SRM MBA CBCS Syllabus

ACADEMIC CURRICULUM AND SYLLABI
POSTGRADUATE DEGREE PROGRAMME
MASTER OF BUSINESS ADMINISTRATION
Two Years (Full-Time)
CHOICE BASED CREDIT SYSTEM
(For the Students Admitted from the Academic Year 2021 – 2022)
DEPARTM ENT OF M ANAG EM ENT
SCHOOL OF MANAGEMENT AND COMMERCE
(Estd. Under SRMUS Act, 2013)

Shri Ramasamy Memorial University Sikkim
5th Mile, Tadong, Gangtok, East Sikkim- 737102, India
1
SRM UNIVERSITY SIKKIM
5th Mile, Upper Tadong, Gangtok, East Sikkim-737102, India
DEPARTMENT OF MANAGEMENT
1. Department Vision Statement
Stmt - 1 To emerge as a repository of managerial education and skills of unmatched quality.
To empower a majority of learners from North Eastern region, other parts of the country,
Stmt - 2 and neighboring countries as well with a unique learner-centric model of managerial
education.
To impart relevant industry oriented, cutting-edge management education which will foster
Stmt - 3
a holistic development of self and society.
2. Department Mission Statement

To help the learners imbibe relevant managerial skills which will embolden them in facing
Stmt - 1
the new age managerial problems with confidence and self-reliance.
To contribute towards creation of a knowledge-hub through amalgamation of cutting-edge
Stmt - 2 research and innovative management practices along with integration of technology and
management.
To foster the spirit of sustainable entrepreneurship amongst the learners which will help
Stmt - 3
them contribute towards creation of a circular economy.
To implant amongst the learners a robust ethical and moral value system for the betterment
Stmt - 4
of society and the nation.
3. Program Objectives (PO)

To impart the core concepts of various aspects of human resource management, finance
PO - 1
and marketing, business management and entrepreneurship.
To provide practical on the job training to the candidates and make them industry-ready
PO - 2
and capable of fostering sustainable development in the north-eastern region of India.
PO - 3 To develop strong skills in applied business research, analysis and problem solving.
PO - 4 To instill values of leadership, teamwork, professionalism and ethical conduct.
To inculcate the flavor of continuous learning with a special emphasis on improvement of
PO - 5
communication skills & personality development.
4. Consistency of PO’s with Mission of the Department

PO/
Mission Stmt. - 1 Mission Stmt. - 2 Mission Stmt. - 3 Mission Stmt. – 4
Mission St.
PO - 1 H H H H
PO - 2 H H H M
PO - 3 H H H M
PO - 4 H M M H
PO - 5 H H M M
H – High Correlation, M – Medium Correlation, L – Low Correlation
2
5. Consistency of PO’s with Program Learning Outcomes (PLO)
Program Learning Outcomes (PLO)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Disciplinary/Professional
Conduct investigation of
Vocational and industry
complex problems and
Value-based creative
Modern Usage Tools
Communication and
interpersonal skills
Ethical codes and
Entrepreneurship
Lifelong Learning
Environment and
offering solutions
Innovation and
Individual and
learning skills
Sustainability
Knowledge
Teamwork
exposure
conducts
PO – 1 H H H H H H H H H H H
PO – 2 H H H H H H H H H H H
PO – 3 H H M M H H M M H M M
PO – 4 H H H H M M H H M H M
PO – 5 M H M H H M H H H H M
6. Programme Structure (Total Credits: 98)
1. Professional Core 2. Discipline Specific

Courses (C) Elective Courses (DSE)
(13 Courses) (18 Courses)
Hours/ Hours/
Course Course Course Course
Week Week
Code Title Code Title
L T P C L T P C
MB17101 Principles of Management 3 0 0 3 MB17F01 Mergers and Acquisition 3 0 0 3
MB17102 Managerial Economics 4 0 0 4 Security Analysis and
MB17F02 3 0 0 3
MB17103 Managerial Statistics 3 1 0 4 Portfolio Management
MB17105 Organizational Behaviour 4 0 0 4 MB17F03 Financial Derivatives 3 0 0 3
MB17106 Business Environment 4 0 0 4 Risk Management &
MB17F04 3 0 0 3
MB17108 Legal Aspects of Business 3 0 0 3 Insurance
Human Resource MB17F05 Project Finance 3 0 0 3
MB17201 3 0 0 3 MB17F06 Personal Finance 3 0 0 3
Management
MB17202 Marketing Management 4 0 0 4 MB17H01 Industrial Relations 3 0 0 3
MB17203 Financial Management 3 1 0 4 Recruitment, Training and
MB17H02 3 0 0 3
Production and Operations Development
MB17204 3 1 0 4 Performance Management
Management MB17H03 3 0 0 3
MB17205 Research Methodology 3 1 0 4 and Reward Systems
Management Information Strategic Human Resource
MB17206 2 1 0 3 MB17H04 3 0 0 3
Systems Management
MB17207 Strategic Management 4 0 0 4 Compensation
MB17H05 3 0 0 3
Total Learning Credits 48 Management
Human Resource Planning
MB17H06 3 0 0 3
3. Generic Elective Courses (GE) and Audit
(1 course) MB17M01 Marketing Strategy 3 0 0 3
Hours/ Integrated Marketing
Course Course MB17M02 3 0 0 3
Week Communication
Code Title
L T P C MB17M03 Marketing Research 3 0 0 3
MB17107 Accounting For Decision 3 0 0 4 MB17M04 International Marketing 3 0 0 3
3
Making Sales and Distribution
MB17M05 3 0 0 3
Total Learning Credits 4 Management
Digital Marketing & E-
MB17M06 3 0 0 3
Commerce
Total Learning Credits 24
4. Skill Enhancement
5. Project Work, Internship Courses (SEC)
In (1 Course)
Industry / Higher
Technical Institutions(P) Hours/
Hours/ Course Course
Course Course Week
Week Code Title
Code Title L T P C
L T P C Business Communication
MB17301 Project Work 0 0 16 8 MB17104 2 0 2 3
and Managerial Skills
MB17401 Summer Internship 0 0 16 8 Total Learning Credits 3
6.Ability Enhancement
Courses (AEC)
(1 Course)
Hours/
Course Course
Week
Code Title
L T P C
MB17208 Entrepreneurship 3 0 0 3
Course Structure
Discipline
Generic Project
Professional Specific Skill Ability
Electives Work, Total Total
Semester Core Electives Enhancement Enhancement
Courses Internship CreditsHours
Courses (C) Courses Courses(SEC)Courses(AEC)
(GE) (P)
(DSE)
Sem I 7 0 1 0 0 0 29 435
Sem II 8 0 0 0 1 0 29 435
Sem III 0 6 0 0 0 1 26 390
Sem IV 0 2 0 0 0 1 14 210
Total
37 24 15 3 3 16 98 1470
Credits
4
7. Implementation Plan
Semester - I Semester - II
Hours/ Hours/
Course Course
Course Title Week C Course Title Week C
Code Code
L T P L T P
Principles of MB17205 Research Methodology 3 1 0 4
MB17101 3 0 0 3
Management Management Information
MB17206 2 1 0 3
MB17102 Managerial Economics 4 0 0 4 Systems
MB17103 Managerial Statistics 3 1 0 4 MB17207 Strategic Management 4 0 0 4
Organizational Human Resource
MB17105 4 0 0 4 MB17201 3 0 0 3
Behaviour Management
MB17106 Business Environment 4 0 0 4 MB17202 Marketing Management 4 0 0 4
Accounting For MB17203 Financial Management 3 1 0 4
MB17107 3 1 0 4
Decision Making MB17208 Entrepreneurship 3 0 0 3
Legal Aspects of Total Learning Credits 29
MB17108 3 0 0 3
Business
Principles of
MB17101 3 0 0 3
Management
Semester – III
Hours/
Course
Course Title Week C
Code
L T P Semester - IV
Elective I [Major] 3 0 0 3 Hours/
Course
Elective II [Major] 3 0 0 3 Course Title Week C
Code
Elective III [Major] 3 0 0 3 L T P
Elective IV [Major] 3 0 0 3 Elective V [Minor] 3 0 0 3
Elective V [Minor] 3 0 0 3 Elective VI [Minor] 3 0 0 3
Elective VI [Minor] 3 0 0 3 MB17401 Summer Internship 0 0 16 8
MB17301 Project Work 0 0 16 8 Total Learning Credits 14
Total Learning
26 Total Learning Credits: 98
Credits
5
8. Program Articulation Matrix
Programme Learning Outcomes
PL PL PL PL PL PL
PLO PLO PLO PLO PLO
O O O O O O
1 4 6 7 10
2 3 5 8 9 11
Communication and interpersonal skills

Disciplinary/Professional Knowledge
Value-based creative learning skills

Conduct investigation of complex
Vocational and industry exposure
Innovation and Entrepreneurship

problems and offering solutions
Course
Environment and Sustainability

Course Name
Code
Ethical codes and conducts

Individual and Teamwork
Modern Usage Tools

MB17101 Principles of Management H Lifelong Learning
H M M M H
MB17102 Managerial Economics H H H M M H M M H M M
MB17103 Managerial Statistics H H M M H H M M M M M
Business Communication and
MB17104 H M M H H M H H H
Managerial Skills
MB17105 Organizational Behavior H H H M H M
MB17106 Business Environment H H M M H H
MB17107 Accounting For Decision Making H H M M H H M M M H M
MB17108 Legal Aspects of Business H H H M
MB17201 Human Resource Management H H H M H M H
MB17203 Financial Management H H H M H M H
MB17202 Marketing Management H H H H M M M M M H M
MB17204 Production & Operations
H H H H H H H M M M M
Management
MB17205 Research Methodology H H H H M H H
MB17206 Management Information
H H H H H H H H M M M
Systems
MB17207 Strategic Management H H H M M H H H M H H
MB17208 Entrepreneurship H H H H M M H H H M M
MB17301 Project Work H H H M M H H H H H H
MB17F01 Mergers and Acquisition H H M M H M H
Security Analysis and Portfolio
MB17F02 H H M H M H H
Management
MB17F03 Financial Derivatives H H M H H H
MB17F04 Risk Management & Insurance H H M H H H H
MB17F05 Project Finance H H H H H H
MB17F06 Personal Finance H H H M H H
MB17H01 Industrial Relations H H H H
MB17H02 Recruitment, Training and
H H H M M M H
Development
6
Performance Management and
MB17H03 H H M M M H H
Reward Systems
MB17H04 Strategic Human Resource
H H H M M H
Management
MB17H05 Compensation Management H H M M H M H
MB17H06 Human Resource Planning and
H H M H M H H
Audit
MB17M01 Marketing Strategy H H M M M M H M M M M
MB17M02 Integrated Marketing
H H H M H M H H H H M
Communication
MB17M03 Marketing Research H H H M H H M M M M
MB17M04 International Marketing H H M M H M M M M M M
MB17M05 Sales and Distribution
H H H M M M M M M H M
Management
MB17M06 Digital Marketing & E-
H H H M H M H H H H M
Commerce
MB17401 Summer Internship (8 weeks) H H H H H M H H H H M
Program Average H H H H H H H H H H H
H – High Correlation, M – Medium Correlation, L – Low Correlation
7
Semester I
Course Course Course L T P C

MB17101 PRINCIPLES OF MANAGEMENT Core
Code Name Category 3 0 0 3
Pre-requisite NIL Co-requisite NIL

PL
PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO
O
1 2 3 4 6 7 8 9 10 11
5
Bloom’s
Course

Learning Learning
Communication and
Modern Usage Tools
At the end of this course, learners will be able to:
Outcomes (BL)
Lifelong Learning
offering solutions
Ethical codes and
Environment and
Entrepreneurship
(CLO) Level
Individual and
Innovation and
learning skills
Sustainability
Teamwork
Knowledge
exposure
conducts
Define management, its functions and principles as
CLO-1 1 H H H
applied in practice.
Express knowledge of more specific management related
CLO-2 areas – planning, organizing, decision-making and 2 H H H
controlling.
Explain the basic concepts of planning, organizing,
CLO-3 staffing and controlling applied in contemporary 3 H H M H
management practice.
Analyze the complexities associated with managerial
CLO-4 4 H H M M M H
tasks, within the social and ethical standards.
Demonstrate the importance of various controlling
CLO-5 techniques and its applicability in modern management 4 H H M M H H
practices.
Summary of Course Content
S. No Course Content Hour Alignment to CLO

1. Definition, Concept, Nature, Importance; Management as an art, science; Management as a profession; Management Vs 9 CLO1
8
Administration; Management Vs Entrepreneur; Levels of Management; Qualities of a Manager; Evolution of
Management Thought- Ancient roots of management theory; Classical schools of management thought; Behavioural
School, Quantitative School; Systems Approach, Contingency Approach; Contemporary Management thinkers & their
contribution. Social responsibilities of managers and ethics in managing.
Nature, scope, purpose and significance of planning; Types of plans; The Planning Process; Barriers to effective
2. planning; Objective setting- concept, types and process of setting objectives; Management by objectives - Concept. 9 CLO2, CLO3
Process and managerial implications; Management by exceptions; Management by moving around.
Nature and purpose of organizing; Organization structure - Formal and informal groups; Line and Staff authority;
Departmentation; Span of control - Centralization and Decentralization; Delegation of authority; Staffing; Selection and
Recruitment; Orientation; Career Development; Career stages; Training; Performance Appraisal.
3. 9 CLO3, CLO4
Creativity and Innovation; Motivation and Satisfaction; Motivation Theories; Leadership Styles; Leadership theories;
Communication - Barriers to effective communication; Organization Culture; Elements and types of culture; Managing
cultural diversity.
The Importance and Limitations of Rational Decision Making- Limited or bounded rationality. The Decision-making
process- Five key steps; Programmed and Non-Programmed decisions, The Uncertainty Problem; How to deal with
4. 9 CLO4
unknowns, Human Foibles; How to counter tendencies that can ambush your decision; Organizational Traps - The
Madness and wisdom of crowds.
Concept, Types of control, Techniques of controlling; Budgetary and non-budgetary control techniques – Factors
5. affecting Controlling; Managing Productivity- Cost control, Purchase control, Maintenance control – Developing a 9 CLO5
Quality Control System – Total Quality Control.
Learning Resources
Text Books Charles W L Hill, Steven L McShane, (2007). 'Principles of Management', McGraw Hill Education, Special Indian Ed.
1. Stephen P. Robbins and Mary Coulter, 'Management', Prentice Hall of India, 8th edition.
2. Hammond, J.S., Keeney, R.L. &Raiffa, H. (March 1998). Even Swaps: A Rational method for making trade-offs. Harvard Business Review.
3. Stryker, P. Can you Analyze This Problem? Harvard Business Review.
Ref. Books 4. Stryker, P. How to Analyze That Problem? Harvard Business Review.
5. Koontz, H. & Heinz, W. (2013). Management (12th Edition). Tata McGraw Hill Publications.
6. Prasad, L.M., Principles and practices of management, New Delhi: Sultan Chand & Sons.
7. Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2012). Management (6th edition.) Pearson Publication.
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50 %

