Case Study

TEAM NO - 4

Presenters:
Abhishek Pandit 22BM63007
Abid Ilahi 22BM63008
Ayush Mathur 22BM63031
Deepak Singh 22BM63042
Samanway Guha 22BM63104
Shivam Singh 22BM63118
Varun Mahirchandani 22BM63137
 SHOPIFY: BRIEF OVERVIEW
PERFORMANCE
600 MN+ Customers
1mn + Merchants
Presence in 175+ Countries
Started: 2006 Merchant-obsessed
SAAS platform Business Model
Revenue: Trippled
GMV: > Doubled
VALUE PROPOSITION
CHALLENGES
Live-streaming commerce
Social Commerce
Scale - up Competition Super Apps

Hybrid mode of operation:

Online + Offline

Localization of Supply-chain
Technical Resources
Heterogenous market
 SHOPIFY: FEATURES

DEMOCRATIZING COMMERCE ENTREPRENEURIAL MINDSET

Effective Recruitment:
Tiered Subscription Model Shopifolks
End-to-end service offerings
Staff-stores: Understanding
Merchant requirements
Plug-&-Play Options D-Day: Promoting
Turn-key solutions individual initiatives

Dedicated Offerings: Decentralized Decision

Service Teams Making
Chat portal Collaboration
Analytics Dashboard Digital First
Digital-by-Design Concept
 SHOPIFY: KEY ELEMENTS

PRODUCT EXPANSION & DEVELOPERS ENHANCED E-COMMERCE ECOSYSTEM

Efficient Financial Model:
Shop-pay: Pay-by-instalment
In-house API & snowball
Shopify Capital: Factor-rate
effect favorable
Merchant
negotiations
Non-Fungible Tokens (NFTs)
Developers as Business Omni-channel Offerings:
Partners: Favorable terms Brick-&-Mortar Support:
of contract Shopify POS
Social Commerce: Buy tabs /
Shopify Ping
Collaboration with business Spotify for Artists
partners
Shopify Fulfilment Network
Shopify Global ERP