CHOKER PAUL JOMER SAY

Chapter 4

CONCLUSIONS AND RECOMMENDATIONS

This Chapter presents the conclusions and recommendations.

Conclusions

Based on the findings, the following are the conclusions of this

study:

1. Among the three (3) social media, Facebook is the most used
social media in online buying and selling. Second is Instagram
and twitter is least used.

2. Social media platforms are very helpful for the online buyers in
purchasing online.

a. Visual presentations, like pictures and video encourages me to

learn about the promotional campaign are good for customer
engagement. Online buyers are more likely to feel connected
with the promotions seen on the social media platforms like
Facebook, Instagram and Twitter for the reason that they can
express their reactions towards the posts. However, some
consumers are not totally convinced with the product
information and the customers are more attracted in products
with complete information.

b. Social media networks helps customer in comparing products.

With the different promotions seen on different social media
platforms, customers can easily compare the products based on
how it was presented and demonstrated by the sellers.

c. Social media influencers and advertisements affects consumer’s

belief, product opinions, attitudes and behaviors affecting
purchase intent.
3. In using the 3 Social Media platforms, the consumers encountered
the following problems based on the research study:

a. Slow response from the seller is the common problem faced by

the consumers. It affects the buying behavior of the
consumer’s for the reason that they are not important or not
worthy of the attention of the seller.

b. Some sellers are also responsive when consumers are inquiring

about the product, however, if the product has already been
delivered and the customer encountered problems, the seller
now becomes unresponsive.

4. In buying through social media, there is no guarantee that the

consumer will receive the same quality of the item as seen in the
photos posted online.