Survey Questionnaire on

INFLUENCES OF ADVERTISEMENT ON CONSUMERS’ BUYING BEHAVIOR

Dear Respondents,
This survey questionnaire is divided into two parts. Part I is the Influence
of Advertisement and the 2nd part is Consumers’ Buying Behavior. Please note
that the series of statements below were adapted by the researchers from the
pioneering studies on “Influences of Advertisement on Consumers’ Buying
Behavior”.

Part I. Influence of Advertisement

Please express how much you agree or disagree with each statement by
marking each box with check (✓).

5 – Very Strongly
4 – Strongly
3 – Neutral
2 – Disagree
1 – Strongly Disagree

5 4 3 2 1
No. of INFLUENCE OF ADVERTISEMENT
items

1. Advertisement influences to buy a product.

2. Advertisement increases sales.
3. Advertisement provides information about unfilled need.
4 Advertisement helps to retain consumer.
5. Advertisement affects consumer demands.
6. Advertisement helps reach target audiences.
7. Perception is effective.
8. I often buy product solely based on advertisement.
9. I purchase a product after being aware.
10. I believe in advertising message.
11. I am satisfied after purchasing advertised products.
Rajkumar Saha
Sourav Mazumder
Simple Correlation Quantitative Design
 PART II. Consumer’s Buying Behavior

Please rate how much of the following factors influence you on your buying
behavior.
5 – Strongly Agree
4 – Agree
3 – Neutral
2 – Disagree
1 – Strongly Disagree

5 4 3 2 1
No. of FACTORS INFLUENCING CONSUMERS
items
BUYING BEHAVIOR

1. Outdoor/street advertising is relevant to my buying behavior.

2. I buy the goods when I feel that it’s necessary or needed.
3. Restrictive advertisement can attract and convince me when
buying goods.
4. Television commercial always influence me when I buy.
5. Advertisement awakens my awareness, so I prefer to buy
the low priced goods.
6. Advertisement convinces me to buy the same brands.
7. Advertisement stimulate or encourage me to purchase the
products.
8. Advertisement motivate me to shift from one brand to
another brand.
9. I buy products because it’s a limited edition.
10. I buy because I want to try something new.
Poulami Chakraborty
A. S. Suresh
Simple Correlation Quantitative Design

Thank you and God Bless!