Professional Documents
Culture Documents
RESPONSIBILITY
mance. There are countervailing forces at work within corporate responsibility: on the one hand is the
need for convergence in order to simplify the large numbers of codes and standards; and, on the other
hand, the need to foster diversity and innovation.
Many of the best codes of conduct and standards are not well known, while some CR instruments that
code book
are well disseminated are not terribly effective. Some comprehensive codes of conduct achieve nothing,
while other quite vague codes of conduct become well embedded into the organisation and foster inno-
vation and change. This landmark book explains the best CR instruments available, and distils their most
valuable elements.
In this fully revised third edition, Deborah Leipziger widens her lens to provide detailed analysis of the
UN Guiding Principles on Business and Human Rights, the Gender Equality Principles and ISO 26000
while updating other key tools such as the Equator Principles, the OECD guidelines and GRI’s new G4
framework.
The codes in this book cover a wide range of issues, including human rights, labour rights, environ-
mental management, corruption and corporate governance. The book also includes how-to (or process)
codes focusing on reporting, stakeholder engagement and assurance.. THIRD EDITION
WHAT THEY SAID ABOUT PREVIOUS EDITIONS
an invaluable practical guide brilliantly conceived and clearly written
Sir Geoffrey Chandler William C. Frederick
confusion-busting guidance at its best Occasionally, a book comes along and you know
Jonathon Porritt this is going to used again and again . . . What can
one say about this book? Nothing really: it is
simply a great book of reference and will save us
This is a mammoth piece of work
all buckets full of work
Deborah Smith
Social and Environmental Accounting Journal
A much-needed guide
I cannot begin to imagine the amount of work
Mark Moody-Stuart author Deborah Leipziger invested in order to
bring The Code Book and its revised second
the key reference guide for executives and edition to life. It is truly a masterpiece in the
boards of directors seeking to become socially landscape of CSR and sustainability reference
responsible . . . Every executive should have it
close to hand
books.
Elaine Cohen
Leipziger
Alice Tepper Marlin
Deborah Leipziger
providing copies of the Shell ‘Statement of General Business
Principles’, which are available in 51 languages representing
the mother tongue of 99% of all Shell people.
Notice:
Product or corporate names may be trademarks or registered trademarks,
and are used only for identification and explanation without intent to infringe.
Every effort has been made to trace copyright holders and to obtain their permission for the
use of copyright material. The publisher apologizes for any errors or omissions in the above list
and would be grateful if notified of any corrections that should be incorporated in future
reprints or editions of this book.”
Although the author and publisher have made every effort to ensure that the information in this
book was correct at press time, the author and publisher do not assume and hereby disclaim
any liability to any party for any loss, damage, or disruption caused by errors or omissions,
whether such errors or omissions result from negligence, accident, or any other cause.
A catalogue record for this book is available from the British Library
Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi
Sir Mark Moody Stuart
4 ISO 26000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
INTERNATIONAL STANDARD ISO 26000:
GUIDANCE ON SOCIAL RESPONSIBILITY (text) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
INTERNATIONAL FINANCE CORPORATION’S PERFORMANCE
STANDARDS ON SOCIAL AND ENVIRONMENTAL SUSTAINABILITY (text) . . . . . . . . . 78
The Corporate Responsibility Code Book
viii
Contents ix
ix
The Corporate Responsibility Code Book
x
Foreword
Mark Moody-Stuart
The world of corporate responsibility has evolved considerably since 2003 when
the first edition of Deborah Leipziger's very helpful Corporate Responsibility Code
Book was published as a guide to the many different codes and standards in the
field. The fact that the book is now in its third edition is testament to its useful-
ness. A comparison of the contents list of the first and third editions shows which
codes have become increasingly adopted and which, in spite of the importance of
some of the original codes in shaping corporate approaches, have been superseded
by more comprehensive codes.
