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  • Creative Brief - What Is It & A Few Examples

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    Bishal Koushik
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    A creative brief outlines the goals and requirements for a creative project, including the target audience, key messages, and objectives. It provides guidance for translating business strategy into an implementation plan. The brief establishes the background, objectives, target audience, brand promise, supporting messages, and timing for the project. It allows clients and agencies to be aligned on the goals and vision before creative work begins.

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    Creative Brief_What is It & a Few Examples

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    A creative brief outlines the goals and requirements for a creative project, including the target audience, key messages, and objectives. It provides guidance for translating business strategy into an implementation plan. The brief establishes the background, objectives, target audience, brand promise, supporting messages, and timing for the project. It allows clients and agencies to be aligned on the goals and vision before creative work begins.

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    © All Rights Reserved
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    7 views16 pages

    Creative Brief - What Is It & A Few Examples

    Uploaded by

    Bishal Koushik
    A creative brief outlines the goals and requirements for a creative project, including the target audience, key messages, and objectives. It provides guidance for translating business strategy into an implementation plan. The brief establishes the background, objectives, target audience, brand promise, supporting messages, and timing for the project. It allows clients and agencies to be aligned on the goals and vision before creative work begins.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    Developing a

    Superior Creative Brief


    What is a Creative Brief?
    Who uses them?
    Who writes them?
    The client agency relationship structure
    Process of converting strategy into implementation
    Elements
    Key Principles
    Key Principles
    A few sample formats
    Structure

    Background Why are you doing this? What is the company background? What are the business
    requirements?
    Objective What should this communication piece achieve?

    Target Audience Define them as people. Age, gender, daily life problems and solutions they seek.

    Promise What are you offering them?

    Support for the How are you offering what you claim?
    promise
    Key Message What should target do after reading/seeing your communication.

    Timing & Parameters

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