Professional Documents
Culture Documents
1) What are the essential steps for planning, preparing and presenting the
speech? Write any two steps in detail.
Steps in Preparing a Presentation
Planning Your Presentation
Preparing a presentation can be an overwhelming experience if you allow it to be one. The strategies and
steps below are provided to help you break down what you might view as a large job into smaller, more
manageable tasks.
Step 1: Analyze your audience
The first step in preparing a presentation is to learn more about the audience to whom you'll be speaking.
It's a good idea to obtain some information on the backgrounds, values, and interests of your audience so
that you understand what the audience members might expect from your presentation.
Step 2: Select a topic
Next, if possible select a topic that is of interest to the audience and to you. It will be much easier to
deliver a presentation that the audience finds relevant, and more enjoyable to research a topic that is of
interest to you.
Step 3: Define the objective of the presentation
Once you have selected a topic, write the objective of the presentation in a single concise statement. The
objective needs to specify exactly what you want your audience to learn from your presentation. Base the
objective and the level of the content on the amount of time you have for the presentation and the
background knowledge of the audience. Use this statement to help keep you focused as you research and
develop the presentation.
Make the introduction relevant to the listeners' goals, values, and needs
Ask questions to stimulate thinking
Share a personal experience
Begin with a joke or humorous story
Project a cartoon or colorful visual
Make a stimulating or inspirational statement
Give a unique demonstration
During the opening you want to clearly present your topic and the purpose of your presentation. Clearly
articulating the topic and purpose will help the listeners focus on and easily follow your main ideas.
During the conclusion of your presentation, reinforce the main ideas you communicated. Remember that
listeners won't remember your entire presentation, only the main ideas. By reinforcing and reviewing the
main ideas, you help the audience remember them.
Q.2) What are the tasks, Which help you to divide your audience into a
psychological profile?
An audience analysis is a process used to identify and understand the priority and influencing audiences
for a SBCC strategy. The priority and influencing audiences are those people whose behavior must
change in order to improve the health situation. A complete audience analysis looks at:
Testimony
Testimony is another great way to add credibility to your speech. There are two types of testimony: peer
and expert. Peer testimony is a statement that comes from someone who has experienced an event or
situation. It could be someone who has been directly affected by the topic of your speech or someone that
has an opinion on the topic. Expert testimony comes from a person that is a respected expert in the field
of your topic, such as a doctor or someone that has conducted a great deal of research in that particular
field.
For example, you're probably familiar with the products and brands that have celebrity or doctor
endorsements. The companies of these products want the credibility of these celebrities or experts. Unless
the celebrity is an expert, the testimony from the celebrity would be considered a peer testimony. The
testimony from a doctor or an expert is, naturally, considered expert testimony.
A testimony will give your speech a similar form of credibility and give the audience a real world
example of the concepts you are trying to illustrate. The glowing reference from the director at the sister
company is an example of a testimony. In addition to giving this letter to your boss, you can quote or
paraphrase the director's testimony when you are asking for a raise.
Q.6) What Strategies help you in selecting the right visual aids in your
speech?
Different types of visual aids
There are many different types of visual aids. The following advice will help you make the most of those
most commonly used.
PowerPoint (or equivalent)
Microsoft PowerPoint is probably now the most commonly used form of visual aid. Used well, it can
really help you in your presentation; used badly, however, it can have the opposite effect. The general
principles are:
Do Don't
use a big enough font (minimum 20pt) make it so small you can't read it
use animations when appropriate but don't over-do the animation - it gets distracting
Q.7) Write down the important characteristics that illustrate the power of
voice?
The Vocal Characteristics That Speak To Your Character
Yet seemingly contradictory client instructions make life an unnecessary challenge for even the most
patient of performers.
Similarly, the voice talent may not have described their own voice entirely accurately, turning up a little
like a Tinder date who doesn’t look like their profile pic.
Deciding how a character should sound, should start with defining their key vocal characteristics and the
answer lies in thorough preparation and clear communication.
Voice talent can make the process smooth in the way that they portray their own voices in their written
profiles. At Voquent, we make this easy for talent by writing an automatic bio based on the keywords and
data entered at profile sign-up. This makes the profile bio more useful for customers.
Useful descriptors will also help clients command the lexicon to communicate the voice they hear in their
heads. Which vocal characteristics act together to deliver exactly the sound desired for the content, or
lend the character its distinct personality?
