Strategic Public Policy Vision for Corporate Social Responsibility

LESSON 1.4 Strategic Vision

Vision is what project for society CSR conforms to.

WHY WE NEED STRATEGIC VISION?

When talking of CSR , they take as reference elements the two words that
appear in the title of European Commission documents; Promoting (from the
perspective of political institutions and public administration) and Contribution public
(from the perspective of business sector).

Nothing can replace business initiative when it comes to contributing through its
action to build the CSR agenda, shape its understanding and frame it in a vision. In
other words, commitment to CSR has to be linked in economic and social
development; to the generation of trust and social capital and to a certain vision of
national identity. However, commitment to CSR has to be linked to the excellence,
quality, continuous improvement, innovation, differentiation, competitiveness and
internalization of the companies. In this regard, neither companies alone nor
governments alone can succeed. Thus, success for companies and governments lies in
the progressive capacity to face the development of CSR together.

This need for a shared vision for company and also the nation is what convinces
people that corporate social responsibility is an essential component in the development
of what Donaldson (2001) calls ‘’the ethical wealth of nations’. The governance of our
complex societies will not be possible unless use turn the responsibility use turn the
responsibility of the various players into an awareness of co-responsibility. Neither co-
responsibility nor the building of a public agenda is possible without a vision for the
nation; that is, without asking themselves what kind of nation they want to become and
what kind of world they want to help to build.
 Consequently, the development of CSR all over the world is also the question of
leadership – primarily business leadership including political and social leadership.
However, it is not enough for leadership to provide to provide a road map for the future.
Guiding values are interpreted in the context of problems requiring definition and
action. To sum it up, what are society’s and company’s problem that requires actions
and definitions in terms of CSR?

To talk of CSR is to talk of what vision we have for the company and for the
country. To talk of CSR is to talk of how it is conceived and what are the consequences
it has in each particular society-and hence also in ours. To talk of CSR is to consider of
what agenda of relevant issues and actions render it significant in a company, a sector
or a country. To talk of CSR is to talk whether a country is capable of building as an
economic and social space. To talk of CSR is to talk about what sort of leadership the
business world is prepared to assume. To talk of CSR is to talk about how countries and
companies rank in a globalized and interdependent world and what differentiates them.
I. MULTIPLE CHOICE

1. It is what project for society CSR conforms to.

a. Vision
b. agenda
c. Mission
d. Understanding
e. work

2. Two words that appear in the title of European Commission documents when
talking of CSR.
a. Vision and Mission
b. Promoting and contribution public
c. Work and stakeholders
d. Business and leadership
e. Social and responsibility

3. Donaldson (2001) calls ‘’the ethical wealth of nations’.

a. Vision
b. Business
c. Leadership
d. CSR
e. money

4. Development of CSR all over the world is also the question of?
a. Leadership
b. Vision
c. Work
d. Agenda
e. business

5. To talk of CSR is to talk of what vision we have for the company and for the?
 a. Family
b. Employees
c. Society
d. Nation
e. Country

II. TRUE OR FALSE

1. Promoting is from the perspective of business sector.

2. Commitment to CSR has to be linked in economic and environmental

development.

3.