SaaS Masterclass: Sales, Marketing and

Growth Metrics

2. Types of SaaS

Navdeep Yadav
Product Manager(GUMLET)
MBA IBS Hyderabad

@navdeep_redefine
 Types of start-up

Startup

B2C P2P B2B B2G

Subscription
SAAS Service

Aggregators Market Place

Service Service
Aggregators Marketplace Horizontal
SAAS Vertical SAAS

Social E-commerce
Aggregators Marketplace
 Types of startup

B2C

Aggregators P2P Market Place Service

• Common brand serve all • Selling – OLX • Brand Have distinct identity. • Superapps
• Quality maintained • Quality depends on the
brand type

Service
Aggregators

Social
Aggregators
 Types of startup

B2B

B2B
SAAS
Commerce

Horizontal
Vertical SAAS
SAAS

You can categorize SaaS based on
1. Product type
• Packaged SaaS
• Collaborative SaaS
• Technical SaaS
2. Customer segment
• Self-service sales
• Transactional sales
• Enterprise sales
3. Infrastructure
• Infrastructure-as-a-Service
• Platform-as-a-Service
• Software-as-a-Service
Types of SaaS
4. Domain-Specific
• CRM solutions
• Accounting solutions
• Project management solutions
• HR solutions
• ERP solutions
• Web conferencing solutions
• EHR solutions
• E-commerce solutions
• Billing solutions
 Types of SAAS based on product type

Packaged SaaS Collaborative SaaS Technical SaaS

 Types of SAAS based on ticket size

Self-service sales Transactional sales Enterprise sales

 Types of Enterprise Software

CRM solutions Popular vendors: HubSpot CRM, Salesforce CRM, NetSuite CRM, Freshworks CRM

Accounting solutions Popular vendors: Xero, MYOB AccountRight, QuickBooks Online.

Project management
solutions Popular vendors: Jira, Smartsheet, Trello, Asana, click up

HR solutions Popular vendors: BambooHR, Zoho People, Gusto, Workday HCM.

ERP solutions Popular vendors: NetSuite ERP, Microsoft Dynamics 365, SAP ERP, Oracle ERP Cloud.

Web conferencing
Popular vendors: Zoom, Cisco WebEx, Google Hangouts, Skype, GoToMeeting.
solutions

EHR solutions AirStrip One, Care360, Optum Physician EMR, RXNT.

E-commerce
solutions Popular vendors: Shopify, BigCommerce, Wix

Billing solutions PayPal, Stripe, Charge bee, 2Checkout, Recurly.

 What makes SAAS exciting ?

2020 Revenue

$621 million
Scalability $883.0 million

Market growth 29% YOY 55% YOY

Profit/gross margins 80% Gross 87% Gross

 What makes SAAS exciting ?

Features of SAAS Business

• High Reoccurring revenue

• Low operating cost

• Fantastic Margins

• High tech Scalability

• Network effect due to cross Integration

 Difference between SaaS vs PaaS vs IaaS

Infrastructure as a Service (IaaS)

Highly scalable and automated cloud computing product
available for accessing and monitoring computers,
networking, storage, and other services.
Example:- AWS, GCP, and Digital Ocean

Platform as a Service (PaaS)

Provides you with a framework for developers that they can
build upon and use to create customized applications
Example:- Heroku, Netlify, and Firebase

Software as a Service (SaaS)

Allow users to use cloud-based apps over the Internet
without much configuration
Example:- Google Workspace, Dropbox, Salesforce
 Difference between IAAS,PAAS and SAAS

The basic concept is in each case you get a pizza, either

by doing all of the work or having other people do the
work for you.

Traditional On-Premises Deployment: Made at Home

Infrastructure-as-a-Service: Take and Bake
Platform-as-a-Service: Pizza Delivery
Software-as-a-Service: Dining out
Difference between IAAS,PAAS and SAAS
 Difference between IAAS,PAAS and SAAS

SaaS (Software-as-a-Service)
You can sign up and use the software directly
e.g. Zendesk, PayPal

PaaS (Platform-as-a-Service)
You can build your software on top of the platform.
e.g. Heroku, Salesforce, Google App Engine
You can also benefit from some Backend-as-a-Service in the
market. E.g. Skygear, Firebase, etc

IaaS (Infrastructure-as-a-Service)
Provides you with some virtual machines to deploy your app.
e.g. Amazon Web Service EC2, Digital Ocean, etc

On-Premises Deployment
Rent your own data center and servers which is completely
customized

IaaS and PaaS save us a huge amount of preparation work,

so we can customize our “pizza“ and bake it fast.
The best type of service is whatever suits your product best.
 Difference between IAAS,FAAS, BAAS, PAAS and SAAS

On-Premises – Like a homemade pizza, made from

scratch, you do everything yourself.
Example: Datacentre

Infrastructure as a Service – You share a kitchen with

others. The utilities and oven are provided, but you
make and cook the pizza yourself. Example: EC2

Containers as a Service – You bring the pizzas but

someone else uses their facilities and cooks the pizza
for you. Example: ECS

Platform as a Service – You order a pizza for collection, the pizzeria

make and cook the pizza using their facilities. Example: App Engine

Function as a Service –You order and then eat pizza made by the
restaurant. Example: AWS Lambda

Software as a Service – You go to someone’s house for a party, they

provide the pizza and invite others around for you to meet.
Example: Gmail
 Difference between IAAS,FAAS, BAAS, PAAS and SAAS

In the world of SaaS, we only need to sign up to use the service. We can customize some features,
layouts, or users (pizza toppings), but we never need to worry about the deployment and framework
the project is used
PaaS
 The 10 Essential SaaS Trends

Enhanced
Low-code
mobile Micro-SaaS
capabilities
optimization

White label Centralized

Vertical SaaS
SaaS analytics
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