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  • Our Lady of Fatima University: Marketing Plan: Jas Store

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    Jiselle-Anne Dawang
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    This marketing plan is for Jas Store and proposes strategies and tactics for the store across the key areas of situation analysis using the 5Cs framework, marketing analysis using segmentation, targeting, and positioning, and tactical plans applying the 4Ps of product, price, place, and promotion. The plan includes an executive summary, analysis of the company, customers, context, collaborators, and competitors, identification of target customer segments, and specific tactics for product, price, distribution, and promotional activities.

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    This marketing plan is for Jas Store and proposes strategies and tactics for the store across the key areas of situation analysis using the 5Cs framework, marketing analysis using segmentation, targeting, and positioning, and tactical plans applying the 4Ps of product, price, place, and promotion. The plan includes an executive summary, analysis of the company, customers, context, collaborators, and competitors, identification of target customer segments, and specific tactics for product, price, distribution, and promotional activities.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views2 pages

    Our Lady of Fatima University: Marketing Plan: Jas Store

    Uploaded by

    Jiselle-Anne Dawang
    This marketing plan is for Jas Store and proposes strategies and tactics for the store across the key areas of situation analysis using the 5Cs framework, marketing analysis using segmentation, targeting, and positioning, and tactical plans applying the 4Ps of product, price, place, and promotion. The plan includes an executive summary, analysis of the company, customers, context, collaborators, and competitors, identification of target customer segments, and specific tactics for product, price, distribution, and promotional activities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    OUR LADY OF FATIMA UNIVERSITY

    Antipolo Campus
    MKTG111 | MARKETING MANAGEMENT

    MARKETING PLAN: JAS STORE

    Submitted by:

    Dawang, Jiselle-Anne S.

    Fernandez, Princess Love M.

    Gino, Bencel Grace M.

    Pelayo, Carmina Shane S.

    Tella-in, Ricky Mae E.

    BSBA MM1Y1-1

    Submitted to:

    Ms. Elna Barrantes


    TABLE OF CONTENTS

    1.0 Executive Summary 1

    2.0 Situation Analysis (5Cs) 2

    2.1 Company 2

    2.2 Customer 3

    2.3 Context 3

    2.4 Collaborators 4

    2.5 Competitors 4

    3.0 Marketing Analysis and Strategies (STP) 5

    3.1 Segmentation 5

    3.2 Targeting 5

    3.3 Positioning 6

    4.0 Tactical Plans (4Ps) 6

    4.1 Product 6

    4.2 Price 7

    4.3 Place 7

    4.4 Promotion 7

    5.0 Appendix 8

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