‘The Impact of Social Media Advertisement to the Preference

of Customers in Buying Products Online”

Dear participant,

We are conducting a survey for completing the research paper related to the impact social media
advertisement to the preference of customers in buying online products. For that purposes the
below mentioned information is needed to fill up. Your participation in this project is completely
voluntary and you may decline altogether. There is no known risk in participation. We will use
that information for the academic purposes only. Your responses will remain confidential and
anonymous. Data from this research will kept under lock and key and reported only as a
collective combined total. No other than the researchers will know individual answers to this
questionnaire. If you agree to participate in this project, please answer all the questions with all
your best. It should take approximately 5-10 minutes to complete. Thank you for this assistance
in this important endeavour.

Sincerely yours,

Princes S. Abriam
Jhoanna Camille T. Santiago
Sydney Khylle M. Tumamao
John Kinder R. Basilio
Student Researchers.
I. PROFILE
Name:_______________________________________________
(Last name) (First Name) (Middle Name)
Age:________________________
Address:_____________________

II. QUESTIONS
Directions. Please answer the following questions with all your best, check (/)the
boxes if you’re agree or disagree.

QUESTIONS Agree Disagree

1.Facebook show me the
reactions and experience of
Facebook users about a
product and it will serve as
my basis in deciding
whether to buy it or not.
2.Video clips in Facebook
that advertise a product is
very influential and helpful
before buying online
products.
3. Facebook shows
description that helps me
to identify the legibility
and quality of a product
online.
Section 1. Facebook
4.Photos in Instagram that
depicts or advertise a
product with a lot of
positive reactions influence
me in buying products.
5.When I see negative
effects or in appropriate
comments about a product,
I won’t buy it anymore.
6.Instagram enhance my
awareness in buying online
products.
Section 2. Instagram
7.
8.
9.
Section 3. Youtube
 OTHER QUESTIONS.
1. Which one is the most attractive and influencing social media?
a) Facebook
b) Instagram
c) Youtube
2. Through which social media you are getting influenced mostly for purchasing the products of
ASDA?
3. Facebook
4. Instagram
5. Youtube