Name – Punam

MBA ‘C’
Case study on Nestle:-
 Introduction of Nestle Company-
Nestle is a world-renowned manufacturer of packaged foods and beverages. It is the world’s
largest food manufacturer operating in more than 186 countries and with over 2000 product
brands.
The brand came to India in 1956. Since that time, from selling its first milk product in the 1960s
to selling a wide variety of Nestle products in India, Nestle has grown exponentially in India.
With such exponential growth, Nestle’s umbrella keeps widening day by day. They are not only
the largest food and beverage company in the world but also one of the best companies that
have effortlessly collaborated with the online world and achieved immense success.
Gradually, Nestle India started making its presence felt in the FMCG sector, and now the brand
enjoys a good market share in the food and beverage industry.
Being the most extensive food and beverage brand in terms of revenue, the pricing strategy of
Nestle Company, along with its targeting and positioning system, has played a vital role in
reaching the position where it is currently.

 Nestle case study: - Facts and Figure

What Nestle Sell(in CHF billion)

5%
9%
27%
12%

14%
18%
15%

Powdered and Liquid Beverages Pet care

Nutrition and health Science Prepared dishes and cooking aids
Milk products and Ice cream Confectionery
water
  Nestlé is the world’s largest food and beverage company.
 The brand has 276000 employees
 Nestle has acquired 30 companies

 Nestle’s Target Audience and Products for Each Segment

The unique thing about Nestle is that it offers a wide range of products that covers audiences of
different ages, from 2-year-old to working professionals.

Here’s a breakdown of Nestlé’s Target Audience and the products meant for them.
Target Audience Product
Kids Koko Krunch, Caregrow, Lactogrow
Working Professionals Sunrise, Nescafe
General Audiences Maggi, Kit Kat, Milkmaid

Everyone, especially coffee lovers, will know how Nescafe is a big hit among working
professionals.
Nestle guarantees that Nescafe is the only coffee that would keep professionals fresh
throughout the day, and who does not want to feel fresh?
Regarding kids, parents blindly trust the product “Caregrow” by Nestle. The product consists of
cereals to keep young kids healthy.
However, nestle has several other products like Kit Kat, Milkmaid, and Maggi for the general
audience.
It is how Nestle has designed something for everyone in India. In the coming section, we will dig
into how Nestle has advertised itself and its products in the digital world.

 Nestle’s Digital Marketing Strategies

By now, you must have understood that Nestle is the world’s largest food and beverage
company in terms of revenue. So, it might be basic information for many of you.

But what if we say Nestle always tries to be one step ahead regarding marketing strategies and
policies?
It has always focused on the most updated marketing ways no matter, whether it is digital
marketing strategies or offline strategies.
Nestle’s marketing strategies will teach you to build marketing strategies that work and get a
positive response from customers.
Let us start with Nestle’s Digital Marketing Strategies that must follow if they want to succeed
as a brand.

Conclusion
Nestle is renowned in food, nutrition, health, and wellness.
Its competitive strategies mainly focus on overseas direct investment in ready-to-eat, dairy, and
other food businesses.
Though there is rising competition, Nestle has remained on top for a long.
It maintains its dominance by balancing sales between high-risk and low-risk nations.
Over the years, Nestle has proven itself as a leader in the food and beverage industry with
product innovation and innovative marketing strategies.
It creates campaigns that are memorable, relatable, and share-worthy.

As it is moving toward developing a solid presence in the future, digital marketing will play an
essential role in the future growth of Nestle.

As Nestle continues to follow its values, mission, vision, and purpose, it will continue to grow.