Level of Thinking Cycle Test 1 (15) Cycle Test 2 (15) Assignment (10) Surprise Test (5) weightage)
1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
% Attendance component (5)
9
Course Designers
Experts from Industry: Experts from Higher Education Institutions: Internal Experts:
Name, Designation with official mail id Name, Designation with official mail id Name, Designation with official id
10
MB17102 MANAGERIAL ECONOMICS Core
Pre-requisite Co-requisite NIL

PLO 9
1 2 3 4 5 6 7 8 10 11

Course
Bloom’s

Learning
Modern Usage Tools
At the end of this course, learners will be able to: Learning
Communication and
Outcomes
Lifelong Learning
(BL) Level
offering solutions
Environment and
Entrepreneurship
(CLO)
Innovation and
learning skills
Sustainability
Knowledge
exposure
Define economics, its relevance, and its functions
CLO-1 1 H H H M H M M M M
in business micro and macroenvironment.
Demonstrate knowledge on the concepts of
CLO-2 market supply and demand with respect to 2 H H M M H M M M
consumer buying pattern.
Express the microeconomic market structure and

CLO-3 2 H H M M M H M M M M
its usage in managerial decision-making process.
Analyze different macroenvironment variables
CLO-4 3 H H M M M H M H M M
and indices used to understand national economy.
Explain the types of government policies with
CLO-5 3 H H M M M H M M H M
respect to domestic and global economy.
(Level of correlation: 3-High, 2-Medium, 1-Low can be used)

The Meaning and importance of Economics, Limitations of economics, The relevance of Economics to other functional
1. areas of management in decision making, Scope of Micro and Macro Economics in decision making process, Circular 12 CLO 1
flow of income- Two sector model, Three sector model and four sector model, Economic Equilibrium situation
Introduction to the concept of Market, Managerial decisions being influenced by Forces of Demand and Supply,
2. Determinants of demand, law of demand, Elasticity of demand and its relevance in decision making, Demand forecasting: 12 CLO 2
requirements and methods Production Function, Law of variable proportions, Law of supply and Elasticity of Supply.
11
Decisions influenced by laws of returns to scale and cost decision making, Types of Costs and Economies of scale
Pricing decision under different form forms of market- Perfect competition market, Monopoly, Monopolistic competition
3. 12 CLO 3
and Oligopoly. Price discrimination Break Even Analysis and its usage in decision making process.
Model of Income determinants - Major Marco economic variables- Consumption, Investment, Government expenditure
and export. The role of Government in business and in different economies, Economic growth, development and their
4. indicators – GDP, NDP, GNP, NNP, PPP, Employment, Money supply; Inflation,Price index, Exchange rate , Oil Index, 12 CLO 4
NIFTY, NSE, BSE, Rate of Interest, PCI, PCS,PCC, Industrial Index, FDI, FII. Influences of these indices on the
decisions involved in micro and macro level.
Different types of Government policies, Macro policies - Fiscal and monetary policy, Business cycles in managerial
5. decisions, Understanding the Indian VS Global economic scenario, Critical assessment of LPG, FDI influence on the 12 CLO 5
growth and development of any economy.
Learning Resources
1. Mukherjee, D., (2010), “Essence of Micro and Macro Economics”, New Central Book Agency; 3rd Revised edition
Text Books
2. Ahuja, H.L., (2006), “Modern Microeconomics Theory and Application”, S. Chand, New Delhi
1. Karl.E.Case, Ray.C.Fair; “Principles of Economics”, Pearson 2012.
2. Kaushal H., “Managerial Economics – Case Study”, MacMillan, 2011.
3. Paul Samuelson William .d.Nordhaus, “Economics”, 19th Edition Mc GrawHill, New Delhi, 2011.
4. Dominick Salvatore, “Managerial Economics in a Global Economy” 4th Edition, Thomson South-Western.2011.
5. Mote V.L. et al, “Managerial Economics”, Tata McGraw-Hill Publishing Company Limited, India, 2011.
Ref. Books
6. John Sloman. “Economics”, Pearson Education, India, 2011.
7. Joel Dean, “Managerial Economics”, Prentice – Hall of India, 2011.
8. Sumitra Pal, “Managerial Economics”, Cases & Concepts, MacMillon India Ltd., 2011.
9. Gupta G.S., “Macro Economics”, Tata McGraw Hill Company Ltd., India, 2008.
10. Dwivedi, D.N., “Managerial Economics”. Vikas Publication, New Delhi, 2011.
Bloom’s Continuous Learning Assessment (50% weightage)

Level of Thinking Final Examination (50 %
Cycle Test-I (15) Assignment (10) Surprise Test (5) Cycle Test II (15) weightage)
1 Remember 50% 30% 25% 30% 30%

2 Understand 50% 30% 25% 30% 30%
3 Apply 40% 50% 40% 40%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
12
MB17103 Managerial Statistics Core

PLO-
PLO-1 PLO-2 PLO-4 PLO-5 PLO-6 PLO-7 PLO-8 PLO-9 PLO-10 PLO-11
3

Disciplinary/Profession
Conduct investigation
and offering solutions
of complex problems
Modern Usage Tools
Communication and
Course
Entrepreneurship
Ethical codes and
Environment and
Bloom’s
Innovation and
Individual and
learning skills
Sustainability
al Knowledge
Learning
Lifelong Learning
Teamwork
exposure
conducts
Outcomes
(BL) Level
(CLO)
Define variables, parameters, their central

CLO-1 1 H H H H M M M M
tendency and dispersion
Express association, causality, and prediction of
CLO-2 2 H H M M H H M M M
empirical data.
Demonstrate the concepts of parametric and non-
CLO-3 2 H H M H H M M
parametric inferential statistics.
Apply the principles of probability and statistical
CLO-4 distribution to measure characteristics of test 3 H H H H M M M M
statistic.
Measures of central tendency- Mean, Median, Mode, combined mean, weighted average, Quartiles, Deciles and Percentiles Measures of
1 12 CLO 1
variation - Range, Quartile Deviation, Standard deviation, Coefficients, Variance and Coefficient of variation
Correlation analysis – scatter diagram method – Karl Pearson’s Coefficient of correlation- Spearman’s Rank correlation, Regression Analysis
2 (simple regression) Time Series (Trend analysis only)- Components of Times Series- Seasonal, Cyclical and irregular variations only theory, 12 CLO 2
Fitting straight line trend Demand forecasting, Multiple regression concepts.
Parametric Test- T-test- Simple T-test, Independent T-test, Paired T-test, Z-test One Way Anova, Two-way Anova Chi-square- Goodness of Fit
3 and Independence of Attributes tests (t- test, Z- test for testing of single mean and testing of two population means)- ANOVA TEST- One way 12 CLO 3
ANOVA, Two-way ANOVA
4 Chi-square test- Goodness of fit and Independence of attributes, Non-Parametric Tests- Meaning and importance U-test, H test and K-S test. 12 CLO 4
Probability and probability distributions, Basic probability, Theorem- Addition theorem, Multiplication theorem, Conditional Probability – Baye’s
5 12 CLO 5
theorem, Probability distributions – Binomial, Poisson and Normal distribution
Learning Resources
1 N G Das, “Statistical Methods”, Volume – 1 and Volume 2, McGraw Hill Education; 1st Edition, 2008.
Text Books
2 S. P. Gupta, “Statistical Methods”, Sultan chand& Sons; 1ST edition (2014)
13
1 Levine, Stephan, Krehbiel and Berenson, “Statistics for Managers using Microsoft Excel”, PHI Learning
Private Limited, 2010.
2 Dr. Deepak Chawla, Dr. NeenaSondhi, “Research Methodology Concepts and Cases”, Vikas Publishing
Ref. Books House Private Limited, 2011.
3 Gerald Keller, “Managerial Statistics”, Cengage Learning, 2011.
4 Arora P.N., “Managerial Statistics”, S.Chand Limited, 2009.
5 Dr. T.N. Srivastava, Statistics for Management, Tata McGraw Hill Publishing Company, 2008.

1 Remember 50% 50% 20% 30% 30%

2 Understand 50% 30% 20% 20% 30%
3 Apply 20% 60% 50% 40%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
*Note: Attendance: 5 marks
Course Designers
Mitrabarun Ghosh, Assistant Professor
mitrabarunghosh.a@srmus.edu.in
14
Course Course Business Communication and Managerial Course L T P C
MB17104 Core
Code Name Skills Category 2 2 0 4

PLO-
PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO- PLO-9 PLO-
PLO-6 PLO-8 11
7 10

Course
of complex problems
Modern Usage Tools
Communication and
Bloom’s
Entrepreneurship
Ethical codes and
Environment and
Learning
Innovation and
Individual and
learning skills
Sustainability
al Knowledge
Lifelong Learning
Teamwork
Outcomes
exposure
conducts
(BL) Level
(CLO)
Illustrate the importance of effective business M H

CLO-1
communication
2 H M
CLO-2 Appraise the six stages of communication planning 5 H M M
Develop professionally excellent speech and

CLO-3
solutions to communication crisis
6 H H H M H M M
Practice various management skills for professional

CLO-4
competence
3 H M M M M H
Apply motivational and conflict management skills

CLO-5
in formal as well as informal environment
3 H M M H M H H H

1 Introduction to Business Communication What is Communication? Importance of Effective Communication in Business 12 CLO 1
What is Communication Planning? Six Steps to communications Planning- Research and analysis, goals and objectives, target audience, key
2 12 CLO 2
messages, communication strategy, Evaluation
Informing and persuading with professional Excellence; Designing a speech with professional Excellence; Delivering a speech with professional
3 excellence; What is Corporate Communication? Corporate Reputation; Crisis Management and Communication; Analysis of Crisis 12 CLO 2
Communication – (Case Study)
The critical role of management skills; Developing self-awareness: skills assessment; skill learning; skill analysis; skill application; Managing
4 personal stress: skill assessment; skill learning; skill analysis; skill practice; skill application Solving problems analytically and creatively: skill 12 CLO 3, CLO 4
assessment; skill learning; skill analysis; skill practice; skill application
Motivating others: skill assessment; skill learning; skill analysis; skill practice; skill application; Managing conflict: skill assessment; skill learning;
5 12 CLO 5
skill analysis; skill practice; skill application Empowering and delegating: skill assessment; skill learning; skill analysis; skill practice; skill
15
application Building effective teams and teamwork: skill assessment; skill learning; skill analysis; skill practice; skill application
Learning Resources
Text Books David A. Whetten, Kim S. Cameron. (2011). Developing Management Skills (8Edt).Prentice Hall
1 Raman Meenakshi, Prakash Singh, Business Communication, Oxford University Press,2012

Ref. Books
2 Quintanilla, Kelly M, Shwan T. Wahl, Business and Professional Communication, SAGE Publications India Pvt. Ltd.,2011

Level of Thinking
Cycle Test-I (25) Assignment I (20) Assignment II (20) Surprise Test (10) Cycle Test II (25)
1 Remember 40% 30% 30% 40% 30%

2 Understand 30% 30% 30% 40% 20%
3 Apply 20% 20% 20% 10% 20%
4 Analyze 10% 20% 20% 10% 10%
5 Evaluate 10%
6 Create 10%
Total 100% 100% 100% 100% 100%
Course Designers
Bonita Rai, Assistant Professor
Department of English
16
MB17105 ORGANIZATIONAL BEHAVIOUR Core
PL PLO PLO
PLO PLO PLO PLO PLO PLO PLO PLO
O 1 1
1 2 3 4 5 6 7 8
9 0 1
Course Bloom’s

Learning Learnin

Outcomes g (BL)
Modern Usage Tools
Communication and
(CLO) Level
Lifelong Learning
offering solutions
Environment and
Entrepreneurship
Innovation and
learning skills
Sustainability
Knowledge
exposure
Define the concept of organizational behaviour, it’s evolution
CLO-1 1 H H H M
and factors affecting individuals’ behaviour in organization.
Express how emotions, moods, attitudes and values shape and
CLO-2
affect individual’s behaviour in organization.
2 H H H M H M
Explain the concept of motivation and how it impacts
CLO-3 3 H H H M H M
individual and group behaviour in organization.
Analyze how group decision making happens in the
CLO-4 workplace, incorporating the concepts of conflict and 4 H H H M H M
negotiation.
Demonstrate the role of leadership in organizational decision
making, and develop understanding of the various types of
CLO-5
organizations’ structure, their design and changes from the OB
4 H H H M H M
perspective.

The Evolution of Organizational Behavior: Definition and History of the Field;
The Human Relations Movement; Total Quality Management in the Field of Organizational Behavior; Individual Diversity:
Unit I 12 CLO1
Biographical & Demographical Characteristics; Individual Intellectual & Physical Abilities in Organizational Behavior; Self-
Concept & Self-Esteem in Organizational Behavior; Self-Efficacy & Self-Monitoring in Organizational Behavior; Personality and
17
Behavior in Organizations: Determinants of personality; Theory of Personality Development; Personality-Job Fit Theory: The Big
Five Personality Traits & Workplace Behavior; Myers-Briggs Type Indicator (MBTI) Personality Framework:
Emotions and Moods in the Workplace: Types & Sources; Felt Emotions vs. Displayed Emotions: Emotional Labor and
Dissonance in the Workplace: Affective Events Theory (AET): Emotional Intelligence in the Workplace: Attitudes and Values in
Unit 2 12 CLO2
the Workplace: Terminal, Instrumental, Dominant & Cultural; Types of Attitudes in the Workplace: Major Job Attitudes: Job
Satisfaction: Job Dissatisfaction: Deviant Workplace Behavior; Organizational Citizenship Behavior in the Workplace
Employee Motivation: Behavioral Management Theory; The Needs Theory; Theory X & Theory Y; Motivation Theory;
Herzberg's Two-Factor Theory; Acquired Needs Theory; Vroom's Expectancy Theory; Locke's Goal-Setting Theory; Self-
determination & Cognitive Evaluation Theories; Content and Process Theories of Motivation Individual and Group Decision
Unit 3 12 CLO3
Making in Organizations: Intuitive Decision Making in Business and Management; The Vroom-Yetton Leader Participation
Model; Decision Making Styles Groups and Work Teams: Groups in Organizations; Social Identity Theory; Stages of Group
Development; Becoming a Cohesive Group; Types of Work Teams; Characteristics of Effective Teams;
Group Decision Making: Techniques for Group Decision-Making; Defining Workplace Conflict; Sources of Conflict in the
Unit 4 12 CLO4
Workplace; Functional vs. Dysfunctional Conflict; Conflict Resolution; Bargaining Strategies; Negotiation;
Leadership & Leadership Theory in Organizational Behavior: Leaders & Their Role in Organizations; Management vs.
Leadership; Fiedler's Contingency Theory & a Leader's Situational Control; The Path-Goal Theory and Leadership Styles; Trait
Theories vs. Behavioral Theories of Leadership ;The Attribution Theory of Leadership ;Leadership Orientation; The Blake
Unit 5 12 CLO5
Mouton Managerial Grid Organizational Structure and Design: Nature and Scope of organization; Mechanistic & Organic
Organizational Business Structures; Types of Traditional Organizational Designs; Types of Contemporary Organizational
Designs: The Boundaryless Organization: Strategy and Organizational Structure; Organizational behavior and culture;
Learning Resources
Robbins, Stephen P., Judge, Timothy A., Neharika Vohra. (2016). Organizational Behavior (16 Edt.). Pearson Education, inc.
Text Books
Supplementary Materials. Self-Learning Materials (Pdf)
Ref. Books Robbins, Judge, Sanghi. (2010). Essentials of Organizational Behavior (10e). Pearson.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
18
MB17106 BUSINESS ENVIRONMENT Core
PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO
1 2 3 4 5 6 7 8 9 10 11
Course
Learnin Bloom’s
Disciplinary/Professio

of complex problems
Modern Usage Tools
g Learnin
Communication and
Lifelong Learning
industry exposure
Outcom g (BL)
Ethical codes and
Environment and
Entrepreneurship
Vocational and
nal Knowledge
Innovation and
es Level
Individual and
learning skills
Sustainability
(CLO)
Teamwork
conducts
Define the various concepts & dynamics of business
CLO-1 1 H H H H
environment.
Express understanding of the nature of economy, its
CLO-2 2 H H M M H H
structure, policies and conditions, and the reforms therein.
Explain the concepts applicable to the financial systems in
CLO-3 3 H H M M H H
the national (Indian) and international (global) context.
Conduct feasibility studies by analyzing the forces &
CLO-4 4 H H M M H H
dynamics of international trade and business.

