Tittle : The Influence Ofof Thethe Features “Internet Ofof Things” Product Onon

Functional and Emotional Experiences Towardstowards Thethe Purchase Intention.

CHAPTER 1

INTRODUCTION

1.1 Research Background

Purchase intention is crucial for a successful business as it is one of the primary input
that are used by marketing managers rely on to predict the future sales. It is also helps a
business to determine the impact of their actions towards the customer’s purchasing
behaviour. Other than that, the influencethe influence of mostof most important features
towards “internet of things” goods on emotional and functional involvements of purchase
intention. According to Luis, it says that “internet of things” has significantly influenced the
majority of the businesses and the whole high society. As a result, the effect of emotional
experience on purchase intention for selected sample whichsample which is consisted mainly
of young people that was greater than functional (Luis, 2017).

Moreover, there is the changes in industries and also in society that have been greatly
influenced by “internet of things” (IoT). There is expansion would impact, among other
users, customers, governments and hospitals. Even though potential advantages that IoT can
bring to businesses are made possible by enabling better adjusting to environmental changes,
along with decision-making flexibility, few studies through the proposal of an adoption
strategy or consumption, the emphasis on companies “ internet of things” system review
(Galegale,2016).

However, functional experience on purchase intention in healthcare services are further

flexible. By towardsBy revolutiontowards revolution of IoT “internet of things” there is
because various people these days go for initial judgement and early involvements. It also can
be supported with IoT “internet of things” knowledgesknowledge that to enhance recognition
environment of an infection or other problems by inspection warning sign (Adem, 2018).

In this case, it also can be support of technology development regarding the healthcare
essential services to help out patients to keep hospitalization expenditures low and afford
timely treatment. It also could be the numerous medical circumstances by placing IoT
“internet of things” instruments on health checking equipment (Sherali, 2019).

1.2 Problem Statement

The problem that have countered in the IoT “internet of things” devices and applications not
intended to manage the security and privacy attacks. However, the “internet of things” raises
substantial challenges that might stand for the way of fulfilling its potential benefits. Public
interest has already been drawn by attention-grabbing reports about the hacking of Internet-
connected computers, security issues, and privacy fears. There are still technological
difficulties and new legislation, legal and growth issues are emerging. This review document
is intended to help the culture of the Internet Society navigate the Internet of Things
discourse in the light of conflicting predictions about its promises and risks. In the light of
contradictory predictions about its promises and threats, this analysis document is intended to
help the community of the internet society navigate the “internet of things” discourse.

Mention the research problem clearly. Can’t see any problem in this paragraph.

1.3 Research Questions

The following research questions being recognised are:

1. What is the effect between the connectivity and the purchase intention?

2. What is the effect between the interactivity and the purchase intention?

3. What is the effect between the intelligence and the purchase intention?

4. What is the effect between the convenience and the purchase intention?

5. What is the effect between the security and the purchase intention?

1.4 Research Objectives

1. To investigate the connectivity customer functional experiences using purchase intention.

2. To investigate the interactivity customer functional experiences using purchase intention.

3. To investigate the intelligence customer functional experiences using purchase intention.

4. To investigate the convenience customer functional experiences using purchase intention.

5. To investigate the security customer functional experiences using purchase intention.

1.5 Significant of Study

The findings of this study may contribute significantly to body that are large number of
people been using “internet of things” to purchase intension. Having internet people can get
more information fast and precise around the world within specific time period. Other than
that, people would not have to travel from one place to another place just to get the things
that they want. By using “internet of things” it also help people more connectivity,
interactivity, intelligence, convenience and have more security to the people who are using
it.

Confusing on the significant of studies

1.6 Scope of Study

The main scope of study towards the influence of the features of “Internet of Things” goods
is to determine the effects on the functional as well as in the emotional experiences in
purchase intention behaviour of the people. For this reason, this research has been brought
forward to a in-depth understanding in order for the people to know all of the attributes,
which includes the connectivity, convenience, interactivity, intelligence, security and the
sense of presence. In this way, the researcher could identify and reveal what are the responses
perceptions given by the people who are currently adapting the needs of "internet of things"
towards the emotional and functional feelings that would lead to the purchase intention.
Therefore, the respondents would be the people who usually buy things through online that
lives and work in Kuala Lumpur (Luis, 2017).

1.7 Proposed Chapter

Chapter 1 is speaking to the background, problem statement, research questions, objectives,

significance of the study, scope of the study, research framework in accomplishing the
exploration targets.
For chapter two, it ponders of the writing surveys, structure component and hypothetical
establishment that will be exhibited. Five effects which is the independent variables of
purchase intention which is the dependent variables are exhibited here.

In this way, in the last section which is the chapter three comprises of the examination
philosophy being connected in the investigation which incorporates inquire about plan,
explore theories, look into condition, estimation, information gathering strategy and
information data analysis.

Lack of chapter 4 and 5 in this part

1.8 Summary

In Chapter 1 basically, it displays a common outline on the development of the research. It

fill up as a rule and gives a superior understanding to per-users before proceeding to the
following part which will additionally talk about centre of concentrate dependent on writing
survey. Furthermore in this section it was displays the critical commitments of investigation.
The last section of the part diagrams is to extent the investigation and substance of every
section.
Kindly follow the sample questionnaire provided in the BB Guidelines

Questionnaire

Section A

1. Gender  Male
 Female

2. Age  18 years old – 25 years old

 26 years old – 33 years old
 34 years old – 41 years old
 42 years old and above

3. Marital Status  Single

 Married
 Divorce/ Widow/ Separated

4. Highest Education  PMR

 SPM
 STPM/ Diploma
 Degree
 Masters
 Others

5. Income  Below RM1000

 RM1001 – RM3000
 RM3001 – RM5000
 Above RM5001
Section B

SD = Strongly Disagree D = Disagree N = Neutral A = Agree SA = Strongly Agree

Security

No Questions SD D N A SA
.
1. It helps customers secure with the product.
2. Customers become aware.
3. It makes customers alert with the product.
4. It’s easier to lose personal information.
5. It will increase customer retention for the product.

Connectivity

No Questions SD D N A SA
.
1. Online shopping makes more convenient for the buyer.
2. It will help the merchandiser to sustain in the long run.
3. It increase the profitability of each existing customer.
4. Good relationship is created between customer and
retailer.
5. It creates more of existing loyal customers.
Interactivity

No Questions SD D N A SA
.
1. Word of mouth makes the buyer to buy the product.
2. Helps to create customer loyalty.
3. Helps to build customer retention.
4. It helps to build a good customers relationship.
5. Interactivity helps to make sure these needs are met.

No Questions SD D N A SA
.
1. It helps more confident of the customers.
2. Give customers more perspectives.
3. It brings more reality from visualisation.
4. Customers are more eager to buy the products.
5. It improves the customers online shopping experiences.

Intelligence

Convenience

No Questions SD D N A SA
.
1. Customers can save time when they buy online.
2. Makes the customers easier to browse the product.
3. It make more valuable for customers.
4. Availability to make the customers shopping without
 hassle.
5. Give more functionality to the customers.