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SURVEY QUESTIONNAIRE

A Research Paper

EXAMINING CONSUMER BEHAVIOR & PREFERENCES OF BSBA STUDENTS AT

PHILIPPINE COLLEGE FOUNDATION: A COMPARATIVE STUDY OF IN-
STORE AND ONLINE SHOPPING

Dear respondent,

We are students of Philippine College Foundation taking up Bachelor of Science in Business

Administration major in Financial Management. The purpose of this survey is for
EXAMINING CONSUMER BEHAVIOR & PREFERENCES OF BSBA STUDENTS AT
PHILIPPINE COLLEGE FOUNDATION: A COMPARATIVE STUDY OF IN-
STORE AND ONLINE SHOPPING
Please answer the following questions to the best of your knowledge. There are no wrong
responses to any of these statements. All the information from this survey is for educational
purposes only and will be kept STRICTLY CONFIDENTIAL.

Thank you so much for your cooperation.

Respectfully yours,

The Researchers

INSTRUCTIONS:

1. There are 4 sections in this questionnaire. Please answer all questions in all sections.
2. Completion of this form will take you approximately 10 to 15 minutes.
3. Circle the number of each statement in the context of your own perspective.
4. Please feel free to share your comments in the space provided. The contents of this
questionnaire will be kept strictly confidential.

Section 1. Demographic Profile

Age: ( ) 18-21 years Sex: ( ) Male

( ) 21-25 years ( ) Female
( ) 26 years and above

Year Level: ( ) 1st Year Status: ( ) Single

( ) 2nd Year ( ) Married
( ) 3rd Year ( ) Living together
( ) 4th Year

Monthly Income/Allowance: ( ) 0-5,000

( ) 5,000-10,000
( ) 10,000-15,000
( ) 15,000 above
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Section 2. In-store Consumer Behavior

Product Strongly Agree Undecided Disagre Strongly

Agree e Disagree
1. The products are in good 5 4 3 2 1
quality.
2. The products meet my 5 4 3 2 1
unfilled needs.
3. The products provide a 5 4 3 2 1
novel experience.
4. The product satisfies the 5 4 3 2 1
target consumers.
5. There is an availability of 5 4 3 2 1
a wide range of product
options.

Promotion Strongly Agree Undecided Disagree Strongly

Agree Disagree
1. In-store signage, 5 4 3 2 1
displays, and advertising
materials are easily
noticeable and influence
buying decisions.
2. I find in-store promotions 5 4 3 2 1
and advertisements
influential in my buying
decisions.
3. I likely make a purchase 5 4 3 2 1
in-store if there are
ongoing promotional
offers or discounts
4. I actively seek out loyalty 5 4 3 2 1
programs or membership
discounts offered by
stores.
5. Promotional events or 5 4 3 2 1
sales organized by
businesses are very
important.

Price Strongly Agree Undecided Disagre Strongly

Agree e Disagree
1. The price is within the 5 4 3 2 1
Suggested Retail Price
of the government.
2. The price is within the 5 4 3 2 1
range of the consumers’
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budget.
3. The prices of the same 5 4 3 2 1
product are the same of
other stalls/stores.
4. I use price comparison 5 4 3 2 1
tools or apps to check for
better deals before
making purchases in-
store.
5. My budgetary constraints 5 4 3 2 1
as a college student
influence my purchasing
decisions when shopping
in-store.

Place Strongly Agree Undecided Disagre Strongly

Agree e Disagree
1. The place is feasible for 5 4 3 2 1
the target consumers.
2. The place is accessible 5 4 3 2 1
to everyone.
3. The place is safe. 5 4 3 2 1
4. The place is neat and 5 4 3 2 1
clean.
5. The distribution channels 5 4 3 2 1
are best to reach the
target consumers.

People Strongly Agree Undecided Disagree Strongly

Agree Disagree
1. There is enough store 5 4 3 2 1
personnels/sales
associates.
2. Store personnels/Sales 5 4 3 2 1
associates are easy to
interact.
3. Store personnels/Sales 5 4 3 2 1
associates are
knowledgeable about the
products in the store.
4. I’m satisfied with the 5 4 3 2 1
level of customer service
in the store.
5. Reviews and 5 4 3 2 1
recommendation by
other shoppers influence
my shopping decisions.
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Process Strongly Agree Undecided Disagree Strongly

Agree Disagree
1. The checkout process is 5 4 3 2 1
convenient.
2. Cahiers are easy to 5 4 3 2 1
interact with.
3. Baggers/Packers handle 5 4 3 2 1
my bought items
carefully.
4. I was provided with 5 4 3 2 1
additional services or
amenities.
5. I recommend in-store 5 4 3 2 1
shopping to my friends
and family.