Business Environment – Meaning & Definition, Characteristics, Environmental Factors – Social, Political, Economic,
1 12 CLO 1
Technological, Business Environment & Management, Assessing & Managing Environment Risk
2 Nature of the Economy; Structure of the Economy; Economic policies, Economic Conditions 12 CLO 2
Economic Liberalisation – Background, Meaning of Economic Liberalisation, Reform Achievements, An Assessment
3 12 CLO 2
of Economic Reforms
Indian Financial System – Structure of the Indian Financial System, Money Market, Capital Market, Stock Exchanges
4 12 CLO 3, CLO4
in India, Foreign Institutional Investors ( FIIs ), Role & Functions of Security Exchange Board of India ( SEBI )
19
Globalisation, Multi National Corporations ( MNCs ) & World Trade – An introduction to Globalisation, Features,
Impact of Globalisation on the Indian Industry, Definition & Meaning of Multi-National Corporations ( MNCs ),
Reasons for the growth of MNCs, Impact of MNCs on the Indian Economy, World Trade & Economic Growth, General
5 Agreement on Tariffs & Trade ( GATT ), General Agreement on Trade in Services ( GATS ), International Monetary 12 CLO 4
Fund ( IMF ), World Bank ( WB ), World Trade Organization ( WTO ), Trade – related Intellectual Property Rights (
TRIPS ), Trade – related Investment Measures ( TRIMS ), Non – tariff Barriers ( NTBs ) & Dispute Settlement
Mechanism, Anti – dumping Measures, Subsidies
Learning Resources
Text Books Cherunilam, F. Business Environment – Text & Cases. Himalaya Publishing House
1. Cherunilam, F. Elements of Business Environment, Himalaya Publishing House
2. Saleem, Shaikh. Business Environment, Pearson
3. Bedi, S. Business Environment, Excel Books, New Delhi
Ref. Books 4. Ghosh, P.K. Business Environment, Sultan Chand, New Delhi
5. Michale, V.P. Globalisation, Liberalisation and Strategic Management. Himalaya Publishing House, New Delhi
6. Adhikary, M. Economic Environment of Business, Sultan Chand, New Delhi
7. Datt, R. and K.P.M. Sundharam, Indian Economy, Sultan Chand, New Delhi

1 Remember 60% 15% 20% 20% 15%
2 Understand 40% 20% 25% 20% 15%
3 Apply 30% 25% 20% 30%
4 Analyze 35% 30% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
20
MB17107 ACCOUNTING FOR DECISION MAKING General Course

PLO 9
1 2 3 4 5 6 7 8 10 11

Course
Bloom’s

Learning
Modern Usage Tools
Communication and
Outcomes
Lifelong Learning
(BL) Level
offering solutions
Environment and
Entrepreneurship
(CLO)
Innovation and
learning skills
Sustainability
Knowledge
exposure
Define accounting and prepare financial
CLO-1 statements in accordance with Generally 1 H H M M M H M M H
Accepted Accounting Principles
Demonstrate the evaluation and interpretation of
CLO-2 financial statements for ascertaining business 2 H H M M H M M M H M
health.
Express the issues of flow of funds and cash in
CLO-3 2 H H M M H H M H
business by accounting techniques.
Explain the principles of budgetary control in
CLO-4 3 H H M H H M M H
sustaining business scenario.
Apply cost accounting concepts to prepare
CLO-5 3 H H M M H M H M
different cost accounting measures.

Accounting- Meaning of Accounting, Various branches of Accounting Generally Accepted Accounting Principles
(GAAP), Double Entry Book Keeping, Accounting Standards, Meaning, Process of formulating AS, Advantages of AS.
1. 12 CLO 1
Financial statements- Process of preparing financial statements (theoretical foundation only), Preparation of financial
statement from Trial Balance
Analysis and Interpretation of Financial Statements using – Ratio analysis, Common size statement analysis, Comparative
2. 12 CLO 2
statement analysis, and trend analysis
21
Fund Flow Statement- Meaning of Funds Flow Statement, Ascertainment of flow of funds, Technique of preparing funds
3. flow statement. Cash Flow Statement- Meaning of Cash Flow Statement, Provisions of AS 3 Preparation of Cash Flow 12 CLO 3
Statement, Difference between Cash Flow Statement and Fund Flow Statement.
Budgets- Meaning of a Budget, Types of budget, process of preparing budgets, Preparation of cash budgets, Concept of
4. Zero Base Budgeting Budgetary Control- Meaning of a budgetary control, Steps in budgetary control, significance of 12 CLO 4
budgetary control, Application of budgetary control in practical scenario.
Introduction to Cost- Meaning of Cost, Preparation Cost sheet Absorption costing and Marginal costing- Meaning, Uses
5. of Marginal costing, Difference between Absorption costing and Marginal costing. Break-even Analysis/CVP Analysis/ 12 CLO 5
Break Even Chart
-
Learning Resources
Text Books MaheshwariS.N, MaheshwariS.K, “Financial Accounting”, Vikas Publication
1. Merchant, A., Howkins, “Accounting – Text and Cases”, Tata McGraw-Hill.
2. Tulsian, “Financial Accounting”, Pearson Education, 2004.
Ref. Books 3. Bhattacharyya, S.K., Dearden, J., “Accounting for Management Text and Cases”, Vikas publication, 6th edition, Reprint 2011.
4. Gibson, C.H, “Financial Statement Analysis” –Cengage Publication – 12th edition -2011.
5. Jain, S.P., Narang, K.L., “Cost Accounting”, Kalyani Publishers, New Delhi.

1 Remember 40% 40% 30% 25% 25%

2 Understand 60% 40% 20% 35% 25%
3 Apply 20% 50% 40% 50%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
22
MB17108 LEGAL ASPECTS OF BUSINESS Core

PL
O
1 2 4 5 6 7 8 9 10 11
3
Course Bloom’s

of complex problems
Modern Usage Tools
Learning Learning
Communication and
Lifelong Learning
industry exposure
Outcomes (BL)
Ethical codes and
Environment and
Entrepreneurship
Vocational and
nal Knowledge
Innovation and
(CLO) Level
Individual and
learning skills
Sustainability
Teamwork
conducts
CLO-1 Define the provisions relating to Indian contract
1 H H H M
act.
Express working knowledge of Indian laws which
CLO-2 are absolutely essential for future managers in their 2 H H H M
day to day working.
Describe company law and its application in the
CLO-3 2 H H H M
managerial context.
Interpret intellectual property rights and laws, in
CLO-4 3 H H H M
the Indian context.

Indian Contract and the Law: General Principles of Law of Contract, Indian Contract Act 1872, Special
1 9 CLO 1
contracts, Bailment & Pledge, Indemnity & Guarantee, Contract of Agency, Sale of Goods Act
2 Law Relating to Industries: Industrial Law – Factories Act, Indian Trade Union Act 9 CLO 1, CLO 2
Company Law: Company Law – Meaning; Definition; Formation of Company, Rights, Duties &
3 9 CLO 1, CLO 2
Liabilities of Directors; Winding up of the Company
Introduction to taxation laws: Law Related To Direct & Indirect Taxation – An Introduction to Direct &
4 9 CLO 1, CLO 3
Indirect Taxation Laws, An Introduction to GST, Overview on Customs Act.
Intellectual Property Rights and the Law: Intellectual Property Rights- Copyrights, Trademarks,
5 9 CLO 1, CLO 4
Patent, Geographical Indications, TRIPS Agreement, GATT
23
Learning Resources
Text Books 1 R.K. Bangia., “Indian Contract Act”., Allahabad Law Agency, 2015
1 Ravindra Kumar- “Legal Aspects of Business”-Cengage-2011
2 KapoorN.D., “Mercantile Law” – Sultan & Sons,2012
3 Vakul Sharma, “Cyber Law” – Mac Milan,2012
4 Akhileshwar Pathak, “Legal aspects of business”- Tata McGraw-Hill,2011
Ref. Books
5 Tejpal Sheth –“Legal Aspects of Business”-Pearson -2012
6 Chandra Bose- “Business Law”-PHI-2010
7 G.B. Reddy., “ Intellectual Property Rights”., Gogia Law Publication,2013
8 S. N. Mishra., “Labour and Industrial Law, Central Law Publication,2011Hill Publishing Company, 2008.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
24
Semester II

MB17201 HUMAN RESOURCE MANAGEMENT Core

PL PL
PLO PLO PLO PLO PLO PLO PLO PLO PLO
O O
1 2 4 5 6 7 9 10 11
3 8

Course
Bloom’s

Learning
Modern Usage Tools
Communication and
Outcomes
Lifelong Learning
(BL) Level
offering solutions
Ethical codes and
Environment and
Entrepreneurship
(CLO)
Innovation and
learning skills
Sustainability
Knowledge
exposure
conducts
Define human resource management and its role in effective
CLO-1 1 H H H H
workplace management.
Express the importance of human resource planning, recruitment,
CLO-2 selection and training in relation to the organization’s business and 2 H H H M H M H
HRM objectives.
Explain the process and intricacies related to career management,
including performance appraisal, training and rewards and
CLO-3 3 H H H M H M H
incentives, in relation to the organization’s business and HRM
objectives.
Analyze the grievance handling procedures in an organization, and
CLO-4 the role of trade unions and collective bargaining in solving 4 H H H M H M H
employee grievances.

Introduction to Human Resource Management- Approach to HRM- Functions of HRM- Managerial and
1 Operative Functions of HRM- Human Resource Development (HRD)-H.R. policies and procedures- 9 CLO 1
Human Capital Management- Challenges to H.R. Managers
Types of Organizational Structures- Formal and Informal, Flat and Tall, Mechanic and Organic structures 9
2 CLO 1
of Organizations- Authority, Responsibility and Accountability of H.R. Managers- Operational and
25
Strategic role of HRM
Human Resource Planning (HRP)- Growing Importance of HRP- Objectives of HRP- Process of HRP- 9
3 Job Analysis and Design- Recruitment- Sources of Recruitment- Steps in Recruitment- Selection- Various CLO 2, CLO3
stages and types of tests in the Selection procedure- Interviews- Placement- Socialization
Career Management- Career Counseling- Performance Appraisal- Concept and Process of Performance 9
Appraisal, Various methods and pitfalls in Performance Appraisal- Employees’ Training and Management
Development, Various methods of Training and Development- Wage Administration- Different Concepts
4 CLO2, CLO 3
and types of wages, Rewards and Incentives- various methods of Incentive plans- Employees’ safety and
health Issues in the work place- Occupational Hazards and Risks in the workplace- Prevention of
Accidents in the workplace- Importance of Ergonomics
Employees’ Grievances- Grievance handling Procedures- Employees’ Discipline- Act of Indiscipline- 9
Steps in Disciplinary Action- Trade Unions- Characteristics and Functions of Trade Unions- Types of
5 CLO 4
Trade Unions, Problems faced by the Trade Unions- Collective Bargaining- Workers’ Participation in
Management- Quality of Work Life- Quality Circles in Organizations
Learning Resources
Text Books Aswathappa K. (2013). ‘Human Resource Management’, Tata McGraw Hill, New Delhi.
Ref. Books 1. Rao, V. S. P. (2005). ‘Human Resource Management’, Pearson, New Delhi.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
26
MB17202 MARKETING MANAGEMENT Core

PLO 9 PLO
1 2 3 4 5 6 7 8 11
10
Course

Bloom’s

Learning
Modern Usage Tools
Communication and
Lifelong Learning
Entrepreneurship
Environment and
offering solutions
Outcomes
Innovation and
learning skills
Sustainability
(BL) Level
Knowledge
(CLO)
exposure
Define marketing, its importance; objectives and
CLO-1 1 H H H H M M M M
functions applied in practice.
Demonstrate the concept of marketing mix,

CLO-2 2 H H H H M M M H M
product life cycle and pricing
Analyse the marketing environments and

CLO-3 consumer buying patterns for implementing 3 H H H H M M M M H
sustainable business plans.
Incorporate market segmentation, its benefits, its
CLO-4 effectiveness and its process applied in market 3 H H H H M M M H
and on its consumers.
Explain the fundamentals of marketing channel
CLO-5 3 H H H H M M M H M
and communication mix.

