Lesson No.

13 required in schools, colleges, or even big

universities.
Topic: Visual Information and Media
Types of Media:
I. Objectives
1. Print Media – distribution of news in
At the end of the lesson, the learners shall newspapers, magazines, journals, etc.
be able to: 2. Newspaper Record – a gathering of
1. describe the different dimensions of information in one company, and this
visual information and media; can be distributed in public if they
2. differentiate the reliability and validity authorized the correct information and
of visual information and media and its it was detailed.
3. create and evaluate a creative visual- 3. Broadcast Media – This is the easiest
based presentation using design way to transmit information worldwide
principles and elements. because we are now in modern
technology like computers and
II. Key Concepts televisions.
4. Television News – newscast every
Definition of Visual Information and Media detailed gathered information and
A type of informal act used to fix report the current news we encounter
things such as films, photographs, painting every day.
videos, and even our television. But it is 5. Radio News – broadcasting the news,
foolish. It is also the type of communication events, and typically in the studio.
that can reach many people in a different 6. Internet – globally networking to access
countries. A technology that has intentional different social media, to get more
people to have more audience commonly in information’s news, and easily
public places to give or provide more connected.
information like the news, political issues,
entertainment, and business. Visual Information and Media
Characteristics of Visual Information and Communication
Media 1. To transfer data or information to
1. Have new more textures adventures others.
2. New kind of ways to represent the 2. This is a kind of easy process. There are
world many
3. To expand ideas between the media, 3. Ways to do you or we must have voice
the audiences, and the community. modulation, gesture, body language,
4. To have more concepts in doing or using and self-confidence to communicate.
technology and media.
5. To develop more organizations. Forms of Communication:
Media 1. Business Letters
2. Presentations
It is a term used to communicate with
3. Letter
others, to get information like the news,
4. Meetings
using online sites. It is more useful
5. Announcements
nowadays because it is easy, and it is
6. Policies
Advantages of Visual Information Disadvantages of Visual Information
1. It is very fast 1. Higher priced
2. Keep in memory longer 2. Needs time and effort
3. Influence 3. Not detailed Informa
4. Effective 4. Decrease of focus oneself
5. Have clear visions 5. Loss of elaboration
6. Easy to connect
Value or importance of Visual Information and Media
Visualization is important because it easily attracts many people and using it can
grab attention. Our brains can work faster than texting it. Many of us especially older, say that
“in one picture a thousand words you can say” is an effective way to communicate between co-
workers or formal presentations.
Visual Message Design of Visual Information and Media
The collision of the message is not only written but also designs the message on it.
Design can be borrowed by anyone because they can get more ideas on how they will perform
their task or job. This can also help to analyze different verbal.
There are three specifics to designing a message:
1. Consistency – the agreement on the papers, margins, styles, colors, etc.
2. Balance – categorize the graphics of the text to create a good looking
3. Restraint – to give a specific design to implement some things and to give you some
practice and fitness work.
Selection Criteria
There are six kinds to identify the selection criteria Motivation Resources, Vision,
Task factors, Learning, and Economics. To achieve the best in the media and have the
combination of data to process it all over the world.
Design Principle and Elements of Visual Information and Media
Use this to create more good-looking ideas in the visual presentations. And can
describe the diverse ways in which the artist uses it as art.
14 types of design and elements
he harmony – the main goal of having a graphic design.
1. Methods using – having the ability, senses, elements, and basic.
2. Balances – have the quality and calm the equilibrium.
3. Type – to produce the correct balance in the dynamic and attention.
4. Hierarchy – to emphasize the images and text to have good designs.
5. Scale/proportion – using the correct relative size of the contents.
6. Dominance/Emphasis – to correct the colors, size, text, images, and position on it.
7. Similarity and Contrast – essential elements that are not existing
8. Colors – use to design the elements to have a beautiful outcome.
9. Tones – make the highlight have an impact on the audience.
10. Forms – have a dimensional, like the height, size, the width.
11. Shapes – give some innovative ideas to make the article more interesting.
12. Textures – to attract people and have meaningful meaning.
13. Uses – the colors that can emphasize the content and design it.
Links:https://www.youtube.com/watch?v=OTRJlQWqbzg
https://www.youtube.com/watch?v=KXJZ_UgA--Q