Professional Documents
Culture Documents
Disclaimer
Certain statements in this presentation may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. In
some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expect,” “intend,” “will,” “estimate,” “anticipate,” “believe,” “predict,” “project,” “target,” “plan,” or “potentially” or
the negatives of these terms or variations of them or similar terminology. These statements include, but are not limited to, statements regarding our future performance and our market opportunity, our
business strategy and plans, and our objectives and future operations, including our expansion into new markets. Forward-looking statements are based upon various estimates and assumptions, as well as
information known to us as of the date of this investor presentation, and are subject to risks and uncertainties. Accordingly, actual results could differ materially due to a variety of factors, including: our
ability to scale our business and monetization efforts; our ability to expand business operations abroad; our limited operating history; risks associated with managing our growth; our ability to achieve and
maintain profitability in the future; the effects of the highly competitive market in which we operate; our ability to attract new and retain existing customers and users, or renew and expand our relationships
with them; our ability to anticipate and satisfy customer preferences; market acceptance of our platform; our ability to successfully develop and timely introduce new products and services; our ability to
achieve our objectives of strategic and operational initiatives; cybersecurity risks to our various systems and software; the impact of privacy and data security laws; and other general market, political,
economic, and business conditions, including those related to inflation, rising interest rates and the ongoing COVID-19 pandemic. Additional risks and uncertainties that could affect our financial results and
business are more fully described in our Annual Report on Form 10-K for the period ended December 31, 2022, filed with the SEC on February 28, 2023, and our other SEC filings, which are available on the
Investor Relations page of our website at investors.nextdoor.com and on the SEC’s website at www.sec.gov. All forward-looking statements contained herein are based on information available to us as of the
date hereof and you should not rely upon forward-looking statements as predictions of future events. The events and circumstances reflected in the forward-looking statements may not be achieved or
occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, performance, or achievements. We undertake no obligation
to update any of these forward-looking statements for any reason after the date of this investor presentation or to conform these statements to actual results or revised expectations, except as required by
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This presentation includes certain non-GAAP financial measures (including on a forward-looking basis). These non-GAAP measures are in addition to, and not a substitute for or superior to, measures of
financial performance prepared in accordance with GAAP and should not be considered as an alternative to their nearest GAAP equivalent or any other performance measures derived in accordance with
GAAP. A reconciliation of the non-GAAP financial measures used in this Presentation to their nearest GAAP equivalent is included in the Appendix to this Presentation. Nextdoor believes that these
non-GAAP measures of financial results (including on a forward-looking basis) provide useful supplemental information to investors about Nextdoor. Nextdoor’s management uses forward-looking
non-GAAP measures to evaluate Nextdoor’s projected financials and operating performance. However, there are a number of limitations related to the use of these non-GAAP measures and their nearest
GAAP equivalents, including that they exclude significant expenses that are required by GAAP to be recorded in Nextdoor’s financial measures. In addition, other companies may calculate non-GAAP
measures differently, or may use other measures to calculate their financial performance, and therefore, Nextdoor’s non-GAAP measures may not be directly comparable to similarly titled measures of other
companies. Additionally, to the extent that forward-looking non-GAAP financial measures are provided, they are presented on a non-GAAP basis without reconciliations of such forward-looking non-GAAP
measures due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliations.
2
3
Nextdoor is the
neighborhood network
Network effects with online & offline connection is unique
U.S. household data as of 12/31/2022. WAUs reflect the average for the quarter
ended 12/31/2022.
4
Q4’22 highlights
1.7M global WAU added QoQ, with >1M in the U.S.
>78M Launched Events & Events Map within the Discover surface
Verified Neighbors
Advertisers seeing results across a broad range of objectives; >60% of
spend toward Direct Response campaigns2
1. Sessions defined as the period of time a user is active on the site or app and views at least one piece of content.
Verified Neighbors, WAU, and customer accounts as of 12/31/2022. As of Q4’22 If a user is inactive for 5 minutes or more, any future activity is attributed to a new session.
earnings on 2/28/2023, we disclosed we had reached nearly 80M Verified Neighbors. 2. Direct response spend mix based on data from advertisers who report campaign objectives.
OUR PURPOSE
5
5
Building Active Valued
Communities
73% say neighbors are the
most important
community in their lives(1)
Real people
Local
Businesses Hyperlocal proximity
Analytics
Trusted information
Civic
Engagement
Local perspective Public
Instant distribution
Neighbors Agencies Publishing
Local
Recommendations Help me plug in Verified people Tools
& info
Local
Groups
Businesses Instant
Messaging
Local
Marketplace
Hyperlocal at scale
Word-of-Mouth Two-way
Recommendations Channel
Data/
Targeting
9
Total WAU
Contributions Connections
10
Nearly 3x increase in
weekly engagement as
more neighbors join
Engagement defined as % of U.S. Verified Neighbors Active Weekly on platform. Data as of 12/31/2022.
11
% of people who visit Nextdoor at least once per month but do not visit this social media platform at
least once per month
Source: Sensor Tower from 2/19/2022 - 2/20/2023. DAU/WAU ratio based on DAU and WAU averages over the 12-month time period. Nextdoor DAU/WAU based on internal data from 2/19/2022 -
2/19/2023. DAU defined as a Nextdoor user who starts a session or opens a content email on a given day. WAU defined as a Nextdoor user who opens our application, logs on to our website, or engages with
an email with monetizable content at least once during a defined 7-day period.