Some of the key voice characteristics are detailed below. The list is not exhaustive; and definitions can
differ, even amongst academics, but the list is designed as a thought starter. How the work is best
delivered and what emotions you want to arouse in the audience will instruct the distinctive ‘fingerprint’
of vocal characteristics that best serves the purpose.
Pitch
What pitch is appropriate for the task in hand? On a scale, what level of perceived ‘highness’ or
‘lowness’ of a voice?
In singing, we are familiar with the range from Soprano: the highest female voice, down through Mezzo-
Soprano, Contralto, Tenor and Baritone – on to Bass, the lowest male voice. With the spoken word,
whilst the definitions may not be so well known, the range is similarly evident.
Are you looking for a vocal range which delivers a higher pitch – something in the middle – or something
lower?
The age of the voice artist may be relevant. The throat anatomy and physiology of the talent will dictate
the pitch that a talent can command, dependent on the number of vibrations per second produced by the
vocal cords.
Whilst a person speaking in their natural pitch will speak most naturally, modulation of pitch is, of
course, possible, just as famously in the case of former UK Prime Minister Margaret Thatcher lowering
her voice in office.
A lower voice might be perfect for authority, trust, sadness, disappointment, seriousness or threatening
topics or characters; a higher voice for cheery, brighter, excited, energetic or younger approach.
Psychologists suggest that a person’s voice pitch affects how others perceive them. Similarly, it will
affect perceptions of content and character from a voice artist.
Speech rate
What rate of delivery would suit the purpose? How slowly or quickly might the voice be expected to
speak?
Listen to how quickly your friends speak. There may be the entertaining storyteller who takes twice as
long to get to the end of a sentence as you do, yet has the pace that delivers the tale perfectly – or the fast-
talking person at work who gabbles a seemingly endless stream of consciousness.
Think of your own natural voice pace. Given how challenging it is to change that, the importance of
selecting the right pace of voice for the job can be of importance. There is certainly much more useful
variance between speech rates than between ‘normal’ and the pace at which terms and conditions are
rattled off in finance ads.
In his famous 1940 speech, Winston Churchill pledged to fight the enemy ‘on the beaches’ – at 128 words
per minute. The power of his chosen pace was immediately apparent to an anxious generation. In a recent
documentary, BBC Radio 4 edited that speech to tighten the gaps between phrases, increasing the speed
of his delivery dramatically, with an astonishing effect on its perceived effectiveness. At a slower speed,
listeners have time to consider, to imagine and to process.
The National Center for Voice and Speech suggests the average conversation rate for English speakers in
the United States is about 150 words per minute. It generally falls between 120 wpm at the slow end of
the spectrum, up to 160/200 wpm in the fast end.
Research around the world appears to debunk the assertion that women speak more quickly than men.
Speech rate differences impact on the mood engendered in the listener. Complex, sadder or formal
content may benefit from a slower, calmer pace – urgent, animated, excited material a faster one. Think of
the great horse racing commentators to illustrate how varying pace effects energy and excitement.
Whilst voice talent will always adjust to suit the purpose, some are naturally slower, and others are gifted
in delivering material rapidly whilst still losing enviably little on clarity. For a job which necessarily is
word-rich, a faster talker whose articulation remains clear will prove an asset.
What speech rate likely delivers the best rhythm, pace, efficiency, trust, mood and general feel for your
content or character?
Tone
Everyone has a tone of voice – a pattern of speaking – which is as individual as their fingerprint.
Which tone suits your purposes?
Does the identity of the intended audience suggest the best tone for the purpose? Does a particular
regional accent help convey the message?
Think of the difference between a colleague chatting in the office about their weekend and that same
individual rising to their feet, clapping their hands together and delivering an organizational plan to the
team for the day ahead. Compare that with how that person might speak when talking to a member of
staff who has lost a relative.
Some voices, of course, lend themselves more naturally to particular purposes. For example, the
difference between someone who sounds like a leader and someone who does not. The second person will
not inspire the same level of confidence.
Think of a polite tone, a corporate tone, a pompous tone, a sultry tone, a helpful tone, an instructive tone,
a confident tone, an angry tone – or a friendly or reassuring tone. Paralinguistic ‘noises’ such as crying or
laughter can also be part of the tone of a piece. At Voquent we identify 12 primary tones for voice-
over use:
Brands often define the ‘tone-of-voice’ in general terms when determining their overall marketing
strategy – the attitude with which they portray themselves at all times in all places. This definition
stretches way beyond the verbal material it might use in media communications – logo design, typeface,
the choice of brand ambassadors, writing style, social media communications, premises design and more.
Sometimes, ironically, they fail to devote the same attention to the actual voice that consumers will hear.
