Survey for Academic Purpose

Respected Sir/Madam,

I, Piyul Maruti Walunj student of Dr D. Y. Patil Institute of Management Studies, Akurdi,

Pune. I am conducting my academic research on the topic

“Impact of Social Media on Consumer Behaviour”. Please fill up this questionnaire for my
academic research work. This is for the partial fulfillment of MBA program. Thank you for
your cooperation in advance.

Demographic Variables

1. Age

 20-25
 26-30
 31-35
 Above 36

2. Gender

 Male
 Female

3. Income

 None
 Up to 1,00,000
 1,00,000-2,00,000
 2,00,000-3,00,000
 3,00,000 and above

4. Occupation

 Business
  Service
 Professional
 Student
 None

5. Qualification

 Under Graduate
 Graduate
 Post Graduate

Social Media usage

6. Do you use Social Media?

 Yes
 No

7. How long have you been using Social Media?

 1-2 yrs.
 2-5 yrs.
 5 yrs. and above

8. How many hours per week do you spend on Social Media

 1-2 hrs.
 2-5 hrs.
 5-10 hrs.
 Less than 1 hr.

9. Activities on Social Media

 Photos & Videos

  Blogging
 Social News
 Information about products & services

10. Do you participate in online forums & discussion?

 Yes
 No
 Sometimes

11. It is easier to search information on Social Media

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

12. Use Social Media to compare product or brands

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

Consumer Behavior
13. Social media triggered the purchase

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
13. Recommend a brand on Social Media to a friend

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

14. The feedback/reviews affect your purchase

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

15. Trust reviews & comments on Social Media

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

16. You seek friend’s opinion on Social Media before purchase

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
17. You change your preference after relying on Social Media

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

18 Social Media makes your decision making complex

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

19. You feel encouraged to voice your opinion after purchase on Social Media

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

20. Social Media affects your buying behavior

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree