided. (The
PR
Stleguide”, 2013)
 Inform others about new or
TYPICAL Inform changed policy, procedures,
organizational details, etc.
USE OF
MEMO Announc Announce meetings, events, changes.
e

Present Present decisions,

directives, proposals,
briefings.

Transmit Transmit documents (internal)

FORMAT OF
MEMOS
1. Name of Company (without
address)
2. Heading
1. Sent to superior: FOR: (who gets it) CAPITALIZE Complete
2. Sent to colleague same level Name TO: (CAPITALIZE FULL NAME)
3. Designation of the superior recipient UNIVERSITY PRESEIDENT
4. Designation of a colleague-receiver: FELLOW FACULTY MEMBER (All
Capitalized)
3. Introduction. Introduce what the memo about.
4. Body. Present the information and supporting details.
5. Closing. End courteously and states any expected outcomes, action, or
other information.
Chapter
7
 ON
REPORTING
It is an oral or written process of unfolding factual
information in a “direct and uninterrupted manner”
which student-reporters act like an authority of the
topics assigned to them.

Nordquist (2016) claims two (2) broad categories

of reporting:
1. Written - annual reports, progress report,
etc.)
2. Oral/visual – PowerPoint presentation,
exhibits, news release, etc.)
The report should be accessible and
understandable.
CHARACTERISTIC Reports are understood by the
reader/listeners as the writer/speaker
S OF EFFECTIVE intended, and they influence the
readers or listeners to act as he
desired.
REPORTS
NORDQUIST (2013)
Effective report should be
empathetic, accurate,
complete, concise, and
clear.

Effective reports
present information
ethically.
 TIPS FOR
EFFECTIVE
1.REPORTS
Write to be heard, not read. Words
NORDQUIST (2013)
should be simple, specific, and concrete.
2. Practice report aloud.
3. Eat something, but don’t drink soda in
the morning of your report.
4. Dress appropriately.
5. Once you stand, take a moment, relax.
TIPS FOR EFFECTIVE
REPORTS NORDQUIST
(62. If0vo1ic3e i)s shaky, pause, clear your
throat, take a few relaxing breaths and start
7.Focus
again. on someone at the back of the room for
a calming effect.
8. Be honest and humble in answering questions.
9.Make your ending striking. Use quotes or
even jokes.

Chapter
7
ON MEETING
WITH
PARLIAMENTARY
PROCEDURE
• It is a set of well proven rules
designed to move business along in a
meeting while maintaining order
and controlling the communication
process.
 ORDER OF
BUSINESS
I.
II.
Call to Order.
Roll Call.
The chairperson says, “The meeting will come to order.”
Member says, “Present” as his name is called.
III. Minutes. Secretary reads the record of last meeting, or let members read
IV. Officers’ Report. From the treasurer, but others may report at this time
V. Committee Reports. First, from “standing” (permanent) , then from “ad hoc” (special)
VI. Special Orders. Important business previously designated is discussed
Unfinished Business. Business left from previous meetings is
reviewed.
New Business. Introduction of new topics can be made.
Announcements. Inform of other subjects and events is appropriate this
time.
X. Adjournment.
The meeting ends by a vote or by general consent.
QUORUM

It is the number of
members that must be
present for business to be
conducted.
The actual member is
usually stated in the
Bylaws of the
organization.
MOTIONS
It is proposal what the assembly takes a stand or
action on some issue.
Four parts:
1. Present Motion – Make a proposal, “I move…
2. Second Motion – Support for discussion, “ I
second the motion.”
3. Debate Motion – give opinions on the notion.
4. Vote on the Motion – Make a decision.
MOTIONS
Four types of Motions
1. MAIN MOTIONS – introduce subjects to the assembly for its consideration.
Ex: “I move that we purchase…”
2. SUBSIDIARY MOTIONS – change or affect how the motion is handled.
Ex: “I move the question before the assembly be amended by striking out…”
3. PRIVILEGED MOTIONS – are most urgent… about special or important matter not
related to pending business.
Ex: I move that we adjourn…”
4. INCIDENTAL MOTIONS – are questions of procedure that arise out of emotions…
must be considered before other motion.
Ex: “I move to suspend the rules for the purpose of…”
 QUESTIONS RELATING
TO
1M. OIs itTorIdOer?N S Mo tion must relate to business. It must not be obstructive, frivolous, or
Motions so important that speaker must be
against the bylaws.
interrupted
2. Can a speaker be interrupted?
3. Does a motion need a second? A second indicates that another member would like to consider a motion.

4. Is a motion debatable? Some motions

Some privileged can be altered
and incidental motionsbyare
striking out or
not debatable.
insertion.
5. Can a motion be amended?Majority voting, or 2/3 vote to be
adopted
6. What vote is needed? The move to reconsider must come from the winning
side.
7. Can a motion be considered?
HOW TO 1. Obtain the
PRESENT A floor.Make the motion.
2.
MOTION 3. Wait for a second.
4. Chair states motion.
5. Expand on the motion.
6. Putting the question.
7.Vote on a motion.
a. By Voice.
b. By show of hands.
c. By roll call.
d. By ballot.
e. By general consent.
A question (motion) is PENDING when it has been
stated by the chair but not yet voted on. The last
motion stated by the chairs is the first pending. The
main motion is always the last voted on.

A MOTION TO TABLE is often used in an attempt to

“kill” a motion. There is always the option to “take
from the table” any motion for reconsideration by
the assembly.

A MOTION TO POSTPONE indefinitely is a

parliamentary strategy. This allows members to
dispose of a motion without making a decision for or
against it. It is useful in case of a badly chosen main
motion for which either “yes” or “no” vote would
have undesirable consequences.
CLOSING NOTE

Parliamentary procedure is the best way to

get things done in meetings. It only works if
it is done correctly.
• Make notions that are in order.
• Obtain the floor properly.
• Speak clearly and concisely.
• Obey the rules of debate.
• BE COURTEOUS.

Chapter
7
ACTIVITY: BUSINESS
REPORT
• Create your own logo, slogan and a hypothetical company. The group will make a report
(abstract, monthly report, or annual accomplishment report) in four to six pages, letter size,
and convert the report into a flip magazine or newsletter. The group may use any
application for this matter such as but not limited to Blurb, Canva, or simply PPT slideshow.
Scoring Guide:
• Logo and Slogan - 15
Content of the - 20
Report Creativity - 10
Grammar -5
TOTAL - 50 POINTS
• Follow this format:
https://www.datapine.com/blog/business-report-examples-and-templates/
• Output must be posted on FB Group on or before December 16, 2021.
FORMAT
A good general format for a formal business report includes the following:
• A cover sheet that lists the name of the report, your company name and address and the
date
• About the company (Logo, slogan)
• A table of contents,
• An executive summary; an introduction section explaining the background of the report
and any special methodology used
• The main body of the report, with appropriate subheadings
• A section with conclusions and recommendations
• An appendix for non-essential attachments such as charts and graphs that don’t need to be
in the body of the report.
COMMUNICATIO
N FOR Chapter
7

WORK
PURPOSES