Introduction, Market and Marketing, Scope and Objectives of Marketing, the Exchange Process, Core Concepts of
1. Marketing, Functions of Marketing, Importance of Marketing, Marketing Orientations, Marketing Mix-The Traditional 10 CLO 1, CLO 2
4Ps, The Modern Components of the Mix- The Additional 3Ps, Marketing Planning, Implementation and Control.
Classification of Products, Product Hierarchy, Product Line, Product Mix, Packaging and Labelling, New Product
2. 10 CLO 2
Development, Product Life Cycle (PLC), Brand and Branding Strategy, Brand Equity, Brand Positioning, Brand Name
27
Selection, Brand Development, Pricing: Introduction, Factors Affecting Price Decisions, Cost Based Pricing, Value Based
and Competition Based Pricing, Product Mix Pricing Strategies, Adjusting the Price of the Product, Initiating and
Responding to the Price Changes.
Introduction, Environmental Scanning, Analysing the Micro and Macro Environment, Differences between Micro and
3. Macro Environment, Consumer buying behaviour: Introduction, Characteristics, Buying Decision, Buyer Decision 10 CLO 3
Process for New Products, Buying Motives.
4.
Concept of Market Segmentation, Benefits of Market Segmentation, Requisites of Effective Market Segmentation,
10 CLO 4
Market Segmentation Process, Bases for Segmenting Markets, Targeting, Market Positioning.
Introduction, Scope, Importance, Decisions Involved in Setting up the Channel, Channel Strategies, Logistics
5. 10 CLO 5
Management, E-Commerce, Online Marketing, Retailing, Wholesaling
Role of Marketing communications, Marketing Communications Mix, Managing Mass Communications, Advertising,
6. 10 CLO 5
Fundamentals of Sales Promotion, Public Relations and Publicity
Learning Resources
Text Books Philip Kotler, Kevin Lane Keller, “A Framework for Marketing Management'”, 4th edition, Pearson, 2012.
1. Charles W. Lamb, Joseph F. hair, Sharma, McDaniel, “MKTG South Asian Perspective”,
Cengage Learning 2012.
2. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and MitheleswarJha, “Marketing Management”, 13th
Ref. Books Edition, Pearson Publications Limited. 2012.
3. Kenneth E.Clow, Donald Baack, “Cases in Marketing Management” 'Sage Publications, 2012.
4. Arun Kumar &Meenakshi, “Marketing Management”,Vikas Publishing House, 2011.
5. R.S.N. Pillai, Bhagavathi, “Marketing Management” S Chand & Company Limited, 2017

1 Remember 60% 20% 20% 30% 30%

2 Understand 40% 20% 30% 30% 30%
3 Apply 60% 50% 40% 40%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
28
MB17203 FINANCIAL MANAGEMENT Core

PL
O
1 2 3 4 6 7 8 9 10 11
5
Bloom’s
Disciplinary/Professiona
Course

Learning Learning
Modern Usage Tools
Communication and
Outcomes (BL)
Lifelong Learning
offering solutions
Ethical codes and
Environment and
Entrepreneurship
(CLO) Level
Innovation and
Individual and
learning skills
Sustainability
l Knowledge
Teamwork
exposure
conducts
Define financial management within the context of business
CLO-1 1 H H M H
ethics and social responsibility.
Express how investment decisions are made by the firm,

CLO-2 2 H H M H H H
including the concepts of capital budgeting and cost of capital.
Explain the concepts of capital structure, investment and

CLO-3 3 H H M M H H H
dividend decisions including leverage analysis.
Demonstrate how cost of capital is computed, and analyze
CLO-4 various techniques in controlling and management of inventory 4 H H M M H M H H
done in practice.
Analyze the financial systems of the world and perform a cost-
CLO-5 4 H H M M H M H H
benefit analysis on how corporate valuation of a firm is made.

Financial Management: An Overview. Nature and scope of financial management. The Basic Goal: Creating
1. 12 CLO1
Shareholder Value, Agency Issues, Business Ethics and Social Responsibility, Time value of money concept
Investment Decisions: Capital Budgeting Decisions: Process and Techniques - Payback period, ARR, NPV, IRR,
2. MIRR, Profitability index, Discounted payback period, Estimation of cash flows, NPV vs. IRR, Risk analysis in 12 CLO2
Capital Budgeting - Sensitivity analysis, Real options
29
Cost of Capital: Meaning and Concept, Calculation of WACC, The CAPM Approach, Adjusting cost of capital for
risk.
Financing Decisions: Capital Structure, Theories and Value of the firm -Net income approach, Net operating income
approach, Traditional approach, Modigliani Miller model, Determining the optimal capital structure, Checklist for
3. capital structure decisions, Costs of bankruptcy and financial distress, Trade off models, Pecking Order Theory 12 CLO2, CLO3
Leverage analysis and EBIT-EPS Analysis: Concept of leverage, Types of leverage: Operating leverage, financial
leverage, Combined leverage; EBIT-EPS Analysis
Dividend Decisions: Factors determining dividend policy, Theories of dividend - Gordon model, Walter model, MM
4. 12 CLO2, CLO3, CLO4
Hypothesis, Forms of dividend – Cash dividend, Bonus shares, Stock split.
Working Capital Management: Working capital policies, Risk – Return trade off, Cash management, Receivables
management, Inventory management, Credit management, Working capital financing
5. 12 CLO4, CLO5
Corporate Valuation: Adjusted Book Value Approach, Discounted Cash Flow Approach, Forecasting and Valuation of
free cash flows, Economic Value Added
Learning Resources
Text Books Pandey, I.M., “Financial Management”, Vikas Publishing House, 10th Edition, 2011.
1. Khan & Jain “Financial Management”, McGraw Hill, 6th ed., 2011
Ref. Books 2. Srivastava, R., and Mishra, A., “Financial Management”, Oxford University Press, 2nd ed., 2011.
3. Van Horne, and Wachowicz, Jr., “Fundamentals of Financial Management”, PHI, 13th ed., 2010.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
30
MB17204 Production and Operations Management Core

PLO-
PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO- PLO-9 PLO-
PLO-6 PLO-8 11
7 10

Course
of complex problems
Modern Usage Tools
Communication and
Bloom’s
Entrepreneurship
Ethical codes and
Environment and
Learning
Innovation and
Individual and
learning skills
Sustainability
al Knowledge
Lifelong Learning
Teamwork
Outcomes
exposure
conducts
(BL) Level
(CLO)
Define insights on the principles and practices in

CLO-1 1 H H H M H H M M M M
shop floor management.
Express the importance of inventory management
CLO-2 system for ensuring a smooth flow of materials 2 H H M M H H M
within a plant.
Explain the need to locate a plant facility to take
CLO-3 advantage of economic and operational 3 H H M H H H M
efficiencies.
Construct an optimum facility layout in a factory
CLO-4 4 H H H H H H
for seamless materials handling.
Implement a minimum standard for quality of
CLO-5 design, conformance, and performance of 5 H H H M H H H M M M
products/processes in an organization.
Introduction – Basic Concepts – Classification of production Systems– Make or Buy decisions (Numerical problems)–Productivity - Production
1 and operations Management – Recent trends in Production and Operations Management - Operations in the Service sector- Manufacturing Vs 12 CLO 1
Service operations.
Plant location - Qualitative & Quantitative aspects – Location Decisions (Numerical problems) – Plant Layout - Principles, Types & Applications
2 12 CLO 3
– Capacity Planning and Strategies - Maintenance management – Replacement decisions (Numerical Problems)
Materials Management - Material Handling System– Types of Material Handling Equipment –- Basic Inventory Management - Selective
3 12 CLO 2
inventory control techniques –ABC analysis (Numerical Problems)
Inspection and Quality Control – Statistical Quality Control – Types of Control Charts for Variables and Attributes – Numerical Problems - Work
4 12 CLO 4
study and Work Measurement
5 Objectives, Functions, purchasing cycle and Purchase Policies - Vendor Rating Methods (Numerical Problems) –stores management – Stores 12 CLO 5
31
Location – Stores Layout – Stock Verification and Documents pertaining to purchase and stores management.
Learning Resources
Text Books 1 Paneerselvam R., “Production and Operations Management”, PHI Learning Private limited, 2013.
1 Mahapatra; “Operations Management”; Prentice Hall India Private Limited; 2010.
2 Mukherjee P.N. “Operations Management and Productivity Techniques”; Prentice Hall India private limited; 2009.
Ref. Books
3 Richard B Chase; “Operations Management”; McGraw-Hill Education Private Limited; 2010.
4 Saxena J.P. “Production and Operations Management”; McGraw-Hill Education private limited; 2008.

1 Remember 60% 20% 15% 20% 25%

2 Understand 40% 20% 30% 20% 20%
3 Apply 30% 30% 20% 20%
4 Analyze 30% 25% 20% 15%
5 Evaluate 20% 20%
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
32
MB17205 RESEARCH METHODOLOGY Core
Pre-requisite Managerial Statistics Co-requisite NIL

PLO 9
1 2 3 4 5 6 7 8 10 11
Value-based creative learning

Course Bloom’s

Learning Learning

Modern Usage Tools

Outcomes (BL)
Communication and
Lifelong Learning
offering solutions
(CLO) Level
Environment and
Entrepreneurship
Innovation and
Sustainability
Knowledge
exposure
skills
Define the meaning, objective, scope and purpose
CLO-1 1 H H M M H H
of doing research.
Express the concepts of research process, research
CLO-2 design and sampling techniques including 2 H H H M H H
hypotheses building.
Explain qualitative and quantitative data analysis,
CLO-3 3 H H H H H H
along with measurement and scaling techniques.
Develop a research problem and sufficiently
CLO-4 coherent research design in real-life and practical 4 H H H H H H
scenario.
Evaluate the interpretation of data and presenting
CLO-5 5 H H H H M H H
the findings coherently in research reports.

Research – Meaning, Scope and Significance, Type of Research, Research process, Characteristics of good research,
Scientific method, Research Design- Concept and importance of research design, Qualitative and quantitative research.
1. 12 CLO1, CLO2
Exploratory research-Concept, Types, and uses. Descriptive research- Concept, Types, and uses. Experimental research
design. Concepts of independent and dependent variables.
2. Problems in research – identification of research problem, Research question, Research objectives and Research 12 CLO2, CLO3
33
Hypothesis. Questionnaire and Interview Schedule. Review of Literature- Need and scope.
Types of data and sources, Measurement level- concepts, Level of measurement- Ordinal, Nominal, Ratio and Interval,
Scaling techniques- meaning, types of scales, scale construction techniques. Population and sample. Sampling theory-
3. 12 CLO3
concepts, methods of sampling, Sample frame and sample error, sample size, characteristics of good sample, Parametric
and statistics. Types of sample design- Probability and non-probability sample
Data preparation- Univariate analysis- meaning, concept and uses. Bivariate analysis- meaning, concept and uses.
Multivariate Analysis- meaning, concept and uses. Type-I, Type-II errors, confidence level, critical region. Test of
4. 12 CLO3, CLO4
significance – Assumptions about parametric and nonparametric tests. Parametric tests – Correlation, regression, Chi-
square, T-Test, F-Test and Z-Test. Introduction to ANOVA. Non-Parametric test.
Interpretation – meaning, Techniques of interpretation, Report writing- significance and steps, Layout of report – types
of reports – oral presentation – executive summary, Mechanics of writing research report, Precautions for writing report
5. 12 CLO4, CLO5
– norms for using tables, chart and diagrams, Appendix- norms for using Index and Bibliography. Ethics and its
importance in research
Learning Resources
Text Books Kothari C.R., “Research Methodology: Methods and Techniques”, New Age International publisher, 2004.
1. Rao K.V., “Research Methodology in Commerce and Management”, Sterling Publishers, 1993.
Ref. Books
2. Wilkinson Bhadarkar, “Methodology & Techniques of Social Research”, Himalaya Publishing House, 2003.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
34
MB17206 Management Information Systems Core
Pre-requisite None Co-requisite None

PLO-
9
Course
Bloom’s
of complex problems
Modern Usage Tools
Communication and
Learning
Lifelong Learning
industry exposure
Entrepreneurship
Environment and
Ethical codes and
Outcomes
Innovation and
Vocational and
(BL) Level
nal Knowledge
Individual and
learning skills
Sustainability
(CLO)
Teamwork
conducts
Define information systems, its role, perspectives
CLO-1
and approaches.
1 H H - H H M M M M M
Express the issues of contemporary of
CLO-2
information systems and technologies.
2 H H - H H M H M M
Demonstrate the basic concepts of database
CLO-3
management systems.
2 H H H H H H M M M
Incorporate the security and protection aspects of
CLO-4
information systems.
3 H H H - H H H M M M M
Develop understanding on e-commerce, e-
CLO-5
business and mobile business.
3 H H H - H H H M M

Alignment to
S. No Course Content Hour
CLO
Systems overview: Information System in the Global Business; IS function in Business; Role of Information Systems in the
Business; Perspectives on Information Systems; Contemporary Approaches to information Systems -Technical approach,
1 12 CLO-1
Behavioral approach Business Processes and Information Systems; Types of Information Systems - Operations support systems-
Management Support Systems;
Information Technology Infrastructure; Infrastructure Components; Contemporary Hardware Platform Trends; Contemporary
2 Software Platform Trends Data bases and Information Management, Data Warehouses, Tools for Business Intelligence: 9 CLO-2
unidimensional Data Analysis and Data Mining; Managing Data resources
Database Definition; Components of Database System; Database Management Systems (DBMS): Database Models-Database
3 Keys Relational Database Management Systems Concept (RDBMS); Normalization of Database; Entity Relationship (ER) 15 CLO-3
Diagrams; Structured Query Language (SQL)
Securing Information Systems: Internal Threats; Establishing a framework for security and control: Information Systems
4 12 CLO-4
Controls, Risk Assessment, Security Policy, Disaster Recovery Planning and Business Continuity Planning, The Role of
35
Auditing; encryption and Public Key Infrastructure; Ensuring System Availability; Security Issues for Cloud Computing and the
Mobile Digital Platform; Ensuring Software Quality
E-commerce: Ecommerce and the internet; E-Commerce Today; Key Concepts in E-Commerce: Ecommerce: Business and
5 Technology -Types of E-commerce, E-commerce Business Models,E-commerce Marketing: Mobile Digital platform and mobile 12 CLO-5
e-commerce -M-Commerce Services and Applications; Launching an e-commerce site; Launching business on the internet
Learning Resources
Kenneth C. Laudon, JaneP. Laudon. (2016) Management Information systems: Managing the Digital Firm
Text Books (14Edt). Pearson education.
Supplementary Materials: Self Learning Materials (Pdf)
James A O'Brien, George M. Markas, Ramesh Behl.(2017).Management information systems (10Edt). McGraw
Ref. Books
hill.

1 Remember 60% 30% 25% 25% 30%

2 Understand 40% 30% 35% 40% 40%
3 Apply 40% 40% 35% 30%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Internal Experts:
Experts from Industry: Experts from Higher Education Institutions:
Dr. Wangchuk Chungyalpa
NA NA
Ms. Sreejana Saha
36
MB17207 Strategic Management Core

PLO- PLO- PLO-
PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO-6 PLO-7 PLO-8
9 10 11

Course
Learning Bloom’s Learning

Modern Usage Tools
Communication and
Outcomes (BL) Level
Lifelong Learning
Entrepreneurship
Environment and
offering solutions
(CLO)
Innovation and
learning skills
Sustainability
Knowledge
exposure
Define the strategic objectives of framing vision
CLO-1
and mission of organization.
1 H H H M - H H - M H H
Explain the procedure of macro-environment 2
CLO-2
analysis and internal organization analysis.
H H H M M H H H - H
Analyze the alternative strategy plan and 4
CLO-3 H H H M - H H M M H
implementation options.
Illustrate the strategy evaluation and control 2
CLO-4 frameworks for maintaining social and H H H M M H H - - H H
environmental concerns.