It is critically important – whatever the words being said are – that the voice sounds how your brand or
character looks and behaves.
What does the voice feel like overall?
Christina Aguilera talks of her ‘paint box’ of voices from a “gritty growl to haunting sadness”; the
different textures adopted by the vocalist as she delivers the anthem on an album, or the ballad. In music,
texture can be used to describe the overall mix of music when all the instruments blend together.
In voice artistry, putting to one side the words and how they are delivered, what is the texture of the core
traits of the voice?
We’ve all heard of a ‘velvet’ voice. But if it’s not velvet, what is it? Sometimes that single word can help
to sum up the desired texture. I’m unsure who first coined the phrase ‘chocolate voice’, but it’s a great
term and, like ‘fruity’ and ‘honeyed’, shows that figurative words, un-related to voice can best crystalise
what makes a vocal sound distinctive and fitting.
Intonation
Words in sentences rise and fall. How should the words be delivered to best portray the meaning –
and not mislead?
Think of that famous line: ‘Here’s Johnny’ in The Shining movie – how would that have sounded if
delivered in a different way? Think too of the trend of high rising end words in sentences, and how that
alone can change the way a sentence is perceived.
A sentence can be enunciated perfectly and yet without the relevant intonation, deliver the wrong
meaning completely.
Intonation is the variation in spoken pitch in the journey of a sentence. It helps to indicate attitude or
emotion. Falling and rising intonation serves to emphasise a point and to differentiate between questions
and statements. Whilst a meaningless ‘sing-song’ achieves little, a consistent tone without variation can
be soporific.
The pattern, rhythm or “prosody” of speech offers cues to what a speaker really means.
Where the pattern and words appear at conflict, it is suggested that listeners attach more value to
the pattern. When a friend assures you they are OK. You know instinctively if their words are hollow.
In the absence of non-verbal clues, the whole meaning is vested purely in the way things sound.
Loudness
How loud do you want a voice to be perceived? Are they in hushed, intimate tones or shouting?
Thankfully, you don’t have to rush to find the remote control to turn up the TV as an intimate bedroom
scene begins, nor turn it down in the middle of some dramatic showdown in a soap opera.
Audio processing ensures that voices are experienced by the listener at roughly the same level. Despite
that technical adjustment, there remains a perceived difference in loudness, owing to the way voices are
performed.
From the stage whisper, called upon by actors in quiet scenes. The booming voice of a ‘hurry, hurry, buy
now, offer ends on Saturday’ commercial. Or a typical conversational level. The volume at which a voice
artist is asked to deliver their words impacts on how they are understood.
The ‘size’ and drama of a louder delivery can indicate urgency, importance, confidence, power, resolve or
anger. A softer voice can convey a secret, an intimate word, a warmth, a discretion, or indeed
indiscretion.
Q.8) Write down the types of information speech with brief examples.
Types of Informative Speeches
An informative speech is one that informs the audience. However, as should be clear, this general
definition demonstrates that there are many ways to inform an audience. Therefore, there are several types
of informative speeches. The main types of informative speeches include definition, descriptive,
explanatory, and demonstrative.
A definition speech explains the meaning, theory, or philosophy of a specific topic that the audience
likely does not know much about. The topics may be general, such as a sport, or highly specific, like a
particular person. The main goal of this speech is to educate the audience so that they understand the main
points regarding this subject.
A demonstration speech explains how to do something. If you have ever sat through a lecture where a
teacher explained how to create a bibliography, then you have heard a demonstration speech. Like most
informative speeches, a how-to speech will likely use visual examples that show the audience how to
move from step to step through a particular activity. Visualizations help the audience retain what each
step looks like, increasing the likelihood that they will retain the overall information of the speech.
An explanatory speech might give a description of the state of a given topic. As an example, consider the
types of speeches that are given at industry conferences. The goal of these speeches is for the speaker to
inform the audience on a particular part of an industry. Commonly, these will also utilize visualizations
that give the audience a visual representation of the particular data or statistics contained in the speech.
This is one way to condense highly complex information into an easily retainable package for the
audience.
A descriptive speech creates a vivid picture in a person's mind regarding an object, person, animal, or
place. An archaeologist who has discovered a new temple in South America or a paleontologist who
believes they have found a new dinosaur may use a descriptive speech to inform an interested audience
about their recent discoveries.
As all of these types make clear, there are many ways that a given set of information can be
communicated in a speech. When deciding what type of informative speech you want to write and
deliver, consider what you want the audience to know about your topic.