ADVERTISING

ADVERTISING Print
MEDIA KIT, Online
2022-2023 Social
Outdoor
Influencer
PRINT 2018-2019
Regional Society of Professional Journalists Awards

California Intercollegiate Press Association Awards

NON-LOCAL Society of Professional Journalists

In the spring of 2010, a Daily Bruin marketing survey interviewed

approximately 1,000 students and posed the question,
“Which of the following publications have you picked up
on campus this quarter?”

Only 12.1% said they picked up the

next highest publication
 3
AUG/SEPTEMBER OCTOBER NOVEMBER
M T W R F M T W R F M T W R F FALL 2022 RUNDATE
29 2 4 Football Preview 8/29
6 3 5 7 7 9 Back-to-School Issue 9/17
17* 10 12 14 14 16 18 Study Abroad Fair 10/12
17 19 21 21 Homecoming/Parents Wknd. 10/28
22
24 26 28 28 Basketball Preview 11/9*
26 28 30 31 Football vs. USC 11/18
*Saturday *Tentative
DECEMBER JANUARY FEBRUARY
SPRING 2023 RUNDATE
M T W R F M T W R F M T W R F
Bruin Day 4/14
1 1 3 Spring Sing 5/19
11 13 6 8 10 Graduation 6/12
17 19 13 15 17
23 25 27 21 23 WINTER 2023 RUNDATE
30 27 Basketball vs. TBD 1/19
MARCH APRIL MAY Basketball vs. TBD 2/23
March Madness 3/16
M T W R F M T W R F M T W R F
1 3 1 3 5 SUMMER 2023 RUNDATE
6 8 10 3 5 7 8 10 12 Mail Home Orientation Magazine 8/14
13 16 10 12 14 15 17 19 Football Preview 8/28
17 19 21 22 24 26
24 26 28 30 BACK TO SCHOOL 2023 9/23

JUNE JULY AUGUST

M T W R F M T W R F M T W R F
1
5 8 10 7
12 17 14
24 21
31 28

WEEKLY
Half Week (2x*) Full week (3x*)
Eighth Page 15 $200.00 $350.00 $500.00
Sixth Page 20 $250.00 $450.00 $600.00
Quarter Page 30 $350.00 $650.00 $900.00
Third Page 40 $450.00 $850.00 $1,100.00
Half Page 60 $700.00 $1,350.00 $1,500.00
Full Page 120 $1,200.00 $2,000.00 $2,500.00

MONTHLY
Once a week (4x) Twice a week (8x*) Everyday (12x*)

Eighth Page 15 $800.00 $1,400.00 $2,000.00

Sixth Page 20 $1,000.00 $1,800.00 $2,400.00
Quarter Page 30 $1,400.00 $2,600.00 $3,600.00
Third Page 40 $1,800.00 $3,400.00 $4,400.00
Half Page 60 $2,800.00 $5,400.00 $6,000.00
Full Page 120 $4,800.00 $8,000.00 $10,000.00
Includes color
 10.+0'
$'56
9'$5+6'
2018-2019
0CVKQPCN
2CEGOCMGT
#YCTFU

$47+09#.-%1/
With over 6 million page views a year,
ÀՈ˜Ü>Ž°Vœ“܈ >ÛiœÛiÀ`œÕLiÌ iÌÀ>vwV
of a traditional college newspaper site. The
professor review page is a must-use tool for
almost every undergraduate as they sign up
for classes 8-10 times during the year. Well
over 90% of the student population uses this
each quarter. No other website associated with
UCLA, reaches anywhere close to the number
of students than Bruinwalk.com
&#+.;$47+0%1/
The Daily Bruin Online is an award winning
Vœ“«i“i˜Ì̜Ì i«Àˆ˜Ìi`ˆÌˆœ˜°,iyiV̈˜}Ì i
diverse spirit of the campus, Daily Bruin online
delivers the most up to the minute stories,
in-depth special reports, blogs and student
opinion and video related to all things UCLA.
Also featured are web-only stories by the Daily
Bruin editorial staff- UCLA by the people who
know it best.

