IMPACT OF SOCIAL MEDIA ON CONSUMERS

QUESTIONNAIRE

1. Email. Id _______________________________________________________

2. Age
o Below 18
o 18-25
o 25-35
o 35-45
o 45-60
o 60 and above

3. Gender
o Male
o Female

4. Education
o Literate
o Illiterate

5. How frequently you use social media platforms?

o Several times a day
o Once a day
o A few times a week
o Rarely

6. Do you feel that social media influences your purchasing decisions?

o Strongly agree
o Somewhat agree
o Neutral
o Somewhat disagree
o Strongly disagree
7. How do you feel about the advertisements and sponsored content on social media?
o Extremely positive
o Somewhat positive
o Neutral
o Somewhat negative
o Extremely negative

8. Have you ever made a purchase as a direct result of a social media post or
advertisement?
o Yes, frequently
o Yes, occasionally
o No, but have considered it
o No, I never have and never will

9. Do you believe that social media accurately represents the experiences of people who
use their products or services?
o Strongly agree
o Somewhat agree
o Neutral
o Somewhat disagree
o Strongly disagree

10. In your opinion, has social media positively or negatively impacted your self-esteem
or body image?
o Strongly positive
o Somewhat positive
o Neutral
o Somewhat negative
o Strongly negative

11. Do you think that social media provides a fair and balanced representation of diverse
cultures and lifestyles?
o Strongly agree
o Somewhat agree
o Neutral
o Somewhat disagree
o Strongly disagree
 12. How do you feel about the privacy policies of social media platforms with regards to
your personal information and data?
o Extremely positive
o Somewhat positive
o Neutral
o Somewhat negative
o Extremely negative

13. Which social media platforms do you use most frequently?

o Facebook
o Instagram
o Twitter
o Others (please specify)

14. How often do you use social media platforms?

o Rarely
o Occasionally
o Frequently
o Almost always

15. Which social media platforms do you use most frequently?

o Facebook
o Instagram
o Twitter
o Others

16. How do you use social media platforms for personal purposes?
o Keeping in touch with friends and family
o Sharing personal experiences and memories
o Following influencers and celebrities
o All of the above

17. How do you feel about the amount of time you spend on social media?
 o I spend too much time on it
o It's about the right amount
o I don't spend enough time on it

18. How important is social media in your daily life?

o Extremely important
o Somewhat important
o Not very important
o Not important at all

19. How do you feel about the content you see on social media?
o I find it informative and entertaining
o I find it mostly negative and uninteresting
o I find it a mix of both positive and negative content

20. Have you ever purchased a product or service after seeing it advertised on social media?
o Yes
o No