QUEZON CITY UNIVERSITY

Good day, Tofusion Enterprise is conducting an online survey and we are reaching out to
participate on this by answering this survey questionnaire. This survey questionnaire is an
essential part of our market analysis report, for your honest responses will lead us to the
success of this report. The purpose of this is to gather information that will be used to develop
our products which are tofu-based and other factors related on marketing to better understand
our customers’ need. Rest assured that, all rendered information will be kept confidential and
for academic purposes only. We are looking forward for your generosity in giving your
valuable time and patience in answering all questions in this survey questionnaire. Thank you
very much!

SURVEY QUESTIONNAIRE
Instructions: Kindly fill out first, the needed information below. Then, rate and put a
check mark (✓) on the column of your preferred answer to the given question/statement.

Name: _________________________________________ Age:____ Gender: _______

Address: _______________________________________ Status:_____________

PRODUCT AND CONCEPT TESTING

5 Most Preferred
4 Preferred
3 Neutral
2 Least Preferred
1 Not Preferred

1. What are the flavors that you prefer to combine with tofu-based products?
Flavors 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred

Beef

Pork

Fish

Chicken

2. What are the tofu-based products that you prefer to buy?

Products 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred

Tofu
Dynamite

Toggie Balls

Tofu Fan

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3. What are the factors of tofu-based product that will probably convince you to
buy?
Factors 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred

Smell

Taste

Texture

Appearance

4. How often do you prefer to eat a tofu-based product?

How often 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred

Everyday

Once a week

2-3 times a
week

4-5 times a
week

5. Which type of sauce do you prefer to use for tofu-based products?

Sauces 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred

Original
sweet and
spicy sauce

Original
sweet and
sour sauce

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BRAND NAME TESTING

5 Strongly Agree
4 Agree
Neither Agree Nor
3
Disagree
2 Disagree
1 Strongly Disagree

1. What kind of feeling does the brand name “Tofusion Enterprise” gives you?
Feeling 5-Strongly 4-Agree 3-Neither 2-Disagree 1-Strongly Disagree
Agree Agree Nor
Disagree
Fashionable
Modern
Trustworth
y
Innovative
Descriptive

2. Rate the brand name “Tofusion Enterprise” based on the following factors.
Factors 5-Strongly 4-Agree 3-Neither 2-Disagree 1-Strongly Disagree
Agree Agree Nor
Disagree
Uniqueness
Appeal
Appropriateness
Brand
cohesiveness
Popularity

3. Attributes of the brand name that you like the most.

Attributes 5-Strongly 4-Agree 3-Neither 2-Disagree 1-Strongly Disagree
Agree Agree Nor
Disagree
Memorable
Uniqueness
Modern
Trendy
Appealing

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4. Factors that you don’t like on a brand name.

5-Strongly 4-Agree 3-Neither 2-Disagree 1-Strongly Disagree
Factor Agree Agree Nor
Disagree
Unstable
Dishonest
Hard to
remember
Unappealing
Traditional

5. Impact of the following influencers on your brand name selection.

Influencer 5-Strongly 4-Agree 3-Neither 2-Disagree 1-Strongly Disagree
Agree Agree Nor
Disagree
Family
Friends
Colleague
Social
Media
Peer
pressure

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BRAND LOGO TESTING

5 Very influential
4 Influential
3 Neutral
2 Uninfluential
1 Very uninfluential

1.Which method of logo making will influence you in buying a product?

Method 5-Very 4- 3-Neutral 2- 1-Very
influential Influential Uninfluential uninfluential
A. Creativity

B.Presentation

C.Design
Combination
D. Uniqueness

2. Which type of logo design will influence you in buying a product?

Design 5-Very 4- 3- 2- 1-Very uninfluential
influential Influential Neutral Uninfluentia
A. Animated
Design

B. Minimalist
Design
C.Multicolore
d Design
D.
Environmental
Design

3.Which of these elements of a logo would influence you in buying a product?