Defining Strategic Management, Implications, Stages, Strategic Vision, Mission, Goals, Objectives, Strategic Management
Unit I 12 CLO-1
Model
Environmental Scans & Forecasts, SWOT Analysis, Value Chain Analysis – Porter’s Five Forces Model, Opportunities &
Unit 2 9 CLO-2
Threats, Internal Analysis – Strengths & Weaknesses
Strategic Choice : Generating Strategic Alternatives. Strategic options at Corporate Level – Stability, Growth & Defensive
Strategies. External Growth Strategies – Merger, Acquisition, Joint Venture & Strategic Alliance.
Unit 3 Evaluation of Strategic Alternatives – Product Portfolio Models. Selection of a suitable Corporate Strategy – Concept of 15 CLO-3
Strategic Fit. Strategic options at SBU Level – Michael Porter’s Competitive Strategies; Operationalizing Competitive
Strategies
Strategic Implementation Process : The role of ethics in formulating & implementing corporate strategies – Organizing for
Unit 4 implementation : Components of the Process, Resource mobilization, allocation & delegation, Organizational Structure, 12 CLO-4
System & Processes & Code of Ethics, Unit wise / Function wise Micro goals / Targets /
37
policies, Tactical plan.
Strategy Evaluation Process : Execution & Control : Leadership – Change Management – Project Management – Directing –
Unit 5 12 CLO-4
Evaluation & Control of Performance – Feedbacks on overall Process.
Learning Resources
Text Books Thomas L. Wheelan and David Hunger J. " Concepts in Strategic Management and Business Policy." Pearson Education, 2010.
Ref. Books Gopinath C., Julie 1. Sicilian Strategic! "Experimental Exercise in Strategic Management" 3rd Edition, Cengage Learning, 2008

1 Remember 40% 20% 25% 20% 25%

2 Understand 60% 40% 35% 25% 25%
3 Apply 20% 20% 25% 25%
4 Analyze 20% 20% 50% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Internal Experts:
Experts from Industry: Experts from Higher Education Institutions:
Dr. Wangchuk Chungyalpa
NA NA
Dr. Nitya Sundar
38
MB 17208 Entrepreneurship Core

PLO-
3

of complex problems
Modern Usage Tools
Communication and
Course
Entrepreneurship
Ethical codes and
Environment and
Bloom’s
Innovation and
Individual and
learning skills
Sustainability
al Knowledge
Learning
Lifelong Learning
Teamwork
exposure
conducts
Outcomes
(BL) Level
(CLO)
CLO-1 Define different dimensions of entrepreneurship. 1 H H H M M M H H M

Express the principles of idea generation and new
CLO-2 2 H H H M M M H H M M M
product development.
Explain the financial, technical, economic and
CLO-3 3 H H H H M M H H H M M
managerial viability of a business.
Demonstrate business starting procedure with
CLO-4 2 H H H M M M H H M M
capital and financial support options
Illustrate the issue of maintaining competitive
CLO-5 3 H H H H M M H H M
advantage and growth.

Nature and importance of Entrepreneurs, Entrepreneurial decision-making process;

Factors influencing Entrepreneurship. The early career dilemmas of an entrepreneur: The Entrepreneur’s
1 9 CLO 1
Role, Task and Personality; Classification of Entrepreneurs;
A Typology of Entrepreneurs: Defining Survival and Success.
39
Idea Generation; Opportunity recognition and entry strategies: new product, Franchising, Sponsorship and
2 Acquisition. The Strategic Window of Opportunity: Scanning, Positioning and Analysing. Intellectual 9 CLO 2
Property: Creation and Protection
Determine the Resources required; Gathering the Resources you do not have; Debt, Venture Capital and
other forms of Financing. Feasibility Studies: Marketing Feasibility, Financial Feasibility, Political
3 Feasibility, Economic Feasibility, Social and Legal Feasibility, Technical Feasibility, Managerial 9 CLO 3
Feasibility, Locational and Other Feasibility. The Business Plan as an Entrepreneurial Tool: Meaning,
Scope and Need; Business Plan Formats; Project Report preparation and presentation. Business Models
Creating and starting the venture: legal requirements, marketing strategies, financial plans and staffing the
4 venture. Various schemes offered by the Government to new entrepreneurs: MSMEs, Financial support 9 CLO 4
banks, institutions and agencies; Venture capital; Government schemes and Policies
Maintaining Competitive Advantage: Managing growth and ending the venture; Management decisions at
early stage, managing early growth of the new venture. New venture expansion- strategies and issues.
5 9 CLO 5
Going public – attractions to going public, ending the venture – re-organization, turnarounds, and
liquidation
Learning Resources
Jayshree Suresh, “Entrepreneurial Development”, Margham Publishers, Chennai, 2011
Text Books
1. Hisrich, Robert D, Peters, Michael P. and Shepherd, Dean A, 6th edition (2011). Entrepreneurship. New Delhi: Tata-McGraw-Hill.
Ref. Books 2. Kuratko., Donald F &Hodgetts, Richard M, (2010). Entrepreneurship. New Delhi: Thomson.
3. Kaplan., Jack M, (2007). Patterns of Entrepreneurship. New Delhi: Thomson.
4. Shankar Raj, “Entrepreneurship: Theory and Practice”, Tata McGraw Hill Publishing Co. Ltd- New Delhi, 2010

1 Remember 45% 40% 35% 30% 30%

2 Understand 55% 40% 30% 35% 35%
3 Apply 20% 35% 35% 35%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
40
Course Designers
Deepkant Gajmer, Assistant Professor
Deepkant.g@srmus.edu.in
41
Semester III

MB 17301 Project Work Core
Organizational behavior Marketing, Finance,
Human Resource Management & Accounting

PLO-
3

of complex problems
Modern Usage Tools
Communication and
Course
Entrepreneurship
Bloom’s
Ethical codes and
Environment and
Innovation and
Individual and
learning skills
Sustainability
al Knowledge
Learning
Lifelong Learning
Teamwork
exposure
conducts
Outcomes
(BL) Level
(CLO)
Gain 'on the field' experience and identify

CLO-1 2 H H M M M H H H H H
contemporary problems faced by the industry
Develop professional competency and market
CLO-2 2 H H H M M M H H H H
research skills
Formulate strategies for improvement of products,
CLO-3 3 H H M M M H H H H H M
services and their distribution and marketing
1 Review 1: Choosing project topic 12 CLO 1

2 Review 2: Literature review, Collection of data for company & Industry profile 12 CLO 2
3 Review 3: Primary & Secondary data collection 12 CLO 2
4 Submission of Project Report with recommendations and suggestions for improvement 12 CLO 3, CLO1
5 Viva – Voce 12 CLO 3, CLO1
42
Learning Resources
Text Books
Ref. Books

Level of Thinking Viva Voce (30)
Review 1 (10) Review 2 (15) Review 3 (15) Project Report (30)
1 Remember 45% 30% 30% 30% 20%

2 Understand 35% 40% 30% 35% 25%
3 Apply 20% 30% 40% 35% 55%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
43
Specialization: Finance

MB17F01 MERGERS AND ACQUISITIONS Elective
Pre-requisite Financial Management Co-requisite

PLO 9
1 2 3 4 5 6 7 8 10 11

Course Bloom’s

Learning Learning

Modern Usage Tools

Outcomes (BL)
Communication and
Lifelong Learning
offering solutions
(CLO) Level
Environment and
Entrepreneurship
Innovation and
Sustainability
Knowledge
exposure
skills
Define mergers and acquisitions and the various
CLO-1 1 H H M H
strategic approaches used therein.
Express the concepts of the various corporate
CLO-2 2 H H M M H H
valuation models, and their pricing.
Explain the various payment methods undertaken
CLO-3 3 H H M M H M H
in mergers and acquisitions.
Analyze the due diligence procedure followed
CLO-4 4 H H M H H
under the M&A processes.
Evaluate the legal aspects of M&A procedures
CLO-5 and the applicable acts specifically in the Indian 5 H H M M H M H
Context.

Mergers and Acquisitions: Introduction: Causes and Forms; Strategic Approaches: Entering new Markets, Value
1. 9 CLO1
Creation and Growth approaches to M&As
2. Corporate Valuation: Concepts and Principles; Techniques – NAV Model, Dividend Valuation Model, PE Ratio Model, 9 CLO2
44
Tobins Q Model, EVA Model, FCF Model, Swap ratio Model.
Valuing the Intangibles: Brands, Good will, Human Resources and Customer Relationships. Valuing Synergies and
3. 9 CLO3
Pricing acquisitions Methods of payments for Mergers and Acquisitions, LBOs.
Due Diligence – pre activities, detailed process. Cross border deals, HR and Organizational Due diligence. Integration
4. in Mergers and Acquisitions: Types; Role of HRM is Integration, Integration errors and symptoms needing merger 9 CLO4
repairs
5. Legal aspects of M&As; Procedures; Company Act, Amalgamation without Winding up; SEBI Takeover code 9 CLO5
Learning Resources
Text Books Kamal Ghosh Ray, “Mergers and Acquisitions Strategy”, Valuation and Integration, PHI Learning Private Ltd, 2013
Ref. Books 1. Weston Chung Hoag, “Mergers, restructuring and Corporate Control”, PHI Learning Private Ltd 2012

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
45
Course Course SECURITY ANALYSIS AND PORTFOLIO Course L T P C
MB17F02 Elective
Code Name MANAGEMENT Category 3 0 0 3
Pre-requisite Financial Management Co-requisite NIL

PL PL PLO
O O
1 2 3 4 5 6 9 10 11
7 8

Bloom’s

Course

Learning Learnin

Outcomes g (BL)
Modern Usage Tools
Communication and
(CLO) Level
Lifelong Learning
offering solutions
Environment and
Entrepreneurship
Innovation and
Sustainability
Knowledge
exposure
skills
Define the components of financial systems, investment
CLO-1 1 H H M H
avenues and their various theories associated therein.
Express the concepts of the investment avenues and the
CLO-2 valuation of financial products like common stocks and 2 H H M H H
securities.
Explain the knowledge of the types of analyses (technical
CLO-3 and fundamental), and compare multiple companies using 3 H H M H H H
both techniques.
Develop capital asset pricing model and portfolio
CLO-4 theories, and apply the knowledge to compare multiple 4 H H M H M H H
companies and their performances.
Analyze portfolio management concept to a diversified
CLO-5 5 H H M H M H H
portfolio and assess its performance.

Investment - types of investment - investment avenues - components of financial system- functions - tradeoff
1 between risk and return –Theories of Investment and Indian Financial System Problems /Numerical in the area 9 CLO1
of Risk Vs. Return
Investment avenues – valuation - Valuation of securities – Bonds – stocks and other securities –Investment
2 9 CLO2
Avenues, Problems /Numerical in the area of Valuation of Securities-Stocks/Bonds
Fundamental analysis - technical analysis - types of charts - Patterns used in Technical Analysis- Efficient
3 Market Hypothesis (EMH) – Fundamental Vs Technical Analysis Problems /Numerical in the area of Valuation 9 CLO3
of Securities-Stocks/Bonds
46
Capital Asset pricing Models – APT – Random Walk Hypothesis – CAPM/Random Walk Theory/Efficient
4 9 CLO4, CLO5
Market Hypothesis Problems /Numerical in the area of Valuation of Securities-Stocks/Bonds
Construction of Portfolio – evaluation of portfolio models - revision of portfolio– Portfolio
5 9 CLO5
Theories/Construction of Portfolio Problems /Numerical in the area of Evaluation and Revision of Portfolios
Learning Resources
Text Books Avadhani V.A., “Securities Analysis and Portfolio Management”, Himalaya Publishing House, Mumbai, 10th Ed, 2011.
1. Ranganathan, M., Madhumathi, R., “Security Analysis and Portfolio Management”, Pearson Publications, 2nd edition, 2010.
2. Fischer, D.E., Jordan, R.J., “Security Analysis and Portfolio Management”, Pearson Publications, 6th edition, 2010.
Ref. Books
3. Mayo, H. B., “An Introduction to Investments”, Cengage Learning, 2nd edition, 2010.
4. Khatri, D.K, “Investment Management & Security Analysis”, Macmillan, 2nd edition, 2011.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
47
MB17F03 FINANCIAL DERIVATIVES Elective
Pre-requisite Financial Management Co-requisite NIL

PL PLO
O
1 2 3 4 5 6 7 9 10 11
8

Course

complex problems and offering

Learnin Bloom’s

g Learnin

Outcom g (BL)
Modern Usage Tools

es Level
Communication and
Lifelong Learning
(CLO)
Knowledge
solutions
skills
Define derivatives and valuation, and the economic roles they
CLO-1 1 H H H H
play in managing risks.
Express the distinctive features of the existing financial
CLO-2 2 H H M H H H
derivatives, incorporating the concepts of contracts and options.
CLO-3 Explain the structure and operations of derivatives markets. 3 H H M H H H
Analyze the pay-offs associated with derivatives in order to
CLO-4 4 H H M H H H
optimize investment decisions.
Evaluate pricing models and apply to the financial engineering of
CLO-5 5 H H M H H H
structured products.

