A study on factors affecting the brand

preference towards Ferrero Rocher

chocolates in Subang Jaya, Malaysia
Dear respondents,

My name is Lau Koh Sin. I am a nal year students of Westminster International College who
conducting this questionnaire for my dissertation as partial ful llment for the award of Bachelor of
Arts (Hons) Business Studies (BABS).The purpose of this research is to study the factors affecting
the brand preference towards Ferrero Rocher chocolates in Subang Jaya, Malaysia. Your response
for lling up this questionnaire are much appreciated. Kindly note that all information provided will
be kept securely and con dential as for academic purpose only.

Before you answer the questionnaire, kindly note that:

1.Respondent has the right to pull out anytime without any reason if you do not willing to answer the
questionnaire's question.

2. By starting this questionnaire, respondent is agree to complete this questionnaire as voluntary

participation.

Part A: Demographic - Personal Information

Please read the following statements carefully and choose only 1(one) answer.

1. What is your age?

18 to 24

25 to 34

35 to 44
 35 to 44

45 to 54

55 and above

2. What is your gender?

Female

Male

3. Which race/ethnicity best describes you?

Malay

Chinese

Indian

Other:

4. What is current occupation?

Student

Unemployed

Employed

Self-employed

Other:

Part B: General Questions

Please read the question carelfully and choose only 1(one) answer.

5. How often would you buy chocolate?

Once in a week

Once in a month

Once in 3(three) months

 Once in 3(three) months

Never

6. Have you ever bought Ferrero Rocher chocolate?

Yes

No

7. Normally in what kind occasions will you buy Ferrero Rocher

chocolate? (You can pick more than one answer)
Gift purpose

Festive season

Ceremony

Just feel like eating it

Part C: Brand Loyalty

Instruction:
You are given 5 choices ranging from 5 (Strongly Agree) to 1 (Strongly Disagree) to rate on
which extent to you agree or disagree with the following statements. Kindly choose only ONE
answer for each question below.

Note:
1= (Strongly Disagree), 2= (Disagree), 3= (Neutral), 4= (Agree), 5= (Strongly Agree)

8. I would recommend Ferrero Rocher chocolates to others.

1 2 3 4 5

9. Ferrero Rocher chocolates would be my rst preference when I

purchase chocolate product.
1 2 3 4 5
10. I nd Ferrero Rocher chocolates a reliable brand and will buy
it over and over.
1 2 3 4 5

Part D: Brand Awareness

Instruction:
You are given 5 choices ranging from 5 (Strongly Agree) to 1 (Strongly Disagree) to rate on
which extent to you agree or disagree with the following statements. Kindly choose only ONE
answer for each question below.

Note:
1= (Strongly Disagree), 2= (Disagree), 3= (Neutral), 4= (Agree), 5= (Strongly Agree)

11. I am familiar with Ferrero product brand.

1 2 3 4 5

12. I can nd Ferrero Rocher chocolates in major supermarket

around my area.
1 2 3 4 5

13. I have seen advertisement of Ferrero Rocher chocolates on

TV, social media and Magazine.
1 2 3 4 5
Part E: Brand Physique

Instruction:
You are given 5 choices ranging from 5 (Strongly Agree) to 1 (Strongly Disagree) to rate on
which extent to you agree or disagree with the following statements. Kindly choose only ONE
answer for each question below.

Note:
1= (Strongly Disagree), 2= (Disagree), 3= (Neutral), 4= (Agree), 5= (Strongly Agree)

14. I nd the packaging design of Forrero Rocher chocolates very

attractive.
1 2 3 4 5

15. I nd the packaging colour of Ferrero Rocher chocolates is

visually appealing.
1 2 3 4 5

16. I feel satis ed with the product attributes of Ferrero Rocher

chocolates.
1 2 3 4 5

Part F: Brand Personality

Instruction:
You are given 5 choices ranging from 5 (Strongly Agree) to 1 (Strongly Disagree) to rate on
which extent to you agree or disagree with the following statements. Kindly choose only ONE
answer for each question below.
Note:
1= (Strongly Disagree), 2= (Disagree), 3= (Neutral), 4= (Agree), 5= (Strongly Agree)

17. I nd Ferrero Rocher chocolates best associate my

personality.
1 2 3 4 5

18. Ferrero brand can best represents the words premium, quality
and royal.
1 2 3 4 5

19. I have a good impression on Ferrero Rocher chocolates.

1 2 3 4 5

Part G: Brand Relationship

Instruction:
You are given 5 choices ranging from 5 (Strongly Agree) to 1 (Strongly Disagree) to rate on
which extent to you agree or disagree with the following statements. Kindly choose only ONE
answer for each question below.

Note:
1= (Strongly Disagree), 2= (Disagree), 3= (Neutral), 4= (Agree), 5= (Strongly Agree)

20. I have a positive affective feeling towards Ferrero Rocher

chocolates.
1 2 3 4 5
21. I wish to maintain a long term customer relationship with
Ferrero brand.
1 2 3 4 5

22. Ferrero Company always deliver its promises to customers

for its products.
1 2 3 4 5

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