Section 3. Online Consumer Behavior

Product Strongly Agree Undecided Disagre Strongly

Agree e Disagree
1. I find a wide variety of 5 4 3 2 1
options.
2. It is important to me to 5 4 3 2 1
see detailed descriptions
and imagesof the
products online.
3. Product quality is 5 4 3 2 1
important.
4. Products are in good 5 4 3 2 1
quality.
5. I’m satisfied with the 5 4 3 2 1
products I bought online.

Promotion Strongly Agree Undecided Disagree Strongly

Agree Disagree
1. I likely to make an online 5 4 3 2 12.
purchase if there is a
promotional discount or
sale.
2. I tend to wait for special 5 4 3 2 1
promotional events (e.g.,
Payday Sale, 4/4 sales,
etc.) to make online
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purchase.
3. Online advertisements 5 4 3 2 1
(e.g., banners, pop-ups)
influence my shopping
decisions.
4. I actively seek out loyalty 5 4 3 2 1
programs or membership
discounts offered by
online stores.
5. I would be more likely to 5 4 3 2 1
purchase from an online
store if they offer free
shipping or other
promotional incentives.

Price Strongly Agree Undecided Disagre Strongly

Agree e Disagree
1. The price is within the 5 4 3 2 1
Suggested Retail Price
of the government.
2. The price is within the 5 4 3 2 1
range of the consumers’
budget.
3. Price discounts or 5 4 3 2 1
coupons can influence
my decision to shop
online
4. I use price comparison 5 4 3 2 1
tools or apps to check for
better deals before
making purchases
online.
5. I take advatange of 5 4 3 2 1
voucchers (e.g., discount
vouchers, free shipping
vouchers) when
shopping online.

Place Strongly Agree Undecided Disagre Strongly

Agree e Disagree
The reputation of the online 5 4 3 2 1
marketplace or website is very
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important to me.
User interface of websites or 5 4 3 2 1
online marketplace is very
important to me when shopping
online.
I experienced shopping from an 5 4 3 2 1
international online stores.
I consider the shipping or 5 4 3 2 1
delivery options available when
choosing where to shop online
I’m more inclined to shop online 5 4 3 2 1
if there were physical pickup
locations available for my
orders.

People Strongly Agree Undecided Disagree Strongly

Agree Disagree
1. I read product reviews or 5 4 3 2 1
ratings from other
customers before making
an online purchase
2. I always consider 5 4 3 2 1
recommendations from
friends, family, or peers
when shopping online.
3. I trust online 5 4 3 2 1
recommendations from
influencers or celebrities.
4. I always consider the 5 4 3 2 1
seller's reputation or
feedback score when
purchasing from online
marketplaces.
5. Customer service and 5 4 3 2 1
support is important to
me when choosing where
to shop online

Process Strongly Agree Undecided Disagre Strongly

Agree e Disagree
It is easy for me to navigate or 5 4 3 2 1
browse in online shopping
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platforms.
I find the online shopping 5 4 3 2 1
platforms or websites I
frequently very user-friendly.
I’m satisfied with the checkout 5 4 3 2 1
process (e.g., payment options,
order summary) when shopping
online
I would be more likely to shop 5 4 3 2 1
online if there were virtual
assistance or chatbots available
to help with my inquiries.
I’m satisfied with the overall 5 4 3 2 1
online shopping experience.

Section 4. Perceived advantage and disadvantages of in-store and online shopping

In-store Online
Shopping Shopping
1. I am able to shop 24/7
2. I can test or try the product before buying.
3. I can shop from the comfort of my home.
4. I can easily cancel or return.
5. It is easy to find the product I want to purchase.
6. It is easy to compare items from other stores.
7. There can be delays before I get the items that I
bought.
8. Prone to fake/fraud products.
9. Products are usually lower in price.
10. I can easily ask store personnel assistant.