Introduction to derivatives – types – necessity for derivatives - valuation basics – discounting and
1 compounding – Time value – continuous compounding – significance, Derivatives Contract and its Types, 9 CLO1
Problems /Numerical
Forward contract and Futures Contract - Forwards – futures – Pricing of Futures and Forwards - options
pricing strategy - commodity derivatives – currency futures and Interest Rate futures - Index futures –
2 9 CLO2
pricing – valuation –Derivatives Contract and its Types, Problems /Numerical in the area of Pricing of
forwards and futures
Types of Options - Differentiate European & American options– Call option and put Option - option
3 9 CLO2, CLO3
pricing models - Binomial Model – Black and Scholes – Volatility – Delta – Gama – Theta – Vega- Rho-
48
Estimation and Valuation – Define Value At risk –American vs. European Options Problems /Numerical
in the area of Option Pricing Models/Strategies
Swaps – Equity – Currency – Interest Rate- Types – Structure – Pricing –Types of swaps Problems
4 9 CLO4
/Numerical-Interest Rate Swaps/Currency swaps
Exotic Derivatives – Weather Derivatives - Credit Derivatives? – Real Derivatives – stages involved in
the process of Financial Engineering – Scenario Analysis and Simulation – developments and trends in
5 9 CLO4, CLO5
the area of derivatives trading –Types of Derivatives, Financial Engineering, Scenario Analysis and
simulation
Learning Resources
Text Books Ranganathan, M., Madhumathi, R., “Derivatives and Risk Management”, Pearson Publications, 2nd edition, 2010.
1. Hull, J.C, “Options, Options, futures and other derivatives”, Prentice Hall of India, 8th edition, 2011.
Ref. Books 2. Kevin, S., “Commodity and Financial Derivatives”, PHI, 2010.
3. Srivastav, R., “Derivatives and Risk Management”, Oxford University Press, 2010.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
49
MB17F04 RISK MANAGEMENT AND INSURANCE Elective

PL
O
1 2 3 4 6 7 8 9 10 11
5
Course

Learnin

Bloom’s

g


Outcom
Modern Usage Tools
Communication and
(BL) Level
es
Lifelong Learning
offering solutions
Environment and
Entrepreneurship
(CLO)
Innovation and
Sustainability
Knowledge
exposure
skills
Define the concepts of financial risks and the techniques
CLO-1 1 H H H H
for managing the same.
Express the concept of enterprise risk management, its
CLO-2 various subparts and the role Chief Risk Officer plays in a 2 H H H H
firm.
Explain the techniques available for corporate financial
CLO-3 risk management, and the techniques of valuation 3 H H M H H H H
including hedging.
Analyze the various types of insurance that are used by
CLO-4 4 H H M H H H H
firms for risk minimization, using real business scenarios.
Evaluate legal and ethical environment impacting business
CLO-5 5 H H M H H H H
organizations, globally as well as in India.
Risk – Differentiate Risk and Uncertainty – types of Risks – financial risk and its management - steps in Risk
1 management – Risk avoidance –Risk reduction – risk types – risk management process – risk management 9
Information systems (RMIS)
Enterprise Risk management – interest rate risk or asset liability management – Frame work for ERM - credit
2 risk management – market risk management – operation risk management – components of operation risk 9
management and strategic risk management –role of Chief Risk Officer (CRO)
3 Project risk management –risk associated with new projects – the risk involved in contracting plant – Risk 9
50
involved in erection and installations – management of risk in supervision of a project – Risk involved in
kickoff an IT project - various tools used in project risk management – process of project Risk management –
disclosure of project risk management.
Concept of Financial risk management – drivers of financial risk management – sources of solving financial
risks of an organization – tools used in financial risk management- risk involved in Asset liability
4 9
management (ALM) – Techniques of valuation including estimate and proxies – explain hedgeable and non-
hedgeable – treasury function
Significance of Insurance – types of Insurance – basic principles of Insurances - salient features of Insurances
– Insurance regulatory and development authority – duties of IRDA – explain the powers of IRDA - functions
5 9
of IRDA are laid down in section 14 of IRDA Act, 1999 – Ombudsman – powers and functions of
Ombudsman
Learning Resources
Text Books Gupta, P.K., “Insurance and Risk Management”, Himalaya Publishing House, 2010.
2. Trieschmann, Hoyt, Sommer, “Risk Management and Insurance”, Cengage Learning, 2010.
3. Dorfman, M.S., “Introduction to Risk Management and Insurance”, PHI, 9th edition, 2010.
Ref. Books 4. Arunjatesan, S., and Viswanathan, R.R., “Risk Management and Insurance, Concepts and practices of Life and General Insurance”,
Macmillan, 2010.
5. Harrington, Niehaus, “Risk Management and Insurance”, Tata McGraw Hill, 2nd edition, 2010.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
51
Specialization: Marketing

MB17M01 Marketing Strategy Core
Pre-requisite Marketing Management Co-requisite NIL

PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO-6 PLO-7 PLO-8 PLO-9 PLO-10 PLO-11

of complex problems
Modern Usage Tools
Communication and
Entrepreneurship
Ethical codes and
Environment and
Course
Innovation and
Bloom’s
Individual and
learning skills
Sustainability
al Knowledge
Lifelong Learning
Teamwork
Learning
exposure
conducts
Outcomes
(BL) Level
(CLO)
CLO-1 Define what marketing strategy entails 1 H H M

Apply different techniques to research markets,
CLO-2 gather and analyze marketing information and spot 2 H H M M M M M
market opportunities.
Segment markets and develop appropriate segment
CLO-3 2 H H M M , H M M M
specific marketing strategies
Create pricing, product, and distribution strategies
CLO-4 3 H H H M M M M
that are interrelated and supportive of one another
Major Marketing Activities and Decisions: Strategic Planning; Research and Analysis; Marketing Strategy
Decisions; Implementation and Control; The Marketing Plan: Marketing Plan Structure; Purposes and
1 9 CLO 1
Significance of the Marketing Plan; Organizational Aspects of the Marketing Plan; Maintaining Customer
Focus and Balance in Strategic Planning;
Collecting and Analysing Marketing Information: Conducting a Situation Analysis; The Internal 9
2
Environment; The Customer Environment-The External Environment; Collecting Marketing Data and CLO 2
Information Developing Competitive Advantage and Strategic Focus: SWOT-Driven Strategic Planning -
The SWOT Matrix; Developing and Leveraging Competitive Advantages;
3 Customers, Segmentation, and Target Marketing: Market Segmentation - Identifying Market Segments 9 CLO 3
52
Target-Marketing Strategies
Product Strategy: The Product Portfolio; The Challenges of Service Products; New Product Development;
Branding Strategy.
Pricing Strategy: The Role of Pricing in Marketing Strategy Key Issues in Pricing Strategy Pricing Service
Pricing Strategy: Price Elasticity of Demand; Pricing Strategies ;Fixed Versus Dynamic Pricing; Legal and 9
Ethical Issues in Pricing-; Distribution and Supply Chain Management: Distribution and Supply Chain
4 CLO 4
Concepts; Strategic Issues in Distribution and Supply Chain Management-; Conflict and Collaboration in
the Supply Chain; Trends in Marketing Channels
Marketing Implementation and Control: Strategic Issues in Marketing Implementation; Approaches to 9
Marketing Implementation; Internal Marketing and Marketing Implementation; Evaluating and Controlling
5 Marketing Activities; Developing and Maintaining Long-Term Customer Relationships: Managing CLO 5
Customer ; Quality and Value: The Keys to Developing Customer Relationships; Customer Satisfaction:
The Key to Customer Retention
Learning Resources
Text Books Ferrell, O.C. Hartline, Michael,D. (2011). Marketing Strategy (Fifth Edition). Cengage Learning.
Ref. Books Walker, Mullins.(2017).Marketing Strategy: A Decision - Focused Approach Paperback

1 Remember 50% 50% 20% 30% 30%

2 Understand 50% 30% 20% 20% 20%
3 Apply 20% 60% 50% 50%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
53
MB17M02 Integrated Marketing Communications Core


of complex problems
Modern Usage Tools
Communication and
Entrepreneurship
Ethical codes and
Environment and
Course
Innovation and
Bloom’s
Individual and
learning skills
Sustainability
al Knowledge
Lifelong Learning
Teamwork
Learning
exposure
conducts
Outcomes
(BL) Level
(CLO)
Identify the communication mix & Integrate

CLO-1 consumer Behaviour with marketing 2 H H M
communication
Differentiate advertising and sales promotion tools
& evaluate the effectiveness of advertising
CLO-2 2 H H M M M M
message and measure media reach and
favourability
Prepare ad campaigns and effectively manage
CLO-3 3 H H H M M , H H H H M
them
Develop the nuances of effective integrated
CLO-4 communication by using public relations, direct 4 H H H M H M H M
marketing mix and event management
Concept, Process, Communication Mix, IMC plans- Consumer Behaviour and IMC 9
1 CLO 1
Plan-Case studies
Types, Techniques of Sales Promotion- Advertising- Objectives and Perspective: AIDA & DAGMAR- 9
2 Classification & Functions of advertising-Advertising Media- Media Types and Media mix- Media CLO 1, CLO 2
Selection, Planning and Strategy – Case studies
Creativity in Advertising- Concept of Copy, Theme and Appeal- Copy Writing and Copy Research- 9
Message: Design and Evaluation-Advertising Appropriation- Factors influencing Advertising Budget-
3 CLO 3
Methods of Advertising Budgeting-Advertising Business- Ad agency, Types, Functions, Selection-client
relationship-Case studies
4 Media planning- Public Relations- Personal Selling- Online Marketing- Event management- Movies and 9 CLO 4
54
Documentaries–Case studies
5 Social Implications of Advertising, Moral and Ethical Issues in Advertising- Case Studies 9 CLO 1, CLO 3
Learning Resources
Text Books Clow & Baack, “Integrated Advertising, Promotion and Marketing Communication”, 4th Edition, Pearson Education India. 2012.
1. Terence A. Shimp ,“Integrated Marketing Communication in Advertising and Promotion'” 8th Edition, , Cengage Learning, 2010.
2. George E. Belch, Michael A Belch,&Keyoor Purani, “Advertising and Promotion- An Integrated Marketing Communications Perspective”, 7th
Ref. Books
Edition, Tata McGraw Hill Education Pvt. Ltd. 2010.
3. Dr. Niraj Kumar, “Integrated Marketing Communication”, Himalaya Publishing House, 2009.
4. Chris Hackley“Advertising and Promotion- An Integrated Marketing Communications Approach'” 2nd Edition, , Sage Publishers. 2010.

1 Remember 50% 50% 20% 30% 30%

2 Understand 50% 30% 20% 20% 20%
3 Apply 20% 60% 50% 50%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
55
MB17M03 Marketing Research Core

PLO- PLO-
PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO-6 PLO-7 PLO-8 PLO-9
10 11

of complex problems
Modern Usage Tools
Communication and
Course
Entrepreneurship
Bloom’s
Ethical codes and
Environment and
Innovation and
Individual and
learning skills
Sustainability
al Knowledge
Learning
Lifelong Learning
Teamwork
exposure
conducts
Outcomes
(BL) Level
(CLO)
Define a marketing research program for providing

CLO-1 solution to the managerial decision-making 1 H H M H M M M M
function.
Demonstrate effective marketing research
CLO-2 2 H H M H M M M
techniques to solve day to day marketing problems.
Explain statistical tool-based marketing research
CLO-3 plans for handling quantitative issues in marketing 3 H H M H H M M M
plans.
Analyze research results summarizing the
CLO-4 4 H H M H M M M M
relationships between groups and variables.
Introduction-The Role of Marketing Research- The Marketing Research Process. The Human Side of Marketing Research: Organizational and 9
1 CLO 1
Ethical Issues.
Designing Research Studies- Qualitative Research- Secondary Data Research in a Digital Age - Survey Research-Observation-Conducting 9
2 CLO 1, CLO 2
Marketing Experiments.
3 Measurement- Measurement and Attitude Scaling- Questionnaire Design. 9 CLO 2
4 Sampling And Statistical Theory- Sampling Designs and Sampling Procedures- Reviewing Statistical Theory and Determining Sample Size. 9 CLO 3
5 Basic Data Analysis-Testing for Differences Between Groups and for Relationships Among Variables- Communicating Research Results 9 CLO 4
Learning Resources
Text Books 1 G.C. Beri, “Marketing Research”, Tata McGraw-Hill Education
56
1 Harper W. Boyd Jr, Ralph Westfall, Stanley F. Stasch, Richard D. Irwin Inc., “Marketing Research – text and cases“, All India Traveller
Book Seller.
2 Raymond Kent “Marketing Research – Measurement, Method and application”, International Thomson Business Press.
Ref. Books
3 William G. Zikmund, Barry J. Babin, “Essentials of Marketing Research”, International Edition, 5e, Cengage Learning
4 William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin, “Business Research Methods”, International Edition, 9e,Cengage
Learning

1 Remember 50% 30% 20% 20% 20%

2 Understand 50% 20% 20% 20% 30%
3 Apply 20% 30% 30% 20%
4 Analyze 30% 30% 30% 30%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
57
MB17M04 International Marketing Core

PLO- PLO- PLO-
PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO-6 PLO-8 PLO-9
7 10 11

of complex problems
Modern Usage Tools
Communication and
Course
Entrepreneurship
Bloom’s
Ethical codes and
Environment and
Innovation and
Individual and
learning skills
Sustainability
al Knowledge
Learning
Lifelong Learning
Teamwork
exposure
conducts
Outcomes
(BL) Level
(CLO)
Define basic international marketing theories and

CLO-1 1 H H M M M M M M M
concepts to understand the environment.
Express data, information, and evidence related to
CLO-2 2 H H M M H M M M
international business opportunities and threats.
Demonstrate a plan considering the marketing of a
CLO-3 business to consumers or business customers in 2 H H M M M M M M M M
different cultural and ethical contexts.
Analyze the importance and effectiveness of
CLO-4 3 H H M M M M M
promotional mix in international marketing.
Introduction to International Marketing, International Marketing Environment - Socio-cultural Environment, Economic Environment, 9
1 Technological Environment, Challenges in Global Marketing. Preparing for International Marketing Strategies, Managing Systems for CLO 1
International Marketing
2 International Marketing Mix International Market Segmentation, Developing Global Products and Pricing, The Trade Mark Regime. 9 CLO 1, CLO 2
Introduction, Products: National and International, The new Product Development, International Product Planning, Product Adoption and 9
3 CLO 2
Standardization, International Product Marketing Plan and Budget, Marketing of Services.
The Indian Export Scenario, The Export Import Scenario in India, Import-Export Policy, Export Documentation Export Procedure, International 9
4 CLO 3
Technology Transfer and Counter Trade
5 Introduction of International Promotion and Advertising, International Distribution Systems 9 CLO 4
Learning Resources
Text Books 1 R.L. Varshney and B. Bhattacharya – International Marketing Management.
58
1 Francis Cherunilam – International Marketing.
Ref. Books 2 Paul V. Horn – International Trade Principles and Practices.
3 John D. Daniels and Lee H. Radebaugh – International Business

1 Remember 60% 30% 25% 30% 30%

2 Understand 40% 40% 25% 30% 30%
3 Apply 30% 50% 40% 40%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
59
Specialization: Human Resources

MB17H01 INDUSTRIAL RELATIONS Elective
Pre-requisite Basic knowledge of HRM and OB Co-requisite NIL

P
PL PL PL
PLO PLO PLO L PLO PL PLO PLO
O O O
1 2 4 O 6 O 9 10 11
3 7 8
Course 5

Bloom’s
Learnin

g Learning
Modern Usage Tools
Communication and
Outcom (BL)
Lifelong Learning
offering solutions
Ethical codes and
Environment and
Entrepreneurship
es Level
Innovation and
learning skills
(CLO)
Sustainability
Knowledge
exposure
conducts
Define industrial relations, its importance and the role of government in
CLO-1 1 H H H H
it.
Express the concepts of Labour Laws and its importance, with special
CLO-2 2 H H H H
focus on the Industrial Disputes Act, 1947.
Explain the various laws applicable in India, viz., Payment of Wages
CLO-3 Act, Factories Act, Employees Compensation Act, and the labour law 3 H H H H
reforms.
Demonstrate the role of trade unions and their role in the collective
CLO-4 4 H H H H
bargaining process in an organization.
CLO-5 Analyze how industrial disputes arise, and how to mitigate them. 4 H H M H H