Part of the usefulness of this book, whether for a company considering for the
first time how to set foot on the ladder of corporate sustainability or for a company
that is looking to review and advance its current position, is the grouping of codes
in different ways. There is a classification by sector, so that companies—whether
they are a resource company, a textile company or a beverage company—can
quickly see which codes have been developed with their particular sector in mind.
Similarly, a company can view the codes from the perspective of the method of
their development, which stakeholder groups were involved in the development
of the codes, or to which region of the world the code particularly relates. This is
important for any company. When reporting on sustainability performance,
which is an essential part of any corporate responsibility development, a prime
consideration is the various target audiences for such a report: are they internal or
external and is the report aimed at shareholders or consumers? Or some other
group of stakeholders?
Any company will want to develop its own very specific code of conduct. This
book gives examples of a couple of long-established company codes, those of Shell
xi
The Corporate Responsibility Code Book
and Johnson & Johnson, first developed some 40 and 70 years ago respectively.
This is a very helpful guide and some of the areas covered in these corporate codes
of conduct are timeless. However, a thoughtful company preparing such a code
today might want to add some reference to their approach to taxation and where
taxes are paid, or some reference to remuneration. The Shell code already addresses
the controversial point as to whether or not a company's prime objective is the
maximisation of shareholder value by bringing in the longer-term concept of pro-
tecting the value of the shareholders' investment.
The Code Book makes it clear that developing a robust approach to corporate
responsibility is not just a question of selecting a single code. Depending on its sec-
tor, a company will need to take into account a number of different codes. An over-
arching commitment to, say, the Ten Principles of the UN Global Compact needs
to be fully supported by sound and open reporting of performance on a number of
issues: for example, following a sector supplement of the Global Reporting Initia-
tive (GRI) and taking into account the GRI materiality framework. A resource com-
pany would want to commit to and support the Extractive Industries Transparency
Initiative, and any company operating in the developing world should certainly be
cognisant of the due diligence required under the UN Guiding Principles for Busi-
ness and Human Rights as well as the need for complaints and remedial mecha-
nisms to be in place, as emphasised by John Ruggie in his work. If security is an
issue, the Voluntary Principles on Security and Human Rights will also be an
essential tool. A company is likely also to need to look at what is required to com-
bat corruption and how to work with supply chains.
The Code Book provides an excellent guide and a number of checklists to the
codes in different sectors. In addition to making sure that they have the areas rele-
vant to their industry covered, there are two additional considerations for any
company.
The first is to consider in which area they might like to form an alliance. Civil
society organisations can often provide skills that are not always available to a
commercial organisation and may also help in building trusting relationships
with different stakeholders.
The second is to explore the mechanisms by which confidence can be estab-
lished with stakeholders that the values that are publicly espoused by an organisa-
tion are truly embedded throughout the organisation. This extends to everyone in
the company being familiar with the main points in the codes and the systems
that the company has chosen. Assurance on this can be created by an extensive
programme of site visits and open discussions at internal town-hall-type meetings
in different parts of the world, with discussion of examples of behaviour embody-
ing the company values. Truly independently conducted and professionally
designed global surveys can also contribute to this assurance process.
I commend the Corporate Responsibility Code Book as an excellent starting point
not only for a corporation setting out on a journey towards corporate responsibil-
ity reporting or wishing to check that it has really covered all the bases, but also for
responsible shareholders seeking to steward their investment and to reassure
xii
Foreword
themselves that companies in which they are invested have adopted the relevant
codes and have embedded appropriate behaviours and standards throughout their
operations.
Sir Mark Moody-Stuart, former Chairman of Anglo American plc 2002–2009;
former Chairman of the Royal Dutch/Shell Group 1991–2001; current Chairman of
Hermes EOS, Director of Saudi Aramco, and Vice Chairman of the UN Global Compact
xiii
A note to readers
What’s in a name?
