General Antsy Labs Brand

Customer Persona: Alex the Fidgeter

Age Range:

25-35 years old

Location:

Urban and suburban areas in the United States

Interests:

Stress relief and mental health

Personal and professional productivity
Technology and gadgets
Wellness and self-improvement

Hobbies:

Tabletop gaming
Puzzles
Yoga and meditation
Reading fiction, self-help and productivity books
Trying out new mobile apps for productivity and mindfulness

Salary:

$50,000 - $75,000 per year

Education Level:

Bachelor's degree or higher

Overview:

Alex the Fidgeter is a young professional in the age range of 25 to 35 years old, living in urban
and suburban areas across the United States. They are interested in stress relief, mental health,
personal and professional productivity, technology and gadgets, and overall wellness and
self-improvement.
In their free time, Alex enjoys engaging in activities such as yoga, meditation, reading self-help
and productivity books, and trying out new mobile apps related to productivity and mindfulness.
These hobbies reflect Alex's desire to lead a balanced and healthy lifestyle, both mentally and
physically.

Alex holds a bachelor's degree or higher and earns an annual salary between $50,000 and
$75,000. This income level allows them to afford and invest in products that can improve their
overall well-being and productivity.

As an Antsy Labs customer, Alex is attracted to the company's products due to their innovative
designs, focus on stress relief, and support for a more focused and productive lifestyle. They
are likely to recommend Antsy Labs products to their friends, family, and colleagues who share
similar interests and values.

Product Category: Fidget Cube

Customer Persona: Jake the Fidgeter

Overview:
Jake is a young professional who finds himself in high-stress situations at work and is constantly
seeking ways to relieve anxiety and stay focused. He has recently discovered Fidget Cubes as
a way to help him cope with stress, improve his concentration, and channel his nervous energy
into something more productive.

Age Range:
• 25-35 years old

Location:
• Lives in urban or suburban areas in the United States

Interests:
• Technology and gadgets
• Personal and professional development
• Fitness and wellness
• Mindfulness and mental health

Hobbies:
• Video gaming
• Tabletop gaming
• Running or cycling
• Reading non-fiction and fiction books and articles
• TV series and movies
• Puzzles

Salary:
• $50,000 - $85,000 per year

Education Level:
• Bachelor's degree or higher in fields such as business, engineering, or computer science

Detailed Description:
Jake is a tech-savvy young professional who is dedicated to his career and is always looking for
ways to advance professionally. He works long hours and often finds himself feeling stressed,
anxious, or overwhelmed. Jake is health-conscious and enjoys staying active, but he struggles
to find time for exercise and relaxation due to his demanding schedule.

Recently, Jake has discovered the benefits of using a Fidget Cube to help him stay focused and
relieve stress during the workday. He appreciates the compact size and variety of sensory
features, which allow him to discreetly fidget while in meetings, on phone calls, or working at his
desk. The Fidget Cube has become an essential tool in Jake's daily routine, as it not only helps
him maintain focus but also serves as a reminder to take regular breaks for mental health.

In his spare time, Jake enjoys exploring new hobbies and interests that contribute to his
personal and professional growth. He is a fan of TED Talks and podcasts that focus on topics
like technology, innovation, and personal development. He is always on the lookout for new
strategies to help him manage stress and improve his focus, which is why he was drawn to the
Fidget Cube in the first place.

Product Category: IRLA - In Real Life Achievements

Customer Persona: "Achievement Seeker Sam"

Demographic Information:

Age Range: 25-35 years old

Gender: Male or Female
Marital Status: Single or in a committed relationship
Occupation: Young professionals, entrepreneurs, and freelancers
Salary: $50,000 - $80,000 per year
Education: Bachelor's degree or higher

Interests:
Personal growth and self-improvement
Technology and gadgets
Travel and adventure
Entrepreneurship and startups
Fitness and wellness
Social causes and sustainability
Networking and community building

Hobbies:

Video gaming
Tabletop gaming
TV series and movies
Reading self-improvement books and articles
Participating in outdoor activities (hiking, camping, biking)
Engaging in fitness routines and classes (yoga, gym, CrossFit)
Experimenting with cooking healthy meals
Volunteering for social and environmental initiatives
Puzzles
Trying out new mobile apps for productivity and mindfulness

Key Traits:

Ambitious and goal-oriented

Enjoys learning new skills and acquiring knowledge
Open to new experiences and challenges
Values personal connections and networking
Enjoys sharing their achievements and milestones with others
Environmentally conscious and socially responsible

Overview:
"Achievement Seeker Sam" represents the typical customer for In Real Life Achievement. They
are in their mid-20s to mid-30s, well-educated, and have a stable income from their professional
career or entrepreneurial pursuits. They are driven by personal growth and self-improvement,
and their interests range from technology to social causes.