Nature of Industrial Relations- Importance Approaches to Industrial Relations- Parties to Industrial Relations-
1 9 CLO1
Role of Government.
Labour Laws- Nature and Need-Principles of Labour Legislation-Union Legislation- Laws-Industrial Disputes 9
2 CLO2
Act-1947.
3 Payment of Wages Act 1936- Factories Act 1948- Employees Compensation Act-1923 Labour Laws Reforms. 9 CLO3
Trade Unions-Nature of Trade Unions- Why do Employees join Unions-Trade Unions movement In India- 9 CLO4
4
Managing Unions-Collective Bargaining
5 Resolving Disputes-Nature of Disputes-Causes of Disputes-Settlement of Disputes. 9 CLO5
60
Learning Resources
Text Books ArunSekri, ’HUMAN RESOURCE PLANNING AND AUDIT’, Himalaya Publishing House
Ref. Books ArunSekri, ’HUMAN RESOURCE PLANNING AND AUDIT’, Himalaya Publishing House

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 25% 25% 20% 15%
3 Apply 25% 25% 25% 30%
4 Analyze 30% 30% 35% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
61
Course Course RECRUITMENT, TRAINING, & Course L T P C
MB17H02 DEVELOPMENT
Elective
Pre-requisite Basic knowledge of HRM and OB Co-requisite NIL
Course Program Learning Outcomes (PLO)

Learnin Bloom’s
g Learnin PL PL
At the end of this course, learners will be able to: PLO PLO PLO PLO PLO PLO PL PLO PLO
Outcom g (BL) O O
2 3 4 5 6 7 O 9 10 11
es Level 1 8
(CLO)
Modern Usage Tools

Disciplinary/Professi
Communication and
complex problems
Lifelong Learning
industry exposure
Ethical codes and
Environment and
Entrepreneurship
onal Knowledge
investigation of
Vocational and
Innovation and
Individual and
learning skills
Sustainability
and offering
Teamwork
solutions
conducts
Conduct
Define the concept of recruitment and selection process in an
CLO-1 1 H H H M H
organization.
Express the process of employee training, along with the various
CLO-2 2 H H H M M H
methods of training.
CLO-3 Explain the concepts of career planning and succession planning. 3 H H H M M H
Analyze the various facets of employee development, with focus on
CLO-4 H H H M M H
communication and talent management techniques.

1 Recruitment-an Overview-Sources and Techniques of Recruitment- Selection, Placement and Induction. 9 CLO1
2 Employee Training-Training needs assessment-Learning and Programme Design-Methods of Training. 9 CLO2
Implementation of Training-Evaluation of Training methods-Feedback and improvement of Training 9
3 CLO2
methods.
Career Planning-Succession Planning-Various steps-Development and Management-Different Types of 9
4 CLO3
Management Programme-Evaluation and Improvement.
Employee Development-Motivation-Employee Empowerment Talent Management-Employee 9
5 CLO4
Communication-Overcoming Communication Barriers.
Learning Resources
Text Books Arun Sekri, ’HUMAN RESOURCE PLANNING AND AUDIT’, Himalaya Publishing House.
62
Ref. Books 1. Arun Sekri, ’HUMAN RESOURCE PLANNING AND AUDIT’, Himalaya Publishing House.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
63
Course Course PERFORMANCE MANAGEMENT AND Course L T P C
MB17H03 Elective
Code Name REWARD SYSTEMS Category 3 0 0 3
Pre-requisite Basic knowledge of HRM and OB Co-requisite Strategic HRM

PL PL PL PL PL PL PL PL PL PL
PL
O O O O O O O O O O
O 9
1 2 3 4 5 6 7 8 10 11


Course Bloom’s

Learning Learnin
Outcomes g (BL)
Modern Usage Tools
Communication and
(CLO) Level
Lifelong Learning
Knowledge
solutions
skills
Define performance management system and its nuances
CLO-1 1 H H M H
as a continuously evolving process.
Express the various tools for rewards and recognition, and
CLO-2 2, 3 H H M H H
apply it in designing an effective system.
Explain the psychological concepts such as behavior
CLO-3 modification, imitation, conformity, and compliance 3 H H M M M H H
influence and shape these systems.
Analyze the recent developments in performance
CLO-4 management system and rewards, and establish its link 4 H H M M M H H
with reward and legal issues.
Evaluate the strategies for assessing the performance of
CLO-5 5 H H M M M H H
employees, with focus on Indian pay structures.

Performance Management-Nature of Performance Appraisal-Appraisal Process-Edward Deming
1 9 CLO1
Performance Appraisal-Challenges of Performance Appraisal.
Tools for measuring Performance-Developing the Performance Appraisal frame work-Designing and
2 9 CLO2
Launching the Performance Management System.
Motivation and its importance in Performance Management-Evaluation and maintenance of Performance
3 9 CLO3
Management-Legal issues in Performance Appraisal.
4 Rewards and Recognition-Various rewards systems-Reward Management. 9 CLO4
64
5 Job Evaluation-Pay Structure-Performance Competence and Skill based pay. 9 CLO5
Learning Resources

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
65
Course Course STRATEGIC HUMAN RESOURCE Course L T P C
MB17H04 Elective
Code Name MANAGEMENT Category 3 0 0 3
Recruitment, Training &
Pre-requisite Basic knowledge of HRM and OB Co-requisite
Development

PL PL PL
O O O
2 3 4 5 6 7 10 11
1 8 9


Course Bloom’s

Learning Learnin

Outcomes g (BL)
Modern Usage Tools
Communication and
(CLO) Level
Lifelong Learning
Entrepreneurship
Innovation and
Knowledge
exposure
solutions
skills
CLO-1 Define the strategic approach to human resources management. 1 H H H H
Express how work systems are redesigned to align HR with
CLO-2 2 H H H M H
strategy of the organization.
Explain the strategic implications of the various functions of
CLO-3 HR, including training and development, performance 3 H H H M M H
management, compensation strategies, and career management.
CLO-4 Analyze the strategic issues and challenges faced by leaders. 4 H H H H M H
Demonstrate the process of career planning and management,
CLO-5 highlighting the ethical issues related to strategic human 5 H H H M M H
resource management.

1 Strategic H.R.M-an Overview-Importance of Aligning H.R. to Strategy. 9 CLO 1
2 Re-designing Work Systems-H.R. Forecasting-Strategic Acquisition of H.Rs. 9 CLO 2
Strategic Implications of Training and Development-Performance Management and Evaluation-
3 9 CLO 3
Compensation and Strategic H.R.M.
4 Strategic Challenges for Leadership-Strategic issues in Employee Safety, Health and Labour Relations 9 CLO 4
66
Career Planning and Management-Downsizing-Outsourcing Ethical issues in Strategic H.R.M- Ethical
5 9 CLO 5
Dilemmas.
Learning Resources
Text Books Arun Sekri, ’HUMAN RESOURCE PLANNING AND AUDIT’, Himalaya Publishing House
Ref. Books 1. Arun Sekri, ’HUMAN RESOURCE PLANNING AND AUDIT’, Himalaya Publishing House

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
67
Semester IV

MB17401 Summer Internship Core

1 2 3 4 5 6 7 8 9 10 11

Course
Modern Usage Tools
Bloom’s
Communication and
Lifelong Learning
offering solutions
Ethical codes and
Environment and
Entrepreneurship
Learning
Innovation and
Individual and
learning skills
Sustainability
Knowledge
Teamwork
Outcomes
exposure
conducts
(BL) Level
(CLO)
Apply knowledge and theories to practical work

CLO-1 3 H H M H M M H M M M M
situation.
Implement appropriate skills and techniques 3
CLO-2 H H M H H M M M M M
directly applicable to individual careers
Develop attitudes conducive to effective 2
CLO-3 H H H H M M M H H H
interpersonal relationships.
Plan full-time employment in a specific area of 2
CLO-4 H H M H M M H M M M M
specialization upon graduation.
1 Review 1: Choosing internship company 12 CLO 1

2 Review 2: Literature review, Collection of data for company & Industry profile 12 CLO 2
3 Review 3: Primary & Secondary data collection 12 CLO 2
4 Submission of Internship Report with recommendations and suggestions for improvement 12 CLO 3, CLO1
5 Viva – Voce 12 CLO 3, CLO1
Learning Resources
Text Books
68
Ref. Books

Level of Thinking Viva Voce (30)
Review 1 (10) Review 2 (15) Review 3 (15) Project Report (30)
1 Remember 45% 30% 30% 30% 20%

2 Understand 35% 40% 30% 35% 25%
3 Apply 20% 30% 40% 35% 55%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
69
Specialization: Finance

MB17F05 PROJECT FINANCE Elective

PL
O
1 2 3 4 5 6 7 9 10 11
8
Course

Learnin

Bloom’s

g


Outcom
Modern Usage Tools
Communication and
(BL) Level
es
Lifelong Learning
offering solutions
Environment and
Entrepreneurship
(CLO)
Innovation and
Sustainability
Knowledge
exposure
skills
Define project financing, the various methods of
CLO-1 1 H H H H H
identification and evaluation of project risks.
Express ways to identify the end-to-end key risks involved
CLO-2 in project financing, from operational phase to completion 2 H H H H H H
phase.
Explain the project formulation checklist for feasibility
CLO-3 3 H H H H H H
analysis, including planning and control.
Analyze the probable external and internal causes of
CLO-4 4 H H H H H H
project failure, with real-life analysis.
Evaluate the various tools used for project feasibility
CLO-5 5 H H H H H H
study.
1 Project Financing – uses- advantages- prerequisites of project financing 9 CLO1
Parties to project financing – contracts - consideration from the view point of project financing. - Regulatory
2 9 CLO2
body for project financing
3 Project risk - project formulation checklist - various phases of a project from planning to completion 9 CLO3
4 Project feasibility analysis - capital budgeting - project evaluation - project planning and control exercise 9 CLO4
5 Tools used for analyzing the feasibility of a project - project appraisal process - CPM and PERT. 9 CLO5
70
Learning Resources
Patel, B., “Project Management, Financial Evaluation With Strategic Planning, Net Working And Control”, Vikas Publishing House, New
Text Books
Delhi, 2nd Edition, 2010.
1. Prasanna Chandra, “Financial Management Theory and Practice”, Tata McGraw-Hill, New Delhi, 7th Ed., 2010.
Ref. Books 2. Prasanna Chandra, “Projects-Planning, Analysis, Selection, financing, Implementation and Review”, Tata McGraw Hill, 2010.
3. Srivastava, R., and Mishra, A., “Financial Management”, Oxford University Press, 2010.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
71
MB17F06 PERSONAL FINANCE Elective
1 2 3 4 5 6 7 8 9 10 11
Course

Learnin

Bloom’s

g


Outcom
Modern Usage Tools
Communication and
(BL) Level
es
Lifelong Learning
offering solutions
Environment and
Entrepreneurship
(CLO)
Innovation and
Sustainability
Knowledge
exposure
skills
Define the financial planning process and money
CLO-1 1 H H H M H H
management skills.
Express the concepts of cash budgets and computation of
CLO-2 income and taxes, so as to identify ways to increase net 2 H H H M H H
worth.
Explain various investment avenues according to the risk
CLO-3 3 H H H M H H
profile of a person.
Analyze the various investment opportunities available in
CLO-4 4 H H H M H H
the global financial markets.
Evaluate the recent trends and evaluate risk-return
CLO-5 relationships in the context of current global and Indian 5 H H H M H H
scenario, so as to construct a balanced portfolio.
Financial Planning Process along with Rewards – Planning Environment - Steps involved in Planning
1 9 CLO1
environment– Determinants of Time Value of Money - role played by time in financial decisions
Preparing cash budgets - Tax management - Principles of Income Tax - process involved in Computation of
2 Taxable Income – Calculation of Rental Income – term Capital Gains- returns filing process – Tax planning – 9 CLO2
Wealth and Gift tax
Investment decisions- investment avenue – stocks- bonds – mutual funds – derivatives – real estate –
3 9 CLO3
Automobiles- Houses – Equated Monthly Installments - Lease or Buy – Housing Finance – Cost – Benefit
72
Analysis
Savings plans of Commercial banks and non-banking financial corporation - Alternate investments – gold –
4 9 CLO4
gems- antiques- art and artifacts – Reverse mortgage – benefits – Insurance
Reverse Mortgage Estate planning - – wills – trusts –estate taxes – portfolio construction – evaluation – risk-
5 9 CLO5
return relationship – wealth advisory roles – importance – recent trends
Learning Resources
Text Books Gitman J., and Joehnk, M. D., “Personal Financial Planning”, Lawrence–Cengage, 12th edition, 2011
1. “Personal Financial Planning Guide”, Ernst and Young’s, 2010.
2. Hallman, V.G., and Rosenbloom, J.S., “Personal Financial Planning”, 6th Edition, McGraw-Hill, 2011
Ref. Books
3. Gaur, V.P., and Narang, D.B., “Income Tax- Law & Practice”, Kalyani Publishers, 2010.
4. Madura, J., “Personal Finance”, Pearson, 3rd edition, 2010.

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
73
Specialization: Marketing

MB17M05 Sales and Distribution Management Core
Pre-requisite Marketing Management Co-requisite

PLO 9
1 2 3 4 5 6 7 8 10 11

of complex problems
Modern Usage Tools
Course
Communication and
Bloom’s
industry exposure
Ethical codes and
Environment and
Entrepreneurship
Learning
Vocational and
nal Knowledge
Innovation and
Individual and
learning skills
Sustainability
Lifelong Learning
Teamwork
Outcomes
conducts
(BL) Level
(CLO)
Define sales and selling procedure for setting

CLO-1 1 H H H M M H M
achievable selling objectives.
Express market and sales potential of any business
CLO-2 scenario using appropriate prediction and 2 H H H M M M M H
forecasting techniques.
Incorporate a sales organization for leading sales
CLO-3 3 H H H M M M M H
personnel in implementing selling plans.
Analyze methods of motivating sales personnel
CLO-4 from the perspectives of different motivation and 4 H H H M M H M
compensation theorems.