As I wrote this book I was constantly reminded of the phrase ‘things are seldom
what they seem’. Corporate responsibility (CR) codes and standards are seldom
what they seem. The reader should be advised that the terminology of CR tools is
still being developed. The terms ‘code’, ‘standard’ and ‘norm’ are often used
interchangeably and imprecisely. Another example of this imprecision is in the use
of the term ‘voluntary’. Although many company codes on labour issues are
described as ‘voluntary’, they often require companies to conform to existing laws.
Even the use of terms such as ‘sustainable development’ and ‘accountability’
within the title of codes and standards can be imprecise. The International Cham-
ber of Commerce (ICC) Charter on Sustainable Development is far more about
environment than sustainable development writ large. Social Accountability 8000
is more about labour rights than social accountability writ large. The field of
corporate responsibility is still evolving and developing its own lingua franca.
xiv
A note to readers
Deborah Leipziger
xv
Acknowledgements
This book is based on interviews with a wide range of experts from various coun-
tries and sectors. I am grateful to the following people for their time and wisdom:
In the 15 years since I began work on the first edition of the Code Book, hundreds
of people have been involved in editing, informing and sharing ideas.
I am very grateful to my very dedicated student, Olga Karagiannis, from the Sim-
mons School of Management, for working to update the data from the second edi-
tion.
The following people reviewed drafts of the chapters relating to their organisa-
tions and provided updates and corrections:
Jose I. Alcorta, ISO Heeral Coleman, Fair Labor
Sarah A. Altschuller, Foley Hoag and Association
The Voluntary Principles Susan Cote-Freeman, Transparency
Daniela Bonora, Global Reporting International
Initiative Pamela Duffin, OECD
Doug Cahn, The Cahn Group Esme Gibbins, Ethical Trading
Initiative
xvi
Acknowledgements
I also want to thank the standard-setters who have allowed Greenleaf Publishing
to reproduce the standards in this volume. Each of the standard-setters was invited
to comment on the introductory remarks that precede its principles, code or stan-
dard. I am grateful to them for their feedback.
I am grateful to the team at Greenleaf for their patience: John Stuart, Claire Jackson,
Dean Bargh and Rebecca Marsh.
xvii
Q Taylor & Francis
~ Taylor & Francis Group
http://taylora n dfra ncis.com
Introduction
There is no single code or standard, no panacea that will lead to corporate respon-
sibility. Each company is different, with its own challenges, corporate culture,
unique set of stakeholders and management systems. Corporate responsibility is a
journey for which there is no single map but hundreds of guides. Codes and
standards are maps that can be combined in new ways for different journeys. In my
lectures around the world, I am asked the question, ‘What are the best standards
for companies seeking to be socially responsible?’ Over the course of more than a
decade, I have analysed hundreds of codes of conduct and standards to answer that
question. This book is a result of 15 years of inquiry into corporate responsibility.
The Corporate Responsibility Code Book is a guide for companies trying to under-
stand the landscape of corporate responsibility. This book is a valuable tool not
only for companies developing their own code but also for companies with a
strong track record in corporate responsibility, seeking to understand the inter-
relationships among codes and standards in order to create their own vision.
Companies are seeking to integrate codes of conduct and guidelines into their
corporate cultures and management systems. The challenge for corporate respon-
sibility is that each company is different; each sector has different priorities. The
very same company in one region may face different challenges in other parts of
the world. And yet stakeholders, especially consumers and investors, are keen for
some degree of comparability with which they can evaluate corporate perfor-
mance. There are countervailing forces at work within corporate responsibility: on
the one hand is the need for convergence to simplify the large numbers of codes
and standards; and on the other hand there is the need to foster diversity and
innovation.
1
The Corporate Responsibility Code Book
Code paradoxes
It is a paradox that many of the best codes of conduct and standards are not well
known and that some corporate responsibility instruments that are well dissemi-
nated are not terribly effective. The purpose of this book is to disseminate some of
the best corporate responsibility instruments available and to comment on their
role. Another paradox is that it is possible to have comprehensive codes of conduct
that achieve nothing, and quite vague codes of conduct that are well embedded
into the organisation and that foster innovation and change.
