Introduction to Internet

Marketing
5.3 Assessment

“GOING SHOPPING
ONLINE”
Submitted by
Dhananjay Goyal A-14

1. Select a product or service of your choice that you are about to or would
like to be able to purchase.
The product that I would like to purchase is Bluetooth Headphone.
Reason for demand – Hands-Free Mobile phone Use, listen to music

2. Visit as many web sites as required until you find a product or service that
could meet your needs.
There are multiple websites which offer the desired product however the
mentioned below cater to my specific needs
 Amazon India
 Flipkart
 Myntra
 Shopclues
 Snapdeal
3. Using your online shopping experience to identify:

a)The problem you were seeking to solve.

 mid-range wireless headset from a popular brand.
 headphones that produce clear sound and easy to use.

b) The extent of your information searching.

 It was relatively easy to find the product I’m looking for since there
are multiple options available, a lot of the sites which sell this
particular product give detailed information about It.
 Some website has a filter option which helped a lot in searching
product according to its ratings.
4.The choice criteria which informed your decision making.
 The choice criteria that made me choose the right product was 3-
fold –
Firstly, the customer reviews and their ratings of the product: To
know if customers liked the product or disliked it and how they
rated the product is it over 4 stars or not.

Second were the offers and deals on the product: Discount, Bank
offers, warranty, returns.

Third the popularity of the product: how known is this product to

their costumers (Brand Image).

5.The purchase solution (your preferred product or service)

 SONY WH-CH510 Google Assistant enabled Bluetooth Headset
(Black, On the Ear), Foldable Over the Head.
 Bought on Flipkart.
6.Evaluate the web sites you have visited in terms of how easy it was to find the
information you needed to make your purchasing decision.
Criteria Amazon India Flipkart Myntra Shopclues Snapdeal
Product Each product Offers Product Offers basic Offers some Offers
Information has its own page Description, product info product comparatively
with detailed Specifications, detail info very little
product Dimensions and information
information Warranty
Price / offers Offers various Offers price Offers different Limited Lesser price
price ranges and discounts and price and coupons price range range and
offers warranty offers and offers more offers
Replacement 7 Days Easy 7 Days Not returnable replacemen 7 Days
Policy Returns Replacement t request Replacement
Policy within 10
Days of
order
delivery

Customer Customer Customer Customer reviews Customer Comparatively

reviews review and rate reviews and and ratings are reviews are lesser
their products ratings are provided and is provided Customer
with images and provided but is clear but less revies and
videos. difficult to Verified ratings
comprehend Buyer
Options and Many options Limited options Easy to use filters Complicated Less filters and
filters available in specific type and options and so options
of product many filters
THANK YOU