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1. Recall a time when you gave a speech in front of a group. How did you feel?

What was your experience? What did you learn from your experience?

Since I was a little girl at 9 years of age, I remember doing my first public speaking at my
elementary school during school mass participating in the prayer, and among volunteering to
speak up in front of large audiences. I can remember a time when I did public speaking for
more than 5 minutes. I had written an article regarding the laughing gas (Dinitrogen
monoxide) as I was very much interested in Science, and presented it in front of the entire
school and it was an amazing feeling.
I was all nervous, I was shaking and I could remember my heart was beating very. Well, in
the beginning yes, but as I went on talking, I started feeling better. It was as natural as can
be. I pretended like I was talking to myself in the mirror, and I felt like there was nobody in
front of me even though there was and I would pause and look at the crowd for a couple of
seconds, then back to my speech I read to everyone. It was such a beautiful thing to see
how everyone’s eyes were looking at me and how it was lovely. I remember after a Sunday
luncheon, I had done a full page or two of a speech I had written and after that, I had
received a huge applause from the audience and it was super special to me. It makes me
feel good and confident whenever I think of it. I always remember my first speech when I
have to do a presentation in front of a client or senior management.

2. If you were asked to get the attention of your peers, what encoding & key
message would you choose and why?

If I were asked to get attention of my peers, I would use a Picture as encoding and the Key
Message written on the image to convey my message clearly.

Below Picture is an example.

Date: 21st at 4 PM

I would select the picture as an opt choice to get the attention of my peers as it leads to less
confusion and also the message is delivered in a very crisp way.
Being a Business Analyst, we have to prepare the presentations, Analysis findings and
the reports to our stake holders, senior management and also to be presented in the
conference calls with partners. For this reason, we have to be always ready and need to
check the data/ findings or analysis before sharing, as based on these interpretations, many
serious decisions will be taken by the management or stake holders.
A message like above example, like meetings getting rescheduled plays a vital role in our
job profile. It gives us an alert message to be prepared in advance. So, I would like to select
a Picture as an encoding method to gain the attention of my peers with the key message on
it or mention the rescheduled meeting date, time below rather than sending a mail which
may be overlooked in the vast mails we get every day.

3. If you were asked to get the attention of someone like yourself, what encoding & key
message would you choose and why?

If I were asked to send encoding and key message get the attention of someone like me, I
would select Pigpen cipher mode as the encoder method as I like to use symbols than letters
and it is simple to use and bit tricky to decode as well.

 Happy Birthday

I would like to use old Masonic alphabets in Pigpen cipher mode of encoding as it is simple
to decode, less people use to it on daily basis to understand the message sent easily and it
needs bit practice to decode for a naïve person.
As I used to like to decipher and solve puzzles in my childhood, so I still like to use the
same kind of techniques to encode and send key message to someone like me to gain
attention.

4. Does the communicator have a responsibility to the audience? And, does


the audience have a responsibility to the speaker? Why or why not?

Whenever you speak or write in a business environment, you have certain responsibilities to
your audience, your employer, and your profession. Your audience comes to you with an
inherent set of expectations that you will fulfil these responsibilities. The specific
expectations may change given the context or environment, but two central ideas will
remain: be prepared, and be ethical.
What are a Speaker’s Responsibilities to an Audience?

A speaker’s first and every thought should be grounded by a focus on his/her audience and
what they get from a speech.

Do not begin to craft a speech until you take care of the following:

1. Research your topic – know what you are talking about


2. Research your audience and what they expect from you
3. Determine how you to make what you want to say meaningful, valuable and
actionable for your audience.

Then, and only then, prepare and practice your speech in ways that:

1. Simplify your messages


2. Engage your audience (ideally through stories, analogies and interaction)
3. Motivate your audience to want to act as result of what you say

The key question you should ask yourself after a speech is not whether it was perfect, but
whether your audience believed they were better off after hearing you speak than they were
before you said a single word?

1. Communicator Is Prepared - Being prepared means that you have selected a topic
appropriate to your audience, gathered enough information to cover the topic well,
put your information into a logical sequence, and considered how best to present it. If
your communication is a written one, you have written an outline and at least one
rough draft, read it over to improve your writing and correct errors, and sought
feedback where appropriate. If your communication is oral, you have practiced
several times before your actual performance.

2. The Prepared Communicator Is Organized - Part of being prepared is being


organized. Once you’ve invested time in researching your topic, you will want to
narrow your focus to a few key points and consider how you’ll present them. On any
given topic there is a wealth of information; your job is to narrow that content down to
a manageable level, serving the role of gatekeeper by selecting some information
and “de-selecting,” or choosing to not include other points or ideas. You also need to
consider how to link your main points together for your audience

3. The Prepared Communicator Is Clear- If your message is unclear, the audience


will lose interest and tune you out, and bringing an end to effective communication.
At the interpersonal level, clarity involves considering your audience, as you will want
to choose words and phrases they understand and avoid jargon or slang that may be
unfamiliar to them.

4. The Prepared Communicator Is Concise and Punctual - Concise means brief and
to the point. In most business communications you are expected to “get down to
business” right away. Being prepared includes being able to state your points clearly
and support them with clear evidence in a relatively straightforward, linear way.