64#((+% 64#((+%
Users/Month  Users/Month 
Page views/month  Page views/month 
Page Views/Session  Page Views/Session 
Average Time on site  Average Time on site 
Bounce rate  Bounce rate 
*20 stats found using Google analytics *20 stats found using Google analytics
10.+0'56#0&#4&70+65
TOP BANNER TOP BANNER
612$#00'4
Z
PREMIER
RECTANGLE
24'/+'4
4'%6#0).'
PREMIER
RECTANGLE Z

BOTTOM $1661/
RECTANGLE
4'%6#0).'
Z
BOTTOM
RECTANGLE

REVIEW HEADER 4'8+'9

*'#&'4
Z

4#6'5
616#.
$47+09#.-%1/&#+.;$47+0%1/ 0'6914-470
TOP BANNER $16 CPM $13 CPM $14 CPM
PREMIER RECTANGLE $13 $10 $11
BOTTOM RECTANGLE $8 $6 $7
REVIEW HEADER $12 n/a n/a
*minimum buy: 10k page views **CPM = Cost Per 1,000 pages viewed

#&8'46+5+0)52'%5
File Formats: GIF/JPG (30K size limit)
Rich Media: Flash Accepted (40K size limit)
Ads submitted to ads@media.ucla.edu
Material due dates: 5 business days prior to
campaign start.
A 1-pixel border required around all creative.We reserve the right to
place a 1-pixel border around any advertising banner if necessary.

All ads must be prepaid and follow Student Media UCLA ad

acceptance policy. Ad acceptance policy available upon request
 SOCIAL MEDIA
INSTAGRAM
@UCLAwhatsbruin - FOLLOWERS:11.4K
@UCLACLASSOF_2027 - Followers: 7.1k
(INCOMING STUDENTS)

TWITTER/FB
TWITTER - FOLLOWERS: 25K
FACEBOOK - Followers: 22k
 PRICING
INSTAGRAM
WHATSBRUIN CLASS OF 2027
(INCOMING FRESHMAN FOR 2022)
$600/month
$300/month
2 posts 4 stories
1 post 2 stories
INSTAGRAM BUNDLE: UCLAWHATSBRUIN + CLASS OF 2027 $750/MONTH

BOOSTING POSTS
WE CAN BOOST YOUR POSTS THAT
WILL TARGET UCLA STUDENTS NOT
FOLLOWING OUR ACCOUNT
$50 for 7 days after post = 3K-7K reach
$100 for 7 days after post = 6K-15K reach
Other amounts and date ranges available upon request
*Reach figures provided by Instagram as an estimate*

FACEBOOK - $100/POST TWITTER- $100/POST

FACEBOOK & TWITTER - $150/POST

MONTHLY BUNDLE - $950

WHATS BRUIN DAILY BRUIN TWITER
2 POSTS, 4 STORIES 1 POST/WEEK X 4 WEEKS
CLASS OF 2027 DAILY BRUIN FACEBOOK
1 POST, 2 STORIES 1 POST/WEEK X 4 WEEKS
 176&114
6JGQPN[QWVFQQT
CFXGTVKUKPIQHHGTGF
CV7%.#
This medium of advertising
consists of vivid, full-color
posters located in varying
sizes at one of our 25 kiosks.
Our kiosks are located in
Ì i ˆ} iÃ̇ÌÀ>vwVŽi`>Ài>Ã]
allowing you to reach over
50,000 faculty, students, and
visitors each week.
(QTOQTGKPHQTOCVKQP
Website: outdoor.dailybruin.com
Phone : (310) 825-2161
Email: ads@media.ucla.edu

9*;176&114! “We know there’s a clear advantage

to advertising in some of the most %#5'567&;
Constant Exposure: visible, prominent spots on campus,
Connects directly with students and but don’t just take our word for it”
faculty where they walk, live, study UCLA Happenings Campaign 9*'4'2'12.'5#+&6*';
and play. Every minute, every hour
016+%'&#&5(14
of the day. In 2004, the UCLA adminis-
*#22'0+0)5
tration launched a communi-
cations campaign focused on Campus Kiosks
Always On: creating a greater awareness of 24%
24%
Unlike TV, radio, online or print, the vast array of social, cultural 53%
53%
Daily Bruin
outdoor ads cannont be turned and athletic events available to
19%
19%
off or ignored. Outdoor is the last the students at UCLA. Fol- 39%
39%
lowing the campaign, UCLA
place where consumers do not con- used the Highland Strategic
UCLA website
13%
13%
trol the Ad Space. Planning Group to measure the 21%
21%
effectiveness of the half-dozen Campus shuttle buses
different methods used to get 9%
9%
Cost Effective: 18%
18%
their message out. The High-
Outdoor Advertising is cheaper land Group found that campus Residence halls
3%
3%
than most traditional forms of me- kiosks were by far the most 25%
25%
dia while reaching the same intend- effective methods! Tee-shirts/buttons
ed audience for a longer period of 2%
2% Staff/Faculty
Staff/Faculty
UCLA Communications Track- 10%
10%
time. ing Study by Highland Strate-
Students
Students

gic Planning Group, June 2005

176&114&'6#+.54#6'5
-+15-#0161/;