Elements 5-Very 4-Influential 3- 2- 1-Very uninfluential
influential Neutral Uninfluentia
A. Color

B. Shape

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C. Icon

D. Fonts

4.What influences you the most in choosing a product in terms of the brand logo?
Factors 5-Very 4-Influential 3- 2- 1-Very
influential Neutral Uninfluentia uninfluential

A.The
Appearance

B.The
Meaning

C.The
Symbolism

D.The
Uniqueness

5. In what aspect do you want the brand logo to be prominent by the customers?
5-Very 4-Influential 3- 2- 1-Very
influential Neutral Uninfluentia uninfluential

A.By its
Innovative
Design
B.By the
Meaning of
the logo

C.By the
Appearance
of the Logo
D.By its
usefulness

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PACKAGING AND LABELING TESTING

5 Most Preferred
4 Preferred
3 Neutral
2 Least Preferred
1 Not Preferred

1. What kind of packaging do you prefer to use when buying tofu-based product?
Packaging 5- Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred

Plastic meal
bag

Plastic meal
box

Paper food
bag

Paper meal
box

Styro meal
box

2. Which of the following features do you prefer when buying tofu-based products?
Features 5- Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred

Size

Shape

Texture

Safety

Color

Design

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3. What kind of packaging materials do you prefer?

Materials 5- Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred

Paper

Plastic

Eco-friendly

Recycled

4. Which packaging label do you usually check?

Label 5- Most 4-Preferred 3-Neutral 2-Least 1-Not
information Preferred Preferred Preferred

Product name

Nutritional
information

Ingredients

Usage
instruction

Expiration
date/manufactu
ring date

Manufacturer’s
details

4. Desired characteristic of the packaging for tofu-based product.

Characteristics 5- Most 4-Preferred 3-Neutral 2-Least 1-Not Preferred
Preferred Preferred
Heat insulated
container
Cooler
Water proof

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 QUEZON CITY UNIVERSITY

PRICE TESTING

5 Most Preferred
4 Preferred
3 Neutral
2 Least Preferred
1 Not preferred

1. Selling Price that you afford to buy Tofu Dynamite?

Price-range 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred
₱15.00
₱20.00
₱25.00

2. Selling Price that you afford to buy Tofu Fan?

Price-range 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred
₱30.00
₱35.00
₱40.00

3. Selling Price that you afford to buy Toggie-balls?

Price-range 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred
₱12.00
₱15.00
₱20.00

4. How much would you prefer to spend for the Bundle Price of Tofusion Products?
Price-range 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred
₱75.00

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₱100.00
₱120.00

5. How many Bundles would you prefer to avail for the Tofusion Products?
Bundles Price- 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
range Preferred Preferred Preferred
2 for ₱100
3 for ₱200.00
4 for ₱500.00

ADVERTISING CAMPAIGN TESTING

5 Most Preferred
4 Preferred
3 Neutral
2 Least Preferred
1 Not preferred

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 QUEZON CITY UNIVERSITY
1. Which promotion method do you prefer the most and able to influence you in
buying a product?
Promotion 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Method Preferred Preferred Preferred
Advertising
Sales
Promotion
Personal
Selling
Publicity by
Word of
Mouth

2. What kind of sales promotion do you prefer the most and will persuade you in
buying the product?
Sales 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Promotion Preferred Preferred Preferred
Sales
Discount
Promos
Coupons
Free
Shipping

3. Which of the following advertisement do you prefer in advertising the product?

Advertisement 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred
Social Media
Advertising
Print Media
Advertising
Direct Mail
Broadcast

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Advertising

4. Which platform do you want for you to avail and buy the product?
Platforms 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Preferred Preferred Preferred
Lazada and
Shopee
Facebook
Marketplace
Google Ads
and Website

5. Your most preferred elements of advertisement that would catch your attention
and would persuade you in buying the product.
Element of 5-Most 4-Preferred 3-Neutral 2-Least 1-Not
Advertisement Preferred Preferred Preferred
Image of the
product
Tagline
Delivery
Method
Price
Sales
Promotion

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