Professional Documents
Culture Documents
TELEPHONE: 0797536280
EMAIL: Oumachristine2002@gmail.com
CHRISTINE ACHIENG
INDEX NO:7410040156
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Dedication
The project is dedicated to my father Nicholas Ouma who has encouraged me to
work hard to complete my project on time and be also support me to cater all the
requirements needed during project writing.
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Acknowledgment
I take this opportunity to pass my gratitude to all who participated in project
success by offering me a necessary assistance and contribution. I pass my
gratitude to my supervisor Mr. Paul who has been consulting me throughout in
the course of the project. I also thank my lecturers of their continue support
during the project writing. I also thank the institution Kisumu National Polytechnic
by giving a chance to study diploma in secretarial studies and finally giving thanks
to my to the family for their continued support and motivation.
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Table of Contents
INDEX NO:7410041156......................................................................................................................1
Declaration.........................................................................................................................................2
Dedication..........................................................................................................................................3
Acknowledgment...............................................................................................................................4
EXECUTIVE SUMMARY.......................................................................................................................9
. BUSINESS DESCRIPTION...................................................................................................................9
. MARKETING PLAN............................................................................................................................9
. ORGANISATION PLAN......................................................................................................................9
. FINANCIAL PLAN..............................................................................................................................9
CHAPTER ONE..................................................................................................................................10
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1.3 Type of business.....................................................................................................................12
1.6 Industry..................................................................................................................................12
CHAPTER TWO.................................................................................................................................14
2.3 Competition...............................................................................................................................15
CHAPTER THREE...............................................................................................................................17
.........................................................................................................................................................17
MANAGER........................................................................................................................................17
a.......................................................................................................................................................17
3.3.1Recruitment.............................................................................................................................18
3.3.2Training....................................................................................................................................18
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3.3.3 Promotion........................................................................................................................18
3.5.1 Remunaration.........................................................................................................................18
3.5.2 Incentive.................................................................................................................................19
3.6.2 Permit..............................................................................................................................19
CHAPTER FOUR................................................................................................................................20
4.6.2 Safety...............................................................................................................................23
CHAPTER FIVE..................................................................................................................................24
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5.2 Estimation of cooking capital.....................................................................................................25
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EXECUTIVE SUMMARY.
This is a brief of business venture and will summarize all other chapter of the
proposed business in TINA'S CLASSIC HOTEL
. BUSINESS DESCRIPTION
This chapter covers the background of the business, name, location, type of
business and its products and services.
. MARKETING PLAN
The chapter covers the potential of customer who will buy goods and services in
TINA’S CLASSIC HOTEL Method of promotion and advertising procedure to be
also discussed here.
. ORGANISATION PLAN
This chapter covers management team and their duty and responsibility,
organization structure also has been discussed here. How members will be
recruited, train and promote. It’s also show how employees will receive their
salary.
. PRODUCTION AND OPERATION
It’s cover about the production facilities and capacity and also firm layout. It also
covers external and internal factors that likely to affect business operation and
lastly regulations affecting operation plan.
. FINANCIAL PLAN
This chapter is aimed at enabling the business to success financial and work
towards targeted objective which is to make profit.
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CHAPTER ONE
1.0 BUSINESS DESCRIPTION
1.1 Background of the owner
The owner of the business is Christine Achieng Ouma, Age 21 years and single,
student. The address is 87, Usare, Homabay county.
Email: Oumachristine2002@gmail.com
PO BOX:420100
KISUMU _KENYA
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1.2 Business ownership
This will be a startup business which will start with a lower capital and
increase as time goes by until it achieves better results.
This business will offer all types of services e.g. Accommodation, bar,
restaurant, camping site, tours and excursions, beachside, speedboat rides.
Walk ins are also allowed
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Due to high populations in Kisumu area I will locate my business at the
center of the town to attract residents within especially current generation.
1.6 Industry
This business will be under Hotel industry, which will help in accommodation of
our tourists that visit the country.
Main goals of this business is to promote good health through offering all source
of food in a hotel in a tidy and contusive environment. To maximize profit and to
be ambitious firm that wants to achieve great things.
Business will penetrate the market through advertisement e.g. celebrity and
compete type of advertisement.
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CHAPTER TWO
2.0MARKETING PLAN
Since it will be a new business in town it must face a lot competition like many
hotels that will offer the same services e.g. Bonge Hotel, Acacia Hotel, Sunset
Hotel. The income will be increasing due to high turn of customers.
market share
25%
40%
35%
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After penetration in the market
2.3 Competition
Particular strength weakness opportunity
Tina classic hotel Qualified personnel Less skilled personnel More space
Quality services Expansion
Good communication
skills
Security
Affordable products
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In any new business competition must be there for example Along the highway
there is 3 competitors who I will faced.