Information overload is nowhere more apparent than in the field of corporate
responsibility. There are millions of pages and web pages written on codes and
standards, but most of it is ‘spin’ put out by organisations punting to sell their code or
standard. The reality is that corporate responsibility is an emerging field, a new terrain
for which maps are much needed but often imprecise. Just as the early cartographers
drew imaginary creatures on their maps when they came up against the edge of what
they knew, there is much terra incognita in the field of corporate responsibility. The
weaving together of codes and standards in this volume points out the terra incognita,
the vacuums within corporate responsibility, and also the duplication.
2
Introduction
this book cover a wide range of issues, including human rights, labour rights,
environmental management, corruption and corporate governance. This book
also includes ‘how-to’ (or ‘process’) codes focusing on reporting, stakeholder
engagement and assurance.
Albert Einstein wrote that ‘Not everything that counts can be counted; and not
everything that can be counted counts.’1 This sentence provides a useful com-
mentary on codes of conduct and principles and a useful refrain for readers who
should question the tools presented in this volume. Do these tools allow an organ-
isation to count and consider what is most relevant in its sector, to its stakeholders?
Do the tools count that which does not need to be counted?
The instruments and tools described in this book can be seen as a dialogue between
different actors in society. As the book indicates, there have been several waves of
dialogue, from the 1970s, in which multinational companies were seen as the enemy
to be tamed, to the 1990s where a number of leading companies became far more
engaged in a process of dialogue with stakeholders. The codes and principles
described in this work have served to institutionalise dialogue and to create fora for
discussion among actors who had never been in discussion or between whom there
was hostility. It may well be that these dialogues are the most significant contribution
of these tools, and yet such contributions cannot be ‘counted’.
In this book, I will answer the following questions:
l What distinguishes an outstanding code of conduct from a mediocre code
of conduct?
l How can we implement an existing code of conduct?
Dr Samuel Johnson once said ‘A man may be very sincere in good principles
without having good practice’;2 the same is true for companies. At best, codes of
conduct and standards can promote corporate responsibility, but they can also be
used as a ‘fig leaf’, as an automatic response to deflect criticism. It is ironic that
many of the companies involved in corporate scandals, such as Enron and Royal
Ahold, have excellent statements on social policies. If the corporate responsibility
movement is to progress, it must shun hollow statements.
This book is based on interviews with the standard-setters, with the implemen-
ters of standards, with academics, with activists and with other key stakeholders
from around the world. Each of the standards and codes described has been shared
with the promulgators of the instrument to ensure that the information is as up to
date as possible. To those standards-setters whose standards are not profiled in this
book, I apologise. It is possible that further editions of this book will be published
with additional codes and standards. I welcome your thoughts on emerging
standards that might be useful in such a volume.
3
References
(Paris: OECD).
http://mneguidelines.oecd.org/annualreportsontheguidelines.html).
Additional resources
Websites
Preface
A. Enterprises should:
III. Disclosure
and regulations:
labour standards:
VI. Environment
enterprises should:
1. Ensure that the goods and services they provide meet all
agreed or legally required standards for consumer health
and safety, including those pertaining to health warnings
and safety information.
Enterprises should:
X. Competition
Enterprises should:
XI. Taxation
accessed 2003.
27-36.
Additional resources
Further reading
Website
cations online:
Human Rights
Labour
Environment
Anti-Corruption
Additional resources
Websites
of Human Rights *
their jurisdiction.
Article 7. All are equal before the law and are entitled
without any discrimination to equal protection of the law.
All are entitled to equal protection against any
discrimination in violation of this Declaration and against
any incitement to such discrimination.
Article 14. (1) Everyone has the right to seek and to enjoy
in other countries asylum from persecution. (2) This right
may not be invoked in the case of prosecutions genuinely
arising from non-political crimes or from acts contrary to
the purposes and principles of the United Nations.
