Impact of review/rating

10. I use social media to see reviews about certain product

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

11. Reviews on social media affect your view towards products and services

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

12. Ratings of a product influence your decision making

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

Impact of advertisement

13. Advertisement on social media triggers you to purchase a product/service.

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

14.Advertisement on social media influences you to try new product/brand/services.

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree
15. Advertisement on social media attracts your attention towards it.

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

16.You come to know about different products by watching its advertisement on social media

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

CONSUMER BEHAVIOUR

Information Search

17. It is easier to search information on Social Media

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

18. Social media is an effective tool for different opinions about new and existing products

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

19. You search for product’s information in social media before a purchasing it

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree
Evaluation of Alternatives

20. Social media is more reliable if you have uncertainties regarding a purchase

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

21. Social media allows you to filter any information of a product based on chat forums

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

22. Social media helps you compare different products

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

Purchase Attitude

23. Comments from social media changes your attitude towards a brand/product/service

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

24. Ratings of a product contributes in shaping your attitude towards the same

 Strongly Disagree
 Disagree
 Neutral
  Agree
 Strongly Agree

25. Social media tools make you have a +ve/-ve attitude towards a product based on information
accessed about it

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

Purchase Motivation

26. Social media motivates your direction towards a product based on comments from friends/family

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

27. You get motivated to buy products that are advertised on social media

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

28. Number and type of people that like/follow/comment products have motivated my purchase.

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

Quality

29. Products on social media are quality assured.

  Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

30. Social media provides reliable information about the product and brand.

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree


Price

31. Products on social media are cheaper

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

32. Social media helps me compare price of different brands

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

33. Offers on social media encourage me towards purchase

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

Security
34. I think, Social Media provides enough personal information security.

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

35. It feels secure for me to do online transaction on social media?

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

Post purchase behavior

36. Feedbacks on social media affect your purchase and future purchase as well

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

37. You share comments about a product to friends via social media after a purchase

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

40. You start following a particular brand after purchase to know about upcoming products.

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree