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  • Churn Rate

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    Jay ar
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    XYZ Company saw steady customer growth from FY19 to FY21, with ending customer counts rising from 49 to 131 and annualized growth rates of 42% in FY20 and 57% in FY21. Customer retention rates were consistently high over this period, ranging from 91.7% to 97.3%, while churn rates remained relatively low, between 2.7% and 9.6%.

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    XYZ Company saw steady customer growth from FY19 to FY21, with ending customer counts rising from 49 to 131 and annualized growth rates of 42% in FY20 and 57% in FY21. Customer retention rates were consistently high over this period, ranging from 91.7% to 97.3%, while churn rates remained relatively low, between 2.7% and 9.6%.

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    13 views3 pages

    Churn Rate

    Uploaded by

    Jay ar
    XYZ Company saw steady customer growth from FY19 to FY21, with ending customer counts rising from 49 to 131 and annualized growth rates of 42% in FY20 and 57% in FY21. Customer retention rates were consistently high over this period, ranging from 91.7% to 97.3%, while churn rates remained relatively low, between 2.7% and 9.6%.

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    © All Rights Reserved
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    of 3

    XYZ Company

    Customer Count Analysis


    FY19 FY20
    Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20

    Beginning Customers 49 48 49 52 59 60
    + New Customers 3 5 6 12 4 5
    - Churned Customers -4 -4 -3 -5 -3 -3
    Ending Customer 48 49 52 59 60 62
    Y/Y Growth Rate 24% 26%

    Customer count Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20


    Retention Rate 91.8% 91.7% 93.9% 90.4% 94.9% 95.0%
    Churn Rate 8.2% 8.3% 6.1% 9.6% 5.1% 5.0%
    FY20 FY21
    Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 FY19 FY20

    62 67 84 90 97 109 49 59
    9 20 9 10 18 25 26 38
    -4 -3 -3 -3 -5 -3 -16 -13
    67 84 90 97 109 131 59 84
    28% 42% 50% 57% 64% 57% Annualised Growth Rate 42%

    Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 FY19 FY20


    93.5% 95.5% 96.4% 96.7% 94.8% 97.3% 67% 78%
    6.5% 4.5% 3.6% 3.3% 5.2% 2.7% 33% 22%
    FY21

    84
    62
    -14
    131
    57%

    FY21
    83%
    17%

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