PRINCIPLES OF ART & DESIGN

EMPHASIS
USED TO DRAW ATTENTION TO
PRINCIPLES OF ART & DESIGN AN AREA OR SUBJECT
PRINCIPLES OF ART & DESIGN
EMPHASIS

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PRINCIPLES OF ART & DESIGN

PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN EMPHASIS
EMPHASIS EMPHASIS
When a composition has no emphasis
By placing
The effective nothing stands out..
emphasis on
use of
certain areas of
emphasis
the
calls
composition, it
attention to
creates interest
important
which causes
areas of the In this painting it is easy to see how the artist used
light to emphasize the chef. He stands out as the
main focal point of the entire the painting. the eye to
return to again
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PRINCIPLES OF ART & DESIGN
EMPHASIS PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
EMPHASIS EMPHASIS
IT IS ACHIEVED THROUGH THE Ways to Create a Focal Point
USE OF COLOR, FORM, TEXTURE ALSO CALLED FOCAL
BY CONTRAST
If most of the
elements are dark,
a splash of light
color will catch the
eye.

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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
EMPHASIS EMPHASIS EMPHASIS
Ways to Create a Focal Point Ways to Create a Focal Point Ways to Create a Focal Point
BY CONTRAST BY CONTRAST BY ISOLATION
If the rest of the If most of the If most of the
elements are figures are elements are
irregular, a horizontal, a grouped closely
geometric shape vertical element together, an object
will stand out. will stand out as a by itself stands
focal point. out as a focal
point.
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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
EMPHASIS EMPHASIS EMPHASIS
Ways to Create a Focal Point
FOCAL POINT EXAMPLES :
BY PLACEMENT
A POND IN
If all eyes in the
THE FOYER
painting look at
one object.
Example : An object placed in the
center will often be perceived as a
focal point

This painting by John Trumbull, entitled The Surrender of Lord

Cornwallis, shows how a focal point can be emphasized both
by placement and by eye direction.

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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
EMPHASIS EMPHASIS EMPHASIS

EXAMPLES : A FIREPLACE EXAMPLES A

: WINDOW TREATMENT EXAMPLES : A PAINTING

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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
EMPHASIS EMPHASIS

EXAMPLES : EXAMPLES : ACCESSORIES PROPORTION

PRINCIPLES OF ART & DESIGN

AN ART OBJECT OR
SCULPTURE
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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
PROPORTION PROPORTION PROPORTION
REFERS TO THE SIZE RELATIONSHIPS
OF PARTS WITHIN A WHOLE
relative is the comparative
size of harmonious
objects relationship between
two or more elements
within the
in a composition
work of with respect to size,
color, quantity,
Rene Magritte has created a surreal situation simply
degree, setting, etc
by manipulating the proportions of common objects.

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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
PROPORTION PROPORTION PROPORTION
A relationship is created when two or Good
This refers to the proportion
more elements are put together in a
design correct sizing adds harmony
and distribution and
of an element or symmetry or
balance
object which
among the
creates good parts of a
proportion design as a
Leonardo da Vinci depicted a man with arms and legs
outstretched touching the perimeter of a square and a
circle. Leonardo incorporated sacred geometry into all of
his major works.

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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN

PROPORTION PROPORTION

Andrew Wyeth
has used the
proportion very PRINCIPLES OF ART & DESIGN
differently - the
small farmhouse CONTRAST
against the
largeness of the
field created a
sense of
isolation.

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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
CONTRAST CONTRAST CONTRAST

Also called Juxtaposition of opposing elements Occurs when

OPPOSITION two related
elements are
different.

The greater
the difference
the greater the
contrast.

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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
CONTRAST CONTRAST CONTRAST
Contrast is to grab attention or to make an impact.
Contrast It is what draws the viewer's eye into the design

adds
variety to
the total
design and
creates
unity.

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PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN PRINCIPLES OF ART & DESIGN
CONTRAST CONTRAST CONTRAST

The most common ways of creating contrast are by The contrast of the light
background (wall) with dark
creating differences in: ADDS INTEREST foreground (table cloth) and
the contrast of the dark
• size • shape WHEN USED shadows on the tea pot and
EFFECTIVELY cup against the wall and with
• value • alignment the lights of the same objects
• color CAN ACHIEVE against a dark window.
• direction
• type BALANCE,
• movement EMPHASIS AND
There is also a contrast of thin
• texture and thick lines in the napkin,
VARIETY straight and curved lines, and
Contrast exists between the lights the dark steam as contrasted
and darks. Also notice the contrast of
the roundness of the objects in the with the light clouds off in
foreground against the flatness of the
background. the distance.
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