SUKKUR IBA UNIVERSITY

Academic Research Survey for Consumers’ Willingness to knowingly Purchase

Counterfeit Products
Survey Questionnaire
Dear respondents,

We are students from Sukkur IBA University, currently pursuing degree in Bachelor of
Business Administration. We are currently conducting a research survey on “Consumers’
Willingness to knowingly Purchase Counterfeit Products” for our Research Project.

The main objective of this study is to understand the factors behind consumer’s willingness to
knowingly purchase counterfeit products. We sincerely hope that you will take a few minutes
to complete this questionnaire. Your responses are very important for us to complete our
study. Your participation is on a voluntary basis.

The information gathered and acquired through this questionnaire will be used solely for
academic purposes. We firmly assure that all information provided to us will be kept
PRIVATE AND CONFIDENTIAL. We truthfully appreciate your cooperation in completing
this questionnaire. Thank you for your precious time participation in this study.

SECTION-A
 Maybelline New York is the number one global cosmetics brand and is available in
over 129 countries worldwide. Offering more than 200 products, Maybelline New York
combines technologically advanced formulas with on-trend expertise to create accessible
cosmetics with a cool, urban edge and a spirited style. The brand is also available here in
Pakistan with Wide variety of products - lipsticks, nail enamel, Face Make-Up, eye products

Please specify your answer by indicating a √ on the box that represents the most
appropriate response of you in respect with the following questions.
 Each question should have only ONE answer.

 Where 7 = Highly Unlikely and 1 = Highly Likely.

Statements HU UL SU UD SL L HL
Please rate the likelihood to purchase the above Brand cosmetics. 7 6 5 4 3 2 1

 Where 7 = Very High and 1 = Very Low.

Statements VH H SH UD SL L VL
Please rate the quality of the above brand cosmetics. 7 6 5 4 3 2 1

 Y = Year

Statements 7Y+ 6Y 5Y 4Y 3Y 2Y 1Y
How long the brand will last when used. 7 6 5 4 3 2 1
 Page 4 of 6

SECTION-B
There are counterfeits available in the market as well as on the online social networks for the
MAYBELLINE in all kinds of cosmetics, which are relatively of inferior quality but the
important determinant is that they are offered at a lower/cheaper price. We would like you
to respond the following questions keeping the MAYBELLINE counterfeit products in
mind.

 Where 7 = Highly Unlikely and 1 = Highly Likely.

Statements HU UL SU UD S L HL
L
Please rate the likelihood of one of your acquaintance to buy the 7 6 5 4 3 2 1
above mentioned brand’s counterfeit.

 Where 7 = Very High and 1 = Very Low.

Statements VH H SH UD SL L VL

Based on your experience how do you think those who use the 7 6 5 4 3 2 1
above mentioned brand’s counterfeit will rate it.

 Y = Year

Statements 7Y+ 6Y 5Y 4Y 3Y 2Y 1Y
How long the brand’s counterfeit will last when used by your 7 6 5 4 3 2 1
acquaintance.
 Page 5 of 6

SECTION-C
Have you ever purchased Counterfeit product before.

SECTION D: Construct Measurement

Based on EACH of the statement below, please circle on the number/scale that is
reflective of your opinion most accurately and precisely. Please do use the following
scales provided to answer those questions.

 Where 5 = Strongly Agree and 1 = Strongly Disagree.

No Statements SA A N D SD

1 A person should obey the laws no matter how much they interfere with 5 4 3 2 1
personal ambitions.

2 A person should tell the truth in court, regardless of the consequences. 5 4 3 2 1

3 A person is justified in giving a false testimony to protect a friend on trial. 5 4 3 2 1

4 It is all right for a person to break the law if he or she does not get caught. 5 4 3 2 1

No Statements SA A N D SD

1 Buying counterfeit products is illegal. 5 4 3 2 1

2 Selling counterfeit products is illegal 5 4 3 2 1

SECTION-E
 Page 6 of 6

 Where 5 = Very Important and 1 = Not Important

No Statements VI I MI SI NI
1 I consider honesty as an important quality for one’s character. 5 4 3 2 1
2 I consider very important that people be polite. 5 4 3 2 1
3 I value responsible people. 5 4 3 2 1
4 I like people that have self-control. 5 4 3 2 1

No Statements SA A N D SD
1 A product is valuable if it has more snob appeal. 5 4 3 2 1
2 Authentic status goods could really show the status. 5 4 3 2 1
3 I would pay more for a product if it has status 5 4 3 2 1
4 I would buy a product just because it has status 5 4 3 2 1
5 The status of a product is irrelevant to me. 5 4 3 2 1
 Where 5 = Strongly Agree and 1 = Strongly Disagree.
 Page 7 of 6

 Where 7 = Strongly Agree and 1 = Strongly Disagree.

 5 = Slightly Agree and 3 = Slightly Disagree

No Statements SA A SA N SD D SD
1 It is important to me to have really nice things. 7 6 5 4 3 2 1
2 I would like to be rich enough to buy anything I want. 7 6 5 4 3 2 1
3 I would be happier if I could afford to buy more things. 7 6 5 4 3 2 1
4 It sometimes bothers me quite a bit that I cannot afford to 7 6 5 4 3 2 1
buy all of the things I would like.
5 People place too much emphasis on material things. 7 6 5 4 3 2 1
6 It is really true that money can buy happiness. 7 6 5 4 3 2 1
7 The things I own give me a great deal of pleasure. 7 6 5 4 3 2 1
Page 6 of 6

SECTION F: DEMOGRAPHIC PROFILE

1. Please state your age:

 18 or below
 22 or below
 26 or below
 30 or below
 Other __________

2. Please state your family income approx. (monthly)

 Below. RS. 45,000

 RS.45000 to RS. 70000
 Above. RS. 70000

3. Please state your level of education

 Undergraduate
 Graduate
 Post Graduate

4. Please state your area of residence.

 Urban
 Rural