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    The document shows a strategic group mapping of 8 pharmaceutical companies based on their price, product differentiation, and market share. Mercury Drug has the largest market share at 35% but lowest product differentiation at 1, while Watsons has high price at 7 and product differentiation at 7 with 20% market share. Generika has low price at 4 and mid-range product differentiation and market share.

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    The document shows a strategic group mapping of 8 pharmaceutical companies based on their price, product differentiation, and market share. Mercury Drug has the largest market share at 35% but lowest product differentiation at 1, while Watsons has high price at 7 and product differentiation at 7 with 20% market share. Generika has low price at 4 and mid-range product differentiation and market share.

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    6 views2 pages

    Pizza

    Uploaded by

    Hakdog Cheesedog
    The document shows a strategic group mapping of 8 pharmaceutical companies based on their price, product differentiation, and market share. Mercury Drug has the largest market share at 35% but lowest product differentiation at 1, while Watsons has high price at 7 and product differentiation at 7 with 20% market share. Generika has low price at 4 and mid-range product differentiation and market share.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 2

    Price Product Differentiation Market Share

    1--10 1--10
    Generika 4 5.5 10%
    Rose Pharmacy 2 2.5 5%
    Southstar Drug 6 2.5 10%
    Mercury Drug 5 1 35%
    TGP 3 5.5 15%
    Watsons 7 7 20%
    ValueMed 1 2.5 5%

    Strategic Gr

    -1 4
    Strategic Group Mapping
    8

    5
    4 9

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