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>300M
Households
+100M Households
Future opportunities in 11 existing markets
>200M (U.S. / International)
Households
+150M Households
Next opportunity for additional
households at 65% penetration
(U.S. / International)
>55M
Households >55M Households
claimed in 11 existing markets
(U.S. / International)
Source: U.S. Census, Statista and Statistics Canada. Nextdoor household data as of 12/31/2022. U.S. only, excludes members in pilot neighborhoods.
Claimed residences have at least one Current Verified Neighbor (CVN) at the residence. Some figures may not sum due to rounding.
14
33M
(est.)
15M
Source: Nextdoor data is based on 2022. Total WAU in FY22 was ~38M. Average US % of total WAU was ~80%. DAU/WAU is ~50% = 15M U.S. DAU in FY22.
Comparison is illustrative as each company calculates daily active users differently. Snap includes U.S., Canada, Mexico, the Caribbean and Central America. Nextdoor includes the U.S. only. PINS DAU is
an estimate based on U.S. and Canada MAU reported by PINS.
1. Snap DAU and ARPU figures reflect data provided in their 2022 10-K.
15
Local commerce
72%
of neighbors have been influenced by
71%
of neighbors have shared
a neighbor recommendation(1) a recommendation (1)
84%
of neighbors travel 10 miles or less for
>6M
businesses with recommendations
their everyday purchases(1) on Nextdoor(2)
78%
of neighbors patron or hire a local
business at least once a month(3)
Source: (1) Online survey of U.S. Nextdoor neighbors from March 2022; (2) Nextdoor internal data as of 12/31/22.
Recommendations include hearts, Faves, and written recommendations. ; (3) Neighbor Trends Survey (Alida, Dec '22).
17
Results
26%
Nextdoor neighbors in
111% 22%
the U.K. are 26% more above industry above industry
likely* to own an benchmark for benchmark for
electric vehicle
attention quality viewability
Customer data
as of 12/31/22.
20
Purpose-driven brand Purpose-driven brand — promotes growth, differentiates the business, and aligns the organization.
Global relevance 40M weekly active neighbors across 11 countries. Almost 80M verified neighbors today.
Unique value prop Built on trusted information, physical proximity, and uniquely local perspective.
Significant global
Everyone is a neighbor. Near-term opportunity to add 150M households globally.
addressable market
Product innovation 10+ years of singular focus on all things neighborhood provides utility that can’t be replicated.
Multiple drivers of Full funnel value prop, with majority of campaigns performance focus. Expanding advertiser base (via
monetization mid-market) and ad platform development ahead.
John Hope Bryant Sarah Friar Bill Gurley Leslie Kilgore Mary Meeker
Entrepreneur, founder, chairman, Chief Executive Officer Benchmark Former Netflix CMO Bond
CEO, author, activist
Jason Pressman David Sze Nirav Tolia Chris Varelas Andrea Wishom
Shasta Ventures Greylock Capital Co-Founder Riverwood Capital President, Skywalker
Holdings
Monetization
and Outlook
25
Financial highlights
Multiple levers for long-term ARPU growth provide continuing opportunity to increase monetization
U.S. International
WAU defined as a Nextdoor user who opens our application, logs on to our website, or engages with an email with monetizable content at least once during a defined 7-day period.
Some figures may not tie due to rounding.
27
31% 28%
2020–2022 CAGR Q4 2019–Q4 2022 CAGR
$213M $59M
$192M $53M
$40M
$123M
$26M
10% 5%
2020–2022 CAGR Q4 2019–Q4 2022 CAGR
$6.13 $1.65
$5.60 $1.48
$1.33
$4.62
$1.16
ARPU shown above is calculated as total global revenue divided by the average total global weekly active users (WAU) in the period.
29
Neighbors Public
Agencies
Businesses
2021A 2022A
Operating Expenses
Cost of revenue $28.8M $39.0M
Sales and marketing 106.4M 123.2M
Research and development 97.1M 127.1M
General and administrative 54.7M 67.7M
2021A 2022A
Acquisition-related costs – –
Metrics Definition
U.S. Household A single (U.S.) residence containing at least one Current Verified Neighbor
The number of active Launched (10+ member) neighborhoods. A “neighborhood” is a specific geographic area with a defined
Neighborhoods
boundary. Neighborhoods do not overlap.
The number of neighbors who are verified in a valid Launched (10+ member) or Pilot (< 10 member) neighborhood, and in good
Verified Neighbors/Users
standing (i.e. not deleted, deactivated, or suspended.)
Daily Active Users (DAU) Count of unique neighbors who have started a session or opened a content email on a given day
Weekly Active Users (WAU) Count of unique neighbors who have started a session or opened a content email over the trailing 7 days
Monthly Active User (MAU) Count of unique neighbors who have started a session or opened a content email over the trailing 30 days
Engagement Used to refer to neighbor activity — usually WAU unless otherwise specified
Neighborhood penetration U.S. Households (see above) divided by the total number of Households (claimed or otherwise) in the neighborhood.
Local Business Claimed Pages Local business pages that have been claimed by a Nextdoor partner
Total Addressable Market (TAM) Digital advertising spend in the U.S. excluding B2B (not addressable by Nextdoor). Source: eMarketer