Article 16. (1) Men and women of full age, without any
limitation due to race, nationality or religion, have the
right to marry and to found a family. They are entitled to
equal rights as to marriage, during marriage and at its
dissolution. (2) Marriage shall be entered into only with
the free and full consent of the intending spouses. (3) The
family is the natural and fundamental group unit of society
and is entitled to protection by society and the State.
Article 21. (1) Everyone has the right to take part in the
government of his country, directly or through freely
chosen representatives. (2) Everyone has the right of equal
access to public service in his country. (3) The will of
the people shall be the basis of the authority of
government; this will shall be expressed in periodic and
genuine elections which shall be by universal and equal
suffrage and shall be held by secret vote or by equivalent
free voting procedures.
A. FOUNDATIONAL PRINCIPLES
operations.
B. OPERATIONAL PRINCIPLES
A. FOUNDATIONAL PRINCIPLES
B. OPERATIONAL PRINCIPLES
POLICY COMMITMENT
REMEDIATION
22. Where business enterprises identify that they have
caused or contributed to
legitimate processes.
ISSUES OF CONTEXT
diable.
A. FOUNDATIONAL PRINCIPLE
B. OPERATIONAL PRINCIPLES
impacted.
constraints;
RISK ASSESSMENT
and governments.
security conduct:
Tripartite Declaration of
including
General policies
particular.
Employment promotion
national enterprises.
origin 4 .
in employment is encouraged.
Security of employment
prises.
term unemployment.
dismissals.
been terminated 6 .
Training
ment.
able employers may not exist, they should provide the best
possible wages, benefits
be of a good standard 9 .
Industrial relations
cerned.
ment 12 .
administration 13 .
Collective bargaining
to organize.
their operations.
Consultation
ing 17 .
Examination of grievances
Conventions
Recommendations
Vibration, 1977
Environment, 1981
Employer, 1982
Unemployment, 1988
Vibration, 1977
Environment, 1981
Notes:
Unemployment, 1988
within Undertakings.
17 Recommendation (No. 94) concerning Consultation and
Cooperation between Employers and
Labour.
p. 2.
9 Social Accountability 8000
Prentice Hall).
197-206.
SA8000.2008DraftersNotes.pdf).
Additional resource
Further reading
IBE).
Social Accountability International and CIPE (2009) ‘From
Words to Action: A Business Case
9 Craig Moss, Caroline Lewis and Jane Hwang, ‘UN Women and
SAI: Gender Equity Seal Certification System and
Implementation Strategy’, April 2012, p. 5.
worksite.
index.cfm?fuseaction=Page.ViewPage&pageId=937).
intl.org/index.cfm?fuseaction=Page.ViewPage&pageId=937).
index.cfm?fuseaction=Page.ViewPage&pageId=937).
suggestions as well.
I. INTRODUCTION
Management System.
2. MANAGEMENT SYSTEM
continuing conformance.
instruments:
III. DEFINITIONS
Association)
Collective Bargaining)
Minimum Standards)
ILO Convention 131 (Minimum Wage
Fixing)
Representatives)
purpose of exploitation.
workers.
defined above.
1. CHILD LABOUR
Criteria:
above.
defined above.
Criteria:
Criteria:
a service provider.
Criteria:
4.1 All personnel shall have the right to form, join and
organise trade union(s) of their
choice and to bargain collectively on their behalf with the
organisation. The organ
tive bargaining.
representatives.
5. DISCRIMINATION
Criteria:
vider.
any circumstances.
6. DISCIPLINARY PRACTICES
Criterion:
7. WORKING HOURS
Criteria:
Criteria:
9. MANAGEMENT SYSTEM
Criteria:
scribes.
SA8000 Standard.
SA8000 Standard.
parties.
mented.
Additional resources
Further reading
Website
of the workers.
hazardous conditions.
standards.
discretionary income.
