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Shopee Mobile Accessories Survey

The document contains a survey about attitudes towards purchasing mobile accessories on Shopee. It requests information on the respondent's year level, track of study, and previous purchases on Shopee. It then lists statements to rate on a 5-point agreement scale regarding attitude towards price, brands and ratings; the influence of product reviews; perceived behavioral control over purchasing; and future purchase intention. The goal is to understand perspectives on these factors in deciding to buy mobile accessories on Shopee.

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KARIZZA ABOLENCIA
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233 views2 pages

Shopee Mobile Accessories Survey

The document contains a survey about attitudes towards purchasing mobile accessories on Shopee. It requests information on the respondent's year level, track of study, and previous purchases on Shopee. It then lists statements to rate on a 5-point agreement scale regarding attitude towards price, brands and ratings; the influence of product reviews; perceived behavioral control over purchasing; and future purchase intention. The goal is to understand perspectives on these factors in deciding to buy mobile accessories on Shopee.

Uploaded by

KARIZZA ABOLENCIA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

I.

Name (optional) ____________________

Year Level:
o 1st year
o 2nd year
o 3rd year
o 4th year

Track:
o Convergent Media
o Digital Cinema
o N/A

Have you bought mobile accessories products in Shopee (i.e. power banks, charger adaptors
and cables, ring light, stylus pen for tablets, headphones, and earphones)?
o Yes
o No

Do you read product reviews in Shopee?


o Yes
o No
DIRECTION: The following items describe attitude, subjective norm, perceived behavioral control, and
purchase intention towards buying mobile accessories in Shopee. Rate each statement by checking (√) the
box that corresponds to your answer using this scale:

5 — Strongly Agree 4 — Agree 3 — Neutral 2 — Disagree 1 — Strongly Disagree

II. ATTITUDE 5 4 3 2 1
Price
1. I compare prices of products that are similar before buying.
2. I look for the cheapest option available.
3. I question the quality of the product when the price is too low.
Brand
4. I look for a brand that has a good reputation.
5. I think the quality is guaranteed If the brand is popular.
6. I buy based on the brand regardless of the price.
7. I consider product quality more important than the brand.
Average star rating
8. I become more interested in a product with an average star score of 4-5.
9. I am more likely to click on the product page if the average star score is 4-5.
10. I ignore products that have an average star score of 3 or below.

III. SUBJECTIVE NORM: Product Reviews 5 4 3 2 1


11. Product reviews encourage me to purchase a product.
12. Product reviews boost my confidence in my purchase.
13. I find product reviews that state both pros and cons of a product helpful.
14. I find photos and videos from previous buyers in product reviews important.
15. I use product reviews to verify the accuracy of a product description.
16. I consider buying a product if its reviews are recent.
17. I consider buying a product if it has a lot of reviews.

IV. PERCEIVED BEHAVIORAL CONTROL 5 4 3 2 1


Intrinsic
18. I find it easy to buy mobile accessories on Shopee.
19. I am confident that I can make the right purchase.
20. I believe that my purchases are entirely up to me.
Extrinsic
21. I have the resources (gadgets and internet) to buy mobile accessories on Shopee.
22. I have the budget to buy mobile accessories products.
23. I have the time to buy mobile accessories products.

V. PURCHASE INTENTION 5 4 3 2 1
24. I intend to buy another mobile accessory in Shopee if replacement is necessary.
25. I will frequently buy more mobile accessories other than what I already have.
26. I will recommend others to buy mobile accessories in Shopee.
27. I prefer buying mobile accessories on Shopee than in-store.

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