Descriptive Statistics

Mean Std. Deviation N

Consumer Behavior 3.9127 .54567 55
Impact of reviews/ratings 4.0970 .56172 55
Impact of Advertisement 3.7091 .72131 55
Quality 3.4636 .93717 55
Price 3.7758 .70289 55

Correlations
Consumer Impact of Impact of
Behavior reviews/ratings Advertisement Quality P
Pearson Correlation Consumer Behavior 1.000 .660 .781 .842
Impact of reviews/ratings .660 1.000 .402 .406
Impact of Advertisement .781 .402 1.000 .717
Quality .842 .406 .717 1.000
Price .863 .536 .785 .850
Sig. (1-tailed) Consumer Behavior . .000 .000 .000
Impact of reviews/ratings .000 . .001 .001
Impact of Advertisement .000 .001 . .000
Quality .000 .001 .000 .
Price .000 .000 .000 .000
N Consumer Behavior 55 55 55 55
Impact of reviews/ratings 55 55 55 55
Impact of Advertisement 55 55 55 55
Quality 55 55 55 55
Price 55 55 55 55

Variables Entered/Removeda
Variables
Model Variables Entered Removed Method
1 Price, Impact of . Enter
reviews/ratings,
Impact of
Advertisement,
Qualityb
a. Dependent Variable: Consumer Behavior
b. All requested variables entered.

Model Summaryb
Adjusted R Std. Error of the
Model R R Square Square Estimate Durbin-Watson
1 .935a .875 .865 .20041 1.832
a. Predictors: (Constant), Price, Impact of reviews/ratings, Impact of Advertisement, Quality
b. Dependent Variable: Consumer Behavior

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 14.071 4 3.518 87.584 .000b
Residual 2.008 50 .040
Total 16.079 54
a. Dependent Variable: Consumer Behavior
b. Predictors: (Constant), Price, Impact of reviews/ratings, Impact of Advertisement, Quality

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients Collinea
Model B Std. Error Beta t Sig. Toleranc
1 (Constant) .706 .214 3.291 .002
Impact of reviews/ratings .303 .058 .312 5.236 .000 .7
Impact of Advertisement .175 .062 .232 2.837 .007 .3
Quality .236 .056 .405 4.203 .000 .2
Price .132 .090 .170 1.469 .148 .1
a. Dependent Variable: Consumer Behavior

Collinearity Diagnosticsa
Variance Proportions
Impact of Impact of
Model Dimension Eigenvalue Condition Index (Constant) reviews/ratings Advertisement Quality
1 1 4.932 1.000 .00 .00 .00 .00
2 .042 10.835 .12 .06 .01 .19
3 .013 19.841 .00 .14 .73 .26
4 .009 23.729 .87 .58 .03 .14
5 .005 32.666 .00 .22 .24 .41
a. Dependent Variable: Consumer Behavior

Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 2.9338 4.8052 3.9127 .51046 55
Std. Predicted Value -1.918 1.748 .000 1.000 55
Standard Error of Predicted .034 .090 .058 .016 55
Value
Adjusted Predicted Value 2.9031 4.7814 3.9123 .50842 55
Residual -.43729 .33616 .00000 .19284 55
Std. Residual -2.182 1.677 .000 .962 55
Stud. Residual -2.294 1.736 .001 1.009 55
Deleted Residual -.48330 .36272 .00046 .21221 55
Stud. Deleted Residual -2.401 1.773 -.001 1.028 55
Mahal. Distance .571 10.003 3.927 2.534 55
Cook's Distance .000 .111 .020 .028 55
Centered Leverage Value .011 .185 .073 .047 55
a. Dependent Variable: Consumer Behavior
T-Test Gender
 Group Statistics
Gender N Mean Std. Deviation Std. Error Mean
Consumer Behavior male 30 4.0156 .49663 .09067
female 25 3.7893 .58553 .11711

Independent Samples Test

Levene's Test for Equality of Variances

F Sig. t df
Consumer Behavior Equal variances assumed .952 .334 1.551 53
Equal variances not assumed 1.527 47.326

Independent Samples Effect Sizes

95% Confidence Interval
a
Standardizer Point Estimate Lower Upper
Consumer Behavior Cohen's d .53871 .420 -.119 .955
Hedges' correction .54649 .414 -.117 .941
Glass's delta .58553 .386 -.159 .924
a. The denominator used in estimating the effect sizes.
Cohen's d uses the pooled standard deviation.
Hedges' correction uses the pooled standard deviation, plus a correction factor.
Glass's delta uses the sample standard deviation of the control group.