Sam's hobbies include participating in outdoor activities, engaging in fitness routines, and
volunteering for social initiatives. They are always looking for ways to improve themselves, and
they are drawn to In Real Life Achievement products because they can track their progress and
celebrate their milestones. They value personal connections, networking opportunities, and
sharing their achievements with others, making them the perfect customer for In Real Life
Achievement.
Product Category: The Carol of the Coin

Customer Persona: Holly Jolly

Age range: 25-45 years old

Location: United States, Canada, United Kingdom

Interests: Parenting, children's literature, Christmas traditions, family bonding, holiday activities

Hobbies: Reading, arts and crafts, baking, collecting holiday decorations, attending community
events

Salary: $45,000 - $85,000 per year

Education level: Bachelor's degree or higher

Overview:
Holly Jolly is a parent in the age range of 25 to 45 years old who cherishes family time and
values creating meaningful and lasting memories with their children. They are located in
predominantly English-speaking countries such as the United States, Canada, and the United
Kingdom. Holly's interests include parenting, children's literature, Christmas traditions, and
family bonding. They are especially interested in finding ways to bring the magic of Christmas to
their children each year.

Holly enjoys hobbies that allow them to bond with their family and contribute to the festive
atmosphere of the holiday season. They spend time reading, engaging in arts and crafts, baking
festive treats, and collecting holiday decorations to adorn their home. Holly also values
attending community events that foster the spirit of the season and create opportunities for their
children to connect with others in a joyful environment.

Holly's annual salary ranges from $45,000 to $85,000, which allows them to budget for special
holiday experiences and gifts for their children. They hold a Bachelor's degree or higher and are
aware of the importance of education and fostering a love for reading in their children. As a
result, Holly is drawn to "The Carol of the Coin" not only for its novelty as a unique holiday
tradition but also as an opportunity to share a magical story with their children and encourage
their love for reading.

"The Carol of the Coin" customers, like Holly Jolly, are likely to be parents who are passionate
about the holiday season and are eager to create a memorable and enchanted experience for
their children. They value quality family time, enjoy participating in festive activities, and are
willing to invest in products that contribute to the magic of Christmas.
B2B Sales Rep

Buyer Persona: Sarah Johnson, Wholesale Purchasing Manager

Overview:
Sarah Johnson is a wholesale purchasing manager responsible for sourcing new products for
her company, a prominent toy and games distributor. She has experience in identifying and
establishing relationships with suppliers, negotiating deals, and ensuring a diverse and
innovative product range. Sarah's ultimate goal is to provide her clients with a selection of toys
and games that cater to various age groups, interests, and needs, including sensory and stress
relief products such as the Fidget Cube.

Key Information:

• Job Title: Wholesale Purchasing Manager

• Role: Product sourcing, supplier relationship management, inventory management, market
research
• Location: United States
• Company Size: 2-200 employees
• Industry: Toys and Games Distribution
• Target Market: Retailers, specialty toy stores, tabletop game and puzzle stores, online
marketplaces, educational institutions, and therapy centers

Demographics:

• Age: 35
• Gender: Female
• Education: Bachelor's degree in Business Administration
• Experience: 10 years in the toys and games industry

Psychographics:

• Goal-oriented: Sarah is driven to achieve company objectives and is focused on expanding the
company's product offerings.
• Detail-oriented: She pays close attention to product specifications and supplier credentials to
ensure quality and reliability.
• Relationship-focused: Sarah values long-term relationships with suppliers and prioritizes
effective communication.
• Innovative: She is interested in products that provide unique solutions or tap into current
market trends.

Pain Points:

• Difficulty in identifying reliable suppliers with competitive pricing

• Ensuring products meet safety and quality standards
• Balancing inventory levels to avoid overstocking or stock-outs
• Keeping up with ever-changing market trends and consumer demands

Decision-Making Criteria:

• Product Quality: The Fidget Cube must be durable, safe, and meet industry standards.
• Competitive Pricing: The supplier should offer attractive wholesale pricing to ensure
profitability.
• Supplier Reputation: Sarah prefers to work with suppliers who have a proven track record in
the industry and possess strong references.
• Order Flexibility: Suppliers should offer flexibility in order quantities and delivery times to
accommodate fluctuating demand.
• Marketing Support: Availability of promotional materials and other marketing support from the
supplier is a plus.

Preferred Channels for Information:

• Online supplier directories and marketplaces

• Industry publications and blogs
• Social media and professional networks
• Recommendations from industry peers