(TQPV2CPGN
Z

.CTIG2CPGN
Z

5RCEG4GUGTXCVKQPKUHKTUVEQOGHKTUVUGTXGF
2QUVGTRTKPVKPI.CTIGT2CPGN5OCNN2CPGN

Live Area
24”w x 48”h 50”

.1%#6+105#4170&7%.#
1 Court of Sciences 16 Lot 32
2 Bunche 17 Lot 6
3 Hilgard Bus 18 LuValle
26” 4 Campbel Hall E 19 Melnitz
5 Campbell Hall N 20 Myerhoff Park
6 Dodd 21 North Campus
4#6'5.#4)'2#0'.5/#..2#0'. 7 Drake 22 NPI
8 Wooden 23 Schoenberg
1 PANEL $600/month $400/month 9 Engineering Top 24 Spaulding
10 Flag Pole 25 Westwood Plaza
5+ PANELS $500/month $300/month 11 Franz/MS
12 Haines
10+ PANELS $450/month $250/month 13 Inverted Fountain
14 Knudsen
15 Law School
 +0(.7'0%'4
By matching passionate students with the products & brands they genuinely love, Bruin Media Group
can create the most effective college brand ambassadors promotional campaigns for your brand.
6#4)'6&'/1)4#2*+%

Students of all ages are the ultimate

consumers, purchasing an extensive
variety of products every day from
virtually everywhere. They are
constantly looking for products
Ì >ÌÀiyiVÌÌ iˆÀÜ>˜ÌÃ>˜`˜ii`Ã]
almost as frequently as they are
engaging on their social media
platforms. They often look to these
platforms for approval, advice, and
recommendations before making a
purchase (large or small).

6*'$'56#/$#55#&145
In today’s saturated marketplace,
students view brands and products
they love as an extension of their own
identity, a way to express who they
are and their place in the world. This
personal connection to a brand is what
creates a loyal, lifelong customer. It’s
the exact same thing that creates the
most valuable brand ambassadors.
"ÕÀˆ˜yi՘ViÀÃ>ÀiÃiiVÌi`̜Li>Ã
diverse as possible from year in school
to groups they are involved with. This
will expand the network of students
they reach.

6#4)'6&'/1)4#2*+%
The single most important value a brand
must have is authenticity. That’s why we
know that for a truly successful promotion,
it’s crucial to have genuine fans as
ambassadors for your company. Our
LÀ>˜`ˆ˜yÕi˜ViÀÃ܈ i«ޜÕÀ“>ÀŽï˜}
efforts (and dollars!) to go farther and
have maximum impact with your target
demographic.
9*#6+0(.7'0%'45&1

51%+#./'&+#/#4-'6+0)
Our interns will post on their own social media
accounts. That includes posting on facebook,
or creating stories on instagram. Instead of a
sponsored ad, these are students talking and
sharing organic messages to their friends. Each of
œÕÀˆ˜yÕi˜ViÀÃ>Ài>V̈Ûiœ˜ÜVˆ>“i`ˆ>]ÕÃÕ>Þ
having thousands of followers and friends.
564''66'#/6#$.+0)
"ÕÀ˜ÌiÀ˜ÃV>˜LiœÕÌœ˜V>“«ÕÃyÞiÀˆ˜}>˜`
promoting your events. That includes handing out
yÞiÀÃ]̜ÃÌ>vw˜}>˜iÛi˜ÌLœœŽi`œ˜V>“«ÕÃ]œÀ
tabling on Bruinwalk to promote a brand or service.
Special street events like row walking sororities and
fraternities can also be arranged.

51%+#./'&+#/#4-'6+0)
Opening a business in Westwood or locally? Our
interns can come down and try your food, post on
social media, and then will post reviews on Yelp
and Google to highlight the best aspects of your
business students would want to know.
564''66'#/6#$.+0)
7i>Ài>Ü>ÞÃ>`ÕÃ̈˜}̜wÌœÕÀVˆi˜ÌØii`ð
/ >ÌVœÕ`ˆ˜VÕ`iÕȘ}œÕÀˆ˜yÕi˜ViÀȘ>
number of ways. Things like app activations and
special events can be included in a plan.

%156
Because of the variety of plans and things we can do, the price can vary. Our basic plan which can include
ÜVˆ>“i`ˆ>]yÞiÀˆ˜}ÉÌ>Lˆ˜}>˜`Ài«ÕÌ>̈œ˜“>˜>}i“i˜ÌLi}ˆ˜>Ìfxääɓœ˜Ì °"˜ViÜiVœ˜ÃՏÌÜˆÌ ޜÕ]
we will put together a proposal beginning with those basic tactics.