Concept, Objectives and functions of Sales Management, Emerging Trends in Sales Management- Types of Personal Selling objectives –
1 12 CLO 1, CLO 2
Market Potential – Sales potential – Sales Forecast –Sales Forecasting Methods
Recruitment and Selection of sales personnel. Sales Training: Areas of sales training, Compensating and motivating sales force: Compensation
Plan - Types of Compensation Plans, Requirements of a Good Sales Compensation Plan, Fringe Benefits. Routing and scheduling of sales
2 12 CLO 4
force. Sales audit, Functions of Sales Executives - Qualities of Effective Sales Executives - Relationship with Top Management, -Job Analysis-
Job Description
Distribution Channel- Concept, Functions and Types. Distribution channel strategy and features of effective channel design. Channel Conflict:
3 12 CLO 3
Concept and stages, conflict management, international distribution strategy.
74
Purpose of the Sales Budget - Form and Content - Budgetary Procedure - Quotas: Objectives in using Quotas - Types of Quotas and Quota
4 Setting Procedures - Sales Territories: Sales Territory Concept - Reasons for Establishing Sales Territories - Procedures for Setting up Sales 12 CLO 4
Territories-Case Studies, Routing and Scheduling Sales Personnel.
Purpose of Sales Organization - Setting up Sales Organization - Basic types of Sales Organizational Structures - Selecting Sales Personnel.
5 Building Sales Training Programs - Defining Training Aims - Deciding Training Content - Selecting Training Methods - Organization for Sales 12 CLO 3
Training - Evaluating Sales Training Programs - Case Studies
Learning Resources
Text Books 1 Ramneek Kapoor, “Fundamentals of Sales Management”, Macmillan, 2008
1 Richard R. Still, Edward W. Cundiff & Norman A. P. Govoni, “Sales Management”, Prentice Hall of India, 2001.
Ref. Books
2 Inagram, LaForge, Avila, Schwepker Jr., Williams, “Sales Management”. 2004

1 Remember 40% 20% 25% 25% 25%

2 Understand 640% 40% 25% 25% 25%
3 Apply 20% 20% 25% 25%
4 Analyze 20% 30% 25% 25%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
75
MB17M06 DIGITAL MARKETING AND E-COMMERCE Core
Pre-requisite Marketing Strategy Co-requisite NIL


of complex problems
Modern Usage Tools
Communication and
Entrepreneurship
Ethical codes and
Environment and
Course
Innovation and
Bloom’s
Individual and
learning skills
Sustainability
al Knowledge
Lifelong Learning
Teamwork
Learning
exposure
conducts
Outcomes
(BL) Level
(CLO)
Develop knowledge on the basic concept of

CLO-1 marketing, digital and web analytics and digital 2 H H H M
marketing strategies.
Demonstrate basic features and elements of
CLO-2 2 H H M M H M M
internet based marketing.
Identify the segmentation and targets of digital
CLO-3 marketing platform. Analyse the trends of online 3 H H H M H , H H H H M
marketing and social media marketing.
Evaluate the importance of various search engines
CLO-4 in digital marketing and Ecommerce and apply in 4 H H H M H M H M
real-life situations.
Illustrate various other forms of marketing which
are helpful in digital marketing era. Create a
CLO -5 6 H H H H M H H H
digital marketing campaign and its purpose and
role on customer relationship base.
Marketing & the internet: Introduction to Marketing -Definition and Applications; What is Advertising? - Definition
& Examples; Advertising Media Choices and Marketing Strategy; Marketing Environment: External Influences on
Marketing Strategy; Goals of Promotion and the Marketing Mix; Digital Marketing: Definition, Strategies &
1
Example; The Evolution & Growth of Digital Marketing 12 CLO1
Digital & Web Analytics: What is Data Analytics? - Definition & Tools; Web & Digital Analytics: Collection &
Examples; Digital Analytics: Paid, Owned, & Earned Media; Using Digital Analytics in Marketing; Marketing Analytics
& Metrics;
Digital Marketing Strategies: What is Direct Marketing? - Definition, Concepts & Examples; What is
76
Content Marketing? - Definition & Purpose; Developing Goals & Strategies for Digital Content Marketing;
Promoting & Measuring Success of Digital Content Marketing; Consumer-Generated Marketing (CGM):
Definition & Strategies; What Is Guerrilla Marketing? - Definition, Strategies & Examples; What is Viral
Marketing? - Definition, Techniques & Examples
The Internet: IP Addresses, URLs, ISPs, DNS & ARPANET; World Wide Web: How the Web Works; Web
Page Design and Programming Languages: HTML, XHTML, XML, CSS & JavaScript; Internet
Communication: Twitter, Email, IM, Blogging, RSS & Newsgroups; Internet Collaboration: Second Life, VOIP,
2 Video Conferencing, Virtual Reality &Telepresence; Search Engines, Keywords & Web Portals; Intranet and 12 CLO2
Extranet: Comparing Information and Data Dissemination; OSI Model: Using Open Systems Interconnection
to Send and Receive Data; Internet Connectivity and Communication Standards e-commerce & m-commerce:
Buying & Selling on the Web & Mobile Devices.
Segmentation & Targeting: Market Segmentation: Geographic, Demographic, Psychographic & More;
Customer Segmentation & Targeting in Digital Marketing; How to Apply Contextual Advertising & Behavioral
Targeting; Using Digital Tools to Identify a Target Market;
Online Marketing & Advertising: Pay Per Click (PPC) Advertising: Definition & Strategy; Display
3 Advertising in Online Media: Formats & Impact; What is A/B Testing?; What Are Web Cookies? - Use & 12 CLO3
Controversy; Social Media Marketing & Analysis: Internet Communication: Twitter, Email, IM,
Blogging, RSS & Newsgroups; Social Media Marketing Channels: Facebook, Twitter, Pinterest& More;
How to Incorporate Social Media Into a Marketing Campaign; Trends in Social Media Marketing;
Measuring the Success of Social Media Marketing
Search Engine Optimization: Search Engines, Keywords & Web Portals; What is SEO? - Definition &
Examples; Social Media & Search Engine Optimization;
Email Marketing: What is Email Marketing? - Definition & Types; Effective Email Marketing Tips; Email Marketing
4 Design: Text, Graphics, Audio & Video Components; Opt-Out Procedures for Email Marketing; How to Measure 12 CLO4
Email Marketing Results;
Mobile Marketing: Mobile Marketing: Definition &Examples;Trends in Mobile Marketing;Incorporating
Mobile Technology in a Marketing Plan;Mobile Ads: Types & Usage;
Creating Digital Campaigns: What is a Marketing Plan? - Definition & Sample; Marketing Research:
Definition, Purpose and Role in Marketing Strategy; Measuring ROI of Digital Marketing Methods; Ad
Campaign: Strategy & Examples; Revenue Sharing & Affiliate Marketing;
Customer Engagement & Relations: The Tactical Communication Mix in Digital Marketing;
5 Understanding the Consumer Decision-Making Process: A Marketing Must; Customer Relationship 12 CLO4, CLO5
Management and Marketing Technology; Using CRM to Improve Marketing & Customer Acquisition;
Brand Awareness: Definition, Strategy, Metrics & Measurement; Brand Awareness vs. Intent to Buy;
Promotion and the Consumer Communication Process; Business & Consumer Communication in the Digital
Age; The Significance of a Professional Online Presence; Protecting Consumer Privacy Online
Learning Resources
Text Books Bhatia Puneet. (2017).Fundamentals of Digital Marketing. Pearson
Eric Greenberg E., Kates A. (2013). Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing
Ref. Books Investment (Marketing/Sales/Adv& Promo).
77
1 Remember 50% 50% 20% 30% 30%

2 Understand 50% 30% 20% 20% 20%
3 Apply 20% 60% 50% 50%
4 Analyze
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100%
Course Designers
Dr. Moumita Dey, Asst. Prof.
moumitadey.m@srmus.edu.in
78
Specialization: Human Resources

MB17H05 COMPENSATION MANAGEMENT Elective
HRM, Strategic HRM, Performance
Pre-requisite Co-requisite
Management

PLO PLO PLO PLO PLO PLO PLO PLO PL PLO PLO
1 2 3 4 5 6 7 8 O 9 10 11

Course

Learnin

Bloom’s
g

Modern Usage Tools

Outcom
Communication and
(BL) Level
Lifelong Learning
offering solutions
es
Environment and
Entrepreneurship
Innovation and
(CLO)
Sustainability
Knowledge
exposure
skills
Define the basic concepts of compensation, for both
CLO-1 employers and employees within the organizational 1 H H M H
context.
Express the factors influencing compensation, and the
CLO-2 2 H H M M H
business strategies involved.
Explain pay-for-performance link for various groups of
CLO-3 employees, incorporating the concepts of wages and 3 H H M H M H
incentives.
Analyze the legally required employee benefits, and also
CLO-4 implications for strategic compensation and possible 4 H H M M H H
employer approaches to manage them.
Develop the compensation management system in a real-
CLO-5 life scenario, and evaluate its strength and weakness and 4 H H M M H M H
provide solutions to improve.

Compensation Philosophy-an Overview-Components of Compensation-Theories of Compensation- Ideal
1 9 CLO 1
Compensation System.
Factors influencing Employees Compensation-Compensation Plans and Business Strategy-Devising
2 9 CLO 2
Compensation Plans-Challenges of Compensation.
79
3 Concepts of Wages-Different types of Wage Plans-Compensating Special groups-Laws related to Wages. 9 CLO 3
Nature of Incentive Plans-Effective Incentive System-Scope of Incentive Schemes-Group Incentive Plans-
4 9 CLO 3, CLO 4
Incentive schemes in Indian Industries-Installing an Incentive Scheme.
Managing Employee Benefits and Services- Nature of Benefits and Services-Types of Employee Benefits and
5 Services-Fringe Benefits- Administration of Benefits and Services-Guidelines for Effective Benefits 9 CLO 4, CLO 5
Programs.
Learning Resources

1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
Course Course HUMAN RESOURCE PLANNING AND Course L T P C

MB17H06 Elective
Code Name AUDIT Category 3 0 0 3
Pre-requisite HRM, Strategic HRM Co-requisite NIL
Course Bloom’s Program Learning Outcomes (PLO)

Learnin Learnin PL PL PL
At the end of this course, learners will be able to: PLO PLO PLO PLO PLO PLO PLO PLO
g g (BL) O O O
2 3 4 5 6 7 10 11
Outcom Level 1 8 9
80
es


(CLO)

Modern Usage Tools
Communication and
Lifelong Learning
Entrepreneurship
Innovation and
Knowledge
exposure
solutions
skills
Define human resource planning, the factors involved and the benefits
CLO-1 1 H H M M H H
of human resource planning.
Express the concepts of vision and mission statements, and link with
CLO-2 2 H H M M H H
strategic human resource planning concepts.
Explain the core areas of strategic planning in human resource
CLO-3 3 H H M H M H H
management.
CLO-4 Demonstrate the role of strategic planning in leadership development. 4 H H H H M H H
CLO -5 Analyze the various approaches to human resource audit. 4 H H M H M H H


The great Human Resource turn around-Nature of Human Resource Planning-Benefits of Human;
1 Resource Planning-Importance of Return on Investment in Human Resource Planning-Factors; Human 9 CLO1
Resource Planning.
Corporate Mission and mission Statements-Strategic Man Power Planning-Man Power; Forecasting 9
2 CLO2
Strategic Planning-Models of Strategic Human Resource Planning.
Strategic Planning in Core Areas of Human Resource-Models in Strategic Planning-Models in Succession 9
3 Planning-The Planning Process-Strategic Planning in Training and Development- Strategic Planning in CLO3
Recruitment and Selection.
Strategic Planning in Leadership Development-Strategic Planning in Team Building-Human Resource 9
4 Planning and Government-Requisites for successful Human Resource Planning- Barriers to Human CLO4
Resource Planning.
Human Resource Audit-Four step Approach in Human Resource Audit-Audit of Human Resource 9
5 CLO5
Competencies-Strategies, systems and Structures-Writing of Human Resource Audit Report.
Learning Resources
Text Books Arun Sekri, ’HUMAN RESOURCE PLANNING AND AUDIT’, Himalaya Publishing House
Ref. Books Arun Sekri, ’HUMAN RESOURCE PLANNING AND AUDIT’, Himalaya Publishing House
81
1 Remember 60% 20% 20% 20% 15%
2 Understand 40% 20% 20% 20% 15%
3 Apply 25% 20% 20% 30%
4 Analyze 35% 40% 40% 40%
5 Evaluate
6 Create
Total 100% 100% 100% 100% 100
Course Designers
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SRM MBA CBCS Syllabus

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SRM MBA CBCS Syllabus

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ACADEMIC CURRICULUM AND SYLLABI

POSTGRADUATE DEGREE PROGRAMME

MASTER OF BUSINESS ADMINISTRATION

Two Years (Full-Time)

CHOICE BASED CREDIT SYSTEM

DEPARTM ENT OF M ANAG EM ENT

SCHOOL OF MANAGEMENT AND COMMERCE

(Estd. Under SRMUS Act, 2013)

5th Mile, Upper Tadong, Gangtok, East Sikkim-737102, India

2. Department Mission Statement

3. Program Objectives (PO)

4. Consistency of PO’s with Mission of the Department

H – High Correlation, M – Medium Correlation, L – Low Correlation

complex problems and

6. Programme Structure (Total Credits: 98)

1. Professional Core 2. Discipline Specific

Communication and interpersonal skills

Value-based creative learning skills

Innovation and Entrepreneurship

Environment and Sustainability

Ethical codes and conducts

Modern Usage Tools

H – High Correlation, M – Medium Correlation, L – Low Correlation

Course Course Course L T P C

Program Learning Outcomes (PLO)

complex problems and

Ethical codes and

Summary of Course Content

S. No Course Content Hour Alignment to CLO

Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50 %

Program Learning Outcomes (PLO)

Ethical codes and conducts

Vocational and industry

complex problems and

Modern Usage Tools

Express the microeconomic market structure and

S. No Course Content Hour Alignment to CLO

Bloom’s Continuous Learning Assessment (50% weightage)

1 Remember 50% 30% 25% 30% 30%

Program Learning Outcomes (PLO)

Vocational and industry

and offering solutions

Define variables, parameters, their central

Bloom’s Continuous Learning Assessment (50% weightage)

1 Remember 50% 50% 20% 30% 30%

Program Learning Outcomes (PLO)

Vocational and industry

and offering solutions

Illustrate the importance of effective business M H

CLO-2 Appraise the six stages of communication planning 5 H M M

Develop professionally excellent speech and

Practice various management skills for professional

Apply motivational and conflict management skills

(Level of correlation: 3-High, 2-Medium, 1-Low can be used)

Summary of Course Content

1 Raman Meenakshi, Prakash Singh, Business Communication, Oxford University Press,2012

Bloom’s Continuous Learning Assessment (100% weightage)

1 Remember 40% 30% 30% 40% 30%

Program Learning Outcomes (PLO)

Ethical codes and conducts

complex problems and

Modern Usage Tools

Summary of Course Content

Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50 %