Oneway Age

Notes
Output Created 06-JUL-2020 20:28:44
Comments
Input Active Dataset DataSet4
 Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 55
Missing Value Handling Definition of Missing User-defined missing values are
treated as missing.
Cases Used Statistics for each analysis are
based on cases with no missing
data for any variable in the
analysis.
Syntax ONEWAY ConsumerBehavior BY
Age
/STATISTICS DESCRIPTIVES
HOMOGENEITY
/MISSING ANALYSIS
/CRITERIA=CILEVEL(0.95).
Resources Processor Time 00:00:00.00
Elapsed Time 00:00:00.04

Descriptives
Consumer Behavior
95% Confidence Interval for Mean
N Mean Std. Deviation Std. Error Lower Bound Upper Bound Minimum
20-25 44 3.99 .544 .082 3.82 4.15 3
26-30 5 3.72 .590 .264 2.99 4.45 3
31-35 1 3.60 . . . . 4
Above 36 5 3.52 .407 .182 3.02 4.02 3
Total 55 3.91 .546 .074 3.77 4.06 3

Tests of Homogeneity of Variances

Levene Statistic df1 df2 Sig.
Consumer Behavior Based on Mean .287 2 51 .751
Based on Median .230 2 51 .795
Based on Median and with .230 2 48.892 .795
adjusted df
Based on trimmed mean .281 2 51 .756
 ANOVA
Consumer Behavior
Sum of Squares df Mean Square F Sig.
Between Groups 1.293 3 .431 1.487 .229
Within Groups 14.786 51 .290
Total 16.079 54

Oneway Income

Notes
Output Created 06-JUL-2020 20:45:57
Comments
Input Active Dataset DataSet8
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 58
Missing Value Handling Definition of Missing User-defined missing values are
treated as missing.
Cases Used Statistics for each analysis are
based on cases with no missing
data for any variable in the
analysis.
Syntax ONEWAY ConsumerBehavior BY
Income
/STATISTICS DESCRIPTIVES
HOMOGENEITY
/MISSING ANALYSIS
/CRITERIA=CILEVEL(0.95).
Resources Processor Time 00:00:00.00
Elapsed Time 00:00:00.01
 Descriptives
Consumer Behavior
95% Confidence Interval for Mean
N Mean Std. Deviation Std. Error Lower Bound Upper Bound Min
none 16 3.8125 .54391 .13598 3.5227 4.1023
1lac-2lac 4 3.5000 .57735 .28868 2.5813 4.4187
2lac-4lac 8 3.8750 .64087 .22658 3.3392 4.4108
4lac and above 20 3.9000 .64072 .14327 3.6001 4.1999
upto 1lac 7 3.8571 .37796 .14286 3.5076 4.2067
Total 55 3.8364 .56972 .07682 3.6823 3.9904

Tests of Homogeneity of Variances

Levene Statistic df1 df2 Sig.
Consumer Behavior Based on Mean .445 4 50 .775
Based on Median .532 4 50 .713
Based on Median and with .532 4 45.840 .713
adjusted df
Based on trimmed mean .602 4 50 .663

ANOVA
Consumer Behavior
Sum of Squares df Mean Square F Sig.
Between Groups .558 4 .139 .411 .800
Within Groups 16.970 50 .339
Total 17.527 54

Regression

Notes
Output Created 06-JUL-2020 19:27:28
Comments
Input Active Dataset DataSet2
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 55
Missing Value Handling Definition of Missing User-defined missing values are
treated as missing.
Cases Used Statistics are based on cases with
no missing values for any variable
used.
Syntax REGRESSION
/DESCRIPTIVES MEAN
STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS R
ANOVA COLLIN TOL
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT
ConsumerBehavior
/METHOD=ENTER
Impactofreviewsratings
ImpactofAdvertisement Quality
Price
/SCATTERPLOT=(*ZRESID
,*ZPRED)
/RESIDUALS DURBIN
HISTOGRAM(ZRESID)
NORMPROB(ZRESID)
/SAVE COOK ZRESID.
Resources Processor Time 00:00:00.53
Elapsed Time 00:00:00.43
Memory Required 4144 bytes
Additional Memory Required for 848 bytes
Residual Plots
Variables Created or Modified ZRE_1 Standardized Residual
COO_1 Cook's Distance
 Descriptive Statistics
Mean Std. Deviation N
Consumer Behavior 3.9127 .54567 55
Impact of reviews/ratings 4.0970 .56172 55
Impact of Advertisement 3.7091 .72131 55
Quality 3.4636 .93717 55
Price 3.7758 .70289 55