Safety and Hygiene

“Hygiene is the New Marketing Message for Hotels” You find tips to highlight safety in your
marketing & guest communication messages.

Contactless Payments

Many of the biggest hospitality trends are concerned with reducing friction, and contactless
payments have been one of the biggest examples. Customers save time sorting through cash or
entering their PIN when accepting contactless payments.

Voice Search & Voice Control

Voice search is becoming increasingly common among customers searching for and booking
hotels and restaurants. Hence, you need to respond to this change in behavior and make a
clear attempt to capture these customers. This means, among other things, structuring your
website content clearly, so it features properly in voice search results.

Beyond this, voice control can also control devices within hotel rooms, enhancing the guest
experience. For example, smart speakers can provide guests with answers to questions and
respond to voice requests to turn on lights and devices within the room. This can also reduce
the number of surfaces guests touch too.

Chatbots

Chatbots are another of the major hospitality trends linked with customer service and can be
especially useful for delivering swift responses to questions, even when human staff is
unavailable. In many cases, this can lead to first-contact resolutions, but the chatbot can also
gather information and pass it on to a human rep if required.

Advantages of using Chatbots:

24*7 Availability:
In the present era organizations are working 24*7 to help their clients and explore new
areas. The company has hired a large number of employees to answer client messages
and phone calls so that no customer will go unnoticed. Despite this,
customers often have to wait for responses, which can lead to dissatisfaction.
When employees are trying to answer clients’ questions 24×7, it can be difficult. A chatbot
is an automated program, designed to answer customer
questions. Therefore, In order to avoid fatigue and be more responsive.

Reduce Errors:
Chatbots help to minimize errors, unfortunately, customer support representatives can do
make mistakes (human error) in providing appropriate information to the customers. But the
chatbot flow contains pre-written information, intelligent algorithms, and programming,
which ensures proper data output.
Reduces Operational Costs:
By replacing a human with a chatbot, you can minimize your operational cost. It is difficult
for a corporation to hire employees for each role A single operator can only handle one or
two customers at a time, but a chatbot can handle several interactions at once, which is
much more when compared with your service or sales team. can handle. Chatbots help
businesses to save a lot of money, while also being easily adaptable to satisfy a variety of
needs, depending on the application.

Increases Sales and Engagement:

It’s critical to keep your customers engaged with your website if you want to grow your
business. Using a chatbot for branding purposes can enhance consumer engagement and
keep them interested, resulting in more conversions and sales. Because of their
adaptability, chatbots are easy to integrate with a variety of platforms, resulting in increased
customer interaction.

Lead Generation:
Chatbot is the best lead generation tool because it can suggest everything which is there in
your basket helping to capture a super targeted lead.
Chatbots are capable of asking relevant questions, persuading customers,
and generating qualified leads. It ensures that conversation flow is in the right direction to
get high converting leads.

Disadvantage of using Chatbots:

Needs Analyzing:
To ensure that the chatbot provides the correct information to the customer. It’s natural for
users’ and businesses’ goals to vary as a result of their engagements. Therefore, the
chatbot must be updated with the correct information to meet client demands.

Less Understanding of Natural Language:

People in today’s world use shortcut keys to speed up responses and increase efficiency.
As a result, chatbots are unable to adapt their language to that of humans. So slang,
misspellings, and sarcasm are frequently misunderstood by bots. It means that a chatbot is
unacceptable for a friendly discussion.

Higher Misunderstanding :
A computer program that is set up to answer questions from a database. When a user asks
a question that isn’t in the chatbot’s database. The chatbot is unable to respond. These
queries are likely to confuse chatbots, which will send them in loops.. By trying to
understand the question, the bot will avoid leaving you without an answer.

Not Satisfied Angry Customer:

Sometimes customers cannot find the information they need or are unable to communicate
with support executive connect. Because they did not enter the correct command. Because
a chatbot is a programmed software with a specified response, if a consumer does not
provide the correct command, they will not give the correct response, which makes them
upset or frustrated with the company’s services. However, there is a major risk of losing
clients.
Virtual Reality Tours

Virtual reality ranks among the most exciting hospitality technology trends, providing the means
for potential hotel guests or restaurant diners to experience their surroundings, all from the
comfort of their own homes. This can be crucial for moving these people from the planning
stage to committing to a visit.
Virtual tours/ 360 videos can help some customers to better understand the facilities available.
Offering this service also gives you a clear edge over rivals that are not yet capitalizing on this
particular hospitality trend, and the web-based nature of modern VR tours means they should
be easily accessible on many devices, even without a VR headset.