The business will promote and market for its goods through social media that’s
will be done by using platform such as Facebook and WhatsApp. Also mass media
by using radio channels and TV stations then lastly advertisement using posters
and billboard.
My Hotel will offer foods at a favorable price and also discount to those who buy
in bulk.
The goods that will be available at my hotel and will be sold directly to my
customers.
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CHAPTER THREE
3.0 MANAGEMENT PLAN
3.1 Management Team
The Hotel will be managed by one manager, four Cooks and four security
officers who will be working in shifts also work as a cleaner, accountant and
six waiters.
WAITER/
ACCOUNTANT SECURITY CLEANERS
MANAGER WAITRESS
a
Manager is to run the business in a daily basis, accountant encounters for all the
transactions carried out in the business, security is to ensure the safety for the smooth
running of the business. Waiters and waitress to serve our customers and finally
cleaners to ensure the tidiness of the business.
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Cooks A Cooks B Security officer
3.3.1Recruitment
All the vacancies needed will be advertised through social media platforms.
3.3.2Training
Training of any new employee will take only one day and it will be done by an
outside Human resources management company.
3.3.3 Promotion
Workers will be promoted according to how they will perform their duties.
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3.5.2 Incentive
The business will organize weekly rewards to the better performing worker per
week.
Business will register and obtain trading license from county government of
Kisumu which will cost 2000/-. The Hotel will also strictly follow rules and
regulations of the county government of Kisumu regarding business.
3.6.2 Permit
Permit for business will processed and obtain from Kenya Revenue Authority.
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CHAPTER FOUR
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Chairs 15 40000
Land 240000
Subordinate 1 60000
room
Toilets 4 25000
Electricity 2phase 18000
Sufuria 7 7000
Dishes 26 12000
Gas 3 10000
Cookers
Spoons and 60 27000
foods
The money will be generated from:
Personal savings:400000
Bank loan:260000
MANAGER COLDROOM
WORKING AREA
SUPERVISOR
WASHROOM
GATE
4 50000 50000
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4.5 Internal factors
Some of the internal that are likely to affect business will be electricity breakdown
which will delay process in business and also traffic jam which will affect supply
procedure.
4.5.1 External factors
This are the factors that will affect business outside and they are political changes,
poor infrastructure security and natural calamities.
Hotel will hand its products in accordance to the public health regulation and
adhere to general public health laws.
4.6.2 Safety
The Hotel will ensure safety for its workers and customers by providing them a
health measure that can’t cause any injury.
The Hotel will also ensure cleanliness is highly maintaining and proper
disposal of waste material to avoid any pollution of
environment.
4.8 production process
All products from Tina classic hotel will be produce from Kenya industry.
Time in for workers is 8.00 am and no time out but they work in shift. The
business operates every day all the time except very late in the night. The worker
will be provided with t – shirts printed the name of the business.
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CHAPTER FIVE
This is the amount of money or expenses that will be spend before the business starts its
operation.
ITEM COST
Advertisement 3000
Rent 4000
Recruitment 7000
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Installation 3000
Transport 1500
Designing 4000
Utility bills 10000
Insurance 2000
Furniture 5000
Total cost 87,500
Current liabilities
Creditors -25000
Loan -18000
Total - 43,000/
185000-43, 000
142,000/=
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5.3 Cash Flow Projection Cash flow projection 2021.
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5.4 Cash Flow Projection Cash flow projection 2022.
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5.5 Cash Flow Projection Cash flow projection 2023
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5.6 proforma income statements/
(i) Proforma income statements for the year 2021.
sales 1436,500
Less cost of goods sold
Opening stock 30000
Purchases 20000
Carriage inward 800
50800
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Proforma invoice statement for the year 2022
sales 1997400
Less cost of goods sold
Opening stock 60000
Purchases 40000
Carriage inward 1000
101000
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Proforma income statement for the year 2023
sales 1873450
Less cost of goods sold
Opening stock 70000
Purchases 50000
Carriage inward 1500
121000
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5.6.1 (i) Proforma balance sheet for year 2021
Fixed Assets Amount
Furniture 400000
Land 560000
Car 125000
Machinery 30000
Total Sh 1,380,000 Ksh 1,380,000
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5.6.2 (ii) Proforma balance sheet for year 2022
Fixed Assets Amount
Furniture 5000
Land 70000
Car 45000
Machinery 30000
Total Sh 195000 Ksh 195000
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5.6.3 (iii) Proforma balance sheet for year 2023
Fixed Assets Amount
Furniture 600000
Land 800000
Car 200000
Total Sh 1800,000
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5.7 CALCULATION OF BREAK EVEN POINTS.
Break even amount is whereby the total revenue is equal to the total
Units
1880 x500
12
= 78336
Sales
= 30000 X 100%
20000
=150%
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5.8 Desired Financing
ITEM AMOUNT
Pre-operational cost 40000
Working capital 40000
Fixed asset 200000
Total 280,000
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