Part 1: Demographics

1. What is the typical age range of this customer? _________________

There is no difference in ages.

2. What is their gender? _________________

Both are targeted.

3. What is their level of education? _______________________

No need for education

4. What is their occupation? _______________________
Construction, engineering, installing plumbing and heating equipment, wholesaling of plumbing and
heating equipment.

5. Where do they live? _____________________________

Not needed.

6. What is their household composition? _____________________________________

Not needed.

7. What is their race or ethnic origin? ___________________

8. In the space below, add any more relevant demographic detail.

We are interested on targeting places where they do not have production of manifolds in their state.

Part 2: Psychographics
1. What are their hobbies/interests __________________________________________

2. What are their favorite TV shows? _________________________________________

3. What problem are they solving by using your product/service?

The problem is the same as before, distributing water from a close standpoint in their house. But the
difference is they are spending less money with the same quality.
4. What are the concerns or anxieties the customer may have about your business?

The concerns are about the quality of the product as it needs time to earn trust of the users.

5. What are some of the potential turn-offs that would make the customer not return to your
business?

If the quality is not in standards that they are using, our product would fail. And that we be a turn-off to a
client that cannot use our products because of bad quality.

7. How much are they willing to spend on your type of product?

Because our product is lower-priced, they could have more in their inventory than before.

8. List any more important psychographic details:

Part 3: Actionable Insight

1. What are the best ways to reach this customer?
It is by direct sales of our wholesalers.

2. What types of promotions are going to engage this customer?

Promotions will be at the start of our business.

3. What types of promotions are NOT going to engage this customer?

Avoid instagram adds.

4. What new products are going to interest this customer?

The plastic manifolds are interesting as they are still not used in our market.