DIGITAL CORPORATE SOCIAL RESPONSIBILITY

4th YEAR- BACHELOR DEGREE IN DIGITAL BUSINESS

ACADEMIC YEAR 2020/21

Prof. Belén López, PhD

belen.lopez@esic.edu
 UNIT 1: INTRODUCTION TO CSR

-Social, environmental and economic sustainability in the current context.

-Ethical leadership in the company.
-CSR: Definition and elements.
-Historical background and theories.
-CSR in a globalized and digital world.
-Case discussion and readings.
GLOBAL CHALLENGES AFFECTING BUSINESS MANAGEMENT
 Social, environmental and economic
sustainability in the current context.

When discussing business in

relationship with society, the focus
of attention tends to be on
multinational companies operating
in developed and emerging
countries.

And, when discussing business &

society, society is thought of a
being composed of different
stakeholders and their expectations.

Carroll & Buchholtz, 2015

BUSINESS & SOCIETY
 BUSINESS & SOCIETY

How do business and society support each other and what are
their obligations for each other?

Step 1 – TED Talk The case of letting business solve social

problems – M.Porter
Step 2 – Discuss the role of business today
Step 3 - Highlight the main contributions of companies to society
(individual) Prepare a list with 5 elements.
Step 4 - Final list with the 5 essential elements (group).
Case discussion and readings
UNIT 1: INTRODUCTION TO CSR
Ethical leadership in the company
 Principle 10
Anticorruption
Ethisphere, a global leader in
defining and advancing the
standards of ethical business
practices, today announced the
132 honorees representing 51
countries and 21 industries that
have earned the coveted
designation of World’s Most Ethical
Companies® in 2020. This is the
14th annual recognition of those
who prioritize ethical behavior as a
means to improve the world, while
enhancing business performance.
In 2020, 14 companies appear on
the prestigious list for the first
time, while seven have been
named every year since 2007.
 Why corporate integrity matters?

Prework:
Read the report
Answer the questions:
How did COVID-19 affect business
integrity?
What should companies learn
during the pandemia?
Discuss with pairs.
CSR: Definition and elements
CSR: Definition and elements
CSR: Definition and elements
CSR: Definition and elements

CSR: Definition and elements.

CSR: Definition and elements
CSR Theories
CSR Theories
CSR Theories
 America’s CEOs Seek a New Purpose for the Corporation

https://fortune.com/longform/busin
ess-roundtable-ceos-corporations-
purpose/
Case discussion and readings
Case discussion and readings
Case discussion and readings
 CSR in a globalized and digital world

In groups:

How is Coca Cola supporting communities?

Is Coca Cola a Sustainable and Innovative Company?
How is Coca Cola creating shared value?
Is Coca Cola communicating it progress on social media?