5. Communicator Is Ethical - The business communicator’s second fundamental


responsibility is to be ethical. Communicating ethically involves being egalitarian,
respectful, and trustworthy—overall, practicing the “golden rule” of treating your
audience the way you would want to be treated.

6. The Ethical Communicator Is Egalitarian - The word “egalitarian” comes from the
root “equal.” To be egalitarian is to believe in basic equality: that all people should
share equally in the benefits and burdens of a society. It means that everyone is
entitled to the same respect, expectations, access to information, and rewards of
participation in a group.

7. The Ethical Communicator Is Respectful - You can hardly expect your audience to
care about your message if you don’t show that you care about it yourself. If your
topic is worth writing or speaking about, make an effort to show your audience why it
is worthwhile by speaking enthusiastically or using a dynamic writing style. Doing so,
in fact, shows respect for their time and their intelligence.

8. The Ethical Communicator Is Trustworthy - Trust is a key component in


communication, and this is especially true in business. Your goal as a communicator
is to build a healthy relationship with your audience, and to do that you must show
them why they can trust you and why the information you are about to give them is
believable. One way to do this is to begin your message by providing some
information about your qualifications and background, your interest in the topic, or
your reasons for communicating at this particular time.

The “Golden Rule”

When in doubt, remember the “golden rule,” which says to treat others the way you would
like to be treated. In all its many forms, the golden rule incorporates human kindness,
cooperation, and reciprocity across cultures, languages, backgrounds and interests.
Regardless of where you travel, who you communicate with, or what your audience is like,
remember how you would feel if you were on the receiving end of your communication, and
act accordingly.

Audiences Have Responsibilities Too

Audiences have some responsibilities in this partnership called a presentation. There is an


implicit contract between presenter and audience, where each gets from, and gives to, the
other.

Here are the key obligations an audience has in order to fulfil their "contractual"
responsibilities:

1. PAY ATTENTION - Give the presenter the courtesy of paying attention, at least long
enough to determine if you are going to receive value. If you feel compelled to multi-task
while in the presentation (e.g., checking or sending e-mail [I'm not talking about Twitter
here], surfing the web, reviewing documents you brought with you, taking a phone call)
consider not attending the presentation at all.
2. ANSWER QUESTIONS - When the presenter asks a question, volunteer an answer. Don't
sit like a lump, averting your gaze to ensure no possibility of eye contact. The more you
engage in the conversation, the more value you are likely to get out of the experience.
3. ASK QUESTIONS - Unless everything is crystal clear to you, ask questions and challenge
the content being presented. Ask for clarification, ask for jargon to be explained, ask for an
example of how this would work in your situation. Not only will this make it more interesting
and relevant for you, it's quite possible that others in the audience may have the same
questions, so you're helping everyone by asking.
4. RESPOND - Be involved rather than sitting passively. When appropriate, laugh or smile in
response to what the presenter says. Maintain eye contact to capture the nuances of
meaning on a given point.
5. EVALUATE - If you engage in the above four behaviours, you will be in a great position to
provide meaningful, specific feedback to the presenter which will improve his skills thus
ensuring better presentations for future audiences. Take the time to fill in that evaluation
sheet thoughtfully. Make some notes throughout the presentation about areas or techniques
you found useful and other areas where you wish the presenter had covered something in
more depth or used more examples or made eye contact instead of reading from his slides.

5. Recall one time you felt offended or insulted in a business conversation. What contributed to
your perception?
I remember the time when I was having my first review with the new manager who was
slected for handling our team and who has a pre-set mind to not like those peers who are
not pleasing him or act according to his wish and will. He thinks these employees are not fit
to be in the team or to work with him and needs to be sent off from the team as early as
possible.
When the topic of achievements and goals attained for the last fiscal year came in my
yearly performance review, I was explaining how my new project and analysis had helped
the company in saving money and improve revenue generation, how my refresher training
helped the front line agents improve their customer satisfaction scores (CSAT score) and
how the management is happy with the progress. He was determined to insult me as usual
and told that, I did not do any great job and I just had done what I am supposed to do as an
business analyst though it is way too more for my Job description, where we are mainly to
deal with the data and analysis rather than training the agents, improving the revenue
generation with new ideas or to find solutions for the top call generators (TCG) as there are
dedicated teams to handle these issues.
Even when I was describing about my current year goals and plans, as usual he was
not listening properly and always set my expected goals to be achieved very high. He always
insults and discourages with any new idea I present to him saying it does not going to work
out or he is not happy with the plan as it won’t give any good results.

How I dealt with the situation without getting offended?

As I knew him and his pre-defined mind set about me, I had done a thorough analysis on the
previous year’s data and showed him how the scores can improve, and the revenue will
increase if we implement the idea. How much cost will be reduced to the company and the
percentage of profit that we will incur? I also showed the mail regarding the approval from
the operations manager with a go ahead sign to start implementing the project from the
current month itself. Also, the quality manager and the partners were ready to corporate with
me in helping out with the implementation. He did not have any words to comment but to
accept the idea.
We need to control the anger and frustrations some times in order to avoid any hard
clashes or to hurt someone or to hurt ourselves as we have to work with the same
colleagues/peers every day.

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