5.2 All workers shall be provided with written and
understandable Information about
are paid.
recorded.
premium rate.
7. No discrimination is practised
tion.
versions.
PREAMBLE
THE PRINCIPLES
these principles.
managed accordingly
3. Capacity-building for suppliers and others
3.2 The company seeks the views of its suppliers over their
ability to meet the Base
5. Improvement actions
5.6 The company works with suppliers, other ETI members and
other parties affected
6. Transparency
performance.
dcomm/documents/publication/dwcms_080610.pdf).
Switzerland: IFBWW).
February 2008,
www.eurofound.europa.eu/publications/htmlfiles/ef07927.htm,
accessed
May 2010.
1 PREAMBLE
3 ENVIRONMENTAL ISSUES
are carried out with the fullest possible regard for the
environment in particular this
will include:
4 IMPLEMENTATION
l Training matters.
agreement.
4.5 Information
ment.
ties.
4.6 Administration
Additional resources
Websites
Responsible Care®:
www.icca-chem.org/en/Home/ICCA-initiatives/Responsible-care
10 www.fsc.org/pc.html
* Copyright © ICCA
27 AccountAbility 1000 Assurance Standard
Fox, L. (2002) Enron: The Rise and Fall (New York; John
Wiley).
Additional resource
Website
AccountAbility: www.accountability.org
Principles Standard.
as evidence.
performance information.
Evidence
Ability Principles.
writing.
statement.
assurance engagement.
assurance statement.
3.3. Competence
necessary competencies.
demonstrably competent.
assurance engagement.
l stakeholder engagement.
tional competencies.
l subject matter;
a minimum:
l criteria to be used;
l level of assurance;
(2008) .
fied.
(2008) .
4.2.3. Limitations
action.
4.2.4. Documentation
the engagement.
l description of methodology;
l any limitations;
to management.
Additional resource
Website
4. REPORTING PRINCIPLES
ples.
Stakeholder Inclusiveness
Initiative. www.globalreporting.org
Sustainability Context
context of sustainability.
or global level.
Materiality
should be reported.
Completeness
period.
Balance
Comparability
Accuracy
Timeliness
Clarity
Reliability
mation.
Principles.
to be reported.
G4-1
G4-2
and opportunities.
should include:
underperformance or over-performance
changes
Organizational Profile
G4-3
G4-4
G4-5
G4-6
G4-7
G4-8
G4-9
organizations)
organizations)
G4-10
der.
ees of contractors.
G4-11
G4-12
G4-13
G4-14
G4-15
G4-16
G4-17
G4-18
G4-19
lows:
zation
G4-21
as follows:
zation
G4-22
a. Report the effect of any restatements of information
provided in previous reports,
G4-23
Stakeholder Engagement
report.
G4-24
G4-24
G4-26
G4-27
Report Profile
These Standard Disclosures provide an overview of the basic
information about the
G4-28
G4-29
G4-30
G4-31
G4-32
b. Report the GRI Content Index for the chosen option (see
tables below).
ASSURANCE
G4-33
Governance
G4-34
G4-35
G4-36
G4-37
G4-38
l Executive or non-executive
l Independence
l Gender
l Stakeholder representation
G4-39
G4-40
G4-41
l Cross-board membership
G4-42
effectiveness.
G4-43
governance disclosures.
G4-45
G4-46
G4-47
G4-48
ered.
ernance body.
G4-49
nance body.
G4-50
resolve them.
G4-51
l Termination payments
l Clawbacks
G4-52
G4-53
G4-54
G4-55
behavior
G4-56
G4-57
or advice lines.
G4-58
hotlines.
29 ISO 14001
(Geneva: ISO).
12 February 2003.
2010.
Additional resources
Website
International Organization for Standardization (ISO):
www.iso.org
ISO 14001:1996
4.3 Planning
mental objectives.
interested parties.
training.
4.4.3 Communication
form, to
emergency situations.